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How Social Media and Mobile Work Together to Drive Marketing Results
- 1. Social is Mobile and Mobile is Social Tuesday, February 1, 2011
- 2. On The Agenda 1. How big is big? 2. The world of social mobile 3. Social and mobile in action together 4. Key outputs for marketers Tuesday, February 1, 2011
- 3. If Facebook was a country… Tuesday, February 1, 2011
- 4. If Facebook was a country… Tuesday, February 1, 2011
- 5. If Facebook was a country… Tuesday, February 1, 2011
- 6. If Facebook was a country… 1. Tuesday, February 1, 2011
- 7. If Facebook was a country… 1. 2. Tuesday, February 1, 2011
- 8. If Facebook was a country… 1. 2. #3. 500 million active users Tuesday, February 1, 2011
- 9. It’s GDP would be … Tuesday, February 1, 2011
- 10. It’s GDP would be … Tuesday, February 1, 2011
- 11. If Twitter was a country… Tuesday, February 1, 2011
- 12. If Twitter was a country… Accounts Tuesday, February 1, 2011
- 13. If Twitter was a country… Active Users Accounts Tuesday, February 1, 2011
- 14. And its GDP would be … Tuesday, February 1, 2011
- 15. And its GDP would be … Tuesday, February 1, 2011
- 16. And its GDP would be … 50% Tuesday, February 1, 2011
- 17. And its GDP would be … 50% Tuesday, February 1, 2011
- 18. Mobile spans the globe Tuesday, February 1, 2011
- 19. Mobile spans the globe Tuesday, February 1, 2011
- 20. Mobile spans the globe 72.5% of the world’s population Tuesday, February 1, 2011
- 21. Mobile spans the globe 72.5% of the world’s population Tuesday, February 1, 2011
- 22. Growth in 2011 * Revenue in millions 10,000 7,500 5,000 2010 2011 2,500 0 Twitter Facebook Mobile Tuesday, February 1, 2011
- 23. Mobile is now poised to become the most important marketing vehicle of all time. —Frost & Sullivan, 2010 Tuesday, February 1, 2011
- 24. Time to stop thinking in silos Tuesday, February 1, 2011
- 25. Dueling for Dollars Tuesday, February 1, 2011
- 26. Strategies need to be linked Tuesday, February 1, 2011
- 27. Utilize mobile across the mix … to connect consumers to your campaigns and drive better results. Tuesday, February 1, 2011
- 28. “To take the marketing technologies and targeting capabilities of digital media and put them into the consumers' world as they live, decide and buy, is the fundamental power and promise of mobile.” ~ Steve Smith, MediaPost Tuesday, February 1, 2011
- 29. Objective in Social Marketing Engage & provide value to your fans Tuesday, February 1, 2011
- 30. Mobile Engages …and drives purchase intent From social engagement, to engagement with customers on their most personal of devices Incentives drive purchase intent Ongoing programs create loyalty Tuesday, February 1, 2011
- 31. A social + mobile love story… Tuesday, February 1, 2011
- 32. Meet Audrey Tuesday, February 1, 2011
- 33. Audrey is… Tuesday, February 1, 2011
- 34. Audrey Values her Friend’s Opinions Tuesday, February 1, 2011
- 35. Meaningful engagement with customers Tuesday, February 1, 2011
- 36. Shoppers are looking for deals Tuesday, February 1, 2011
- 37. Audrey receives her first SMS offer Tuesday, February 1, 2011
- 38. Audrey receives her first SMS offer Tuesday, February 1, 2011
- 39. The Mobile Web = Shopper’s Toolkit Look up price information about a product Compare different products Look up product specs View product reviews Make a purchase Find store location Tuesday, February 1, 2011
- 40. mCommerce Capture impulse buys Enable customers to buy at their convenience Extend store hours to 24/7 Tuesday, February 1, 2011
- 41. Tuesday, February 1, 2011
- 42. Audrey “Likes” her new purchase and shares her opinion with her 130 friends on Facebook Tuesday, February 1, 2011
- 43. Social + Mobile Drives the Funnel Tuesday, February 1, 2011
- 44. Social + Mobile Drives the Funnel Social Tuesday, February 1, 2011
- 45. Social + Mobile Drives the Funnel Social Mobile Tuesday, February 1, 2011
- 46. Social + Mobile Drives the Funnel Social Mobile Tuesday, February 1, 2011
- 47. Real life examples… Tuesday, February 1, 2011
- 48. Campaign Pitch for Movie Release SMS Flow Tuesday, February 1, 2011
- 49. Mobile Website Flow Tuesday, February 1, 2011
- 50. Mobile Website Flow Tuesday, February 1, 2011
- 51. Mobile Website Flow Tuesday, February 1, 2011
- 52. Social Integration Tuesday, February 1, 2011
- 53. Recruitment Example Social & SMS Engagement Tuesday, February 1, 2011
- 54. Tuesday, February 1, 2011
- 55. Key Outputs for Marketers CONSIDERATIO AWARENESS PREFERENCE PURCHASE LOYALTY N Make your marketing more effective with mobile Increase purchase intent with mobile coupons Increase customer loyalty with ongoing SMS programs filtered by interests (buy more & buy more often) Increase reach and engagement of existing social marketing programs Enable customers to research and buy products + share with friends - anywhere and anytime Tuesday, February 1, 2011
- 56. Questions? Amielle Lake, CEO Tiffany Chester, Director of Marketing tiffany.chester@tagga.com 604-687-7979 @tagga Tuesday, February 1, 2011
- 57. If Twitter was a country… It would edge out Brazil for the 5th largest nation based on registered users But would be closer to Niger at 65th spot based on active users GDP 50% of the Falkland Islands Growing to the equivalent of Kiribati in 2011 Tuesday, February 1, 2011
- 58. If Facebook was a country… It would be the 3rd largest country …behind China and India 60% larger than the US GDP equivalent to Sierra Leone Tuesday, February 1, 2011