Discover the best ways to engage your target audience through social media, Learn how social media campaigns are being executed and how you can achieve similar results, discover practical techniques that will maximize your results

1. SOCIAL MEDIA & BUSINESS
Tips for using Social Media in your business
Kelsey Ruger | Marc Nathan
Thursday, October 8, 2009

2. Social tools offers a great opportunity for businesses to reconnect with people.
Social tools are causing all the old barrier to group action and participation to
collapse allowing the amateur to create collective actions that are as good or
better than the professional or corporate.
Thursday, October 8, 2009

3. Social Media is mostly about
STORIES
not just the technology & tools
Thursday, October 8, 2009

4. Let’s start our discuss by looking at some
SUCCESS STORIES
Thursday, October 8, 2009

5. Most of us get excited about the
OBVIOUS STATISTICS
100,000,000 Youtube videos viewed daily
3,600,000,000 Photos on Flickr
5,000,000,000 minutes on Facebook daily
1,000,000,000 links & statuses on Facebook weekly
3,000,000 daily messages sent on Twitter
Thursday, October 8, 2009

6. They realized that people have
SPHERES
of social & decision
INFLUENCE
that outweigh marketing
Thursday, October 8, 2009

7. Real people aren’t simply
DEMOGRAPHICS
Pownce
SXSW If you aren’t in their
Twitter
circle of trust you’re
Facebook
an outsider
Friends
Imeem Corporate
Marketing
Art & Design
Blogs
Last.FM
Thursday, October 8, 2009

8. Media that
targets me
but doesn’t
include me
won’t be worth paying attention too.
Clay Shriky
Thursday, October 8, 2009

9. What do you
NEED TO KNOW?
Thursday, October 8, 2009

10. Social media usage is
GROWING 3X
faster than overall internet
USAGE
Thursday, October 8, 2009

11. Checking social networks is the
4th MOST POPULAR internet activity that people undertake
AHEAD OF EMAIL
Thursday, October 8, 2009

12. 3 out of 4 America are using
SOCIAL MEDIA on a daily basis
Thursday, October 8, 2009

13. Also you have to know the myths about
HUMAN BEHAVIOR
Thursday, October 8, 2009

14. Myth #1
are a number that easily
PEOPLE fits some demographic
Thursday, October 8, 2009

15. Myth #2
behave in an easily
PEOPLE predictable way
Thursday, October 8, 2009

16. Myth #3
won’t react to a more
PEOPLE personal experience
Thursday, October 8, 2009

17. Not since the
emergence o
seen the type f television 5
of change in 0 years ago h
media has al consumer be ave we
lowed. havior that s
ocial
Thursday, October 8, 2009

18. Not since the
emergence o
seen the type f television 5
of change in 0 years ago h
media has al consumer be ave we
lowed. havior that s
ocial
Guess What...
Thursday, October 8, 2009

19. Not since the
emergence o
seen the type f television 5
of change in 0 years ago h
media has al consumer be ave we
lowed. havior that s
ocial
Guess What...
w
ne
t as us
no erio
d
It’s yst oul
o r m it w r.
a
as ppe
a
Thursday, October 8, 2009

20. Not since the
emergence o
seen the type f television 5
of change in 0 years ago h
media has al consumer be ave we
lowed. havior that s
ocial
Guess What...
It
i
the s ch
w wa ang
ne loo y w ing
t as us k a e w
no erio t o il
d ma nlin l
It’s yst oul rke
tin e
o r m it w r. g.
a
as ppe
a
Thursday, October 8, 2009

21. Not since the
emergence o
seen the type f television 5
of change in 0 years ago h
media has al consumer be ave we
lowed. havior that s
ocial
Guess What...
It
i
the s ch
w wa ang ter
ne loo y w ing marke
as us k a e w As a ilize
t
no erio t o il an ut
d ma nlin l you c n a
t’s yst oul rke
tin e h ange o
I
r m it w r. g. this c vel
o gic le
as ppe
a strate
a
Thursday, October 8, 2009

22. Instead of slick images of what they’d like people to think they are...
People want companies to open so people can
really see them
Thursday, October 8, 2009

23. Your customers want you
TO ENGAGE
Thursday, October 8, 2009

24. It involves you but its not
ALL ABOUT YOU
Thursday, October 8, 2009

25. Its not just another channel to
BROADCAST
your marketing message
Thursday, October 8, 2009

26. It’s not the end all
SOLUTION
a fancy dog is still a dog.
Thursday, October 8, 2009

27. How do you create an effective
STRATEGY
for social media?
Thursday, October 8, 2009

28. To create an effective
campaign
you need to
A.I.M. H.I.
Thursday, October 8, 2009

29. Audit Yourself Interact & Engage
Where do you stand? Go further than just being there
Have A Story To Tell Integrate & Impact
What are you all about? What are you all about?
Customer Service
Thought Leadership
Public Relations
Networking Brand Building
Marketing
Sales
Collaboration
Measure Expectations
Reach (Audience Size), Influence (Audience Engagement),
Loyalty (Audience Longevity)
Thursday, October 8, 2009

30. Thursday, October 8, 2009

31. Some important
ACTION ITEMS
for getting acquainted with social media
Thursday, October 8, 2009

32. Pick the social tools that meet
YOUR NEEDS
Flickr ? LinkedIn
Youtube
Web Forums Myspace
Facebook Get Satisfaction
Twitter
One tool definitely doesn’t fit all.
Thursday, October 8, 2009

33. Thanks Again!
Kelsey Ruger Marc Nathan
http://www.twitter.com/themoleskin http://www.twitter.com/marc1919
http://www.linkedin.com/in/kelseyruger http://www.linkedin.com/in/marc1919
http://www.themoleskin.com http://www.houstontech.org
kelsey@themoleskin.com mnathan@houstontech.org
let us know if you have any questions.
Thursday, October 8, 2009