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www.talentsquare.com
LinkedIn 101
5 tips to develop your
personal brand
- Timoté GEIMER -
10/12/2014
Pagewww.talentsquare.com 2
0. About the Speaker
@timotegeimer
Manager - Business Dev., Partnership & Product
at
Co-Organiser
at
LinkedIn: how to develop your brand
Timoté GEIMER
Pagewww.talentsquare.com 3Timoté GEIMER
2 Choices
8 min of Q&A
OR
Presentation + Q&A
0. Make a choice
LinkedIn: how to develop your brand
Pagewww.talentsquare.com 4
1. Agenda
• About the speaker
• Make a choice
• Few facts about LinkedIn
• 5 Tips to Develop your personal brand
• Summary & Questions
LinkedIn: how to develop your brand
Timoté GEIMER
www.talentsquare.com PageTimoté GEIMER 5
Few facts about
LinkedIn
LinkedIn: how to develop your brand
Pagewww.talentsquare.com 6
2. Few facts about LinkedIn
LinkedIn: how to develop your brand
LinkedIn is
a Professional
Social Network
Timoté GEIMER
Pagewww.talentsquare.com 7
300 million
members
LinkedIn: how to develop your brand
2. Few facts about LinkedIn
Timoté GEIMER
1 billion
competencies
recommended
2,1 million
groups
2,2 Million
members
20 %
population
represented
1 sec. =
2 new
members
Craig Smith, By the number: 120 amazing LinkedIn Stats, 2014, http://goo.gl/UW9XH
LinkedIn, Belgian LinkedIn Stats, personal notes
www.talentsquare.com Page 8
5 Tips to Develop your
personal brand
LinkedIn: how to develop your brand
Timoté GEIMER
Pagewww.talentsquare.comTimoté GEIMER 9
5 Tips:
1. Build an appealing profile
2. Connect with others
3. Follow activities
4. Engage conversation
5. Start again
3. 5 Tips to Develop your personal brand
LinkedIn: how to develop your brand
Pagewww.talentsquare.comTimoté GEIMER 10
To do list…
Name - Baseline - Picture
Contact details & visibility
Activity
Exec. summary & Presentation
Experience
Competencies & Expertise
Publications & projects
Trainings
Languages
Recommandations
LinkedIn: how to develop your brand
3. 5 Tips to Develop your personal brand
1. Build an appealing profile
LinkedIn: how to develop your brand
Show the best of yourself
Pagewww.talentsquare.com 11
Invite your Friends and colleagues
Invite people that make sense for your career 

& personal development
Accept invitations
Welcome new connections
3. 5 Tips to Develop your personal brand
LinkedIn: how to develop your brand
2. Connect with others
Don’t only ask yourself if a
person has a value for you…
… But think also about your
value for him!
Timoté GEIMER
Pagewww.talentsquare.com 12
Stay connected with your network
Follow activities
Take every activity as an opportunity to
engage a conversation
3. Follow Activities
3. 5 Tips to Develop your personal brand
LinkedIn: how to develop your brand
LinkedIn is a Social Network,
be social !
Timoté GEIMER
Pagewww.talentsquare.com 13
Share news with your network and engage
others
Share article in groups
Participate to conversations
4. Engage Conversation
3. 5 Tips to Develop your personal brand
LinkedIn: how to develop your brand
Timoté GEIMER
Take full advantage of
LinkedIn by sharing content
and being renowned for your
expertise
Pagewww.talentsquare.com 14
3. 5 Tips to Develop your personal brand
LinkedIn: how to develop your brand
Timoté GEIMER
5. Start again
DigitalFormationWorld,HowtoincreaseLinkedInconnectionsinfographic,2012,http://goo.gl/a5ECVT
You can do amazing
things in only 5 minutes
Pagewww.talentsquare.comTimoté GEIMER 15
Bufferapp Blog, 2014, http://goo.gl/KfkDuz
Share your post at the right moment
Bonus
3. 5 Tips to Develop your personal brand
LinkedIn: how to develop your brand
Pagewww.talentsquare.comTimoté GEIMER 16
Analyse and Track performance
3. 5 Tips to Develop your personal brand
LinkedIn: how to develop your brand
Bonus
Pagewww.talentsquare.comTimoté GEIMER 17
3. 5 Tips to Develop your personal brand
LinkedIn: how to develop your brand
Bonus
www.talentsquare.com PageTimoté GEIMER 18
Summary
LinkedIn: how to develop your brand
Pagewww.talentsquare.comTimoté GEIMER 19
5 Tips:
1. Build an appealing profile
Show the best of yourself
2. Connect with others
think also about your value for others
3. Follow activities
LinkedIn is a Social Network, be social
4. Engage conversation
be renowned for your expertise
5. Start again
You can do amazing things in only 5 minutes
4. Summary
LinkedIn: how to develop your brand
Pagewww.talentsquare.com 20Timoté GEIMER
4. Summary
Time for questions!
LinkedIn: how to develop your brand
www.talentsquare.com
Thanks for your attention

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Develop Your LinkedIn Brand in 5 Tips

  • 1. www.talentsquare.com LinkedIn 101 5 tips to develop your personal brand - Timoté GEIMER - 10/12/2014
  • 2. Pagewww.talentsquare.com 2 0. About the Speaker @timotegeimer Manager - Business Dev., Partnership & Product at Co-Organiser at LinkedIn: how to develop your brand Timoté GEIMER
  • 3. Pagewww.talentsquare.com 3Timoté GEIMER 2 Choices 8 min of Q&A OR Presentation + Q&A 0. Make a choice LinkedIn: how to develop your brand
  • 4. Pagewww.talentsquare.com 4 1. Agenda • About the speaker • Make a choice • Few facts about LinkedIn • 5 Tips to Develop your personal brand • Summary & Questions LinkedIn: how to develop your brand Timoté GEIMER
  • 5. www.talentsquare.com PageTimoté GEIMER 5 Few facts about LinkedIn LinkedIn: how to develop your brand
  • 6. Pagewww.talentsquare.com 6 2. Few facts about LinkedIn LinkedIn: how to develop your brand LinkedIn is a Professional Social Network Timoté GEIMER
  • 7. Pagewww.talentsquare.com 7 300 million members LinkedIn: how to develop your brand 2. Few facts about LinkedIn Timoté GEIMER 1 billion competencies recommended 2,1 million groups 2,2 Million members 20 % population represented 1 sec. = 2 new members Craig Smith, By the number: 120 amazing LinkedIn Stats, 2014, http://goo.gl/UW9XH LinkedIn, Belgian LinkedIn Stats, personal notes
  • 8. www.talentsquare.com Page 8 5 Tips to Develop your personal brand LinkedIn: how to develop your brand Timoté GEIMER
  • 9. Pagewww.talentsquare.comTimoté GEIMER 9 5 Tips: 1. Build an appealing profile 2. Connect with others 3. Follow activities 4. Engage conversation 5. Start again 3. 5 Tips to Develop your personal brand LinkedIn: how to develop your brand
  • 10. Pagewww.talentsquare.comTimoté GEIMER 10 To do list… Name - Baseline - Picture Contact details & visibility Activity Exec. summary & Presentation Experience Competencies & Expertise Publications & projects Trainings Languages Recommandations LinkedIn: how to develop your brand 3. 5 Tips to Develop your personal brand 1. Build an appealing profile LinkedIn: how to develop your brand Show the best of yourself
  • 11. Pagewww.talentsquare.com 11 Invite your Friends and colleagues Invite people that make sense for your career 
 & personal development Accept invitations Welcome new connections 3. 5 Tips to Develop your personal brand LinkedIn: how to develop your brand 2. Connect with others Don’t only ask yourself if a person has a value for you… … But think also about your value for him! Timoté GEIMER
  • 12. Pagewww.talentsquare.com 12 Stay connected with your network Follow activities Take every activity as an opportunity to engage a conversation 3. Follow Activities 3. 5 Tips to Develop your personal brand LinkedIn: how to develop your brand LinkedIn is a Social Network, be social ! Timoté GEIMER
  • 13. Pagewww.talentsquare.com 13 Share news with your network and engage others Share article in groups Participate to conversations 4. Engage Conversation 3. 5 Tips to Develop your personal brand LinkedIn: how to develop your brand Timoté GEIMER Take full advantage of LinkedIn by sharing content and being renowned for your expertise
  • 14. Pagewww.talentsquare.com 14 3. 5 Tips to Develop your personal brand LinkedIn: how to develop your brand Timoté GEIMER 5. Start again DigitalFormationWorld,HowtoincreaseLinkedInconnectionsinfographic,2012,http://goo.gl/a5ECVT You can do amazing things in only 5 minutes
  • 15. Pagewww.talentsquare.comTimoté GEIMER 15 Bufferapp Blog, 2014, http://goo.gl/KfkDuz Share your post at the right moment Bonus 3. 5 Tips to Develop your personal brand LinkedIn: how to develop your brand
  • 16. Pagewww.talentsquare.comTimoté GEIMER 16 Analyse and Track performance 3. 5 Tips to Develop your personal brand LinkedIn: how to develop your brand Bonus
  • 17. Pagewww.talentsquare.comTimoté GEIMER 17 3. 5 Tips to Develop your personal brand LinkedIn: how to develop your brand Bonus
  • 18. www.talentsquare.com PageTimoté GEIMER 18 Summary LinkedIn: how to develop your brand
  • 19. Pagewww.talentsquare.comTimoté GEIMER 19 5 Tips: 1. Build an appealing profile Show the best of yourself 2. Connect with others think also about your value for others 3. Follow activities LinkedIn is a Social Network, be social 4. Engage conversation be renowned for your expertise 5. Start again You can do amazing things in only 5 minutes 4. Summary LinkedIn: how to develop your brand
  • 20. Pagewww.talentsquare.com 20Timoté GEIMER 4. Summary Time for questions! LinkedIn: how to develop your brand