13. Negative SEO
1. Ahrefs New/Lost links (<60 days)
2. GWT link dates
3. Most common anchors
4. Who links the most?
5. Keep a record of link numbers MoM
17. Affiliate Networks
1. Affiliate system check
2. Block parameter in GWT, GA and Robots.txt
• Use Robots.txt tester in GWT
3. Attempt to implement nofollows
4. Disavow
18. Just so you know…
• Affiliate network checks
• Is the nofollow attribute used?
• Does the link go through a redirect?
• Type of redirect?
• Redirect path?
20. Just so you know…
• Inspect element
<a
href="/buynow/track.php?buyaid=5&nid=129269&lin
k=aHR0cDovL3d3dy5kZWNhdGhsb24uY28udWsvQy01OTU1NTEtYmlrZ
S1oZWxtZXRzP3V0bV9zb3VyY2U9cm9hZGNjJnV0bV9tZWRpdW09RGlz
cGxheSZ1dG1fY2FtcGFpZ249cm9hZGNjX3Nob3BwaW5n&exact=
0&section=1&deal=0" target="_blank"
rel="nofollow"><img src="/buynow/images/buy-5-top.png"
width="120" alt="Buy it now" class="google-buynow"></a>
22. Just so you know…
• Block parameter in GA
Admin / All Web Site Data / View Settings
23. Just so you know…
• Block parameter in GWT
Crawl / URL Parameters / Add Parameter
24. Just so you know…
• Block parameter in Robots.txt
• Use GWT Robots.txt tester
• Read this - http://ayi.ma/robotsguide
• Test here - http://ayi.ma/robotstool
33. Backlink Audit
1. Download links, use multiple sources
• GWT, Ahrefs, Majestic SEO, Moz OSE
34. Backlink Audit
2. Open Excel; remove duplicates, add a domain
column and populate
3. Use pivot tables to identify patterns
• Anchors, number of links, type of link
35. Backlink Audit
2. Open Excel; remove duplicates, add a domain
column and populate
3. Use pivot tables to identify patterns
• Anchors, number of links, type of link
36. Backlink Audit
4. Check every domain
• Use Google’s Quality Guidelines / your gut
feeling
• Keep a record of every website you visit
• Contact details, quality, anchor text, type of
link
• Identify if you want to remove the link
37. Backlink Audit
5. Contact Webmasters to remove links
• Record date of contact & outcome
• Don’t pay them (keep a record if they ask)
• Disavow if they refuse/don’t respond
45. Submitting a disavow
1. Identify domains for disavow
• Add “domain:” to the front of each one (no
spaces)
domain:example.com
domain:subdomain.example-2.co.uk
46. Submitting a disavow
2. Copy into a .txt file
• Add a #comment identifying the date added
• Add any old disavow data
#Disavow added 12th September 2014
domain:example.com
domain:subdomain.example-2.co.uk
47. Submitting a disavow
3. Visit the disavow tool and follow the
instructions
• Add the file to the correct profile
http://ayi.ma/disavow
52. 5 Takeaways
1. Complete a backlink audit
2. Identify low quality links for removal
3. Contact WM’s and disavow where necessary
4. Monitor your incoming links
5. Keep a record of everything
53. Thanks!
Tom Whittam
SEO Consultant, Ayima
tom@ayima.com
http://ayi.ma/brightonseo