SlideShare a Scribd company logo
1 of 15
Download to read offline
App Promo White Paper
SLOW AND STEADY WINS THE RACE:
App Developers That Stick it Out Come Out on Top
App Promo Developer Survey (June 2013)
www.app-promo.com
2
Developers Aren’t Giving Up
App Promo 2013 Survey Summary
The biggest learning from this year’s survey was that 81% of app developers
indicated that they are not making enough money to consider their app a
standalone business yet the same amount, 81%, stressed that they are not
considering abandoning their app.
We find that Slow and Steady Wins the Race – as App Developers that Stick It
Out are succeeding in this space. Those with apps 3 yearsor more are earning
total revenues exceeding $500,000+ mostly due to marketing efforts with
budgets of at least $1,000 a month.
That being said, like last year’s survey results, the majority of respondents (67%)
indicated that they are not yet breaking even with the revenue they are
generating with their app compared to the costs of operating it.
In fact, 68% of survey respondents indicated their app has earned less than a
$1,000 since launch with 29% of the respondents indicating that their app has
yet to generate any income at all.
App Promo White Paper: Developer Survey 2013
2013When we compare the results of the 2013 survey to the year prior we find a
massive change in monetization models but we confirm that there is little
change in app developer’s difficulties in making money with their app.
2012
2013 2012
Developers whose apps are free 63% 35%
Developers who felt they don’t have a standalone business 81% 80%
Developers who are not breaking even with app 67% 59%
Developers who don’t have a marketing budget 66% 52%
www.app-promo.com
App Promo White Paper: Developer Survey 2013 3
49%
23%
17%
5%
3% 3%
Getting App Discovered
Making Money with App
Turning App into Business
Keeping Up With Platform Changes
Getting Budget for Marketing
Working with Closed App Store
Discovery & Monetization
Top Challenges for Developers
It isn’t surprising that discovery and monetization top the list of issues that
developers have today. Both are intrinsically tied to one another and are
common problems for new products on any platform.
www.app-promo.com
App Promo White Paper: Developer Survey 2013 4
Android Succeeding in Asia
iOS Succeeding in the USA
iOS shows its fun and games side while Android proves to
be more practical when looking at the differences
between successful apps between these two platforms.
www.app-promo.com
App Promo White Paper: Developer Survey 2013
iOS Android
Developers Seeing
Success in Asia
4% 25%
Developers Seeing
Success in the US
68% 43%
Most Successful
Category
Games – 32% Utilities – 30%
Free Apps 80% 46%
Most Common Price
outside Free
$2.99 - $9% $0.99 – 25%
5
www.app-promo.com
App Promo White Paper: Developer Survey 2013
Android Making Less Money
iOS Marketing More
We find that both platforms are having issues breaking
even but Android developers are having an even harder
time than their iOS counterparts
iOS Android
Most Common Revenue
Model
Paid Apps –
55%
Ads – 41%
Most Developer Revenue
Earnings
$5000 or less
– 55%
$1000 or less –
64%
$0 in Earned Revenue To Date 10% 41%
Developers with Marketing
Budgets of $1000 or less
32% 23%
Developers not breaking even 58% 73%
Developers who don’t
consider their app standalone
business
75% 77%
Developers Not Considering
Abandoning Their App
75% 80%
6
Facebook & Twitter
Most Common Social Networks
Nearly 1/3 of developers are not using social networks to market their app. For
those that are using these networks – Facebook and Twitter reign supreme.
Pinterest and Tumblr are untapped networks for marketing of apps at this
time.
67%
59%
26%
23% 23%
6% 6% 4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
www.app-promo.com
App Promo White Paper: Developer Survey 2013 7
54% None
25% Mobile
20% Cross Promotion
15% Search
13% Social
Ads Under
Utilized
Most Developers Not
Using Ads to Increase
Discovery of Apps
• 54% of App Developers are not using
any type of ads to market their apps.
• Mobile ads are the most common
outside of search and social.
• 20% of developers are cross
promoting their apps using ads on
their own or other developer apps.
www.app-promo.com
App Promo White Paper: Developer Survey 2013 8
26%
26%14%
14%
8%
5%
5% 2%
Don't Market
SocialMedia
App Store Feature
App Store Chart
Press & Bloggers
Paid Media
Other
Incentive Networks
Lack of Marketing
Most Developers Not Marketing
29% of developers said that they didn’t market their app. For those that did
market their app 12% said their campaigns were only 1 week while another
12% indicated that their marketing efforts were ongoing.
www.app-promo.com
App Promo White Paper: Developer Survey 2013 9
The Long Haul
Developers That Stick It Out Thrive!
www.app-promo.com
App Promo White Paper: Developer Survey 2013
Newbie Developer Experienced Developer
Time in Market Less than 6 Months Over 3 Years
Revenue Earned to
Date
$1,000 or Less $500,000+
Primary Monetization
Model
Paid App Ads
Breaking Even? 77% Said No 100% Said Yes
Marketing Budget? 64% Have $0 45% Had $1K or Less
Consider App a
Standalone Biz
87% Do Not 78% Do
Thinking of
Abandoning Their
App
84% Said No 78% Said No
Despite the challenges app developers are facing, we find that those that
keep their app in market for 3 or more years are finding the most success.
Additionally, those developers who put time and money into marketing were
reaping the rewards.
10
www.app-promo.com
App Promo White Paper: Developer Survey 2013
What You Should Be Doing
The best way to learn how to succeed is to look at those who are doing well
around you and follow suit.
The Developer that are succeeding with their apps are marketing. To help you
get started we have created the following app marketing checklist.
Of course, you don’t need to do this alone. As an app marketing and strategy
firm we are here to help developers who may not have the necessary time to
market their application.
Online Landing Page
Mobile Landing Page
Social Networks: Twitter & Facebook
Paid Media: Mobile, Search, Social
Paid Reviews
PR & Blogger Outreach
Price Promotions
11
www.app-promo.com
App Promo White Paper: Developer Survey 2013
Slow & Steady Wins the Race
Tenacious App Developers Thrive
The biggest takeaway from this year’s survey is that app developers that are
committed to making their app successful are seeing success. But this success is
tied to taking the initiative to improve app discovery through marketing – with
those that had an effective marketing budget set aside seeing the most
traction with their app.
New app developers can learn a lot from the results of this survey especially
since we find that the choices that developers are making early on are very
different from the ones that successful developers are ending up with –
especially when it comes to monetization models and attention to marketing.
Ultimately we found that despite the fact that the majority of developers are
struggling to break even with their apps – there are many developers that are
also seeing tremendous success which may be why 81% of those surveyed were
optimistic and refuse to give up.
12
About Our Survey
We launched our Second Annual Developer Survey on April 15, 2013 and
collected responses over a 21-day period closing on May 5, 2013.
The goal of our survey was to gather information from the app developer and
publisher community on the success they are seeing with their mobile
applications. We are especially interested in how developers are monetizing
their application as well as the extent to which they are leveraging marketing
to improve app success.
We were successful at reaching a critical mass of over 365 qualified app
developers in order to ensure that our results were statistically valid.
We asked our participants a series of multiple choice questions in three main
areas: (1) general information; (2) revenue and downloads and (3) marketing.
All individual responses from the survey are confidential.
For more information about this survey, please contact us directly at:
info@app-promo.com.
www.app-promo.com
App Promo White Paper: Developer Survey 2013 13
We are leaders in app marketing and strategy.
We help our clients succeed in the business of applications
offering strategy, marketing and monetization services
across platforms: iOS, Android, BlackBerry, Windows &
Nokia.
Our services aim to increase discovery, optimize revenue
and better position applications to set them up for success.
We recently launched our App Store Optimization services
which help developers better position themselves in the
app store especially to improve search.
Our team has years of proven experience in strategy,
marketing and increasing revenue for companies with their
digital offerings.
Contact us at info@app-promo.com today to get started
on succeeding with your app.
About App Promo
info@app-promo.com
www.app-promo.com
@AppPromo
We would like to extend a thank you to our survey
distribution partners who assisted us in acquiring a critical
mass of app developer participation in this year’s survey.
Thank You

More Related Content

What's hot

Marketing Plan for an App.
Marketing Plan for an App.Marketing Plan for an App.
Marketing Plan for an App.Yash Patel
 
Marketing Strategy: 'Plan It' App
Marketing Strategy: 'Plan It' AppMarketing Strategy: 'Plan It' App
Marketing Strategy: 'Plan It' AppSourab Mangrulkar
 
Mobile App Marketing: The Ultimate Guide to Success
Mobile App Marketing: The Ultimate Guide to SuccessMobile App Marketing: The Ultimate Guide to Success
Mobile App Marketing: The Ultimate Guide to SuccessPappas Group a DMI Company
 
Marketing plan for a new android app
Marketing plan for a new android appMarketing plan for a new android app
Marketing plan for a new android appVivek Kumar Gupta
 
8 App Marketing Predictions for 2017
8 App Marketing Predictions for 20178 App Marketing Predictions for 2017
8 App Marketing Predictions for 2017Jim Nichols
 
Tips to increase app ranking in app store
Tips to increase app ranking in app storeTips to increase app ranking in app store
Tips to increase app ranking in app storeRahul Vyas
 
Mobile Application Launch Checklist (Marketing and Analytics)
Mobile Application Launch Checklist (Marketing and Analytics)Mobile Application Launch Checklist (Marketing and Analytics)
Mobile Application Launch Checklist (Marketing and Analytics)GameChangerSF
 
Mobile app marketing plan
Mobile app marketing planMobile app marketing plan
Mobile app marketing planJacob Antony
 
MMSS 2015 - Mobile App Strategy and App Store Optimization (ASO)
MMSS 2015 - Mobile App Strategy and App Store Optimization (ASO)MMSS 2015 - Mobile App Strategy and App Store Optimization (ASO)
MMSS 2015 - Mobile App Strategy and App Store Optimization (ASO)Dave Lloyd
 
App Store Optimization Nerdy Little Secrets - App Growth Summit Seattle Prese...
App Store Optimization Nerdy Little Secrets - App Growth Summit Seattle Prese...App Store Optimization Nerdy Little Secrets - App Growth Summit Seattle Prese...
App Store Optimization Nerdy Little Secrets - App Growth Summit Seattle Prese...Fouad Saeidi
 
App Store Optimization (ASO) & Mobile Traffic Monetization | Enric Pedró
App Store Optimization (ASO) & Mobile Traffic Monetization | Enric PedróApp Store Optimization (ASO) & Mobile Traffic Monetization | Enric Pedró
App Store Optimization (ASO) & Mobile Traffic Monetization | Enric PedróJessica Tams
 
App promo Screen Presentation Oct 2013
App promo Screen Presentation Oct  2013App promo Screen Presentation Oct  2013
App promo Screen Presentation Oct 2013Gary Yentin
 
AppFollow Pitch
AppFollow PitchAppFollow Pitch
AppFollow PitchAppFollow
 
Whitepaper - how to launch a mobile app successfully!
Whitepaper - how to launch a mobile app successfully!Whitepaper - how to launch a mobile app successfully!
Whitepaper - how to launch a mobile app successfully!RG Infotech
 
Five Common Mistakes to Avoid in Apps Development and Marketing
Five Common Mistakes to Avoid in Apps Development and MarketingFive Common Mistakes to Avoid in Apps Development and Marketing
Five Common Mistakes to Avoid in Apps Development and MarketingIntersog
 
11 pre and post launch mobile app marketing pitfalls to avoid
11 pre and post launch mobile app marketing pitfalls to avoid 11 pre and post launch mobile app marketing pitfalls to avoid
11 pre and post launch mobile app marketing pitfalls to avoid Expert Seo
 
Mobile app promotion strategy
Mobile app promotion strategyMobile app promotion strategy
Mobile app promotion strategyGetAProgrammer
 
How to get 30k+ App Store reviews every month
How to get 30k+ App Store reviews every monthHow to get 30k+ App Store reviews every month
How to get 30k+ App Store reviews every monthAppFollow
 
Android App-Marketing Strategy
Android App-Marketing StrategyAndroid App-Marketing Strategy
Android App-Marketing StrategySarthak Chaturvedi
 
App Store Optimization
App Store Optimization App Store Optimization
App Store Optimization Leadmill
 

What's hot (20)

Marketing Plan for an App.
Marketing Plan for an App.Marketing Plan for an App.
Marketing Plan for an App.
 
Marketing Strategy: 'Plan It' App
Marketing Strategy: 'Plan It' AppMarketing Strategy: 'Plan It' App
Marketing Strategy: 'Plan It' App
 
Mobile App Marketing: The Ultimate Guide to Success
Mobile App Marketing: The Ultimate Guide to SuccessMobile App Marketing: The Ultimate Guide to Success
Mobile App Marketing: The Ultimate Guide to Success
 
Marketing plan for a new android app
Marketing plan for a new android appMarketing plan for a new android app
Marketing plan for a new android app
 
8 App Marketing Predictions for 2017
8 App Marketing Predictions for 20178 App Marketing Predictions for 2017
8 App Marketing Predictions for 2017
 
Tips to increase app ranking in app store
Tips to increase app ranking in app storeTips to increase app ranking in app store
Tips to increase app ranking in app store
 
Mobile Application Launch Checklist (Marketing and Analytics)
Mobile Application Launch Checklist (Marketing and Analytics)Mobile Application Launch Checklist (Marketing and Analytics)
Mobile Application Launch Checklist (Marketing and Analytics)
 
Mobile app marketing plan
Mobile app marketing planMobile app marketing plan
Mobile app marketing plan
 
MMSS 2015 - Mobile App Strategy and App Store Optimization (ASO)
MMSS 2015 - Mobile App Strategy and App Store Optimization (ASO)MMSS 2015 - Mobile App Strategy and App Store Optimization (ASO)
MMSS 2015 - Mobile App Strategy and App Store Optimization (ASO)
 
App Store Optimization Nerdy Little Secrets - App Growth Summit Seattle Prese...
App Store Optimization Nerdy Little Secrets - App Growth Summit Seattle Prese...App Store Optimization Nerdy Little Secrets - App Growth Summit Seattle Prese...
App Store Optimization Nerdy Little Secrets - App Growth Summit Seattle Prese...
 
App Store Optimization (ASO) & Mobile Traffic Monetization | Enric Pedró
App Store Optimization (ASO) & Mobile Traffic Monetization | Enric PedróApp Store Optimization (ASO) & Mobile Traffic Monetization | Enric Pedró
App Store Optimization (ASO) & Mobile Traffic Monetization | Enric Pedró
 
App promo Screen Presentation Oct 2013
App promo Screen Presentation Oct  2013App promo Screen Presentation Oct  2013
App promo Screen Presentation Oct 2013
 
AppFollow Pitch
AppFollow PitchAppFollow Pitch
AppFollow Pitch
 
Whitepaper - how to launch a mobile app successfully!
Whitepaper - how to launch a mobile app successfully!Whitepaper - how to launch a mobile app successfully!
Whitepaper - how to launch a mobile app successfully!
 
Five Common Mistakes to Avoid in Apps Development and Marketing
Five Common Mistakes to Avoid in Apps Development and MarketingFive Common Mistakes to Avoid in Apps Development and Marketing
Five Common Mistakes to Avoid in Apps Development and Marketing
 
11 pre and post launch mobile app marketing pitfalls to avoid
11 pre and post launch mobile app marketing pitfalls to avoid 11 pre and post launch mobile app marketing pitfalls to avoid
11 pre and post launch mobile app marketing pitfalls to avoid
 
Mobile app promotion strategy
Mobile app promotion strategyMobile app promotion strategy
Mobile app promotion strategy
 
How to get 30k+ App Store reviews every month
How to get 30k+ App Store reviews every monthHow to get 30k+ App Store reviews every month
How to get 30k+ App Store reviews every month
 
Android App-Marketing Strategy
Android App-Marketing StrategyAndroid App-Marketing Strategy
Android App-Marketing Strategy
 
App Store Optimization
App Store Optimization App Store Optimization
App Store Optimization
 

Viewers also liked

Présentation salon produrable 2012
Présentation salon produrable 2012Présentation salon produrable 2012
Présentation salon produrable 2012PRODURABLE
 
Tendance de la consommation et nouvelles formes du marketing
Tendance de la consommation et nouvelles formes du marketingTendance de la consommation et nouvelles formes du marketing
Tendance de la consommation et nouvelles formes du marketingChristophe Benavent
 
Algorithmes et marketing : rendre des comptes
Algorithmes et marketing : rendre des comptesAlgorithmes et marketing : rendre des comptes
Algorithmes et marketing : rendre des comptesChristophe Benavent
 
A quoi vont ressembler les métiers du marketing digital de demain
A quoi vont ressembler les métiers du marketing digital de demainA quoi vont ressembler les métiers du marketing digital de demain
A quoi vont ressembler les métiers du marketing digital de demainFrenchWeb.fr
 

Viewers also liked (6)

Présentation salon produrable 2012
Présentation salon produrable 2012Présentation salon produrable 2012
Présentation salon produrable 2012
 
Réussir sa participation à un salon professionnel
Réussir sa participation à un salon professionnelRéussir sa participation à un salon professionnel
Réussir sa participation à un salon professionnel
 
Tendance de la consommation et nouvelles formes du marketing
Tendance de la consommation et nouvelles formes du marketingTendance de la consommation et nouvelles formes du marketing
Tendance de la consommation et nouvelles formes du marketing
 
Algorithmes et marketing : rendre des comptes
Algorithmes et marketing : rendre des comptesAlgorithmes et marketing : rendre des comptes
Algorithmes et marketing : rendre des comptes
 
A quoi vont ressembler les métiers du marketing digital de demain
A quoi vont ressembler les métiers du marketing digital de demainA quoi vont ressembler les métiers du marketing digital de demain
A quoi vont ressembler les métiers du marketing digital de demain
 
Business Plan d’une application mobile
Business Plan d’une application mobileBusiness Plan d’une application mobile
Business Plan d’une application mobile
 

Similar to Slow steady apppromo-whitepaper2013

The Necessity of Mobile App Marketing by App Promo
The Necessity of Mobile App Marketing by App PromoThe Necessity of Mobile App Marketing by App Promo
The Necessity of Mobile App Marketing by App PromoPutra Utama
 
Android App Development A Complete Guide 2024.pdf
Android App Development A Complete Guide 2024.pdfAndroid App Development A Complete Guide 2024.pdf
Android App Development A Complete Guide 2024.pdfJPLoft Solutions
 
Mobile application in the marketplace research paper
Mobile application in the marketplace research paperMobile application in the marketplace research paper
Mobile application in the marketplace research paperBUEntrepreneurship
 
The Successful App Cycle - Jun 2020 v1.7
The Successful App Cycle  - Jun 2020 v1.7The Successful App Cycle  - Jun 2020 v1.7
The Successful App Cycle - Jun 2020 v1.7Bilal Zaheer
 
How to do mobile app development
How to do mobile app developmentHow to do mobile app development
How to do mobile app developmentQuantum Innovation
 
The art of the App: Brand awareness & app marketing strategies
The art of the App: Brand awareness & app marketing strategiesThe art of the App: Brand awareness & app marketing strategies
The art of the App: Brand awareness & app marketing strategiesSunlight Media LLC
 
How to build the next million dollar app?
How to build the next million dollar app?How to build the next million dollar app?
How to build the next million dollar app?Sandeep Chauhan
 
Best methods to improve app engagement & user retention
Best methods to improve app engagement & user retentionBest methods to improve app engagement & user retention
Best methods to improve app engagement & user retentionFugenX
 
How to Develop an App? 6 Ways to Do It Right
How to Develop an App? 6 Ways to Do It RightHow to Develop an App? 6 Ways to Do It Right
How to Develop an App? 6 Ways to Do It RightSamyak Online Services
 
Develop an Android Apps from Scratch.pdf
Develop an Android Apps from Scratch.pdfDevelop an Android Apps from Scratch.pdf
Develop an Android Apps from Scratch.pdfJPLoft Solutions
 
Essential Guide to Becoming A Mobile App Rock Star - part I - Consumer-facing...
Essential Guide to Becoming A Mobile App Rock Star - part I - Consumer-facing...Essential Guide to Becoming A Mobile App Rock Star - part I - Consumer-facing...
Essential Guide to Becoming A Mobile App Rock Star - part I - Consumer-facing...DMIMarketing
 
Marketing_14F525_Kanika Lungani
Marketing_14F525_Kanika LunganiMarketing_14F525_Kanika Lungani
Marketing_14F525_Kanika LunganiKanika Lungani
 
State of mobile mobile developers:ecosystem and marketing mix
State of mobile mobile developers:ecosystem and marketing mixState of mobile mobile developers:ecosystem and marketing mix
State of mobile mobile developers:ecosystem and marketing mixSumit Roy
 
Mobile App Monetization Mistakes and Tips
Mobile App Monetization Mistakes and Tips	Mobile App Monetization Mistakes and Tips
Mobile App Monetization Mistakes and Tips droidcon Dubai
 
Things to Consider During Android Application Development.pdf
Things to Consider During Android Application Development.pdfThings to Consider During Android Application Development.pdf
Things to Consider During Android Application Development.pdfSysvoot Antivirus
 
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth Day
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayThe Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth Day
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayOMN
 
The ten commandments of app marketing
The ten commandments of app marketingThe ten commandments of app marketing
The ten commandments of app marketingBig Ideas Machine
 

Similar to Slow steady apppromo-whitepaper2013 (20)

The Necessity of Mobile App Marketing by App Promo
The Necessity of Mobile App Marketing by App PromoThe Necessity of Mobile App Marketing by App Promo
The Necessity of Mobile App Marketing by App Promo
 
Android App Development A Complete Guide 2024.pdf
Android App Development A Complete Guide 2024.pdfAndroid App Development A Complete Guide 2024.pdf
Android App Development A Complete Guide 2024.pdf
 
Mobile application in the marketplace research paper
Mobile application in the marketplace research paperMobile application in the marketplace research paper
Mobile application in the marketplace research paper
 
The Successful App Cycle - Jun 2020 v1.7
The Successful App Cycle  - Jun 2020 v1.7The Successful App Cycle  - Jun 2020 v1.7
The Successful App Cycle - Jun 2020 v1.7
 
How to do mobile app development
How to do mobile app developmentHow to do mobile app development
How to do mobile app development
 
The art of the App: Brand awareness & app marketing strategies
The art of the App: Brand awareness & app marketing strategiesThe art of the App: Brand awareness & app marketing strategies
The art of the App: Brand awareness & app marketing strategies
 
How to build the next million dollar app?
How to build the next million dollar app?How to build the next million dollar app?
How to build the next million dollar app?
 
Best methods to improve app engagement & user retention
Best methods to improve app engagement & user retentionBest methods to improve app engagement & user retention
Best methods to improve app engagement & user retention
 
How to Develop an App? 6 Ways to Do It Right
How to Develop an App? 6 Ways to Do It RightHow to Develop an App? 6 Ways to Do It Right
How to Develop an App? 6 Ways to Do It Right
 
Mobile App Success
Mobile App SuccessMobile App Success
Mobile App Success
 
Develop an Android Apps from Scratch.pdf
Develop an Android Apps from Scratch.pdfDevelop an Android Apps from Scratch.pdf
Develop an Android Apps from Scratch.pdf
 
Marketing your Mobile App (with Zero Budget).pdf
Marketing your Mobile App (with Zero Budget).pdfMarketing your Mobile App (with Zero Budget).pdf
Marketing your Mobile App (with Zero Budget).pdf
 
Essential Guide to Becoming A Mobile App Rock Star - part I - Consumer-facing...
Essential Guide to Becoming A Mobile App Rock Star - part I - Consumer-facing...Essential Guide to Becoming A Mobile App Rock Star - part I - Consumer-facing...
Essential Guide to Becoming A Mobile App Rock Star - part I - Consumer-facing...
 
Marketing_14F525_Kanika Lungani
Marketing_14F525_Kanika LunganiMarketing_14F525_Kanika Lungani
Marketing_14F525_Kanika Lungani
 
State of mobile mobile developers:ecosystem and marketing mix
State of mobile mobile developers:ecosystem and marketing mixState of mobile mobile developers:ecosystem and marketing mix
State of mobile mobile developers:ecosystem and marketing mix
 
Mobile App Monetization Mistakes and Tips
Mobile App Monetization Mistakes and Tips	Mobile App Monetization Mistakes and Tips
Mobile App Monetization Mistakes and Tips
 
Things to Consider During Android Application Development.pdf
Things to Consider During Android Application Development.pdfThings to Consider During Android Application Development.pdf
Things to Consider During Android Application Development.pdf
 
ComboApp 2016
ComboApp 2016ComboApp 2016
ComboApp 2016
 
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth Day
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayThe Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth Day
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth Day
 
The ten commandments of app marketing
The ten commandments of app marketingThe ten commandments of app marketing
The ten commandments of app marketing
 

More from Thierry Pires

MForum20 Digital Wallonie M-commerce - @thierry pires
MForum20 Digital Wallonie M-commerce - @thierry piresMForum20 Digital Wallonie M-commerce - @thierry pires
MForum20 Digital Wallonie M-commerce - @thierry piresThierry Pires
 
14ème édition de l’Observatoire de l’e‐pub
14ème édition de l’Observatoire de l’e‐pub14ème édition de l’Observatoire de l’e‐pub
14ème édition de l’Observatoire de l’e‐pubThierry Pires
 
Les grands enjeux b2 b du marketing mobile - 2 juillet
Les grands enjeux b2 b du marketing mobile - 2 juilletLes grands enjeux b2 b du marketing mobile - 2 juillet
Les grands enjeux b2 b du marketing mobile - 2 juilletThierry Pires
 
Livre blanc stratégies marketing les dessous de la performance web
Livre blanc stratégies marketing les dessous de la performance webLivre blanc stratégies marketing les dessous de la performance web
Livre blanc stratégies marketing les dessous de la performance webThierry Pires
 
Soirée psoriasis 2.0 1er décembre 2014 - Présentation Marketing mobile - Thie...
Soirée psoriasis 2.0 1er décembre 2014 - Présentation Marketing mobile - Thie...Soirée psoriasis 2.0 1er décembre 2014 - Présentation Marketing mobile - Thie...
Soirée psoriasis 2.0 1er décembre 2014 - Présentation Marketing mobile - Thie...Thierry Pires
 
Multi screen-moblie-whitepaper research-studies
Multi screen-moblie-whitepaper research-studiesMulti screen-moblie-whitepaper research-studies
Multi screen-moblie-whitepaper research-studiesThierry Pires
 
Deloitte mobile consumer_2014 (UK)
Deloitte mobile consumer_2014 (UK)Deloitte mobile consumer_2014 (UK)
Deloitte mobile consumer_2014 (UK)Thierry Pires
 
Sociomantic : étude power to the screens
Sociomantic : étude power to the screensSociomantic : étude power to the screens
Sociomantic : étude power to the screensThierry Pires
 
Etude sur les acheteurs en ligne idealo
Etude sur les acheteurs en ligne idealoEtude sur les acheteurs en ligne idealo
Etude sur les acheteurs en ligne idealoThierry Pires
 
Keynote marketing mobile : Mobile is mainstream, it’s now or never !
Keynote marketing mobile : Mobile is mainstream, it’s now or never !Keynote marketing mobile : Mobile is mainstream, it’s now or never !
Keynote marketing mobile : Mobile is mainstream, it’s now or never !Thierry Pires
 
Baromètre mobile marketing association france 3ème trimestre 2013
Baromètre mobile marketing association france  3ème trimestre 2013Baromètre mobile marketing association france  3ème trimestre 2013
Baromètre mobile marketing association france 3ème trimestre 2013Thierry Pires
 
Mma location-terminology guide final
Mma location-terminology guide finalMma location-terminology guide final
Mma location-terminology guide finalThierry Pires
 
Webinar MMA LOCATION TERMINOLOGY GUIDE - THE LANGUAGE OF LOCATION
Webinar MMA LOCATION TERMINOLOGY GUIDE - THE LANGUAGE OF LOCATIONWebinar MMA LOCATION TERMINOLOGY GUIDE - THE LANGUAGE OF LOCATION
Webinar MMA LOCATION TERMINOLOGY GUIDE - THE LANGUAGE OF LOCATIONThierry Pires
 
Baromètre mobile marketing association france : 2ème trimestre 2013
Baromètre mobile marketing association france : 2ème trimestre 2013Baromètre mobile marketing association france : 2ème trimestre 2013
Baromètre mobile marketing association france : 2ème trimestre 2013Thierry Pires
 
Les dix commandements du QR Code selon Unitag
Les dix commandements du QR Code selon UnitagLes dix commandements du QR Code selon Unitag
Les dix commandements du QR Code selon UnitagThierry Pires
 
FEVAD chiffres clés 2013
FEVAD chiffres clés 2013FEVAD chiffres clés 2013
FEVAD chiffres clés 2013Thierry Pires
 
Baromètre mobile marketing association France mai 2013
Baromètre mobile marketing association France mai 2013Baromètre mobile marketing association France mai 2013
Baromètre mobile marketing association France mai 2013Thierry Pires
 
The World in 2013 : ICTFacts and Figures
The World in 2013 : ICTFacts and FiguresThe World in 2013 : ICTFacts and Figures
The World in 2013 : ICTFacts and FiguresThierry Pires
 
OFcom : Communications Market Report 2012
OFcom : Communications Market Report 2012OFcom : Communications Market Report 2012
OFcom : Communications Market Report 2012Thierry Pires
 

More from Thierry Pires (20)

MForum20 Digital Wallonie M-commerce - @thierry pires
MForum20 Digital Wallonie M-commerce - @thierry piresMForum20 Digital Wallonie M-commerce - @thierry pires
MForum20 Digital Wallonie M-commerce - @thierry pires
 
14ème édition de l’Observatoire de l’e‐pub
14ème édition de l’Observatoire de l’e‐pub14ème édition de l’Observatoire de l’e‐pub
14ème édition de l’Observatoire de l’e‐pub
 
Les grands enjeux b2 b du marketing mobile - 2 juillet
Les grands enjeux b2 b du marketing mobile - 2 juilletLes grands enjeux b2 b du marketing mobile - 2 juillet
Les grands enjeux b2 b du marketing mobile - 2 juillet
 
Livre blanc stratégies marketing les dessous de la performance web
Livre blanc stratégies marketing les dessous de la performance webLivre blanc stratégies marketing les dessous de la performance web
Livre blanc stratégies marketing les dessous de la performance web
 
Soirée psoriasis 2.0 1er décembre 2014 - Présentation Marketing mobile - Thie...
Soirée psoriasis 2.0 1er décembre 2014 - Présentation Marketing mobile - Thie...Soirée psoriasis 2.0 1er décembre 2014 - Présentation Marketing mobile - Thie...
Soirée psoriasis 2.0 1er décembre 2014 - Présentation Marketing mobile - Thie...
 
Multi screen-moblie-whitepaper research-studies
Multi screen-moblie-whitepaper research-studiesMulti screen-moblie-whitepaper research-studies
Multi screen-moblie-whitepaper research-studies
 
Deloitte mobile consumer_2014 (UK)
Deloitte mobile consumer_2014 (UK)Deloitte mobile consumer_2014 (UK)
Deloitte mobile consumer_2014 (UK)
 
Sociomantic : étude power to the screens
Sociomantic : étude power to the screensSociomantic : étude power to the screens
Sociomantic : étude power to the screens
 
Etude sur les acheteurs en ligne idealo
Etude sur les acheteurs en ligne idealoEtude sur les acheteurs en ligne idealo
Etude sur les acheteurs en ligne idealo
 
Keynote marketing mobile : Mobile is mainstream, it’s now or never !
Keynote marketing mobile : Mobile is mainstream, it’s now or never !Keynote marketing mobile : Mobile is mainstream, it’s now or never !
Keynote marketing mobile : Mobile is mainstream, it’s now or never !
 
Baromètre mobile marketing association france 3ème trimestre 2013
Baromètre mobile marketing association france  3ème trimestre 2013Baromètre mobile marketing association france  3ème trimestre 2013
Baromètre mobile marketing association france 3ème trimestre 2013
 
Mma location-terminology guide final
Mma location-terminology guide finalMma location-terminology guide final
Mma location-terminology guide final
 
Webinar MMA LOCATION TERMINOLOGY GUIDE - THE LANGUAGE OF LOCATION
Webinar MMA LOCATION TERMINOLOGY GUIDE - THE LANGUAGE OF LOCATIONWebinar MMA LOCATION TERMINOLOGY GUIDE - THE LANGUAGE OF LOCATION
Webinar MMA LOCATION TERMINOLOGY GUIDE - THE LANGUAGE OF LOCATION
 
Baromètre mobile marketing association france : 2ème trimestre 2013
Baromètre mobile marketing association france : 2ème trimestre 2013Baromètre mobile marketing association france : 2ème trimestre 2013
Baromètre mobile marketing association france : 2ème trimestre 2013
 
Les dix commandements du QR Code selon Unitag
Les dix commandements du QR Code selon UnitagLes dix commandements du QR Code selon Unitag
Les dix commandements du QR Code selon Unitag
 
FEVAD chiffres clés 2013
FEVAD chiffres clés 2013FEVAD chiffres clés 2013
FEVAD chiffres clés 2013
 
Baromètre mobile marketing association France mai 2013
Baromètre mobile marketing association France mai 2013Baromètre mobile marketing association France mai 2013
Baromètre mobile marketing association France mai 2013
 
The World in 2013 : ICTFacts and Figures
The World in 2013 : ICTFacts and FiguresThe World in 2013 : ICTFacts and Figures
The World in 2013 : ICTFacts and Figures
 
OFcom : Communications Market Report 2012
OFcom : Communications Market Report 2012OFcom : Communications Market Report 2012
OFcom : Communications Market Report 2012
 
The Mobile Shift
The Mobile ShiftThe Mobile Shift
The Mobile Shift
 

Recently uploaded

9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 

Recently uploaded (20)

9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 

Slow steady apppromo-whitepaper2013

  • 1. App Promo White Paper SLOW AND STEADY WINS THE RACE: App Developers That Stick it Out Come Out on Top App Promo Developer Survey (June 2013)
  • 2. www.app-promo.com 2 Developers Aren’t Giving Up App Promo 2013 Survey Summary The biggest learning from this year’s survey was that 81% of app developers indicated that they are not making enough money to consider their app a standalone business yet the same amount, 81%, stressed that they are not considering abandoning their app. We find that Slow and Steady Wins the Race – as App Developers that Stick It Out are succeeding in this space. Those with apps 3 yearsor more are earning total revenues exceeding $500,000+ mostly due to marketing efforts with budgets of at least $1,000 a month. That being said, like last year’s survey results, the majority of respondents (67%) indicated that they are not yet breaking even with the revenue they are generating with their app compared to the costs of operating it. In fact, 68% of survey respondents indicated their app has earned less than a $1,000 since launch with 29% of the respondents indicating that their app has yet to generate any income at all. App Promo White Paper: Developer Survey 2013
  • 3. 2013When we compare the results of the 2013 survey to the year prior we find a massive change in monetization models but we confirm that there is little change in app developer’s difficulties in making money with their app. 2012 2013 2012 Developers whose apps are free 63% 35% Developers who felt they don’t have a standalone business 81% 80% Developers who are not breaking even with app 67% 59% Developers who don’t have a marketing budget 66% 52% www.app-promo.com App Promo White Paper: Developer Survey 2013 3
  • 4. 49% 23% 17% 5% 3% 3% Getting App Discovered Making Money with App Turning App into Business Keeping Up With Platform Changes Getting Budget for Marketing Working with Closed App Store Discovery & Monetization Top Challenges for Developers It isn’t surprising that discovery and monetization top the list of issues that developers have today. Both are intrinsically tied to one another and are common problems for new products on any platform. www.app-promo.com App Promo White Paper: Developer Survey 2013 4
  • 5. Android Succeeding in Asia iOS Succeeding in the USA iOS shows its fun and games side while Android proves to be more practical when looking at the differences between successful apps between these two platforms. www.app-promo.com App Promo White Paper: Developer Survey 2013 iOS Android Developers Seeing Success in Asia 4% 25% Developers Seeing Success in the US 68% 43% Most Successful Category Games – 32% Utilities – 30% Free Apps 80% 46% Most Common Price outside Free $2.99 - $9% $0.99 – 25% 5
  • 6. www.app-promo.com App Promo White Paper: Developer Survey 2013 Android Making Less Money iOS Marketing More We find that both platforms are having issues breaking even but Android developers are having an even harder time than their iOS counterparts iOS Android Most Common Revenue Model Paid Apps – 55% Ads – 41% Most Developer Revenue Earnings $5000 or less – 55% $1000 or less – 64% $0 in Earned Revenue To Date 10% 41% Developers with Marketing Budgets of $1000 or less 32% 23% Developers not breaking even 58% 73% Developers who don’t consider their app standalone business 75% 77% Developers Not Considering Abandoning Their App 75% 80% 6
  • 7. Facebook & Twitter Most Common Social Networks Nearly 1/3 of developers are not using social networks to market their app. For those that are using these networks – Facebook and Twitter reign supreme. Pinterest and Tumblr are untapped networks for marketing of apps at this time. 67% 59% 26% 23% 23% 6% 6% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% www.app-promo.com App Promo White Paper: Developer Survey 2013 7
  • 8. 54% None 25% Mobile 20% Cross Promotion 15% Search 13% Social Ads Under Utilized Most Developers Not Using Ads to Increase Discovery of Apps • 54% of App Developers are not using any type of ads to market their apps. • Mobile ads are the most common outside of search and social. • 20% of developers are cross promoting their apps using ads on their own or other developer apps. www.app-promo.com App Promo White Paper: Developer Survey 2013 8
  • 9. 26% 26%14% 14% 8% 5% 5% 2% Don't Market SocialMedia App Store Feature App Store Chart Press & Bloggers Paid Media Other Incentive Networks Lack of Marketing Most Developers Not Marketing 29% of developers said that they didn’t market their app. For those that did market their app 12% said their campaigns were only 1 week while another 12% indicated that their marketing efforts were ongoing. www.app-promo.com App Promo White Paper: Developer Survey 2013 9
  • 10. The Long Haul Developers That Stick It Out Thrive! www.app-promo.com App Promo White Paper: Developer Survey 2013 Newbie Developer Experienced Developer Time in Market Less than 6 Months Over 3 Years Revenue Earned to Date $1,000 or Less $500,000+ Primary Monetization Model Paid App Ads Breaking Even? 77% Said No 100% Said Yes Marketing Budget? 64% Have $0 45% Had $1K or Less Consider App a Standalone Biz 87% Do Not 78% Do Thinking of Abandoning Their App 84% Said No 78% Said No Despite the challenges app developers are facing, we find that those that keep their app in market for 3 or more years are finding the most success. Additionally, those developers who put time and money into marketing were reaping the rewards. 10
  • 11. www.app-promo.com App Promo White Paper: Developer Survey 2013 What You Should Be Doing The best way to learn how to succeed is to look at those who are doing well around you and follow suit. The Developer that are succeeding with their apps are marketing. To help you get started we have created the following app marketing checklist. Of course, you don’t need to do this alone. As an app marketing and strategy firm we are here to help developers who may not have the necessary time to market their application. Online Landing Page Mobile Landing Page Social Networks: Twitter & Facebook Paid Media: Mobile, Search, Social Paid Reviews PR & Blogger Outreach Price Promotions 11
  • 12. www.app-promo.com App Promo White Paper: Developer Survey 2013 Slow & Steady Wins the Race Tenacious App Developers Thrive The biggest takeaway from this year’s survey is that app developers that are committed to making their app successful are seeing success. But this success is tied to taking the initiative to improve app discovery through marketing – with those that had an effective marketing budget set aside seeing the most traction with their app. New app developers can learn a lot from the results of this survey especially since we find that the choices that developers are making early on are very different from the ones that successful developers are ending up with – especially when it comes to monetization models and attention to marketing. Ultimately we found that despite the fact that the majority of developers are struggling to break even with their apps – there are many developers that are also seeing tremendous success which may be why 81% of those surveyed were optimistic and refuse to give up. 12
  • 13. About Our Survey We launched our Second Annual Developer Survey on April 15, 2013 and collected responses over a 21-day period closing on May 5, 2013. The goal of our survey was to gather information from the app developer and publisher community on the success they are seeing with their mobile applications. We are especially interested in how developers are monetizing their application as well as the extent to which they are leveraging marketing to improve app success. We were successful at reaching a critical mass of over 365 qualified app developers in order to ensure that our results were statistically valid. We asked our participants a series of multiple choice questions in three main areas: (1) general information; (2) revenue and downloads and (3) marketing. All individual responses from the survey are confidential. For more information about this survey, please contact us directly at: info@app-promo.com. www.app-promo.com App Promo White Paper: Developer Survey 2013 13
  • 14. We are leaders in app marketing and strategy. We help our clients succeed in the business of applications offering strategy, marketing and monetization services across platforms: iOS, Android, BlackBerry, Windows & Nokia. Our services aim to increase discovery, optimize revenue and better position applications to set them up for success. We recently launched our App Store Optimization services which help developers better position themselves in the app store especially to improve search. Our team has years of proven experience in strategy, marketing and increasing revenue for companies with their digital offerings. Contact us at info@app-promo.com today to get started on succeeding with your app. About App Promo info@app-promo.com www.app-promo.com @AppPromo
  • 15. We would like to extend a thank you to our survey distribution partners who assisted us in acquiring a critical mass of app developer participation in this year’s survey. Thank You