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Mobypicture | Identity.Next 2010 door Timan Rebel
3rd party identities are more valuable
                                                            than your own




  Timan Rebel
  CTO Mobypicture

  @timanrebel
  timan@mobypicture.com

  www.mobypicture.com

Mobypicture | Identity.Next 2010 door Timan Rebel
Sharing is part of everyday life




Mobypicture | Identity.Next 2010 door Timan Rebel
Mobypicture - share your adventures
                                       in the easiest, most convenient way




Mobypicture | Identity.Next 2010 door Timan Rebel
Shoot & Share
                                               realtime across ALL your social sites




Mobypicture | Identity.Next 2010 door Timan Rebel
Sometimes there is a bigger adventure

                time
                                  #hashtag




    social networks

Mobypicture | Identity.Next 2010 door Timan Rebel
Ilse DeLange’s eco system


             Isle DeLange and            crew and
                                        management         listeners/fans   media
                    band




                                       all aggregated on one platform



Mobypicture | Identity.Next 2010 door Timan Rebel
Content from you




Mobypicture | Identity.Next 2010 door Timan Rebel
And from your fans




Mobypicture | Identity.Next 2010 door Timan Rebel
On your platform




Mobypicture | Identity.Next 2010 door Timan Rebel
realtime conversation
    about socially engaged
    topics




Mobypicture | Identity.Next 2010 door Timan Rebel
3rd party identities
                                                              What are they?




                                                    http://www.flickr.com/photos/mburpee/4031476638/

Mobypicture | Identity.Next 2010 door Timan Rebel
Mobypicture | Identity.Next 2010 door Timan Rebel
500M+ users




                                                    175M+ users

Mobypicture | Identity.Next 2010 door Timan Rebel
Mobypicture | Identity.Next 2010 door Timan Rebel
Grant permissions




Mobypicture | Identity.Next 2010 door Timan Rebel
That’s it
                                         My profile filled with Facebook data




Mobypicture | Identity.Next 2010 door Timan Rebel
Mobypicture | Identity.Next 2010 door Timan Rebel
But it doesn’t stop here
                                          the real value of 3rd party identities




                                                        http://www.flickr.com/photos/memestate/54408373/

Mobypicture | Identity.Next 2010 door Timan Rebel
Access to more than just my profile




Mobypicture | Identity.Next 2010 door Timan Rebel
Access to my complete social graph
                                                       enhanced profile




Mobypicture | Identity.Next 2010 door Timan Rebel
I update my profile on Facebook
                                                            but not everywhere




Mobypicture | Identity.Next 2010 door Timan Rebel
Facebook and Twitter push updates




Mobypicture | Identity.Next 2010 door Timan Rebel
Push back to Facebook and Twitter




Mobypicture | Identity.Next 2010 door Timan Rebel
Push back to Facebook and Twitter




Mobypicture | Identity.Next 2010 door Timan Rebel
Connecting multiple providers




                                                    and 23 others


Mobypicture | Identity.Next 2010 door Timan Rebel
Two way communication
                                                             social flywheel




Mobypicture | Identity.Next 2010 door Timan Rebel
You couldn’t have done that on your own




Mobypicture | Identity.Next 2010 door Timan Rebel
Thank you




Mobypicture | Identity.Next 2010 door Timan Rebel
@timanrebel

  timan@mobypicture.com
Mobypicture | Identity.Next 2010 door Timan Rebel   32

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Why 3rd party identities are more valuable than your own

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