Checklist of the key issues publishers should consider before implementing an XML production process.

1. Readiness Checklists
StartWithXML Forum
January 13, 2008

2. Publisher lessons learned
• Begin with the end in mind
• Commit to sustained change
– Vision, purpose, execuIon, refinement
• It’s not (just) about XML

3. Begin with the end in mind …
Planning Implementa,on
Establish and evaluate end‐user Obtain and maintain operaIng buy‐
 
requirements in, support and dialogue
Assess your processes across Rank your key business benefits and
 
funcIons and handoffs measure progress openly
Model both current (operaIonal) Plan for early wins, ideally spread
 
and future (strategic) benefits across mulIple funcIons
Solicit senior‐level support for Exploit the value of prototyping
 
sustained change
Capture and share deep editorial

Determine the point at which you knowledge

want to “start” with XML
Foster and communicate objecIve

measurements
Capitalize on the value of new,

downstream uses

4. Commit to sustained change …
Planning Implementa,on
Establish and evaluate end‐user Obtain and maintain operaIng buy‐
 
requirements in, support and dialogue
Assess your processes across Rank your key business benefits and
 
funcIons and handoffs measure progress openly
Model both current (operaIonal) Plan for early wins, ideally spread
 
and future (strategic) benefits across mulIple funcIons
Solicit senior‐level support for Exploit the value of prototyping
 
sustained change
Capture and share deep editorial

Determine the point at which you knowledge

want to “start” with XML
Foster and communicate objecIve

measurements
Capitalize on the value of new,

downstream uses

5. It’s not (just) about XML …
Planning Implementa,on
Establish and evaluate end‐user Obtain and maintain operaIng buy‐
 
requirements in, support and dialogue
Assess your processes across Rank your key business benefits and
 
funcIons and handoffs measure progress openly
Model both current (operaIonal) Plan for early wins, ideally spread
 
and future (strategic) benefits across mulIple funcIons
Solicit senior‐level support for Exploit the value of prototyping
 
sustained change
Capture and share deep editorial

Determine the point at which you knowledge

want to “start” with XML
Foster and communicate objecIve

measurements
Capitalize on the value of new,

downstream uses

6. Segments mapped to the value chain
Taken from “StartWithXML: Why
and How” research paper, Table 2

7. Publisher lessons learned
• Begin with the end in mind
• Commit to sustained change
– Vision, purpose, execuIon, refinement
• It’s not (just) about XML
More informaIon on this topic can be obtained in the “StartWithXML: Why
and How” research paper, secIons 2.5 and 3.5