Greg Cangialosi - ROI of Social Media

Slide 1: The ROI of Social Media: Meshing Social Media Elements into the Marketing Strategy GBTC Meet the Members February 12, 2008 Greg Cangialosi Blue Sky Factory, Inc

Slide 2: My Social Media Participation in 7 Minutes (or less)

Slide 3: The Evolving Media Landscape: Two Way Media Individualized Media Experience Audio Video RSS Blogs Wiki’s Compounding Social Networks Online IM Communications: Mobile Web Moving Towards Relevance Email Print / Radio / TV One Way Media

Slide 4: Participation in the Social Web • Blogging (publishing & consuming) • Podcasting (A/V - publishing & consuming) • Photo Sharing / Link Sharing / Tagging • Social Networking (engaging, connecting, etc) • Instant Messaging & SMS / Text • Email - the “digital glue” of it all.

Slide 5: 7 Building Blocks of the Social Web Source: nForm User Experience

Slide 6: My Online Universe My Social Web

Slide 7: Keep it Real Tech Cocktail Boston

Slide 8: The Catch All: Participating in the Conversation Publishing is Marketing 2.0

Slide 9: Marketing 2.0: Web Email Awareness, Your Content RSS Engagement, Content Endpoints Enrollment Audio • Publish. Video • Promote. Mobile • Let go, you no longer have control. • Monitor, Engage, Enroll, & Be Real.

Slide 10: What am I measuring? This isn’t cookie cutter... • R.O.E. (Return on Engagement) • A “return” should ALWAYS be a by-product of your participation. • Monitor the conversation. • Measure.

Slide 11: Key Perspectives: • The social web is here to stay. It will only grow. • Publishing is marketing (more than ever). • Think differently about content, and how you communicate to the world. • Experiment, evaluate, adapt. • This is only the beginning.

Slide 12: Thank You! Greg Cangialosi Blue Sky Factory, Inc greg@blueskyfactory.com 410.230.0061 x 104 www.blueskyfactory.com - company trendtv.blip.tv / roiradio.com - podcast www.thetrendjunkie.com - blog www.twitter.com/gregcangialosi - twitter