Beyond the Label IoT considerations -- Conférence TechnoArk 27 janvier 2012, Sierre (CH).

1. Beyond the Label
IoT considerations
Henri Barthel, GS1
Sierre, 27 January 2012

2. © 2012 GS1
GS1: Global reach, local presence
GS1 is a not-for-profit organization dedicated to the design and implementation of
global standards and solutions to improve the efficiency & visibility of the supply
and demand chains globally and across sectors
Countries with a GS1 Member Organisation
Countries served directly by GS1 Global Office
111 Member Organisations
1,5 million member
companies

3. © 2012 GS1
The most widely used bar code in the world
4 5 1 2 3 4 5 6 7 8 9 0 6 >
•5 billion “bips” every day
• Introduced in 1974; still growing in 2012

4. © 2012 GS1
GS1: A global system of standards

5. Beyond the Label
Providing Digital
Information Consumers
Can Trust

6. © 2012 GS1
Digital Consumer Information in the context
of the Future Value Chain
2020 Future Value Chain
Building Strategies
for the New Decade
Multiple GS1 initiatives
around mobile and
digital information

7. © 2012 GS1
12 main Future Value Chain trends are
characterizing the next decade
Increased
Urbanization
Aging
Population
Increasing Spread
of Wealth
Increased Impact of
Consumer Technology
Adoption
Increase in Consumer
Service Demands
Increased Importance of
Health and Wellbeing
Growing Consumer
Concern about
Sustainability
Shifting of
Economic Power
Scarcity of Natural
Resources
Increase in Regulatory
Pressure
Rapid Adoption of Supply
Chain Technology
Capabilities
Impact of Next-
Generation Information
Technologies
Increased Impact of
Consumer Technology
Adoption
Increase in Consumer
Service Demands
Increased Importance
of Health and
Wellbeing
Shoppers continue to become more empowered using technology
This drives significant changes in consumers’ behavior and buying
behavior and new levels of service demands
Shoppers want more healthy products and a healthier lifestyle

8. © 2012 GS1
Four Common Strategic Objectives have
jointly been defined
Optimize a shared supply chain
Collaborate differently, compete differently
Engage with technology-enabled consumers
The consumer in the driver’s seat
Serve the health and wellbeing of
consumers
Focus on quality of life
Make our business more sustainable
From niche to norm

9. © 2012 GS1
The Digital Problem
 Brands and Retailers:
high quality digital
information
 Third-party “apps”:
Digital information often
missing or incorrect.

10. © 2012 GS1
Current Digital Information is Bad !
10

11. © 2012 GS1
Everybody loses with Bad Digital Information
11
“Providing accurate information about our products is a
critical part of building trust with our consumers”
Werner Geissler, Vice Chairman, Global Operations, Procter & Gamble
• Consumers need information
they can trust
• Brand Owners risk loss of Brand
Equity and Sales
• Application Providers face lost
usage

12. © 2012 GS1
Consumers want Nutrition and Ingredient
Information

13. © 2012 GS1
Consumers increasingly demand mobile
functionalities
Source: ‘Mobile Commerce Report 2011: Mobile in Retail’, GS1 Sweden, ECR Sweden, Ericsson

14. © 2012 GS1
Moving towards Good Digital
Information for Consumers
Focus on Authoritative
Consumer Information
Core/master product data, including product
descriptions, ingredients and nutritional
information, as provided by the brand owners or
other authorized sources
Achieve consensus on a
business-driven Solution
• Global
• Scalable
• Real-time
• Multi-sourced
Improve B2C Data Quality
• Data integrity
• Data authenticity
• Data accuracy
• Data completeness

15. © 2012 GS1
GS1 – Trusted source of data

16. © 2012 GS1
Objective: to enable access to Trusted Source
of Data (TSD)
Leverage existing standards based on brand
data used by the Global Data Synchronization
Network (GDSN)
Phase I was simple and valuable to test the
system and focused on nutritional attributes
Trusted Source of Data Project
16

17. © 2012 GS1
Product Name
Brand Owner Name
Product Description
Product URL (Brand owner website)
Product Image URL (Brand owner website)
Phase 1 – Basic Information (5)

18. © 2012 GS1
Phase 1 – Nutritional Information (19)
Calories/Energy
Total
Fat
Fat
Total
Saturated
Trans
Polyunsaturated
Monounsaturated
Carbohydrates
Total
Dietary Fibre
Sugars
Vitamins
Vitamin A
Vitamin C
Calcium
Iron
Proteins
Cholesterol
Sodium
Serving size
Servings per container

19. © 2012 GS1
Pilot Summary
Countries: 8
Aggregators: 5
IAPs: 5 (on iPhone and Android)
Participating Brands: 29
Products: 807
19

20. © 2012 GS1
Brand participation
20
Country Participants
Australia Kraft, Nestle
Canada Kraft, Smucker
Colombia Exito, Taeq, Noel, Team Foods
France Bonduelle, Carrefour, Casino, Groupe BEL, Lactalis, Lesieur,
Marie Morin
Germany Emmi, Rausch
Spain EROSKI, Caps, Agua Mineral San Benedetto, Danone,
Kellogg’s, Heineken, Cadbury, Coca-Cola
US PepsiCo, Coca-Cola
UK Nestle, R&R Ice Cream, Premier Foods, Tesco, Unilever

21. © 2012 GS1
GS1 Standards
Datapool 1 Datapool 2
GDSN
Certified 3rd
Party Content
Data
Aggregator 1
Data
Aggregator 2
ONS
e-tailer
Internet
Application
Provider
1
15
5
Add’l Brand
Data
Certified 3rd
Party Content
Add’l Brand
Data
1 Send GTIN to aggregator
2 2
2 Send EPC URI to ONS (if data not held)
3 3
3 Retrieve relevant aggregator URL
4
4 Send & Receive relevant attributes
5 Receive attributes from aggregator
Non-Brand
Data
Non-Brand
Data
(if it holds the data for that GTIN)

22. © 2012 GS1
2012 milestones
22
• Pilot
• Pilot report (Feb 2012)
• Phase 1
• Standards development for relevant data model and messaging
standards (starting now)
• Beta of new architecture (Jun 2012)
• Phase 2
• Collaborative work with Consumer Goods Forum (Jun 2012)

23. © 2012 GS1
More information
23
• Beyond the Label report is available at www.gs1.org/b2c
• Pilot report will be available mid-February at
www.gs1.org/b2c
• If you need more information contact Joe Horwood at
joe.horwood@gs1.org

24. The Internet of Things
Some considerations

25. © 2012 GS1
The Internet of Things
• The expression was first created at the Massachusetts
Institute of Technology (MIT) in 1999
• There was a research project called Electronic
Product Code
• The idea was to identify objects with tiny electronic radio
chips and use the Internet to track them
• The Internet of Things is all about connecting objects,
people, machines, devices, ...

26. © 2012 GS1
GRIFS Project
• GRIFS = Global RFID Interoperability forum for Standards
• European Union funded support action
• Duration: January 2008 to December 2009 (2 years)
• Members: GS1 (Coordinator), ETSI, CEN
• Objectives:
- Document RFID standards activities globally
- Establish liaisons with on-going projects and Standard
bodies
- Establish a global forum for RFID Standards

27. © 2012 GS1
www.iotstandards.org

28. © 2012 GS1
Resource for information on IoT standards

29. Thank you for your attention!
Henri Barthel
Vice President GS1 System Integrity and
Global Partnerships
GS1 Global Office
+32 2 788 7823
henri.barthel@gs1.org