2. Pagewww.talentsquare.com 2
0. About the Speaker
@timotegeimer
Manager - Business Dev., Partnership & Product
at
Co-Organiser
at
LinkedIn: how to develop your brand
Timoté GEIMER
4. Pagewww.talentsquare.com 4
1. Agenda
• About the speaker
• Make a choice
• Few facts about LinkedIn
• 5 Tips to Develop your personal brand
• Summary & Questions
LinkedIn: how to develop your brand
Timoté GEIMER
6. Pagewww.talentsquare.com 6
2. Few facts about LinkedIn
LinkedIn: how to develop your brand
LinkedIn is
a Professional
Social Network
Timoté GEIMER
7. Pagewww.talentsquare.com 7
300 million
members
LinkedIn: how to develop your brand
2. Few facts about LinkedIn
Timoté GEIMER
1 billion
competencies
recommended
2,1 million
groups
2,2 Million
members
20 %
population
represented
1 sec. =
2 new
members
Craig Smith, By the number: 120 amazing LinkedIn Stats, 2014, http://goo.gl/UW9XH
LinkedIn, Belgian LinkedIn Stats, personal notes
9. Pagewww.talentsquare.comTimoté GEIMER 9
5 Tips:
1. Build an appealing profile
2. Connect with others
3. Follow activities
4. Engage conversation
5. Start again
3. 5 Tips to Develop your personal brand
LinkedIn: how to develop your brand
10. Pagewww.talentsquare.comTimoté GEIMER 10
To do list…
Name - Baseline - Picture
Contact details & visibility
Activity
Exec. summary & Presentation
Experience
Competencies & Expertise
Publications & projects
Trainings
Languages
Recommandations
LinkedIn: how to develop your brand
3. 5 Tips to Develop your personal brand
1. Build an appealing profile
LinkedIn: how to develop your brand
Show the best of yourself
11. Pagewww.talentsquare.com 11
Invite your Friends and colleagues
Invite people that make sense for your career
& personal development
Accept invitations
Welcome new connections
3. 5 Tips to Develop your personal brand
LinkedIn: how to develop your brand
2. Connect with others
Don’t only ask yourself if a
person has a value for you…
… But think also about your
value for him!
Timoté GEIMER
12. Pagewww.talentsquare.com 12
Stay connected with your network
Follow activities
Take every activity as an opportunity to
engage a conversation
3. Follow Activities
3. 5 Tips to Develop your personal brand
LinkedIn: how to develop your brand
LinkedIn is a Social Network,
be social !
Timoté GEIMER
13. Pagewww.talentsquare.com 13
Share news with your network and engage
others
Share article in groups
Participate to conversations
4. Engage Conversation
3. 5 Tips to Develop your personal brand
LinkedIn: how to develop your brand
Timoté GEIMER
Take full advantage of
LinkedIn by sharing content
and being renowned for your
expertise
14. Pagewww.talentsquare.com 14
3. 5 Tips to Develop your personal brand
LinkedIn: how to develop your brand
Timoté GEIMER
5. Start again
DigitalFormationWorld,HowtoincreaseLinkedInconnectionsinfographic,2012,http://goo.gl/a5ECVT
You can do amazing
things in only 5 minutes
15. Pagewww.talentsquare.comTimoté GEIMER 15
Bufferapp Blog, 2014, http://goo.gl/KfkDuz
Share your post at the right moment
Bonus
3. 5 Tips to Develop your personal brand
LinkedIn: how to develop your brand
19. Pagewww.talentsquare.comTimoté GEIMER 19
5 Tips:
1. Build an appealing profile
Show the best of yourself
2. Connect with others
think also about your value for others
3. Follow activities
LinkedIn is a Social Network, be social
4. Engage conversation
be renowned for your expertise
5. Start again
You can do amazing things in only 5 minutes
4. Summary
LinkedIn: how to develop your brand