Top SEO Failures - RyanJones
•Download as PPTX, PDF•
4 likes•742 views
Ryan Jones talks about SEO Fails at Pubcon Florida 2019. This deck looks at some of the most common, and funny SEO failures.
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Top SEO Failures - RyanJones
Similar to Top SEO Failures - RyanJones (20)
More from Ryan Jones
More from Ryan Jones (13)
Recently uploaded
Recently uploaded (20)
Top SEO Failures - RyanJones
- 2. @RyanJones We’re only going to talk about tactics here, NOT PEOPLE or COMPANIES
- 3. @RyanJones RYAN JONES SEO Director @ PublicisSapient Stable Genius – WTFSEO.com @RyanJones Linkedin.com/in/jonesy www.RyanMJones.com Yeah I’m that guy.
- 4. @RyanJones
- 5. @RyanJones Two ways to learn: 1. Have Somebody ShowYou 2. Watch Somebody Fuck Up
- 6. @RyanJones
- 7. @RyanJones BMW 2006 • Deemed by Google to be Cloaking Content • Entire site removed for 3 days.
- 8. @RyanJones JCPenny - 2011 • New York Times Article detailed their link buying. • Company blamed their SEO firm to get rankings back
- 9. @RyanJones Google Chrome - 2012 • Google accidentally bought links promoting Chrome. • Didn’t rank #1 for “google Chrome” for 2 whole months after.
- 10. @RyanJones Other Big Brands Once Penalized
- 12. @RyanJones Simple Issues Can Prevent You From Being Found
- 14. @RyanJones Doing a Re-Design Without SEO Source: SEMrush.com Client: Confidential.
- 15. @RyanJones Common Fails I See Weekly 1.Development Robots.txt Put live – excluding the whole site. 2.Using Client Side Rendering 3.Single Page Applications 4.Errors in CanonicalTags 5.Links not coded properly 6.Images not coded properly
- 16. @RyanJones “Errors” that aren’t errors. 1.Missing XML or HTML Sitemap 2.High Page Speed 3.Missing Robots.txt 4.No Custom 404 page 5.Missing H2/H3 tags, etc. 6.Title/Descriptions too long/short
- 20. @RyanJones Using Default Text Or Manufacturer Product Descriptions Note: @Mattcutts mentioned this exact example like 10 years ago. And people still do it.
- 22. @RyanJones Don’t put R-Balls in URLS
- 23. @RyanJones No “links” in your Menu.
- 24. @RyanJones Redirect Issues How Many People are on WP Engine? Check your pagination links. https://beanstalkim.com/learn/seo/major-se0-issue-with-wpengine https://tiny.tw/3v4I
- 25. @RyanJones No Crawl Path Client: Yummly.com prior to our enagement: Issue: Major sections of site not crawlable from the homepage
- 26. @RyanJones Super complicated ways to fail
- 27. @RyanJones A Single Page Application
- 28. @RyanJones Client Side Rendering Fail
- 29. @RyanJones Can You Find The Mistake Here?
- 30. @RyanJones Validate Your Pages With w3c. Left:The Facebook Pixel code breaks the <head> tag by inserting a <noscript> and an<img> tag inside the <head> - meaning any canonical or hreflang tags below it may not be treated properly.
- 31. @RyanJones Biggest Page Speed Issue? Using the Wrong Sized Images
- 32. @RyanJones Preview Your Title Tags TIP:You can use my tool at https://www.serverheaders.com to preview your title tags
- 33. @RyanJones AND YOUR META DESCRIPTIONS IFYOU LEAVEYOUR META DESCRIPTIONS BLANK, GOOGLE WILLWRITETHEM FORYOU. THEY ARE NOT GOOD ATTHIS. HATTIP: @JENNYHALASZ
- 34. @RyanJones
- 35. @RyanJones There’s about 100 ways to lazy load your content. 3 of them work. https://developers.google.com/web/fundamentals/performance/lazy-loading- guidance/images-and-video/ https://tiny.tw/3v4J
- 36. @RyanJones PLEASE DATEYOUR OLD SEO POSTS AND ARTICLES. BECAUSE MY CLIENTS WILL FINDTHEM IN 2035.
- 37. @RyanJones STOP WITHTHE CORRELATION STUDIES. TEST ITYOURSELF.
Editor's Notes
- These stats aren’t made up
- 90 day penalty. Terms like dresses, living room furniture, bedding, skinny jeans, etc
- Marketing company paid bloggers $40 amazon cards to “promote” the browser.
- Mozilla: UGC. Overstock: offered discounts to schools for tech rich links. WAPO: sold links Forbes: literally everything Flowers: selling links. Adwords; Cloaking.
- People switch if they can’t find what they want, takes too many steps, loads too slow, didn’t have the functionality they expected.
- People switch if they can’t find what they want, takes too many steps, loads too slow, didn’t have the functionality they expected.
- People switch if they can’t find what they want, takes too many steps, loads too slow, didn’t have the functionality they expected.