A presentation about mobile platforms and business. Why iPhone matters? What has changed during the 2008? What problems AppStore and similar application stores solves for an application developer? What problems they don't solve. I gave this talk at MobileDevCamp Helsinki in February 2009. More about it here: http://dirtyaura.org/blog/2009/03/10/mobiledevcamp-slides-platform-stage/

1. Teemu Kurppa
teemu.kurppa@iki.fi
HUIKEA.com

2. Platform = Stage
How to choose
a mobile
development platform?

8. Platforms

9. 1M 20M 140M 30M 30M 1B

10. 1M 20M 140M 50M 30M 1B
Java ME
1B
Flash Lite
500M
Web
1B

11. 1M 20M 140M 50M 30M 1B
Java ME
1B
Flash Lite
500M
Web
1B

12. 1M 20M 140M 50M 30M 1B
Java ME
1B
Flash Lite
500M
Web
1B

13. 1M 20M 140M 50M 30M 1B
Java ME
1B
Flash Lite
500M
Web
1B

14. 1M 20M 140M 50M 30M 1B
Java ME
1B
Flash Lite
500M
Web
1B

15. 1M 20M 140M 50M 30M 1B
Java ME
1B
Flash Lite
500M
Web
1B

16. 1M 20M 140M 50M 30M 1B
Java ME
1B
Flash Lite
500M
Web
1B

17. iPhone changed
the game

18. Why iPhone matters?
Sold units
140M
S60

19. Why iPhone matters?
Sold units
140M
S60
20M
iPhone

20. Why iPhone matters?
% flat-rate
data plan
Sold units
140M 0.20
S60 ×
20M
iPhone

21. Why iPhone matters?
% flat-rate Potential
data plan customers
Sold units
140M 0.20 28M
S60 × =
20M
iPhone

22. Why iPhone matters?
% flat-rate Potential
data plan customers
Sold units
140M 0.20 28M
S60 × =
1.00
20M
iPhone ×

23. Why iPhone matters?
% flat-rate Potential
data plan customers
Sold units
140M 0.20 28M
S60 × =
1.00
20M 20M
iPhone × =

24. Why iPhone matters?
Educated
% flat-rate % knows
Sold units data plan about apps customers
0.10
140M x 0.20 x 3M
S60 =
iPhone 20M x 1.00 x 0.50 10M
=

25. Does Java matter?
Educated
% flat-rate % knows
Sold units data plan about apps customers
0.10
140M x 0.20 x 3M
S60 =
iPhone 20M x 1.00 x 0.50 = 10M
1B x 0.01 x 0.10 1M
Java ME =

26. Big Asian advertiser joined
36.3
30.0 29.0 Nokia
20.0
15.5 Apple
11.7 Motorola
10.5 Samsung
10.0
9.5 SonyEricsson
iPhone 3G release
3.5 RIM
1.8 HTC
0.0
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2007 2008
dirtyaura.org/blog

27. The initial
user experience
of your app
on E65

33. Purchase decision!

40. Where is the game I just downloaded?

42. The initial
user experience
of your app
on iPhone

51. Purchase decision!

57. AppStore solves 2 problems

58. A distribution
solution

59. A payment
solution

60. for both users and publishers

61. 500 million apps installed

62. 500 million apps installed
40 million devices

63. 500 million apps installed
÷
40 million devices
=
12.5 apps in every device

64. 20 000 apps published

65. AppStore
does not solve
marketing
for you

67. How to choose a platform?
Do what you know
- Learn the platform
Think distribution and monetization first
- technological possibilities second
Choose mobile web
- if possible
Do for current hot top devices
- not for everybody, not for the past or the future

68. The platform
is
a stage
that defines
an audience
you
reach.

69. Q&A
HUIKEA.com
teemu@huikea.com
http://dirtyaura.org/blog

71. Attributions
by cgo2
http://www.flickr.com/photos/cgo2/1032558204/sizes/o/