Insightpool - Chick-fil-A Public Relations Nightmare Solution
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Chick-fil-A experienced significant backlash in the Summer of 2012 when their President, Dan Cathy, vocalized his personal sentiments towards same sex marriage. Learn how Insightpool was able to uncover Chick-fil-A's best resource, and they didn't even know he existed.
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Insightpool - Chick-fil-A Public Relations Nightmare Solution
- 1. Chick-fil-A Public Relations Nightmare: How Things Could Have Been Different July 2012 Monday, March 4, 2013
- 2. Chick-fil-A President Dan Cathy ruffled a few feathers. Monday, March 4, 2013
- 3. Monday, March 4, 2013
- 4. The Backlash Monday, March 4, 2013
- 5. Crisis Management Mode Monday, March 4, 2013
- 6. Why not turn to your own fans? Monday, March 4, 2013
- 7. Fan Hierarchy Brand Defenders Brand Advocates Brand Loyalists Brand Fans Monday, March 4, 2013
- 8. Usually, a Brand Advocate could suffice... Monday, March 4, 2013
- 9. ...but Chick-fil-a needs a Brand Defender. Monday, March 4, 2013
- 10. Fortunately, @Chickfila has built an army of followers so how we can leverage that passionate following? Monday, March 4, 2013
- 11. By July 2012, Chick-fil-a has assembled ~170k followers. Monday, March 4, 2013
- 12. ? They just don’t know who comprised the fanbase. Monday, March 4, 2013
- 13. Insightpool uncovered Chick-fil-A had already captured some prominent and powerful influencers. Monday, March 4, 2013
- 14. But, which key influencers would be most interested about this topic? Monday, March 4, 2013
- 15. In seconds, Insightpool identified 116 CFA fans that were openly gay according to their profiles. Monday, March 4, 2013
- 16. But none topped Justin Heling. Monday, March 4, 2013
- 17. Justin was already talking about the subject. Monday, March 4, 2013
- 18. Justin’s sentiment was being carried further by the network effect. Monday, March 4, 2013
- 19. ...but best of all... Monday, March 4, 2013
- 20. Monday, March 4, 2013
- 21. Justin was defending Chick-fil-A, and yet, Chick-fil-A had no clue. Monday, March 4, 2013
- 22. What should Chick-fil-a have done? Monday, March 4, 2013
- 23. Put Justin front & center, and let his voice be heard. Monday, March 4, 2013
- 24. but how? Monday, March 4, 2013
- 25. Twitter has given brands the ability to promote their own tweets. Monday, March 4, 2013
- 26. Promoted by Chick-fil-a Who better to promote than Justin? Monday, March 4, 2013
- 27. How can we help? Adam Wexler, Chief Evangelist Officer adam.wexler@insightpool.com | @thewordpainter Monday, March 4, 2013