Learn more https://gregoryburrusproductions.com/ what you need to do on your website 5 tips to success

1. A Basic Overview of What You
Need to Do For Your Website
A Primer for Offline Bricks and Mortar Business Owners
Gregory Burrus
Your Automated Business Solutions Coach
http://www.successismandatorynow.com
http://www.techoss.com

2. Common Internet Website
Development Mistakes
• Not having a clear understand of internet
possibilities
• Failing to create and supply valuable content
for your customers
• Not understand that you must drive traffic to
your business website
• Failing to anticipate that there is an ongoing
set of costs
http://www.successismandatorynow.com

3. Must Haves For Your Website #1
• Primary Web Address Placement of your
Domain Name
• Ideally with a Call To Action
http://www.successismandatorynow.com

4. Web Address Placement
• Telephone Answering machine
• Bags, Business cards
• Letterhead, faxes, invoices
• Price tags, stickers
• Clothing, giveaways
• Sinage in key areas
• Every marketing device being used
http://www.successismandatorynow.com

5. Must haves #2
• Develop, increase useable content
• Think like a publisher
• What information would your customers
want?
• Online and available when they want it
• Reserved for email subscribers
http://www.successismandatorynow.com

6. Think Blogging
• Blogs are truly just an online diary
• Must be maintained and updated
• Easy to build and create content
• Version you get should depend on your long term
objective.
• Options:
• Free: Blogger.com, Wordpress.com
• Subscription: Typepad
• One Time: Wordpress, Joomlas, etc
http://www.successismandatorynow.com

7. Advantages of Blog Over
Standard Website
• Links create increase ranking
• Links happen naturally just post they will find
you
• Be conversational and do not sell , just be
conversant
• Great for developing relationships that foster
multiple products and complex sales

8. Must Have #3
• What makes you different?
• Develop a summary of your expertise.
• What makes you different?
• Back it up with testimonials that match
• Get them displayed on your website
http://www.successismandatorynow.com

9. Must Have #4
• Proactive database collection
• Create a consumer hook
• Collect email addresses at every chance you
get
• Collect them from your website
• Collect them on every page
http://www.successismandatorynow.com

10. Database Collection
• Capture every name from everywhere
– Guest books
– Business cards
– Register to win entries
– Newsletter sign up
– Use interment online databases
– Affirmative consent required
– Use qualifier questions
http://www.successismandatorynow.com

11. Email Marketing
• Develop repeated contact machines
• Use a reliable Autoresponder program
• Use an easy to use program
• Make sure the program ensures deliverability
• Make sure it has tracking
http://www.successismandatorynow.com

12. Must Haves #5
• Understand structure of your pages and
navigation
• Get a basic understanding of search engines
• Know websites are found by automated
spiders
• Spiders read the “text” of your websites
• Decide what the site is about
• Know that the spider reads from top down.
http://www.successismandatorynow.com

13. Metadata read
• Likes the repetition of words and phrases
• Then your domain name
• Then the Title
• Then the headline
• Then the first paragraph found
• Finally the rest of the content is read.
http://www.successismandatorynow.com

14. Summary
• Avoid common mistakes
• Get and use domain name everywhere
• Make it personal
• Decide what’s unique about you
• Blog about it – build a connection
• Collect email address all the time
• Use email to build relationships
• Make it able to be found by the spiders
http://www.successismandatorynow.com

15. Next Up – Key Points- Learn More
• Study the many ways to build your virtual real
estate environment
• Use interactive tools to qualify and build
interested customers
• Use autoresponders to build relationships on
autopilot
• Learn basic SEO to attract the free search engine
optimization spiders
• Learn to use audio and video – be the attraction
marketer
http://www.successismandatorynow.com