SlideShare a Scribd company logo
1 of 28
Download to read offline
5 Things You Always Wanted to
Know About Localization*
Hans Fenstermacher, CEO!
GALA!
hfenstermacher@gala-global.org !
!
*But Were Afraid to Ask!
“Just one more thing...”!
!
!
!
!
!
!
!
!
!
!
!
http://www.youtube.com/watch?v=biW9BbWJtQU
Five Things You Always Wanted to Know About Localization… But Were Afraid to Ask
Five Things You Always Wanted to Know About Localization… But Were Afraid to Ask
Five Things You Always Wanted to Know About Localization… But Were Afraid to Ask
What’s the difference between
translation and localization?*
*HINT: Nothing. Also everything.!
For being in the
language
business,we sure can be
bad at communicating!
http://www.youtube.com/watch?v=1fuDDqU6n4o!
Rule #1:
Determine what
you need!
Rule #2:
Set
Expectations
for everyone!
Rule #3:
See
Rule #2!
Five Things You Always Wanted to Know About Localization… But Were Afraid to Ask
Why is localization so hard?
*HINT: Because life is.!
Language
– like breathing –
still isn’t viewed as a
skill!
http://www.youtube.com/watch?v=kAG39jKi0lI!
The
Goldilocks /
Ricitos de oro /
Cachos dorados
dilemma!
Why is localization so expensive?
*HINT: It isn’t.!
“Translation?
that’s easy.Now,
engineering...
That’s hard.”!
http://www.youtube.com/watch?v=R2a8TRSgzZY
Aren’t most localization providers
basically the same?
*HINT: Yes, just like most restaurants.!
Five Things You Always Wanted to Know About Localization… But Were Afraid to Ask
“I do not sell.
I buy for
my customer.
If I buy correctly,
I never have to
sell anything.”
“Quality is not
what the supplier puts in.
It is what the
customer gets out and
is willing to pay for.
Customers pay only for
what is of use to them
and gives them value.”
Don’t computers translate most
everything now?
http://www.youtube.com/watch?v=qucf2-ltFMo
http://www.youtube.com/watch?v=HwBmPiOmEGQ
What’s the difference between
translation and localization?
Why is localization so hard?
Why is localization so expensive?
Aren’t most localization providers
basically the same?
Don’t computers translate most
everything now?

More Related Content

Viewers also liked

Branding and Venture Capital: Key Findings from BIG:VC
Branding and Venture Capital: Key Findings from BIG:VCBranding and Venture Capital: Key Findings from BIG:VC
Branding and Venture Capital: Key Findings from BIG:VCDeSantis Breindel
 
Economic Recovery Act 3020
Economic Recovery Act 3020Economic Recovery Act 3020
Economic Recovery Act 3020jenkan04
 
Empowering People – Who Will Win the World Cup
Empowering People – Who Will Win the World CupEmpowering People – Who Will Win the World Cup
Empowering People – Who Will Win the World CupThink Latin America
 
Experiences from Two Latin American PhD Students in Ireland
Experiences from Two Latin American PhD Students in IrelandExperiences from Two Latin American PhD Students in Ireland
Experiences from Two Latin American PhD Students in IrelandThink Latin America
 
New Horizons for Global Content: Embedded intelligence for Dynamic Global Con...
New Horizons for Global Content: Embedded intelligence for Dynamic Global Con...New Horizons for Global Content: Embedded intelligence for Dynamic Global Con...
New Horizons for Global Content: Embedded intelligence for Dynamic Global Con...Think Latin America
 
Branding and Asset Management: Research Findings
Branding and Asset Management: Research FindingsBranding and Asset Management: Research Findings
Branding and Asset Management: Research FindingsDeSantis Breindel
 
Alvin Claridades' Legal and Jurisprudential Lexicon 4th Edition (September 2014)
Alvin Claridades' Legal and Jurisprudential Lexicon 4th Edition (September 2014)Alvin Claridades' Legal and Jurisprudential Lexicon 4th Edition (September 2014)
Alvin Claridades' Legal and Jurisprudential Lexicon 4th Edition (September 2014)HUDCC
 
Q & A on Local Housing Laws, Programs and Organizations by Atty. Alvin T. Cla...
Q & A on Local Housing Laws, Programs and Organizations by Atty. Alvin T. Cla...Q & A on Local Housing Laws, Programs and Organizations by Atty. Alvin T. Cla...
Q & A on Local Housing Laws, Programs and Organizations by Atty. Alvin T. Cla...HUDCC
 

Viewers also liked (8)

Branding and Venture Capital: Key Findings from BIG:VC
Branding and Venture Capital: Key Findings from BIG:VCBranding and Venture Capital: Key Findings from BIG:VC
Branding and Venture Capital: Key Findings from BIG:VC
 
Economic Recovery Act 3020
Economic Recovery Act 3020Economic Recovery Act 3020
Economic Recovery Act 3020
 
Empowering People – Who Will Win the World Cup
Empowering People – Who Will Win the World CupEmpowering People – Who Will Win the World Cup
Empowering People – Who Will Win the World Cup
 
Experiences from Two Latin American PhD Students in Ireland
Experiences from Two Latin American PhD Students in IrelandExperiences from Two Latin American PhD Students in Ireland
Experiences from Two Latin American PhD Students in Ireland
 
New Horizons for Global Content: Embedded intelligence for Dynamic Global Con...
New Horizons for Global Content: Embedded intelligence for Dynamic Global Con...New Horizons for Global Content: Embedded intelligence for Dynamic Global Con...
New Horizons for Global Content: Embedded intelligence for Dynamic Global Con...
 
Branding and Asset Management: Research Findings
Branding and Asset Management: Research FindingsBranding and Asset Management: Research Findings
Branding and Asset Management: Research Findings
 
Alvin Claridades' Legal and Jurisprudential Lexicon 4th Edition (September 2014)
Alvin Claridades' Legal and Jurisprudential Lexicon 4th Edition (September 2014)Alvin Claridades' Legal and Jurisprudential Lexicon 4th Edition (September 2014)
Alvin Claridades' Legal and Jurisprudential Lexicon 4th Edition (September 2014)
 
Q & A on Local Housing Laws, Programs and Organizations by Atty. Alvin T. Cla...
Q & A on Local Housing Laws, Programs and Organizations by Atty. Alvin T. Cla...Q & A on Local Housing Laws, Programs and Organizations by Atty. Alvin T. Cla...
Q & A on Local Housing Laws, Programs and Organizations by Atty. Alvin T. Cla...
 

Recently uploaded

UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 

Recently uploaded (20)

UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 

Five Things You Always Wanted to Know About Localization… But Were Afraid to Ask