About TED
TED is an annual event where some of the world’s leading thinkers and doers are invited to share what they are most passionate about. “TED” stands for Technology, Entertainment, Design — three broad subject areas that are, collectively, shaping our future. And in fact, the event is broader still, showcasing ideas that matter in any discipline. Attendees have called it “the ultimate brain spa” and “a four-day journey into the future.” The diverse audience — CEOs, scientists, creatives, philanthropists — is almost as extraordinary as the speakers, who have included Bill Clinton, Bill Gates, Jane Goodall, Frank Gehry, Paul Simon, Sir Richard Branson, Philippe Starck and Bono.
TED was first held in Monterey, California, in 1984. In 2001, Chris Anderson’s Sapling Foundation acquired TED from its founder, Richard Saul Wurman. In recent years, TED has expanded to include an international conference, TEDGlobal; media initiatives, including TED Talks and TED.com; and the TED Prize.
About TEDx, x=independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.*
*Subject to certain rules and regulations.
About TEDxCLE
At TEDxCLE event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. TED provides general guidance for the TEDx program, but individual TEDx events, including TEDxCLE, are self-organized. TEDxCLE was organized by Clevelanders Hallie and Eric Kogelschatz in an effort to bring Cleveland innovation, development, and positive change to the world.
2. TED 5
TEDx 7
TEDxCLE 7
IMPORT/EXPORT 13
Thank You 17
Community 17
After Party 18
Connect 18
Schedule 21
Jonah Bayer 23
Brian Michael Bendis 25
Jennifer Coleman 27
Art Falco 29
Andrea Lane 31
Jeffrey McClellan 33
Angelo Merendino 35
Alonzo Mitchell III 37
Megan Moynahan 39
Lisa Peng 41
JD Samson 43
Baiju Shah 45
David Shimotakahara 47
Michael Williams 49
TEDTalks 51
TABLE OF CONTENTS
IDEAS WORTH SPREADING
INTERACT + SHARE
INSPIRE + INNOVATE
3. Eric & Hallie Kogelschatz 57
Jessica Melton 61
Lisa Salamon-Handel 63
Brian Schultz 65
OVERVIEW 67
PLATINUM 75
Cleveland Museum of Art 77
The George Gund Foundation 78
shark&minnow 79
SILVER 81
CLE Clothing Co. 83
Downie Photography 84
University Circle Inc. 85
BRONZE 87
Jakprints 89
MailChimp 90
Microsoft 91
Oliver Printing Co. 92
PARTNERS 93
Cleveland Public Library 95
ORGANIZERS
STAFF
SPONSORS & PARTNERS
6. TED is a nonprofit organization devoted
to Ideas Worth Spreading. Started as
a four-day conference in California
almost 30 years ago, TED has grown
to support those world-changing ideas
with multiple initiatives. The two annual
TED Conferences invite the world’s
leading thinkers and doers to speak for
18 minutes on a diverse mix of topics.
Many of these talks are then made
available, free, at TED.com. TED
speakers have included Bill Gates,
Jane Goodall, Elizabeth Gilbert, Sir
Richard Branson, Nandan Nilekani,
Philippe Starck, Ngozi Okonjo-Iweala,
Isabel Allende and former UK Prime
Minister Gordon Brown. The TED2014
Conference will take place in Vancouver,
British Columbia, along with the
TEDActive simulcast in neighboring
Whistler. TEDGlobal 2014 will be held in
Rio de Janeiro, Brazil.
IDEAS WORTH SPREADING
TED
7. TED’s media initiatives include
TED.com, where new TED Talks are
posted daily; the Open Translation
Project, which provides subtitles
and interactive transcripts as well as
translations from volunteers worldwide;
the educational initiative TED-Ed; and
TEDBooks, short e-books on powerful
ideas. TED has established the
annual TED Prize, where exceptional
individuals with a wish to change the
world get help translating their wishes
into action; TEDx, which supports
individuals or groups in hosting local,
self-organized TED-style events
around the world; and the TED Fellows
program, helping world-changing
innovators from around the globe to
amplify the impact of their remarkable
projects and activities.
• Website: TED.com
• Facebook: facebook.com/TED
• Twitter: @TEDNews
6
8. In the spirit of ideas worth spreading,
TEDx is a program of local, self-
organized events that bring people
together to share a TED-like experience.
At a TEDx event, TEDTalks video and
live speakers combine to spark deep
discussion and connection in a small
group. These local, self-organized
events are branded TEDx, where
x = independently organized TED
event. The TED Conference provides
general guidance for the TEDx program,
but individual TEDx events are self-
organized (subject to certain rules and
regulations).
TEDxCLE was organized by Hallie
and Eric Kogelschatz in effort to bring
Cleveland innovation, development, and
positive change to the world.
IDEAS WORTH SPREADING
TEDx
TEDxCLE
10. IDEAS WORTH SPREADING
TEDxCLE 2010
Rustbelt Rebirth
TEDxCLE.com/2010
Sean Bilovecky
Danielle DeBoe
C. Martin Harris
Benson Lee
Aaron LeMieux
Dana Myers
Patrick Perotti
Michael Ruhlman
Terry Schwarz
Chris Yanc
11. TEDxCLE 2011
Guardians of the Evolution
TEDxCLE.com/2011
Hannah Belsito
Chris Clark
David Franklin
Paul Hill, Jr.
Matt Hlavin
Ted Howard
Jonathon Sawyer
Jeff Siegler
Rhonda Sincavage
Thomas Starinsky
Ari Maron
Valerie Mayen
John Zitzner
GUARDIANS of the EVOLUTION
10
12. IDEAS WORTH SPREADING
TEDxCLE 2012
The Maker Class
TEDxCLE.com/2012
Brian Grimberg
Cloud Nothings
David Rabinsky
Dar Caldwell
Genna Petrolla
Josh Taylor
Justin Bibb
Lisa Damour
Lolah Brown
Mort Epstein
Philip Niles
Tom Benson
Yohannes Haile-Selassie
13. TEDxCLE 2013
Bonfire // Ignite
TEDxCLE.com/2013
Gary Allen
Brandon Chrostowski
Michael Fleming
Mansfield Frazier
Greg Harris
Elliott Ingersoll
Kipum Lee
Jen Margolis
Marilyn Sanders Mobley
Michael Pultz
Joy Roller
Pablo Ros
Scott Simon
Dominic Smith
Felton Thomas
12
14.
15. Flags. More than a simple declaration of “YOU ARE HERE,” these
markers function to say something about the landscape, their
creator and the people that choose to display them proudly. What
does it mean when one displays a banner from their homeland,
while they are stationed far away - and why do they do it? There is
something about a place that shapes one’s vision and their work.
In our region, our flag - our badge, our moniker - is one of mixed
emotions. Clevelander. When existing within her boarders we can
look at that label as tinged with antiquity, cynicism, despair. Or
opportunity, change, flexibility and support. Our choice. For those
of us that have lived or traveled elsewhere, Clevelander often
has a completely different meaning. It speaks of hard work and
perseverance. It speaks of rock and roll and professional sports. It
doesn’t spark images of glamour as other places might, but more
and more it is less something to poke fun at. It’s changing - it’s a
badge of pride.
If you’re a native, transplant, boomerang or export - think about
what Cleveland has done for you. Speak of her fondly when you
can. Understand that whether you live here now or not, this place
has had an impact on your life - never take it for granted.
Clevelander: A name for the curious, the passionate, the dreamers
and the makers. Also refers to our most valuable imported or
exported commodity: our people. Carry the Cleveland flag proudly.
Eric & Hallie Kogelschatz,
TEDxCLE Founders & Curators, 5 Years & Counting 14
18. INTERACT + SHARE
Thank You
Community
Thank you. For being a creator.
A catalyst. An entrepreneur. An artist.
A technologist. A designer. A scientist.
A thinker. A doer. But more than
anything, thank you for doing this in the
name of building Cleveland’s brand as
one of innovation, creativity & prosperity.
TEDxCLE was created to bring the
curious among us together. To share
ideas that have the power to inspire
our community. To share Cleveland
innovation, development & positive
change with the world in hopes of
changing our civic brand. To facilitate
this effort, please blog, update, chat,
photograph & share your thoughts from
today throughout your network during/
following the event.
See you there.
Eric & Hallie Kogelschatz,
TEDxCLE Founders & Curators
19. Following TEDxCLE, attend MIX at
CMA in the atrium and share ideas
worth spreading with other TEDxCLE
attendees, speakers, sponsors,
organizers.
Website
TEDxCLE.com
Email
info@tedxcle.com
Facebook
facebook.com/TEDxCLE
Twitter
@TEDxCLE
#TEDxCLE
Instagram
@TEDxCLE
LinkedIn
TEDxCLE.com/LinkedIn
eNewsletter
TEDxCLE.com/contact
18
After Party
Connect
22. Opening
Jennifer Coleman
Notes From the Precipice:
How to Prepare, Transform & Thrive
Baiju Shah
Bridging the Valley of Death
Megan Moynahan
Breakthrough Medical Technologies:
Better by Design
Jeffrey McClellan
The Student Success Triangle
Andrea Lane
Thinkers to Tinkerers
Art Falco
Staging Success:
The PlayhouseSquare Story
Alonzo Mitchell III
Blow Up the Box:
A Novel Approach
to Rejuvenating a City
David Shimotakahara
The Art of Not Knowing
Break (15 minutes)
INSPIRE + INNOVATE
Schedule
23. TEDTalk: Jack Andraka
A Promising Test for Pancreatic Cancer
...From a Teenager
Lisa Peng
Passive Acceptance, Active Scrutiny
JD Samson
The Cost of a Token
Angelo Merendino
Community on Social Networks:
Sharing Experiences & Healing
Break (10 minutes)
TEDTalk: Kathryn Schulz
On Being Wrong
Jonah Bayer
Living Without A Roadmap
Michael Williams
Paris, Milan, Tokyo & Cleveland,
Obviously
Brian Michael Bendis
The Little Boxes
Closing
After Party
22
24.
25. TEDxCLE
TEDxCLE.com/jonah-bayer
24
INSPIRE + INNOVATE
Jonah Bayer
Living Without A Roadmap
#jonahbayer
Jonah Bayer is a Cleveland native and former Music Editor of
Alternative Press magazine. He settled in Brooklyn in 2007 where he
wrote the Fuse television program Steven’s Untitled Rock Show. He
currently co-hosts the weekly podcast Going Off Track and is co-
creator of the Web series Sound Advice With Janessa Slater. Jonah’s
writing has appeared online and in print for publications such as
SPIN, Penthouse, Thrasher, Revolver, Guitar World, The AV Club, The
Plain Dealer, The Believer, Filter and more. He also plays guitar in the
screamo supergroup United Nations, who will release their second full-
length album this summer.
Website
jonahbayer.com
Twitter
@mynameisjonah
26.
27. TEDxCLE
TEDxCLE.com/
brian-michael-bendis
26
INSPIRE + INNOVATE
Brian Michael Bendis
The Little Boxes
#brianmbendis
Brian Michael Bendis is an award winning comics creator, New York
Times bestseller and one of the most successful writers working in
mainstream comics. For the last fifteen years, Brian’s books have sat
on the top of the nationwide comic and graphic novel sales charts.
Brian completed 9 years helming Marvel’s popular AVENGERS
franchise. Brian has won five EISNER awards, including ‘Best Writer
of the year’ two years in a row and was honored with the INKPOT
award for comic art excellence. Brian is the recipient of the Cleveland
Press ‘Excellence in Journalism’ Award and was named “Best Writer
of the Year” by Wizard Magazine and Comic Buyer’s Guide for three
consecutive years.
Twitter
@BRIANMBENDIS
Tumblr
brianmichaelbendis.tumblr.com
28.
29. Instagram
@cityprowl_jen
TEDxCLE
TEDxCLE.com/jennifer-coleman
28
INSPIRE + INNOVATE
Jennifer Coleman
Notes From the Precipice: How to Prepare, Transform & Thrive
#jennifercoleman
Exploring the intersection of design, urbanism and innovation, Jennifer
Coleman has over 24 years experience in the field of architecture
and has managed a diverse array of building projects. Her company,
Jennifer Coleman Creative, is dedicated to improving life in the city
through smart design. She is the founder and CEO of CityProwl, a
company producing urban audiotours. Ms. Coleman is Chair of both
the Cleveland Landmarks Commission and Downtown/Flats District
Design Review Committee and was appointed to the Mayor’s 2010
Group Plan Commission. Ms. Coleman holds a bachelor of architecture
degree from Cornell University. She was one of Cleveland Magazine’s
Most Interesting People of 2013.
Website
cityprowl.com
Facebook
facebook.com/cityprowl
Twitter
@cityprowl_jen
30.
31. YouTube
youtube.com/playhousesquare
TEDxCLE
TEDxCLE.com/art-falco
30
INSPIRE + INNOVATE
Art Falco
Staging Success: The PlayhouseSquare Story
#artfalco
After graduating from Bowling Green State University (B.S. in
Accounting), Art J. Falco began his career as a CPA. He joined
PlayhouseSquare as Finance Director in 1985 and became President
and CEO in 1991.
During his aegis, PlayhouseSquare has become the nation’s largest
performing arts center outside New York, the largest theater restoration
project in the world, and one of only a few centers to present Broadway
touring productions for two weeks or longer.
Falco and his wife, Maryann, reside in Shaker Heights, Ohio and are
the parents of two daughters.
Website
playhousesquare.org
Facebook
facebook.com/playhousesquare
Twitter
@playhousesquare
32.
33. TEDxCLE
TEDxCLE.com/andrea-lane
32
INSPIRE + INNOVATE
Andrea Lane
Thinkers to Tinkerers
#andrealane
Andrea started her Fab Lab career as a founding class freshman in
MC2
STEM High School where she gained knowledge and experience in
fabricating. While traveling to regional STEM schools as one of the first
student volunteers in 2010, she displayed passion and leadership that
granted her a manager position. In 2011, she traveled to Lima, Peru
as one of the youngest students to attend MIT’s International Fab Lab
convention. Andrea is a trainer and technology consultant for Fab Lab
technologies teaching students, teachers and community members
how to use a Fab Lab within a school. After graduating in 2012 from
MC2
STEM High school, Andrea continues to represent Fab Labs at
community events and conferences.
Website
alfablab.wordpress.com
Twitter
@FABLab_AndreaL
34.
35. Twitter
@MC2STEMHigh
TEDxCLE
TEDxCLE.com/jeffrey-mcclellan
34
INSPIRE + INNOVATE
Jeffrey McClellan
The Student Success Triangle
#jeffreymcclellan
As Founding Head of MC2
STEM High School in the Cleveland
Metropolitan School District, Dr. McClellan has stretched the
boundaries of STEM education in the 21st Century. MC2
STEM high
school spans the city of Cleveland, with 9th-grade classrooms at
the Great Lakes Science Center and 10th-graders on GE’s Nela Park
Campus, making it the nation’s only high school on the headquarters
campus of a Fortune 500 company. 11th and 12th-graders moved this
year to their new location on the campus of Cleveland State University.
Students at MC2
STEM High School participate in a year round,
project based curriculum that is supported by many members of the
professional STEM Community of Greater Cleveland. MC2
STEM High
School is noted as the first High School in the United States to house
a MIT Fab Lab. MC2
STEM High School has a Fab Lab at each site and
has a Mobile Fab Lab that it uses to support the spread of Fab Lab
experiences to other schools and communities around the country.
Website
mc2stemhighschool.org
Facebook
facebook.com/mc2stemhighschool
36.
37. Twitter
@angemerendino
Instagram
@angelomerendino
TEDxCLE
TEDxCLE.com/angelo-merendino
36
Websites
angelomerendino.com
theloveyoushare.org
Facebook
facebook.com/
MyWifesFightWithBreastCancer
INSPIRE + INNOVATE
Angelo Merendino
Community on Social Networks: Sharing Experiences & Healing
#angelomerendino
Angelo Merendino is a photographer whose photo-documentary, The
Battle We Didn’t Choose – My Wife’s Fight With Breast Cancer, has
received worldwide recognition. It is intimate, honest, and moving.
More than a story about loss, it is a story about love and life. Currently
based in Cleveland, Ohio, Angelo is a freelance photographer with
Corbis News and Getty Images. Angelo started a blog before his wife
Jennifer passed in 2011. He has since maintained the blog which
chronicled their life together in Manhattan before her illness and
during his time as her caretaker. Presently, he continues to write about
his life after this experience and as a 40-year old widower. Like his
photographs, Angelo’s posts are open and raw. With his writing and
photographs, he hopes to encourage conversation about topics that
are often kept at arm’s length, provide a more accurate representation
of both day-to-day struggles and triumphs with cancer and describe
the challenge of rebuilding a life after surviving a traumatic experience.
39. Twitter
@ohiohomecoming
Instagram
@ohiohomecoming
TEDxCLE
TEDxCLE.com/alonzo-mitchell
38
INSPIRE + INNOVATE
Alonzo Mitchell III
Blow Up the Box: A Novel Approach to Rejuvenating a City
#alonzomitchell
Alonzo Mitchell III is the visionary, founder, and Managing Partner
of Ohio Homecoming, a grassroots movement whose goals are to
educate, unite, and organize the positive energies inside and outside
of Cleveland to elevate the city to her rightful place among the world’s
top towns. Alonzo is a “boomerang professional”: He was born,
raised, educated, and cultivated in Cleveland, and later left to work
near the nation’s capital. After years of soul searching, he returned
to his home, excited to act on his passion for Northeast Ohio. Today,
he leverages the skills he earned in the corporate world to create
positive change within disenfranchised communities. To date, he has
created several projects that are destined to change the way outsiders
and Clevelanders view our town on Lake Erie, including: Cleveland’s
birthday celebrations, days of service, the resurgence of New Year’s
Eve on Public Square, and The Village Project— an innovative
approach to Cleveland’s vacant property problem.
Website
ohiohomecoming.com
Email
alonzo@ohiohomecoming.com
Facebook
facebook.com/ohiohomecoming
40.
41. TEDxCLE
TEDxCLE.com/meganmoynahan
40
INSPIRE + INNOVATE
Megan Moynahan
Breakthrough Medical Technologies: Better by Design
#meganmoynahan
Megan Moynahan is the Executive Director of the Institute for
Functional Restoration, a non-profit organization based at Case
Western Reserve that brings technologies out of research and into
real use for people with paralysis. Megan works with world-renowned
researchers who are developing an “artificial nervous system,” giving
people with paralysis the ability to do what would otherwise be
impossible. Megan enjoyed a 17-year career at the US Food and Drug
Administration’s Center for Devices and Radiological Health, most
recently serving as Associate Director for Technology and Innovation.
Website
casemed.case.edu/ifr
Twitter
@MegMoynahan
42.
43. 42
INSPIRE + INNOVATE
Lisa Peng
Passive Acceptance, Active Scrutiny
#lisapeng
Lisa Peng, seventeen years old, is the daughter of Chinese human
rights and pro-democracy activist Mr. Peng Ming who was kidnapped
in Burma by Chinese secret police and sentenced to life in prison in
2004. Lisa was born in Beijing and suffered doubly as a second child
by being denied official legal recognition. In 2000, her family fled
government persecution and was accepted by the United States as UN
refugees in 2001.
Lisa is working with the China Aid Association, the State Department,
and members of Congress to advocate for the release of her father and
other prisoners of conscience. She has testified before the US House
Committee on Foreign Affairs, the EU Parliament, and the Taiwanese
Parliament. Lisa is currently a senior at Laurel School. She has been
accepted by Princeton University into the Class of 2018.
TEDxCLE
TEDxCLE.com/lisa-peng
44.
45. Twitter
@jdsamson
TEDxCLE
TEDxCLE.com/jd-samson
44
INSPIRE + INNOVATE
JD Samson
The Cost of a Token
#jdsamson
JD Samson is a native Ohioan and best known as leader of the band
MEN and for being one-third of the electronic-feminist-punk band and
performance project, Le Tigre. For more than a decade JD’s career
as a singer, producer and DJ has landed her at the intersection of
the music, art, activism, and fashion. During that time she has toured
the world, produced songs for the likes of Christina Aguilera, written
for publications such as Huffington Post and Talkhouse, appeared in
Vogue Hommes, and engaged in direct support with a wide-range of
progressive social and political causes.
Websites
menmakemusic.com
letigreworld.com
46.
47. TEDxCLE
TEDxCLE.com/baiju-shah
46
INSPIRE + INNOVATE
Baiju Shah
Bridging the Valley of Death
#baijushah
Baiju R. Shah is CEO of BioMotiv, the therapeutic accelerator aligned
with The Harrington Project, a $250 million national drug development
initiative whose mission is to accelerate breakthrough discoveries into
medicines.
Prior to BioMotiv, Mr. Shah was President, CEO, and a Founder
of BioEnterprise, a business acceleration initiative for Cleveland
bioscience companies and industry. He is Chair of Global Cleveland
and serves on the Boards of Great Lakes Science Center and Positively
Cleveland.
Shah has been named an Ernst & Young Entrepreneur of the Year and
has been recognized as one of Cleveland’s most influential leaders. He
received a J.D. from Harvard and his B.A. from Yale.
Website
biomotiv.com
48.
49. Twitter
@GroundWorksDanc
TEDxCLE
TEDxCLE.com/
david-shimotakahara
48
INSPIRE + INNOVATE
David Shimotakahara
The Art of Not Knowing
#davidshimotakahara
David Shimotakahara was a member of the Atlanta Ballet, Boston
Repertory Ballet, Kathryn Posin Dance Company, the Pittsburgh
Ballet Theater, and Ohio Ballet. In 1998 he founded GroundWorks
DanceTheater, for which he is Executive Artistic Director, the company
is committed to creating and producing new work in dance. David has
received 7 Individual Artist Fellowships for Choreography from the
Ohio Arts Council. He was awarded the 2000 Cleveland Arts Prize for
Dance. His work with GroundWorks was voted “One of 25 to Watch” by
Dance Magazine.
David is a two time recipient of a Creative Workforce Fellowship in
2010 and 2014, The Creative Workforce Fellowship is a program of
the Community Partnership for Arts and Culture, and supported by the
residents of Cuyahoga County through Cuyahoga Arts and Culture.
Website
groundworksdance.org
Facebook
groundworksdance.org/facebook
50.
51. Twitter
@acontinuouslean
TEDxCLE
TEDxCLE.com/michael-williams
50
INSPIRE + INNOVATE
Michael Williams
Paris, Milan, Tokyo & Cleveland, Obviously
#acontinuouslean
Originally from Cleveland, Michael Williams is a writer and creative
strategist living in New York City. In 2007 he founded the popular men’s
style site A Continuous Lean, which looks at the world through the
lens of craftsmanship, quality and provenance. Through ACL Michael
has become one of the leading advocates for American manufacturing.
In 2009, Michael co-founded The Pop Up Flea, a one-weekend at a
time menswear marketplace. Michael is also a founding partner of the
communication firm Paul + Williams, as well as the marketing agency
Tennis Partners, working with clients like Levi’s, Patagonia, Amazon,
Club Monaco and Google, among others.
Website
acontinuouslean.com
Email
contact@acontinuouslean.com
Facebook
facebook.com/misterlean
52.
53. 52
INSPIRE + INNOVATE
Jack Andraka
A Promising Test for Pancreatic Cancer...From a Teenager
#jackandraka
About the Talk
Hope. When we first saw Jack Andraka on 60 Minutes in October of
2013, he represented hope for us and the thousands of individuals and
their families who have been touched by pancreatic cancer. Over 85
percent of all pancreatic cancers are diagnosed late, when someone
has less than two percent chance of survival. How could this be? Jack
talks about how he developed a promising early detection test for
pancreatic cancer that’s super cheap, effective and non-invasive — all
before his 16th birthday. - Laura Kubinski & Rachel Herman
About the Speaker
Jack Andraka is a Maryland high school sophomore who at age 15
invented an inexpensive and sensitive dipstick-like sensor for the rapid
and early detection of pancreatic, ovarian and lung cancers. After a
close family friend died of pancreatic cancer, Jack (then a ninth grader)
became interested in finding a better early-detection diagnostic test.
He learned that the lack of a rapid, low-cost early screening method
contributed to the poor survival rate among individuals with pancreatic
cancer. After thinking further about the problem, he came up with a
plan and a budget to put his ideas in motion
54.
55. 54
INSPIRE + INNOVATE
Kathryn Schulz
On Being Wrong
#kathrynschulz
About the Talk
Most of us will do anything to avoid being wrong. But what if we’re
wrong about that? “Wrongologist” Kathryn Schulz makes a compelling
case for not just admitting but embracing our fallibility.
About the Speaker
Kathryn Schulz is a journalist, author, and public speaker with a
credible (if not necessarily enviable) claim to being the world’s leading
wrongologist. Her freelance writing has appeared in the New York
Times Magazine, Rolling Stone, TIME Magazine, the Boston Globe, the
“Freakonomics” blog of The New York Times, The Nation, Foreign Policy,
and the New York Times Book Review, among other publications. She
is the former editor of the online environmental magazine Grist, and a
former reporter and editor for The Santiago Times, of Santiago, Chile,
where she covered environmental, labor, and human rights issues. She
was a 2004 recipient of the Pew Fellowship in International Journalism
(now the International Reporting Project), and has reported from
throughout Central and South America, Japan, and, most recently, the
Middle East. A graduate of Brown University and a former Ohioan,
Oregonian and Brooklynite, she currently lives in New York’s Hudson
Valley.
59. Facebook
facebook.com/sharkandminnow
Twitter
@sharkandminnow
Instagram
@sharkandminnow
58
ORGANIZERS
Hallie and Eric Kogelschatz, Founders & Curators
Upon returning to Cleveland from Boston in 2009 Hallie and Eric founded
TEDxCLE. Their goal remains to bring positive thinking from Cleveland to
the world, helping to reshape the way that citizens and those outside of
the region think of Cleveland.
Outside of TEDxCLE, Hallie and Eric act as creative problem solvers who
collaborate with many organizations in Cleveland and beyond. They do
this through their innovation and action consultancy, shark&minnow, as
well as by sitting on several boards and volunteering.
The Kogelschatz duo is honored to have you here and look forward to
more innovation, growth and positive change in Cleveland because of big
thinkers like you.
Website
sharkandminnow.com
Email
hallie@sharkandminnow.com
eric@sharkandminnow.com
63. 62
STAFF
Jessica Melton, Production Manager
Jessica is a native Clevelander with a passion for helping promote the
amazing things happening here. Aside from TEDxCLE, Jessica also
helps out with TechPint, a group that hosts mini tech conferences, in
bars, for Cleveland’s robust entrepreneurial scene. Jessica earned her
BA in history from The Ohio State University, where she completed a
study abroad program working on an archaeological dig in Greece. Since
returning to Cleveland, she has earned her Master’s degree in Library and
Information Science from Kent State University. She lives in University
Heights with her husband and more importantly, her pets!
Email
jessica@TEDxCLE.com
64.
65. 64
STAFF
Lisa Salamon-Handel, Production Coordinator
After spending her childhood in the eastern suburbs of Cleveland, Lisa
attended John Carroll University and gained a love for urban landscapes
and life closer to the city. As a child she often journeyed into Cleveland
with her family to experience the numerous cultural opportunities the
city provides, something she credits for inspiring her creative nature.
After completing her BA in Philosophy at JCU and an adventurous
backpacking trip through Europe, she attended Marquette University
in Milwaukee, WI to obtain her MA in English literature and teaching
certification. While residing in Milwaukee, she gained a greater respect for
rustbelt culture and increased her love for the hardworking and proud
Midwestern cities full of unique opportunities. After four years away, Lisa
returned to Ohio with her husband, also Cleveland native, and infant
daughter to be closer to family and the comforts of their hometown.
Having spent a few years teaching English Composition at Cleveland
State University she has since dedicated her energy to raising her three
young children, encouraging her entrepreneurial husband, event planning,
and non-profit strategy. Lisa is an avid reader, creative type, nature lover,
Cleveland foodie culture enthusiast and is hopeful that she can someday
devote more time to researching, writing, and creating.
Email
lisa@TEDxCLE.com
66.
67. 66
STAFF
Brian Schultz, Production Coordinator
Brian is a Cleveland native with a strong love of the city and enjoys
visiting its many locals. Brian has a B.A. from Xavier University in
International Studies and has studied in Austria and France. He currently
works at the Foundation Center-Cleveland office where he served as
fellow in The Cleveland Foundations Summer Internship program. He
has experience as a City Year Corps Member in Cleveland doing a year
of service at an elementary school in Slavic Village. While in college he
served as an archiving intern with the Center for Holocaust and Humanity
Education in Cincinnati, and an Educational Interpreter with the Cleveland
Metroparks Zoo. Brian enjoys going to musicals at PlayHouse Square
and attending the Cleveland International Film Festival every year.
Email
brian@TEDxCLE.com
68. A special thank you to all of the sponsors and partners
that made this event possible.
70. SPONSORS & PARTNERS
Cleveland Museum of Art #cma
The Cleveland Museum of Art is renowned for the quality and breadth
of its collection, which includes almost 45,000 objects and spans
6,000 years of achievement in the arts. The museum is a significant
international forum for exhibitions, scholarship, performing arts and
art education and recently completed an ambitious, multi-phase
renovation and expansion project across its campus. One of the top
comprehensive art museums in the nation and free of charge to all, the
Cleveland Museum of Art is located in the dynamic University Circle
neighborhood.
For more information about the museum, its holdings, programs and
events, call 888-CMA-0033 or visit www.ClevelandArt.org.
• Website: ClevelandArt.com
• Facebook: facebook.com/clevelandmuseumofart
• Twitter: @ClevelandArt
71. Cleveland Public Library #cpl
The Cleveland Public Library system, founded in 1869, includes the
main downtown library as well as 27 branches scattered throughout
the city. Boasting close to ten million items, CPL has one of the largest
and most extensive collections in the country. Recently, Cleveland
Public Library launched TechCentral MakerSpace, a creative and
collaborate design and fabrication space that allows you to turn your
ideas into reality. The MakerSpace is available to all Cleveland Public
Library and CLEVNET member library card holders. To access the
TechCentral MakerSpace, you will need a library card in good standing,
and a Photo ID.
• Website: cpl.org
• Facebook: facebook.com/clevelandpubliclibrary
• Twitter: @cleveland_pl
• Pinterest: pinterest.com/clevelandpl
• Flickr: flickr.com/photos/clevelandpubliclibrary
• YouTube: youtube.com/clevelandpubliclib
CLE Clothing Co. #cleclothing
Spreading Cleveland Pride One T-Shirt at a Time!
• Website: cleclothingco.com
• Facebook: facebook.com/cleclothing
• Twitter: @cleclothingco
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72. SPONSORS & PARTNERS
Downie Photography #downie
Jeff Downie is a versatile and energetic photographer living in
Cleveland, OH. He has over 10 years in the industry, working with some
of the biggest brands in the US. His focus is on people, fashion and fun.
• Website: downiephoto.net
• Email: jeff@downiephoto.net
The George Gund Foundation #georgegund
The George Gund Foundation was established in 1952 as a private,
nonprofit institution with the sole purpose of contributing to human
well-being and the progress of society. Over the years, program
objectives and emphases have been modified to meet the changing
opportunities and problems of our society, but the Foundation’s basic
goal of advancing human welfare remains constant.
• Website: gundfdn.org
• Email: info@gundfdn.org
73. Jakprints #jakprints
More than a decade ago, co-founders Dameon Guess and Jacob
Edwards had to market their bands. They discovered that a printer
willing to produce high-quality t-shirts, stickers, postcards and flyers
on short deadlines didn’t exist. The two paired their backgrounds in
screen printing and graphic design with unique insights into the printing
needs of musicians, designers and artists. Fast-forward 10 years, and
Jakprints has more than filled that niche from our Cleveland, Ohio,
headquarters. We’ve taken our dedication to customization, turn-
around, quality, environmental responsibility and customer-service that
drove our success in the underground community and applied it to
other industries that face the same needs—whether it’s a metal band in
Europe, a church group on the West Coast or a sushi restaurant down
the street.
• Website: jakprints.com
• Facebook: facebook.com/jakprints
• Twitter: @jakprints
• YouTube: youtube.com/user/jakprints
Mailchimp #mailchimp
MailChimp makes it easy to design exceptional email campaigns, share
them on social networks, integrate with web services you already use,
manage subscribers and track your results. You’ll love mixing and
matching MailChimp’s templates, features and integrations to suit your
needs–think of it as your own personal newsletter publishing.
• Website: mailchimp.com
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74. SPONSORS & PARTNERS
Microsoft #microsoft
At Microsoft the mission and values are to help people and businesses
throughout the world realize their full potential.
• Website: microsoftstore.com/beachwood
Oliver Printing Co. #oliverprinting
Founded in 1924 by Wilfred G. Oliver, Oliver Printing Company is under
the fourth generation of family leadership. Oliver is known for a unique
blend of white glove service and boutique quality outcomes combined
with vast printing, bindery, assembly and fulfillment capabilities. An
award-winning printer, this year alone Oliver Printing was honored by
the Printing Industry Association, receiving 31 PIANKO Print Excellence
Awards.
• Website: oliverprinting.com
• Email: info@oliverprinting.com
75. shark&minnow #sharkandminnow
shark&minnow is an innovation and action consultancy that focuses on
research and insights, strategic planning, marketing communications
and civic engagement. Veterans of brands such as Cadillac, GE
Lighting and Progressive Insurance, Eric Kogelschatz and Hallie Bram
Kogelschatz founded shark&minnow in 2008.
• Website: sharkandminnow.com
• Email: info@sharkandminnow.com
• Facebook: facebook.com/sharkandminnow
• Twitter: @sharkandminnow
• Instagram: @sharkandminnow
University Circle Inc. #uci
UCI is the development, service, and advocacy organization
responsible for the growth of University Circle as a premier urban
district and world-class center of innovation in healthcare, education,
and arts & culture.
• Website: universitycircle.org
• Facebook: facebook.com/universitycircle
• Twitter: @inthecircle
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78. Technology. Entertainment. Design.
We’ve got plenty of that.
MIX at CMA
First Friday of each month, 5:00–9:00 p.m.
An ever-changing mix of art, music and cocktails.
Come see amazing. www.clevelandart.org
Solstice
Saturday, June 21, 2014
Cleveland’s hottest summer music festival.
Tickets on sale May 12
Column & Stripe
Become a member of Cleveland’s next generation
of artists, arts consumers, and philanthropists.
79. The George Gund Foundation is proud to sponsor TEDxCLE.
www.gundfdn.org
Great minds discuss ideas;
average minds discuss events;
small minds discuss people.
– Eleanor Roosevelt
“ ”
80. SHARK MINNOW an INNOVATION and ACTION CONSULTANCY
RESEARCH & INSIGHTS // STRATEGIC PLANNING // MARKETING COMMUNICATIONS // CIVIC ENGAGEMENT
ANYONE CAN MAKE THE SIMPLE COMPLICATED.
CREATIVITY IS MAKING THE COMPLICATED SIMPLE.
- CHARLES MINGUS
VISIT WWW.SHARKANDMINNOW.COM
CC BY-SA. T. Marcello.
90. Custom Printing: Full Color / Apparel / Stickers / Large Format / Art Prints
CLEVELAND m INNOVATION
We’ve been regentrifying the community since 1999,
creating paperless workflows, recycling like crazy and
planting a tree with every order. Now serving more
than 140,000 customers globally from our 160,000 ft2
MidTown headquarters. Call or visit,
877.246.3132 / 3133 Chester Ave, Cleveland
91. MailChimp is a proud sponsor of TEDxCLE.
www.mailchimp.com