Lancashire Business View media pack

LANCASHIREBUSINESSVIEW

THE
MEDIA
PACK:

“LANCASHIRE
BUSINESS VIEW
OFFERS A
CRITICAL AND
INFORMED VIEW
ON KEY BUSINESS,
PRODUCTIVITY AND
COMPETITIVENESS
ISSUES IN THE REGION.”
Steven Broomhead Chief Executive
Northwest Regional Development Agency

Lancashire Business View is the business magazine keeping the worlds of
commerce and industry informed with news, analysis and opinion.
Quality editorial from a team passionate about business in Lancashire
and Bolton
An audience of more than 20,000 business ﬁgures in the region
A highly cost-effective advertising medium

Editor: Ben Briggs T: 01254 297870 E: ben@lancashirebusinessview.co.uk
Commercial manager: Stephen Bolton T: 01254 297871 E: stephen@lancashirebusinessview.co.uk
Lancashire Business View East Park Lodge East Park Road Blackburn BB1 8DW
T: 01254 297875 F 01254 295581 E :info@lancashirebusinessview.co.uk
www.lancashirebusinessview.co.uk

“AN ESSENTIAL READ
IN ESTABLISHING WHAT
IS HAPPENING WITHIN
THE LOCAL COMMUNITY,
IT IS TOPICAL AND WELL
RESEARCHED WITH
REGULAR CONTRIBUTIONS

IN
FROM THE COUNTY’S
BUSINESS LEADERS.”
John Stanworth
Area Corporate Director,
Barclays Business Banking

PROFILE:
Lancashire Business View is the must-read magazine for commerce and
industry in the region.
Its pages contain news, analysis and opinion on the issues that affect
business in Lancashire and Bolton. There is key information that can help
businesses ﬂourish, and entertaining features on the personalities behind
the headlines.
Lancashire Business View is mailed direct to 8,000 high-ranking decision-
makers, providing an unbeatable advertising platform for companies and
organisations that want to raise their proﬁle to a wide client base.
Sitting in the editor’s chair is Ben Briggs who previously spearheaded
business coverage at the Lancashire Telegraph and championed local
businesses for several years. He heads up a dynamic editorial team and is
passionate about showcasing the best of Lancashire business and the high
standrads the county has to offer.
The success of the magazine so far is due to the involvement and
contributions of Lancashire and Bolton’s businesses, and that will continue.
If you have any news, contact Peter – for information regarding advertising,
sponsorship and branding opportunities, please contact Stephen Bolton.


NEXTISSUE:
NOVEMBER/DECEMBER 2009 CONTENTS (subject to change)
1. News: A comprehensive round-up of news from the region’s businesses.
2. Business barometer: The highs and lows of corporate life in the region,
tracking company announcements.
3. Your view: Letters, emails and opinions from our readers.
4. Key dates: Listing of forthcoming business events
5. Spotlight on support: Our regular feature profiles a support agency and
details the work carried out in supporting the region’s economy.
6. Social enterprise: News and profiles from the third sector.
7. International trade: Round-up of the county’s success selling overseas.
8. Regeneration: An update on major redevelopment schemes that are
changing the face of the county.
9. In full view: An exclusive interview with one of the county’s leading
business figures.

“WE HAVE RECEIVED
10. Creative view: We look at the work of some of the leading creative
companies.

MORE POSITIVE
11. Viewpoints: A round-table discussing the advantages and drawbacks of
running a family business.

FEEDBACK FROM OUR
12. Tourism: Our new feature focuses on this multi-billion dollar industry.
13. Regional focus: An in-depth look at Burnley.
14. Sector focus: The business of football.
15. Environment view: A round-up of environmental stories, with tips on CONTRIBUTIONS
adopting a green agenda.
16. Technology view: Profiles of the companies pioneering world-beating TO LANCASHIRE
technology from the heart of the county.
17. Skills view: News and views from the world of work-based training. BUSINESS VIEW
18. Rural: Stories and views from the rural sector.
19. Starting out: Profile on new-start businesses.
THAN ANY OTHER
20. Advertising feature: Conferences, events and exhibitions. PUBLICATION WE
21. Commercial property: Industry comment on city and town centres across
the region. ARE INVOLVED WITH.
22. Business matters: Recruitment advice
23. Appointments: Profiling recent recruits, promotions and appointments EVEN MORE
within local companies.
24. Awards: A round-up of companies that have been successful in regional IMPORTANTLY, IT IS A
and national awards.
25. After hours: A feature on business people with unusual hobbies. PLEASURE TO READ.”
26. Motoring: A review of new executive models together with In The Fast Laurence Parry Tax Partner
Lane and a dealership profile. PM&M Chartered Accountants
27. Renato’s view: Our Italian columnist on life and business in Lancashire.


FORWARDFEATURES2009Issue 25 Issue 26 Issue 27 Issue 28 Issue 29 Issue 30
March/April 2009 May/June 2009 July/August 2009 September/ November/ January/
October 2009 December 2009 February 2010
Regional Blackburn with Blackpool Bolton Preston Burnley Lancaster
profile Darwen
Sector focus Construction: Aerospace: Packaging and Exporting: Tourism: Haulage and
What next for one Outlining the fulfilment: Highlighting the How footfall from transport:
of 2008’s worst- impact of the One of the region’s global success outside shapes our On the road with
affected industries? sector with the hidden gems, this stories with local region and who is the businesses that
widest-reaching sector attracts roots behind the trend keep commerce
influences some of the biggest moving
names in business
Business Employment law: Flexible working: Discrimination: Invoice Recruitment: Insurance:
matters Reviewing Discussing Professionals discounting: Getting the most Posing questions
legislation and whether the idea explain the law The credit-control- from what is often to ensure you’re
how it affects your can benefit both and offer advice ler’s hot topic – but the toughest spending on the
business staff and their on this increasingly what is it, how can challenge facing a right type of cover
employers complex issue it help and what business
does it cost?
Breaking the Women in Serial Phoenix business:
mould business: entrepreneurs: Telling the tales
Profiles of the The stories of businesses that
movers and behind the people rose from the ashes
shakers who have who can’t stop to succeed again
broken the gender starting successful
barrier businesses
Environmental How adopting Profiting from Tips and advice Understanding Reducing carbon Cutting costs and
view green agendas can going green and for improving your waste minimisation footprints whilst reducing waste
give businesses a why it’s easier than recycling strategy and what it means improving the through resource
boost you think to you bottom line efficiency
Money matters Wealth Wealth
management: management:
A look at innovative Revisiting the popu-
advice and little- lar topic with tips
known legislation and pointers from
by money experts professionals and
from all fields industry insiders
Advertising Health and safety: Office furniture: Recruitment: Independent Conferences and Health and well-
features Treading through Manufacturers and Best practice schools: exhibitions: being:
the legal minefield suppliers reveal advice for A look at private Advice on making The benefits of
how to create the organisations of all sector education the right impact by keeping your
ideal working sizes delivered by and what our venues and equip- workforce in shape
environment industry experts region has to offer ment providers and how it can be
achieved
Special Major players: Hot 100: Young’uns:
features Our inaugural Revealing the Profiling the under
line-up of the local best-performing 35s beginning to
economy’s most businesses of the earn their own
influential figures last 12 months headlines

In every edition:
• • • • •
News Regeneration In full view Spotlight on support Creative view Technology view International Trade •
• • •
Skills view Starting out Commercial property Heritage Appointments Awards After hours Motoring • • •


“LANCASHIRE BUSINESS VIEW IS
UNPARALLELED IN THE WAY IT CAPTURES
THE SPIRIT, DYNAMISM AND SUCCESS
OF THE LOCAL BUSINESS COMMUNITY.”
Dennis Taylor Chief Executive
Lancashire Economic Partnership

READERSHIP:
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Read by over 20,000 business ﬁgures in ��
the region ��
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8,000 copies are mailed directly to chief
executives, managing directors,
owner-managers and opinion formers ��
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throughout the North West

1,000 copies are distributed to key
access points across the county


“AN INFORMATIVE AND ENTERTAINING READ
FOR THE LOCAL BUSINESS COMMUNITY.”
Frank McKenna Chairman,
Downtown Preston In Business

RATECARD:
Double page spread
Full page
£2,450
£1,475
Double page spread
420 x 297mm

Outside back £1,925
Inside front £1,850
Inside back £1,850
Half page £800
1/3 Page portrait £750
Full page Half page
Quarter page £450 210 x 297mm 184 x 130mm
Quarter page landscape £525
1/8 Page £250
*Company profile full page £1,750
*Company profile double page £2,750
°Loose leaf inserts £90/1000
°Bound insert (A4) £1,700 Quarter page Quarter page
**Branded column package £1,650 90 x 130mm landscape
184 x 62.5mm
Tailored branding and sponsorship opportunities are available
DISCOUNTS: [6]
Block booking 2 5%
Block booking 3-4 10%
Block booking 5-6 15%
Agency discount 10%
* Company profiles provide and excellent editorial vehicle for businesses to promote themselves.
The package includes full editorial support from one of our journalists, and a professional
photographic shoot.
1/8 page 1/3 page
° Inserts will be accepted at the editor’s discretion. The price is subject to size and weight restrictions.
** 3 branded columns in either consecutive or alternate editions, plus single quarter page advert to be used where
90 x 65mm portrait
appropriate. Client supplies text; subject to editorial approval. 59 x 267mm


“IT IS ONE OF VERY
FEW PUBLICATIONS
THAT I READ COVER
TO COVER.”
Malcolm Martin Managing Director
Employer Solutions Ltd

ARTWORK
SPECIFICATIONS:
Accepted formats: CD, Zip or email.
Email: advertising@lancashirebusinessview.co.uk
Formats for Process Colour Seperations:
CMYK EPS, CMYK TIFF (pictures/logos etc).
Please supply images with a resolution of 300dpi.
All fonts (typefaces) must be supplied and preferably
embedded in the document.
Accepted Programmes: Illustrator CS, Photoshop CS,
Acrobat 6, InDesign CS.
PDFs are acceptable, if supplied press ready – composite
CMYK, 300dpi with fonts outlined or embedded.


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