2/16/12 presentation by Tobin Slaven on the Perfect Storm of social-local-and-mobile (SoLoMo) technology as it impacts small business owners. For more information visit http://dailydose.dreamlocal.com
Influencing policy (training slides from Fast Track Impact)
Flyte school - Perfect Storm of Social-Local-And-Mobile
1. Tobin Slaven
Partner/Creative Director
e: tobin@dreamlocal.com
s: @TobinSlaven
My Mission:To Save “Main Street”
One Small Business At A Time
by showing how it has become
A Brand YOU World!
www.dailydose.dreamlocal.com
2. The Perfect Storm
Social, Local, & Mobile (SoLoMo)
Disruption (Change) Is The Only Guarantee
Now frustrated consumers have a powerful voice in the digital world
Customer Service = The New Way Of Marketing
3. What Our Grandparents Knew...
Customer Service Used To Be
The Secret Of Business Success
Main Street Now Has The Advantage Over Madison Avenue!
4. Social By The Numbers
130 Friends
Avg Person =
140 Followers
Source: The Hidden Power Of Your Customers, (2011) by Becky Carroll
5. Social By The Numbers
79% of people
who had a bad
experience...
Source: The Hidden Power Of Your Customers, (2011) by Becky Carroll
6. Social By The Numbers
79% of people
who had a bad
experience...
o ut It!
h ers Ab
Tol d Ot
Source: The Hidden Power Of Your Customers, (2011) by Becky Carroll
7. Social By The Numbers
22%
(only!)
Source: The Hidden Power Of Your Customers, (2011) by Becky Carroll
8. Social By The Numbers
22%
(only!) of comments (social)
even get a response
Source: The Hidden Power Of Your Customers, (2011) by Becky Carroll
9. Are You Coasting With Your Customers?
5 Mistakes To Avoid:
1) No List
2)
3)
4)
5)
64% of all customers who stop buying, give no reason other than they “just drifted away.”
Source: Conquer The Chaos, (2010) by Clate Mask and Scott Martineau
10. Are You Coasting With Your Customers?
5 Mistakes To Avoid:
1) No List
2) No Engagement
3)
4)
5)
64% of all customers who stop buying, give no reason other than they “just drifted away.”
Source: Conquer The Chaos, (2010) by Clate Mask and Scott Martineau
11. Are You Coasting With Your Customers?
5 Mistakes To Avoid:
1) No List
2) No Engagement
3) No Reason To Keep Them Coming Back
4)
5)
64% of all customers who stop buying, give no reason other than they “just drifted away.”
Source: Conquer The Chaos, (2010) by Clate Mask and Scott Martineau
12. Are You Coasting With Your Customers?
5 Mistakes To Avoid:
1) No List
2) No Engagement
3) No Reason To Keep Them Coming Back
4) No Reason For Them To Brag About You
5)
64% of all customers who stop buying, give no reason other than they “just drifted away.”
Source: Conquer The Chaos, (2010) by Clate Mask and Scott Martineau
13. Are You Coasting With Your Customers?
5 Mistakes To Avoid:
1) No List
2) No Engagement
3) No Reason To Keep Them Coming Back
4) No Reason For Them To Brag About You
5) The Sale Is The Beginning - Not The End
64% of all customers who stop buying, give no reason other than they “just drifted away.”
Source: Conquer The Chaos, (2010) by Clate Mask and Scott Martineau
14. Are You Offering The Best Deals
“Word Of Mouth” Customers Are 16% More Valuable than those who come from
new customer deals - because they tend to “stick” longer
15. Are You Offering The Best Deals
Only For Your New Customers?
“Word Of Mouth” Customers Are 16% More Valuable than those who come from
new customer deals - because they tend to “stick” longer
16. Social Proof In Action
Hel ping
ere’s H ow
H Can Do
stom ers
Cu arke ting
T he M
For Y ou!
Customers will see you are “tuned in” to the same channels they are on the
web - and others will see how you take care of your customers
17. Referrals
Viral Campaigns vs.Viral Complaining
“It Takes 12 Positive Interactions To Overcome A Single Negative Experience”
Source: The Hidden Power Of Your Customers, (2011) by Becky Carroll
18. Referrals
Viral Campaigns vs.Viral Complaining
Brand Ambassadors = The New Marketing Dept
“It Takes 12 Positive Interactions To Overcome A Single Negative Experience”
Source: The Hidden Power Of Your Customers, (2011) by Becky Carroll
19. Referrals
Viral Campaigns vs.Viral Complaining
Brand Ambassadors = The New Marketing Dept
Customer Service Is The Major Driver
(55%) Of Recommendations
“It Takes 12 Positive Interactions To Overcome A Single Negative Experience”
Source: The Hidden Power Of Your Customers, (2011) by Becky Carroll
20. Listen...
List ening Tool
U se A
What Is Bei ng Said
To Know
www.Nimble.com - for a Social CRM Tool (First User FREE)
21. Listen...
Liste ning Post
B uild A ng Said
Know What Is Bei
To
www.bit.ly/listeningpost - for directions from Social Media Examiner
30. Tobin Slaven
Partner/Creative Director
e: tobin@dreamlocal.com
s: @TobinSlaven
My Mission:To Save “Main Street”
One Small Business At A Time
by showing how it has become
A Brand YOU World!
www.dailydose.dreamlocal.com