Where do SaaS Companies Go Wrong

1. Common Mistakes by SaaS Companies

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Perception On Solution
Assume you are planning to start your own passenger airlines, which one would you
pick? Well, isn’t it obvious that A380 is much more scalable, secure, robust and excellent
in performance. While both can fly,
• The smaller plane cannot scale to take up more passengers
• A380 is loaded with 4 engines, which is much more secure and reliable than a single
engine aircraft
• Smaller plane cannot withstand heavy winds or thunderstorms
• A380 can travel at 5X speed and can cover a long distance

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Underestimating SaaS Complexity
If you are asked to build a SaaS product, will you not apply the same
parameters – scalable, secure, robust and performance; to decide how
your SaaS product should be?
SaaS business model requires several technical and SaaS operational
building blocks to meet the day to day needs of both your customers as
well as support team.
More importantly, there are 9 non-functional requirements that are must
for any SaaS product.
Given the time and resource constraints ISVs tend to pay less attention
to these building blocks and Non Functional Requirements, and they
end up building something petite just like the small aircraft.

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SaaS – Non Functional Requirements (NFRs)
Parameters Challenges
Scalability • Design to handle current and future loads
• Optimum use of hardware and other resources
Security • Physical and Network Security
• Role based access
• Data Encryption
Integration • Support for in-bound and out-bound integration
• Standards compliance (HL7, cXML, etc.)
Extensibility • Custom field support
• Support for dynamic forms
Multi Tenancy • Single code base
• Independent Schema/Shared Schema
Configurability • Personalization/”Org”analization
• UI/Business Rule/Workflow
Auditing • Entity/Data level tracking
Performance • Response time
• Bandwidth constraints
Availability • SLA Compliance
• Offline mode of working

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Single Tenant Model – Double Edged Sword
Alternatively, some customers tend to make the common SaaS mistake
of taking the hosted model route to save cost. But actually they are
going to spend more.
In a hosted model you are going to have multiple instances of your
product, just like multiple small planes. Imagine starting your own
passenger airlines where you allocate one small plane for each
passenger.
Just think of the amount of effort and cost involved in maintaining these
numerous small planes???

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Focus Areas
So, what would you do if you want to start your own passenger airlines?
You don’t want, You would want,
• To sit and develop the engines
• To design the dashboards and controls
• To fix the chairs
• To develop your inflight
entertainment system
• To address security and compliance in
every piece of construction.
• To work on the interiors and look &
feel of your flight
• To make it easier for people to reach
you out and book tickets
• To train your crew to effectively use
the equipment’s available
• Pick the right choices of food menu
• To provide a dazzling customer
experience by providing them best of
the service
Because every single aspect requires a niche expertise and hence, doing
it yourself will take quite a lot of time and can also be a great risk for
your business.

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TechCello – The Tested and Proven Framework
Starting your SaaS Business Model is almost same as the above example. You do
not want to focus on the basic engineering aspects and building blocks.
Moreover, it’s better to pick something that is tested and proven rather than
trying to reinvent.
TechCello offers an end to end SaaS Life Cycle Management Solution that can
help in designing, developing and managing the operations of your SaaS
product.
Using TechCello you can simply focus on building your product functionalities,
and TechCello can take care of the rest.
TechCello is tested and proven SaaS Framework, built exclusively to meet the
typical SaaS needs of your business and product.
TechCello offers more than 30+ modules covering all the basic engineering
blocks and operational modules.
Apart from saving significant amount of cost, your precious time can be well
spent on differentiating your product from competitors through unique product
features.

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About TechCello
Techcello is a cloud-ready, SaaS Application
Development Framework
Can be used to,
Build new SaaS products
Convert single-tenant Apps to Multi-Tenant
Migrate on premise products to SaaS model
Cello framework is delivered as a set of libraries and
APIs that can be easily integrated to your product
Applications built using Cello can be deployed in
any cloud
Cello contains building blocks for developing,
monetizing and servicing your SaaS offering.

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Contact Us
http://www.techcello.com
sales@techcello.com