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English in the 21 st  Century  Global Knowledge Economy: ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
TIRF ,[object Object],[object Object],[object Object],[object Object]
TIRF ,[object Object],[object Object],[object Object]
TIRF’s Four Major Goals ,[object Object]
TIRF’s Four Major Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TIRF’s Four Major Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
TIRF’s Four Major Goals ,[object Object],[object Object],[object Object],Activities in Three Domains
TIRF’s Four Major Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Questions Initiative ,[object Object],[object Object]
Key Questions Initiative ,[object Object],[object Object],[object Object]
Globalization ,[object Object],[object Object]
Globalization ,[object Object],[object Object],[object Object],[object Object]
Before Globalization  ,[object Object]
Result of Globalization  ,[object Object],[object Object],[object Object],[object Object],[object Object]
After Globalization   ,[object Object]
Evolution of Global Corporations  and the Global Human Network 1960 1970 1980 1990 2000 2010 2020 1950
Evolution of Global Corporations  and the Global Human Network 1960 1970 1980 1990 2000 2010 2020 1950 Local Languages Dominate. English Used For Supply/Customer Chain Regional Offices Geographic Autonomy
Evolution of Global Corporations  and the Global Human Network 1960 1970 1980 1990 2000 2010 2020 1950 . . . But Not  Imperative Local Languages Dominate. English Used For Supply/Customer Chain Global Integration Begins English Importance Growing Regional Offices Geographic Autonomy
Evolution of Global Corporations  and the Global Human Network 1960 1970 1980 1990 2000 2010 2020 1950 . . . But Not  Imperative TODAY Defining Period: ●   Global Integrated Strategies ●   Digitally Connected  Global Human Network Local Languages Dominate. English Used For Supply/Customer Chain English Proficiency Imperative Global Integration Begins English Importance Growing Regional Offices Geographic Autonomy
Tipping Point:  2005-2011 for Human Network Low High 1950 1960 1970 1980 1990 2000 2010 2020 English Skills Required Tolerance for  Poor English Skills
Tipping Point:  2005-2011 for Human Network Low High 1950 1960 1970 1980 1990 2000 2010 2020 English Skills Required Tolerance for  Poor English Skills Huge English  Skills Gap
Tipping Point:  2005-2011 for Human Network Low High 1950 1960 1970 1980 1990 2000 2010 2020 English Skills Required Tolerance for  Poor English Skills Huge English  Skills Gap Digitally Connected
Tipping Point:  2005-2011 for Human Network Low High 1950 1960 1970 1980 1990 2000 2010 2020 English Skills Required Tolerance for  Poor English Skills Huge English  Skills Gap Global Human Network Digitally Connected Globally Connected Welcome to the
Survey of Employees of Global Corporations ,[object Object],[object Object],[object Object]
What Corporations Want ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Corporations Want ,[object Object]
What Corporations Want ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Corporations Want ,[object Object],[object Object],[object Object],[object Object],[object Object]
21 st  Century Skills ,[object Object],[object Object],[object Object],[object Object],[object Object]
21 st  Century Skills ,[object Object],[object Object],[object Object],[object Object],[object Object]
Two Case Studies ,[object Object],[object Object]
The Case of Reuters ,[object Object],[object Object],[object Object],[object Object]
The Case of Reuters ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Case of Reuters ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Case of Emirates Bank ,[object Object],[object Object],[object Object],[object Object]
The Case of Emirates Bank ,[object Object],[object Object],[object Object]
The Case of Emirates Bank ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some European Survey Data  ,[object Object],[object Object],[object Object]
(Esmann et al, 1999, p. 79) ,[object Object],[object Object]
(Esmann et al, 1999, p. 79) ,[object Object],[object Object]
Language Skills in Use ,[object Object],2% 2% 11% 17% Cultural knowledge 13% 24% 42% 84% Writing 14% 25% 45% 82% Reading 14% 26% 48% 87% Listening/ speaking Spanish Italian French English
Most Important Skills ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Situations Causing Barriers (Esmann et al, 1999, p. 77)
(Marchessou et al., 1999, p. 103) Language Use by 86 French Exporters English  73% German  8% Spanish  4% Italian  1% Dutch  <1% Portuguese  <1% English  83% German  44% Spanish  42% Italian  17% Chinese, Portuguese, Dutch, & Russian  each  2% Japanese, Arabic, & Czech  each <1% Importance of Each Languages Used
(Marchessou et al., 1999, p. 104) Language Skills Used 69% 28% 33% 10% 2% 2% 0.8% 0.4% 0.4% 0.4% 73% 33% 36% 12% 2% 2% 0.8% 0.4% 0.4% 0.4% 78% 36% 35% 14% 2% 2% 2% 2% 0.4% 0.4% English Spanish German Italian Portuguese Dutch Russian Chinese Czech Arabic W R L/S Language
Languages Causing Barriers (n=86) (Marchessou et al, 1999, p. 108)
Situations Causing Barriers (Marchessou et al., 1999, p. 107)
Languages in Use  by 124 Spanish Exporters (Ali et al., 1999, p. 83) % of companies
Most Important Languages  for 124 Spanish Exporters % of companies (Ali et al., 1999, p. 85)
Language Skills Used  by 124 Spanish Exporters (Ali et al., 1999, p. 87) 66.1% 43.5% 12.1% 7.3% 6.5% 69.4% 48.4% 13.7% 11.3% 11.3% 70.2% 47.6% 15.3% 11.3% 10.5% English French German Italian Portuguese W R L/S Language
Situational Language Use (Ali et al., 1999, p. 89)
Some Implications of These Research Findings ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some Implications of These Research Findings ,[object Object],[object Object],[object Object],[object Object]
Some Implications of These Research Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Implications of These Research Findings  ,[object Object],[object Object]
Some Implications of These Research Findings  ,[object Object],[object Object],[object Object]
Closing Comments ,[object Object],[object Object],[object Object],[object Object]
Closing Comments ,[object Object],[object Object],[object Object]
Closing Comments ,[object Object],[object Object]
Closing Comments ,[object Object],[object Object],[object Object],[object Object]
Closing Comments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Closing Comments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Closing Comments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Closing Comments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Closing Comments ,[object Object],[object Object],[object Object]
Many Thanks! ,[object Object],[object Object],[object Object],[object Object]
References  ,[object Object],[object Object]
References ,[object Object],[object Object]
References ,[object Object],[object Object]
References ,[object Object],[object Object]
References ,[object Object]
References ,[object Object]
References ,[object Object],[object Object]
References ,[object Object],[object Object]

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English in the 21st Century Global Knowledge Economy

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  • 17. Evolution of Global Corporations and the Global Human Network 1960 1970 1980 1990 2000 2010 2020 1950
  • 18. Evolution of Global Corporations and the Global Human Network 1960 1970 1980 1990 2000 2010 2020 1950 Local Languages Dominate. English Used For Supply/Customer Chain Regional Offices Geographic Autonomy
  • 19. Evolution of Global Corporations and the Global Human Network 1960 1970 1980 1990 2000 2010 2020 1950 . . . But Not Imperative Local Languages Dominate. English Used For Supply/Customer Chain Global Integration Begins English Importance Growing Regional Offices Geographic Autonomy
  • 20. Evolution of Global Corporations and the Global Human Network 1960 1970 1980 1990 2000 2010 2020 1950 . . . But Not Imperative TODAY Defining Period: ● Global Integrated Strategies ● Digitally Connected Global Human Network Local Languages Dominate. English Used For Supply/Customer Chain English Proficiency Imperative Global Integration Begins English Importance Growing Regional Offices Geographic Autonomy
  • 21. Tipping Point: 2005-2011 for Human Network Low High 1950 1960 1970 1980 1990 2000 2010 2020 English Skills Required Tolerance for Poor English Skills
  • 22. Tipping Point: 2005-2011 for Human Network Low High 1950 1960 1970 1980 1990 2000 2010 2020 English Skills Required Tolerance for Poor English Skills Huge English Skills Gap
  • 23. Tipping Point: 2005-2011 for Human Network Low High 1950 1960 1970 1980 1990 2000 2010 2020 English Skills Required Tolerance for Poor English Skills Huge English Skills Gap Digitally Connected
  • 24. Tipping Point: 2005-2011 for Human Network Low High 1950 1960 1970 1980 1990 2000 2010 2020 English Skills Required Tolerance for Poor English Skills Huge English Skills Gap Global Human Network Digitally Connected Globally Connected Welcome to the
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  • 44. Situations Causing Barriers (Esmann et al, 1999, p. 77)
  • 45. (Marchessou et al., 1999, p. 103) Language Use by 86 French Exporters English 73% German 8% Spanish 4% Italian 1% Dutch <1% Portuguese <1% English 83% German 44% Spanish 42% Italian 17% Chinese, Portuguese, Dutch, & Russian each 2% Japanese, Arabic, & Czech each <1% Importance of Each Languages Used
  • 46. (Marchessou et al., 1999, p. 104) Language Skills Used 69% 28% 33% 10% 2% 2% 0.8% 0.4% 0.4% 0.4% 73% 33% 36% 12% 2% 2% 0.8% 0.4% 0.4% 0.4% 78% 36% 35% 14% 2% 2% 2% 2% 0.4% 0.4% English Spanish German Italian Portuguese Dutch Russian Chinese Czech Arabic W R L/S Language
  • 47. Languages Causing Barriers (n=86) (Marchessou et al, 1999, p. 108)
  • 48. Situations Causing Barriers (Marchessou et al., 1999, p. 107)
  • 49. Languages in Use by 124 Spanish Exporters (Ali et al., 1999, p. 83) % of companies
  • 50. Most Important Languages for 124 Spanish Exporters % of companies (Ali et al., 1999, p. 85)
  • 51. Language Skills Used by 124 Spanish Exporters (Ali et al., 1999, p. 87) 66.1% 43.5% 12.1% 7.3% 6.5% 69.4% 48.4% 13.7% 11.3% 11.3% 70.2% 47.6% 15.3% 11.3% 10.5% English French German Italian Portuguese W R L/S Language
  • 52. Situational Language Use (Ali et al., 1999, p. 89)
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