Job Search advice from a 17 year veteran of the recruiting industry.

1. Job Search Secrets of an
Industry Insider
March 9, 2011

2. Today’s Goals
 Learn how to maximize your results with outside
recruiters
 Conduct your job search like an industry insider
would
 Implement steps to establish yourself as an expert
 Improve networking skills and approach
 Learn how to maximize online social media
 Take control of your job search

3. Some Key Points
before we start
 Be selective on advice you receive
 Don’t let your employment status define you
 Remove negative influencers
 Diversify your networks
 Don’t allow other’s biases affect your job search

4. Working with
Recruiters
“I am open to the guidance of synchronicity, and
do
not let expectations hinder my path.”
Dalai Lama

5. Profile of a Recruiter
• 100% Commission Based
• Work on 3-5 open positions at any
one time
• Work with 2-3 companies
• Tend to be specialists
• Are not geographically bound
• Receive hundreds of unsolicited
resumes
• Heavily web-dependent, but NOT
job board dependent
• Looking for the needle in the
haystack
Vast majority of
recruitersFAIL

6. 10 Tips for getting the most
out of working with a recruiter
1. Understand how recruiters work 6. Keywords are “Key” to
finding a job
2. Realize that recruiters are NOT
trying to find you a job 7. Referrals are as good as gold
3. Work with multiple recruiters 8. Identify specialists
1. Stay in front of recruiters without 9. Get Networked
overcommunicating
10. Get Certified
2. Make it easy for recruiters to find
you (but not too easy)

7. My Job Search – the first
48 hours
1. Update and Optimize LinkedIn
2. Increase my web presence – become a big, shiny, loud needle
 Create website for resume
 Facebook, Twitter, Plaxo, Hoover’s, InfoUSA
 Search Engine Optimization
3. Create own blog – post to weekly
4. Avoid posting resume on Monster, Careerbuilder, etc
5. Search for industry niche recruiters
 National Association of Personnel Services (recruitinglife.com)
 American Staffing Association
 Google search
 Industry trade associations
6. Contact everyone I know
7. Learn to love COFFEE

8. Online Prospecting Tools
1. Jigsaw
2. Pipl
3. Business Journal Alerts
4. Google News
5. Tweetbeep
6. LinkedIn Search

9. Become an Expert
“I’m not a doctor, but I did stay at a
Holiday Inn Express”
Anonymous

10. “The emerging picture from such
studies is that ten thousand hours
of practice is required to achieve
the level of mastery associated
with being a world-class expert –
in anything”
Daniel Levitin, Neurologist
from the Malcolm Gladwell book
Outliers

11. “The so-called expert with the most
credibility indicators, whether
acronyms or affiliations, is often the
most successful in the marketplace,
even if other candidates have more
in-depth knowledge.
This is a matter of superior positioning,
not deception”
Timothy Ferriss
The 4-Hour Workweek

12. How to become an
expert
1. Embrace web blogging
 Personal blog
 Facebook, Twitter, LinkedIn
2. Build a professional website
3. Read top 3 industry books
4. Join trade associations
5. Teach at local colleges
6. Become a consultant
7. Write articles for trade magazines
8. Share thought leadership with media

13. Networking
“Eighty percent of success is showing up.”
Woody Allen

14. What is Networking?
Creating a personal and/or
business network of contacts that
help you achieve your goals
In this case, helping you find the
career you want

15. Why is Networking Effective?
• It’s a proactive approach to your job
search
• You differentiate yourself from other
applicants
• Hiring Managers prefer referrals over the
traditional interview process
• Your create a team of “agents” that works
for you
In general,
People want to help other
people

16. Effective Networking
Maximizing your Time
5 Tips for Effective Networking….
1. Treat your job search as a full- 4. Get Involved
time job • Non-Profits
• Trade Associations
1. Know what you want • Alumni Chapters
• Community Associations
• New or same career
• Target Companies
5. Give Something Back
• Ask how you can help your
1. Contact EVERYONE you know networking contact
• Friends & Relatives • Remind them of their company
• Former Colleagues referral program
• Vendors • Look for ways to keep in touch other
• Past Clients/Prospects than your job search
• Acquaintances

17. Where to Network
• Trade Associations KEY POINT:
• Chambers of Commerce Effective Networking is more than
just showing up
• Rotary and other Service
Organizations Be Active!
• Places of Worship • Volunteer
• Join a committee (or several)
• Alumni Chapters • Serve on the board
• Social Clubs
• Charities

18. Using Technology to
expand your Network
Linked In – Business Networking Site
Indeed.com– Search engine for Job Sites
Trade Association Web Sites
Alumni Web Sites and Message Boards
Email Notifications
 Monster
 Career Builder
 Hot Jobs
Create your own Personal Web Site

19. Additional Networking
Tips
•Arrive early – get to know the hosts Sample Questions
•Volunteer
•What do you do?
•You’re not in a business card handout
•How did you get into
contest
that business?
•Have 5 or 6 go to questions, then stop •What did you do
talking and listen before this position?
•Set realistic goals ahead of time •Where are you from
•Follow up quickly originally?
•What would an ideal
prospect of yours look
like?

20. Additional Networking
Tips
•Arrive early – get to know the hosts Sample Goals
•Volunteer
•Meet the Exec.
•You’re not in a business card handout
Director
contest
•3 potential leads
•Have 5 or 6 go to questions, then stop •2 networking contacts
talking and listen •Volunteer Opportunity
•Set realistic goals ahead of time
•Follow up quickly

21. Social
Networking
It’s all who you know – and who knows you

22. What on Earth do I do
with
?

23. What is
•Social Networking Site
•140 Character limit
•100 Million Users
•Q1 – 4 Billion Tweets
•Over 70k Applications

24. tips – twips?
•Download TweetDeck
•Be a Follower
•Use Hash Tags
•Join and Create Lists
•Link to Facebook and LinkedIn
•Learn to Retweet
#HR
#Recruitment
#Staffing

25. Creating a
Blog

26. Managing Your Social
“Life”

27. One Stop

28. Final Thoughts

29. In Closing
 Act Like a Recruiting Industry Insider
 Increase Your Profile
 Take Control of Your Job Search
 Good Luck!
29

30. Tom Erb, SPHR
tomerb@tallannresources.com
tallannresources.com
blog.tallannresources.com