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SaaS Challenges and Solutions
Build Quickly. Sell Smartly. Run Profitably.

The smartest and fastest way to build
configurable, high quality applications
that can be deployed on any cloud…
Introduction

This presentation talks about the challenges in building and operating a
SaaS solution from an ISVs perspective.
We have also proposed some of the solutions that can help in
overcoming the challenges and how Cello features can be used in
implementing the solutions.

SaaS Life Cycle Management Solution
Needs - SaaS Life Cycle
What do you need to support this SaaS
Life Cycle?

Management Team
• Error free and efficient mechanism to provide
innovative subscription models, pricing
models, etc.
• Collect/track payments on time
• Increase product adoption
• Customer Analytics
Support Team
• Quick and cost effective way to roll-out new
customers
• Setup, configure and manage tenants
• Solution to handle increasing number of
product support tickets
• Monitor the product to take proactive steps
Engineering Team

• Robust SaaS Architecture that is scalable and
secure
• SaaS building blocks that can reduce significant
effort
• Engineering components to simplify coding
• Tools to improve developer’s productivity

SaaS Life Cycle Management Solution
Business Management - Challenges
How can I shorten my sales cycle?
Can I provide a customer friendly subscription
model?
How can I increase my trial conversion rate?

How can I increase my upsell?

How can I reduce my churn?
How can I cost effectively manage and monetize
subscriptions?
How do I manage my Reseller?

SaaS Life Cycle Management Solution
Business Management - Solutions
Offer Self Subscriptions
and Trials

Track Customer
Behavior and Usage

Module wise access

Real-time tracking of
“pay as you go” usage

Innovative pay by use
model

Automated Invoice
Generation

Innovative pricing
model

Automate Payment
Collection

Analyze and act on
hot/cold trials

Self Service Portal

Live Revenue Tracking

Reseller Portal

SaaS Life Cycle Management Solution
Business Management – Cello Key Features
• Product Editions
• Multiple Price Plans
• Fixed/Usage Cost
• Trial and Evaluations
• Upgrade/Downgrade
• Activation/Deactivation

• Tenant Provisioning
• Self Registration
• Customer Analytics
• Customer portal
• Role based access control
• Support for Reseller Model

Subscription

Customer
Management

• Metering Usage
• Invoice Generation
• Proration
• Applying Tax/Discount rates
• Generic Adjustments
• Invoice Dashboard

• Credit card Support
• Pay Pal Support
• Payment Automation
• Retry Policy
• Revenue Tracking

Invoice

Payments

SaaS Life Cycle Management Solution
Customer Service - Challenges

How quickly can I finish customer implementation?

How can I eliminate “shelfware”?
How can I provide my customer the ability to self
service their needs?
How can I proactively support my customers better
and increase customer satisfaction?
How can I proactively communicate with my
customer at different stages?
How can I reduce the involvement of engineering
team to service customer request?
How can I service more customers with less support
bandwidth?
SaaS Life Cycle Management Solution
Customer Service - Solutions
Automate customer implementation and enable self service

Aim for sign-in and immediate use of the system

Adopt configuration vs. customization. Embed
configurability in the respective areas within the product

Automate customer communication process

Track customer behavior

Track customer experience with the system

Track product performance
SaaS Life Cycle Management Solution
Customer Service – Key Features
• Auto Tenant Provisioning
• Tenant Settings
Management
• White Labeling
• Single Sign On

• Business process
Workflow customization
• Business Event Audit
Streams
• Extended Fields/LoVs
• Event Driven Integration

Implementation

Configuration

• Product Analytics
• Customer Analytics
• Query Builder
• Chart Builder
• Report Builder

• Data Partition
Management
• Data back-up
• Master Data
Management

Report

Data
Management

SaaS Life Cycle Management Solution
Product Engineering - Concerns
My Sales is doing great – oops! my product is not scaling

Machine cost is continuously going high

Hackers - why cant they leave me alone?

Two customers data in the same box!!!

God! One more system to integrate?
Are they kidding? They need 4 more fields and new
workflow???
My product road map is always blocked!

Hmm.. Customer insists on on-premise deployment!

SaaS Life Cycle Management Solution
Product Engineering - Solutions
Scale-out at all layers

Adopt web hooks

Adopt Data-Shards

Build configurable data
views

Adopt Multi tenancy

Build Configurable
Workflows

Adopt OWASP

Build Configurable
Reports

Automate ACL and Data
Isolation checks

Have a proper error
logging mechanism

Adopt SOA

Build your product
modular

SaaS Life Cycle Management Solution
Product Engineering – Key Features
• Tenant Isolation Scanner
• N Level Tenant Hierarchy
• Tenant Based Data
Sharding/Partitioning
• Tenant Data Partition
Management
• Code Templates

• User Management
• Role Management
• Privilege Management
• Privilege Check Filters
• SSO Claim Support
• Security Audits

• Themes and Logos
• Custom LoV
• Tenant Setting Templates
• Custom Fields
• Pre and Post processors

Multi-tenancy

Security

Configurability

• Event Job Processors
• Dynamic end point
configuration
• Notifications
• Batch Processing
• Templates

• Business Process Workflow
• Business Rules
• Query, Chart and Report
Builder
• Dynamic Forms

• Integrated Performance
Profiler
• Master data Management
• Form Generation
• Code Templates

Enterprise
Engines

Productivity
Utilities

Integration
SaaS Life Cycle Management Solution
Challenges in Building SaaS/Multi-Tenant Apps

 Complex engineering challenges in
building a SaaS/MT application –
Demands experience



Time, Effort & Cost



Demands expertise

 Higher time and effort(budget)
required in building the underlying
framework such as security engine,
configuration engine, multi-tenancy,
etc.
 Less time available for building actual
business solution
Load on your Dev Team

SaaS Life Cycle Management Solution

 Uncertainty (risk) in releasing highquality, scalable, configurable product
under budget and within time.
What is Cello?

 Techcello is a cloud-ready, SaaS Application Development
Framework
 Can be used to,
 Build new SaaS products
 Convert single-tenant Apps to Multi-Tenant
 Migrate on premise products to SaaS model
 Cello framework is delivered as a set of libraries and APIs that
can be easily integrated to your product

 Applications built using Cello can be deployed in any cloud
 Cello contains building blocks for developing, monetizing and
servicing your customers.
SaaS Life Cycle Management Solution
Cello – Cloud Neutral Solution

SaaS Life Cycle Management Solution
What does Cello Provide?

Cello has packaged these common requirements as a suite of services, which can
be easily integrated to your product.
SaaS Life Cycle Management Solution
Cello – Solution Areas

SaaS Life Cycle Management Solution
Cello – Editions

SaaS Life Cycle Management Solution
Technology Stack

Cello – Technology Stack
.NET (v4.5)
• C#, ASP.NET,
• MVC, WIF

Middle Layer
• EF 6.0
• WCF
• AppFabric Cache/Azure Cache

Database
• SQL Server 2012
• SQL Azure

SaaS Life Cycle Management Solution

Development Environment
Windows 7/8
Visual Studio 2012

Production Environment
Windows Server 2012
IIS 8.0
SQL Server 2012/SQL Azure

AppFabric Cache/Azure Cache
Cello – Plug & Play Integration
Integrate

Develop

Configure
Deploy

Monetize

Service

Deliver

SaaS Life Cycle Management Solution

Deliver
Cello – Integrated View
Subscription Management

Security Management
User Mgmt.

Role Mgmt.

Privilege
Mgmt.

Tenant
Provisioning

Metering

Single Sign
On (SSO)

Auditing

Data Scope

Invoicing

Auto
Payment

Tenant Extensions
Custom
Fields
Pre/Post
Processors

Pick-up Lists
Dynamic
Forms

Licensing

Monitoring

External Integration
Event Based

Exceptions

Usage

Notifications

Service End
Point

Events

Your Product
Notification Management

Template
Repository

Tenant Settings Management

Module 2

Themes /
Logos

Emails
Module 3

Module n

Tenant

Performance
Profiler

Ad-hoc Report Builder
Query
Chart
Report
Cloud Ready Development Framework For SaaS and Enterprise Software

Multi
Language

Business Process
Customization
Business
Workflow
Rules

Productivity Boosters

Analytics
Product

Module 1

Code
Templates

Tenant Data Management
Backup

Sharding

Filter
Cello Benefits
Cello helps in building your product’s business functionalities from day 1 without
worrying about SaaS nitty-gritties

SaaS Life Cycle Management Solution
Contact Us

Web : http://www.techcello.com
General Enquiry : info@techcello.com
Support Enquiry : support@techcello.com
Sales Queries: sales@techcello.com

“The Techcello approach is likely to be ideal for companies -especially
independent software vendors - that need to get to market relatively
quickly with a multitenant SaaS solution and would like a substantial
shortcut while avoiding lock-in to a proprietary application platform as
a service (aPaaS)”
- Gartner Research
SaaS Life Cycle Management Solution

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Saas Challenges and Solutions

  • 1. SaaS Challenges and Solutions Build Quickly. Sell Smartly. Run Profitably. The smartest and fastest way to build configurable, high quality applications that can be deployed on any cloud…
  • 2. Introduction This presentation talks about the challenges in building and operating a SaaS solution from an ISVs perspective. We have also proposed some of the solutions that can help in overcoming the challenges and how Cello features can be used in implementing the solutions. SaaS Life Cycle Management Solution
  • 3. Needs - SaaS Life Cycle What do you need to support this SaaS Life Cycle? Management Team • Error free and efficient mechanism to provide innovative subscription models, pricing models, etc. • Collect/track payments on time • Increase product adoption • Customer Analytics Support Team • Quick and cost effective way to roll-out new customers • Setup, configure and manage tenants • Solution to handle increasing number of product support tickets • Monitor the product to take proactive steps Engineering Team • Robust SaaS Architecture that is scalable and secure • SaaS building blocks that can reduce significant effort • Engineering components to simplify coding • Tools to improve developer’s productivity SaaS Life Cycle Management Solution
  • 4. Business Management - Challenges How can I shorten my sales cycle? Can I provide a customer friendly subscription model? How can I increase my trial conversion rate? How can I increase my upsell? How can I reduce my churn? How can I cost effectively manage and monetize subscriptions? How do I manage my Reseller? SaaS Life Cycle Management Solution
  • 5. Business Management - Solutions Offer Self Subscriptions and Trials Track Customer Behavior and Usage Module wise access Real-time tracking of “pay as you go” usage Innovative pay by use model Automated Invoice Generation Innovative pricing model Automate Payment Collection Analyze and act on hot/cold trials Self Service Portal Live Revenue Tracking Reseller Portal SaaS Life Cycle Management Solution
  • 6. Business Management – Cello Key Features • Product Editions • Multiple Price Plans • Fixed/Usage Cost • Trial and Evaluations • Upgrade/Downgrade • Activation/Deactivation • Tenant Provisioning • Self Registration • Customer Analytics • Customer portal • Role based access control • Support for Reseller Model Subscription Customer Management • Metering Usage • Invoice Generation • Proration • Applying Tax/Discount rates • Generic Adjustments • Invoice Dashboard • Credit card Support • Pay Pal Support • Payment Automation • Retry Policy • Revenue Tracking Invoice Payments SaaS Life Cycle Management Solution
  • 7. Customer Service - Challenges How quickly can I finish customer implementation? How can I eliminate “shelfware”? How can I provide my customer the ability to self service their needs? How can I proactively support my customers better and increase customer satisfaction? How can I proactively communicate with my customer at different stages? How can I reduce the involvement of engineering team to service customer request? How can I service more customers with less support bandwidth? SaaS Life Cycle Management Solution
  • 8. Customer Service - Solutions Automate customer implementation and enable self service Aim for sign-in and immediate use of the system Adopt configuration vs. customization. Embed configurability in the respective areas within the product Automate customer communication process Track customer behavior Track customer experience with the system Track product performance SaaS Life Cycle Management Solution
  • 9. Customer Service – Key Features • Auto Tenant Provisioning • Tenant Settings Management • White Labeling • Single Sign On • Business process Workflow customization • Business Event Audit Streams • Extended Fields/LoVs • Event Driven Integration Implementation Configuration • Product Analytics • Customer Analytics • Query Builder • Chart Builder • Report Builder • Data Partition Management • Data back-up • Master Data Management Report Data Management SaaS Life Cycle Management Solution
  • 10. Product Engineering - Concerns My Sales is doing great – oops! my product is not scaling Machine cost is continuously going high Hackers - why cant they leave me alone? Two customers data in the same box!!! God! One more system to integrate? Are they kidding? They need 4 more fields and new workflow??? My product road map is always blocked! Hmm.. Customer insists on on-premise deployment! SaaS Life Cycle Management Solution
  • 11. Product Engineering - Solutions Scale-out at all layers Adopt web hooks Adopt Data-Shards Build configurable data views Adopt Multi tenancy Build Configurable Workflows Adopt OWASP Build Configurable Reports Automate ACL and Data Isolation checks Have a proper error logging mechanism Adopt SOA Build your product modular SaaS Life Cycle Management Solution
  • 12. Product Engineering – Key Features • Tenant Isolation Scanner • N Level Tenant Hierarchy • Tenant Based Data Sharding/Partitioning • Tenant Data Partition Management • Code Templates • User Management • Role Management • Privilege Management • Privilege Check Filters • SSO Claim Support • Security Audits • Themes and Logos • Custom LoV • Tenant Setting Templates • Custom Fields • Pre and Post processors Multi-tenancy Security Configurability • Event Job Processors • Dynamic end point configuration • Notifications • Batch Processing • Templates • Business Process Workflow • Business Rules • Query, Chart and Report Builder • Dynamic Forms • Integrated Performance Profiler • Master data Management • Form Generation • Code Templates Enterprise Engines Productivity Utilities Integration SaaS Life Cycle Management Solution
  • 13. Challenges in Building SaaS/Multi-Tenant Apps  Complex engineering challenges in building a SaaS/MT application – Demands experience  Time, Effort & Cost  Demands expertise  Higher time and effort(budget) required in building the underlying framework such as security engine, configuration engine, multi-tenancy, etc.  Less time available for building actual business solution Load on your Dev Team SaaS Life Cycle Management Solution  Uncertainty (risk) in releasing highquality, scalable, configurable product under budget and within time.
  • 14. What is Cello?  Techcello is a cloud-ready, SaaS Application Development Framework  Can be used to,  Build new SaaS products  Convert single-tenant Apps to Multi-Tenant  Migrate on premise products to SaaS model  Cello framework is delivered as a set of libraries and APIs that can be easily integrated to your product  Applications built using Cello can be deployed in any cloud  Cello contains building blocks for developing, monetizing and servicing your customers. SaaS Life Cycle Management Solution
  • 15. Cello – Cloud Neutral Solution SaaS Life Cycle Management Solution
  • 16. What does Cello Provide? Cello has packaged these common requirements as a suite of services, which can be easily integrated to your product. SaaS Life Cycle Management Solution
  • 17. Cello – Solution Areas SaaS Life Cycle Management Solution
  • 18. Cello – Editions SaaS Life Cycle Management Solution
  • 19. Technology Stack Cello – Technology Stack .NET (v4.5) • C#, ASP.NET, • MVC, WIF Middle Layer • EF 6.0 • WCF • AppFabric Cache/Azure Cache Database • SQL Server 2012 • SQL Azure SaaS Life Cycle Management Solution Development Environment Windows 7/8 Visual Studio 2012 Production Environment Windows Server 2012 IIS 8.0 SQL Server 2012/SQL Azure AppFabric Cache/Azure Cache
  • 20. Cello – Plug & Play Integration Integrate Develop Configure Deploy Monetize Service Deliver SaaS Life Cycle Management Solution Deliver
  • 21. Cello – Integrated View Subscription Management Security Management User Mgmt. Role Mgmt. Privilege Mgmt. Tenant Provisioning Metering Single Sign On (SSO) Auditing Data Scope Invoicing Auto Payment Tenant Extensions Custom Fields Pre/Post Processors Pick-up Lists Dynamic Forms Licensing Monitoring External Integration Event Based Exceptions Usage Notifications Service End Point Events Your Product Notification Management Template Repository Tenant Settings Management Module 2 Themes / Logos Emails Module 3 Module n Tenant Performance Profiler Ad-hoc Report Builder Query Chart Report Cloud Ready Development Framework For SaaS and Enterprise Software Multi Language Business Process Customization Business Workflow Rules Productivity Boosters Analytics Product Module 1 Code Templates Tenant Data Management Backup Sharding Filter
  • 22. Cello Benefits Cello helps in building your product’s business functionalities from day 1 without worrying about SaaS nitty-gritties SaaS Life Cycle Management Solution
  • 23. Contact Us Web : http://www.techcello.com General Enquiry : info@techcello.com Support Enquiry : support@techcello.com Sales Queries: sales@techcello.com “The Techcello approach is likely to be ideal for companies -especially independent software vendors - that need to get to market relatively quickly with a multitenant SaaS solution and would like a substantial shortcut while avoiding lock-in to a proprietary application platform as a service (aPaaS)” - Gartner Research SaaS Life Cycle Management Solution