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Blogging Lessons Learned
- 1. Blogging Lessons Learned From a self-taught marketer Chris Williams @topherwilliams cwilliams@heatspring.com 917 767 8204 <--preferred method Learning Management for Business Monday, January 21, 2013
- 2. Skills!? Learn Quickly, Ask Basic Questions, Collect Cash Learning Management for Business Monday, January 21, 2013
- 3. • Not a startup • Not new to the game. Around since 2007 • Sold Millions of dollars of courses and taught thousands of students • Applying best practices to all businesses Learning Management for Business Monday, January 21, 2013
- 4. My Two Goals • 1. Get better at my marketing, help people with theirs (don’t hire consultants!) • 2. Connect with businesses where information access is a major obstacle to growth Learning Management for Business Monday, January 21, 2013
- 5. Blogging Best Practices • Specific Strategies I Use and Why • No Buzz Words • Examples and Real Numbers Learning Management for Business Monday, January 21, 2013
- 6. 1. Make the Honey Pot Deep • Reader “gorge” themselves • “This is exactly what I need” • 5 Minute Read Time • Stop Making Crap Learning Management for Business Monday, January 21, 2013
- 7. 4:48 - 3000+ Words. Learning Management for Business Monday, January 21, 2013
- 8. 5:36 - 2000+ Words Learning Management for Business Monday, January 21, 2013
- 9. 4:58 - 1800+ Words Learning Management for Business Monday, January 21, 2013
- 10. 4:44 - 2000+ Words Learning Management for Business Monday, January 21, 2013
- 11. 2. Random Visitors -> Subscribers Learning Management for Business Monday, January 21, 2013
- 12. Learning Management for Business Monday, January 21, 2013
- 13. 3. Charge for your Marketing Material • Prove to yourself your marketing is awesome • Value in curation and simplicity • Charge for free materials Learning Management for Business Monday, January 21, 2013
- 14. Example Learning Management for Business Monday, January 21, 2013
- 15. Make Money from Your Marketing Source RE 101 Intro Course Cost $95 $0 Attendees 12 80 Sales 2 2 ~Margin Per Sale $500 $500 Total Profit $2140 1000 Profit Per Student $178 $12.50 Learning Management for Business Monday, January 21, 2013
- 16. 4. Free Course > Webinar • Webinars are lame. • Always have technical issues. • No meaningful interaction • Drinking from a fire house. Can’t go in- depth and confirm learning • All execution risk of live event, none of the benefits Learning Management for Business Monday, January 21, 2013
- 17. Free Course • No technical risk. Can prepare everything before hand • Can still have a live portion • Direct Interaction on the course wall • Do in-depth and test knowledge; videos, PDFs, quizzes, tools, assignments. Learning Management for Business Monday, January 21, 2013
- 18. 5. Link Management = Real Relationships • Forget all the tricks --> It’s about real relationships • Trying to get such specific anchor texts. Impossible it will happen naturally • Conversation you’re looking for “can you change/put a link on XX page that says XX” --> Must have a real relationship Learning Management for Business Monday, January 21, 2013
- 19. 6. Know Your Sales Funnel Intro PV Whitepaper - Lead Source RE 101 PV - Organic Course Popup Page Visits 458 1297 11294 753 Leads 12 80 565 420 Visit Con % 2.6% 6% 5% 55% Sales 2 2 10 9 Sales Conversion 16% 2.5% 1.7% 2.1% Profit Per Sale $500 $500 $500 $500 Total Value $2,140** $1000 $5000 $4500 Profit Per Lead $178 $12.50 $9 $11 Learning Management for Business Monday, January 21, 2013
- 20. Lessons • Gross Profit Per Lead Drives Top of the Funnel --> This drives specific campaigns • Build it from bottom, then test each conversion Learning Management for Business Monday, January 21, 2013
- 21. 7. Less Followers not More • Do Less • Stop using buzzwords, ask what do you actually want? • “engagement” • “conversation” • “brand building” • “more traffic” Learning Management for Business Monday, January 21, 2013
- 22. Tools I Like • Wistia • Weebly • Unbounce • Mailchimp • SnapEngage Learning Management for Business Monday, January 21, 2013
- 23. Questions Learning Management for Business Monday, January 21, 2013