In this session, Hans Fenstermacher, CEO of of the Globalization and Localization Association (GALA) looks at five questions that constantly come up in the language service business and provides some answers to them:
1. What is the difference between translation and localization?
2. Why is localization so hard?
3. Why is localization so expensive?
4. Aren’t most language service providers basically the same?
5. Can’t computers translate most everything now?
23. “I do not sell.
I buy for
my customer.
If I buy correctly,
I never have to
sell anything.”
24. “Quality is not
what the supplier puts in.
It is what the
customer gets out and
is willing to pay for.
Customers pay only for
what is of use to them
and gives them value.”
28. What’s the difference between
translation and localization?
Why is localization so hard?
Why is localization so expensive?
Aren’t most localization providers
basically the same?
Don’t computers translate most
everything now?