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Marketing in a Recession

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Todd Defren
Todd Defren

I gave this presentation at Chris Brogan's New Marketing Summit in Boston, late in the fall of 2008. The crowds went wild (at my impersonation of a brain-eating zombie). The advice is still sound, as the economy is still in the toilet. Good luck! And let me know how I can help.

BusinessTechnology
1 of 21
Holy #%&$!! We’re totally screwed!! Social Media Marketing in Tough Times
Yup. Times are Tough.
2 Choices
2 Choices ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Remember the Basics ,[object Object],[object Object]
How Do Buyers Find You?
How Do Buyers Find You? Oh yeah, and: And:
[object Object],What Impacts “Findability?”
[object Object],“ Findability” is
TIME is Expensive
What to Do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to Do? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media = Virtuous Cycle
Whaddaya Mean by “Content Creation?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ But My Prospects Don’t Tweet!” ,[object Object],[object Object],’ s SOCIAL MEDIA
mmmm … !!!
What About PR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Dude, I Need a Checklist” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Now What? ,[object Object],[object Object],C’mon, they only gave me 10 minutes!

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