No doubt about it: mobile is an exciting, rapidly evolving technology. There's a lot of talk about what features will be supported next, what new technologies will emerge. But in the midst of our obsession with the latest and greatest, mobile is already changing lives around the world. If you want to see the true potential of mobile, don't look to Silicon Valley; look to the developing world. Presented 2-16-2013 at Snow*Mobile in Madison, WI.

1. Global Mobile
Snow*Mobile / 02-16-2013 / @tkadlec

2. http://flic.kr/p/a6ydL3

3. http://flic.kr/p/2psZ2C
7th Mass Media

4. 1. First personal mass media
2. Permanently carried
3. Always on
4. Built-in payment mechanism
5. Available at the point of inspiration
6. Most accurate audience measurement
7. Captures the social context
8. Allows for augmented reality
9. Provides a digital interface to the world

5. “A developing country, also called a less-developed
country (LDC), is a nation with a low living standard,
undeveloped industrial base, and low Human
Development Index (HDI) relative to other countries.”
–Wikipedia

6. http://bit.ly/WUzjc0

7. http://flic.kr/p/5Q5fr6
Kenya
Haiti
Nigeria
India
Senegal
Egypt

8. http://flic.kr/p/7MfY6w

9. http://flic.kr/p/5Q9k95

10. 1. Inclusive financial services
2. Empowerment of the poor
3. Empowerment of women

11. 1. Inclusive financial services
2. Empowerment of the poor
3. Empowerment of women

12. http://flic.kr/p/7xqkXT
Haiti

13. http://flic.kr/p/8TKaiJ

14. http://flic.kr/p/8TKaiJ
> $1 million to 6,000
people

15. http://flic.kr/p/7xqkXT
85% cellphone

16. http://flic.kr/p/7xqkXT
50% banked

17. 1. Sporadic income streams

18. 2. Access to banks

19. Kenya
http://flic.kr/p/bCptw5

20. 19 million
in 5 years

21. 70%

22. 1. Inclusive financial services
2. Empowerment of the poor
3. Empowerment of women

23. http://flic.kr/p/5Q9pyL
India

24. http://flic.kr/p/5Q9pyL
-56%
reported diseases

25. http://flic.kr/p/5Q9pyL
+25%
enrollment

26. http://flic.kr/p/6VuxXx
iCow

27. http://flic.kr/p/6VuxXx
42%
in under 7 months

28. http://bit.ly/TdJf16

29. http://bit.ly/TdJf16
10% ~= 0.6%

30. http://bit.ly/TdJf16
10% ~= 1.0%

31. 1. Inclusive financial services
2. Empowerment of the poor
3. Empowerment of women

32. Text

33. "The mobile phone is the cause of
all evils in our society, including
increasing love affairs and the
incidents of elopement".

34. http://flic.kr/p/5aPzCj
80% reported being connected to friends
and family
58% said it would be useful in an
emergency
93% reported that mobile phones made
them feel safer
41% reported increase income
85% reported increased independence

35. “Before I had a mobile phone it was
very difficult to know what was
happening with my relatives in the
village… my husband could only give
me permission twice a year to visit
them… now I feel closer to them since
I can talk to them…”
—Woman, Uganda

36. http://bit.ly/x2c047
“I will ensure that my kids get proper
education. They will be able to get
jobs, have better money. They will not
suffer.”
—Woman, north India

37. Now what?

38. http://bit.ly/SaM7rp
Text

39. http://bit.ly/SaM7rp
Text

40. http://bit.ly/HEuYCz
Text

41. http://bit.ly/HEuYCz
Text

42. Mobile technology is an
incredible weapon...

43. ...and we’re the ones
who can wield it.