Visit http://www.techsoup.org for donated technology products for nonprofits and libraries! If your nonprofit or library is thinking about jumping into storytelling through video creation, this is the place to start! Watch TechSoup's third webinar in our four-part Storymakers 2016 series to hear Nife Adeyemi of Scottsdale Public Library and Glenn Fajardo of TechSoup talk about editing and promoting your video! Now that you've got your raw video footage, how do you turn it into an amazing finished product? You'll learn about: -- Post-production video editing best practices -- Editing tools from free to high-end -- Tips on adding sound and graphics -- Resources for finding royalty-free audio and graphics -- Posting to YouTube and other video hosting services -- Best practices on sharing your video effectively with tagging, social sharing, and on your own website -- And more!

1. Storymakers 3: Polishing Your Digital Story to
Make It Shine!
With Glenn Fajardo, TechSoup
Nife Adeyemi, Eureka Loft, Scottsdale Public Library
April 28, 2016

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You Are Being Recorded…
This webinar will be available on the TechSoup website along with past
webinars: www.techsoup.org/community/events-webinars
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You will receive an email with this presentation, recording, and links
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Tweet us @TechSoup or using hashtags: #tswebinars
#storymakers2016

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Presenters
Assisting with chat: Susan Hope Bard, TechSoup, Ale Bezdikian, TechSoup
Becky Wiegand
Webinar Program Manager
TechSoup
Glenn Fajardo
Director of Co-Design Practice
TechSoup Global Network
Nife Adeyemi
Digital Media Specialist
Scottsdale Public Library

5. . © TechSoup Global | All rights reserved5
Objectives
1. Hear about Storymakers 2016 digital storytelling lesson plan and contest
2. Decrease your fear of diving into video editing
3. Get a short list of free, low-cost, and high-end tools for editing videos
4. Receive resources for free images and music for your videos
5. Learn where and how to upload your video once it’s complete
6. Acquire social sharing and tagging tips on YouTube
7. Take a quick look at YouTube’s free video editor
8. See the donated and discounted video editing tools through TechSoup
9. Answer questions!

6. 6
About TechSoup

7. . © TechSoup Global | All rights reserved7
Where Are
You?
We Are Here
7

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The Need Is Global – And So Are We
TechSoup’s mission is to build a dynamic bridge that enables civil society
organizations and social change agents around the world to gain effective access to
the resources they need to design and implement solutions for a more equitable
planet.
Countries Served TechSoup Partner Location NetSquared Local Group
Where are you on the map?

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www.TechSoup.Global

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Our Impact
Together, we build a stronger, more resilient civil society.
$5.2B
in technology products
and grants employed
by NGOs for the
greater good
35
languages used to
provide education
and support
100+
corporate and
foundation partners
connected with the
causes and
communities they
care about
6.2M
annual visits to
our websites
600,000
newsletter
subscribers
empowered with
actionable
knowledge
79%
of NGOs have improved
organizational efficiency
with TechSoup Global's
resource offering*
*Source: survey conducted among TechSoup members in 2013

11. © TechSoup | All rights reserved.11
NGOs have never had
more power at their
fingertips.
Storytelling can equal
increased fundraising
and stronger advocacy.
TechSoup believes that nonprofits around the world must have the capacity to tell their own
story. Join #Storymakers2016 to begin the adventure and check out this year's campaign with:
• a brand new, three-part education curriculum guiding you through the pre-production,
production and post-production process
• four webinars with storytelling experts sharing their tricks of the trade
• an "Around-the-World" Twitter chat promising over 12 hours of conversation hosted on
Twitter by NGOs from India, Kenya, Warsaw, the United States and Canada
• a contest in which we're giving away US$7,000 in cash prizes and a new camera

12. © TechSoup | All rights reserved.12

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#StoryMakers2016 Thanks
See you at #Storymakers2016, brought to you by the Community Engagement team.
Platinum Sponsors
Silver Sponsors
• Submissions open April 4, 2016
• Submissions close May 31, 2016
• Judging begins June 1, 2016
• Prize winners announced June 16, 2016
www.techsoup.org/storymakers

14. Video Editing
The only way to do it… is to do it.

15. Choosing a video editing program…

16. Photo by Elvis Kennedy

17. Starting to use a video editing program…

19. Photo by Joe Benjamin

20. Let’s start with:
What is editing?

21. "Editing in its simplest form is this:
Take a video you’ve shot and cut
out all the parts you don’t like."
- Steve Stockman

22. Everything is “less” than you think.
(exercise of breaking down shots in a commercial you like)

23. Every shot in the final video should matter.

24. “Motion and Emotion”
Why is this shot interesting?

25. Get started with editing

26. I hate to break it to you but…

27. It’s probably not going to be
great the first time around.
And that’s ok.

28. To learn, you must actually do it.
Do. Reflect. Do. Reflect. Do. Reflect. Do. Reflect…

30. Basic features (examples)
• Add video (duh!)
• Trim and split video clips
• Add text
• Add additional audio
(e.g. background music, voice over)
• Transitions (basic)
• Effects (basic)

31. Beyond basic features (examples)
• Editing to the frame level
• Different edit controls (ripple, rolling, slip, slide)
• Multiple layers / tracks
• Color correction
• Chroma Key (green screening)
• Multiple timelines and sequences
• Subtitle support

32. The most important part of choosing
video editing software is…
…to choose something and start trying to use it.
(trial versions are fine)

34. Examples of video editing software
Free
• YouTube Video Editor
• Windows Movie Maker
• iMovie
Low-ish price
• Adobe Premiere Elements
• Camtasia Studio
Full editing programs
• Adobe Premiere Pro
• Final Cut Pro

35. Learning what makes a good (single) edit?
Do you “notice” the edit?
(changing standards online)

36. Keep it simple…
…particularly with effects and transitions.
Showing off is not a good look – it’s distracting.

37. Making footage easier to edit
It can be overwhelming to go through a lot of footage!
• Shoot short, purposeful shots (~10 seconds)
• Delete footage that you’re definitely not using
• Use descriptive file names

38. Recommended books

39. Questions?
Glenn Fajardo
glenn@techsoup.org

40. . © TechSoup Global | All rights reserved40
Finding Free Images and Media Online
• Finding and Using Free Images for Your Nonprofit
• How to Find Free (and Legal to Use) Images and Media Online
• Top 10 Sources for Free Images
• Where to Find Great Free Music for a Video

41. . © TechSoup Global | All rights reserved41
A Short Course in Digital Storytelling
• Preproduction
• Production
• Post-Production

42. Thursday, April 28, 2016
11AM
YOUR VIDEO
WEBINARS

43. Nife Adeyemi
Digital Media Specialist
Civic Center Library, Eureka Loft
City of Scottsdale
oadeyemi@scottsdaleaz.gov
nife.Yemi@gmail.com
ABOUT ME

44. WHERE TO UPLOAD/SHARE
YOUR VIDEO?

45. https://support.google.com/youtube/
YOUTUBE HELP

46. ONE HAPPY FAMILY
+ +

47. https://accounts.google.com/signup

48. https://support.google.com/youtube/answer
HOW TO USE A DIFFERENT NAME ON
YOUTUBE FROM YOUR GOOGLE ACCOUNT
HOW GOOGLE ACCOUNTS WORK
https://support.google.com/youtube/answer/

49. https://support.google.com/youtube/troubleshooter/

50. HOW TO UPLOAD YOUR VIDEO
https://support.google.com/youtube/
https://support.google.com/youtube/answer/

51. PLAY VIDEO HERE
https://youtu.be/kfvxmEuC7bU
HOW TO EMBED VIDEOS

52. https://www.youtube.com/user/SOSChildrensVi11ages/featured

53. https://creatoracademy.withgoogle.com/creatoracademy/page/lesson/trailers
https://support.google.com/youtube/answer/
HOW TO CREATE & DISPLAY
YOUR CHANNEL TRAILER

54. https://www.youtube.com/nonprofits
HOW TO PROMOTE YOUR VIDEO

55. https://www.youtube.com/yt/advertise/launch-ad.html
HOW TO PROMOTE YOUR VIDEO
Video Optimization
Title Keyword
Description
File Name
Tags
Call to Action in your video
Video Distribution
Embed on your wall
Share on Social Sites
Blogger
StumbleUpon Wordpress
Use a new title
SlideShare
Scribd.com
Community Interaction
Email Your List
Notify your Subscribers
Like, Subscribe Google + Your Video
Comment on Related Videos

56. VIDEO STATS

57. HOW TO MONETIZE YOUR VIDEO
https://support.google.com/youtube/bin/answer
https://support.google.com/youtube/bin/answer

58. GOOGLE ADSENSE
https://www.google.com/adsense/start/#?modal_active=none

60. VIDEO STATS
http://blog.hubspot.com/videomarketing

61. VIDEO STATS

62. VIDEO STATS

64. FREE EDITING TOOLS
https://www.lwks.com/
LIGHTWORKS
WEVIDEO
iMovie
Windows Movie Maker
https://www.wevideo.com
http://www.rawshorts.com
http://www.cockos.com/
YouTube Free Editor

65. 65
Donated and
Discounted Video
Editing Tools Through
TechSoup

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Adobe Premiere Pro
Professional-level Adobe Premiere
Pro, After Effects, Audition,
Photoshop, InDesign, Illustrator, and
more with the All Apps Plan.
www.techsoup.org/adobe
The discounted cloud access for
TechSoup members for the full slate
of apps is around $240 per year plus
the $5 admin fee through TechSoup.
This is a renewable annual
membership.

67. . © TechSoup Global | All rights reserved67
Adobe Premiere Elements
The Adobe Elements bundle
donation is the consumer-level
video and image editing package
that gives access to both video and
photo editing software in one. It’s
not as robust or fine-detailed as
Premiere Pro, but it’s also simpler
to use. This is downloaded,
installed software, not a
subscription.
www.techsoup.org/adobe

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JourneyEd Access for Discounted Camtasia
Access to JourneyEd.com through TechSoup gives access to
discounted software, like Camtasia Studio 8, as well as A/V equipment
like digital video cameras, headphones, and sound boards.
www.techsoup.org/journeyed

69. 69
Questions?

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5/4: Measuring Program Outcomes: A Toolkit for
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5/5: Using Photos to Tell Your Organization's Story
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