See What I Mean Pt. 2 (Case Studies)

Slide 2: ATTENTION SLIDESHARERS: This presentation is part 2 of a 2 part presentation. The first half of this presentation can be viewed at: www.slideshare.net/stephenpa

Slide 3: CASE TUDIES S Travel Network User Experience | sabreux.com http://flickr.com/photos/juanignaciosl/237734498/

Slide 4: Before: After:

Slide 5: Before:

Slide 6: This was uneccesary Before:

Slide 7: Before: Hid Additional Filter

Slide 8: Before: Changed label

Slide 9: Before: Added ‘task- based’ language

Slide 10: Changed to Before: most used filter

Slide 11: Before: After:

Slide 12: INFO DESIGN & TATTOOS

Slide 13: INFO DESIGN & TATTOOS HELLO. I’m Travis’s Dad

Slide 18: Scary loo king mon ster thing on my forea rm. Don’t te ll mom.

Slide 20: Confusing language

Slide 21: Unclear workflow

Slide 22: HUH?

Slide 23: INDIANA?

Slide 24: Not a clean page break

Slide 25: Who Hunting/Fishing license State ID Employee ID Other: Other photo ID: MARKED FOR LIFE TA TTOO MODIFICATION INFORMAT opied. so they can be photoc ION ch your ID’s to this form NOTE: The informatio atta r yobelowow)required by the Indi se n u (bel is sign fo guardian will need to ana Health Departmen If you are under 18, a ! t. All information will / 1 / LAST NAME: E OF BIRTH: FIRST NAME: - - DATE: 2 I!M GETTING A: Tattoo NATURE: Piercing of my knowledge. FROM: rrect to the best Mark Isaacs, Owner ts are true/co the preceding statemen Other artist: nalties of purgery that pe 3 ereby affirm under the Please describe your Tattoo(s) or Piercing (s): ORS) MIN (ONLY NEEDED FOR UARDIAN CONSENT G FIRST NAME: T NAME: ZIPCODE: STATE: CITY: EET: - - EVENING PHONE: 4 Use the diagram belo - w to indicate where yo - ur tattoo(s) or piercing TIME PHONE: signature: (s) will be located: and a proof of ification requires a photo ident t iana Health Departmen check one): NTIFICATION: The Ind Signature ID provided k one): oto ID provided chec Credit/Debit card Driver’s License Calling card card Wholesale membership Student ID Hunting/Fishing license State ID Employee ID Other: Other photo ID: opied. so they can be photoc to this form lease attach your ID’s / / ATE OF BIRTH: - - DATE: E: UARDIAN SIGNATUR above ce in reference to the issues that may take pla at I minor. I understand th sibility for any legal ification on the listed ardian I take full respon minor’s legal gu e above mod consent to perform th y signing as the above arked for Life Tattoo . is under the legal age I give M while the above listed inor. Also by signing m ations n for any future modific must be present and sig knowledge. rrect to the best of my statements are true/co e foregoing lties of purgery that th I affirm under the pena

Slide 26: MARKED FOR LIFE TATTOO CUSTOMER INFORMATION NOTE: The information below is required by the Indiana Health Department. All information will kept confidential. LAST NAME: FIRST NAME: 1 STREET: CITY: STATE: ZIPCODE: 2 - - - - DAYTIME PHONE: EVENING PHONE: 3 IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature: 4 Photo ID provided (check one): Signature ID provided (check one): Driver’s License Credit/Debit card Student ID Calling card State ID Wholesale membership card Employee ID Hunting/Fishing license Other photo ID: Other: Please attach your ID’s to this form so they can be photocopied. / / ! DATE OF BIRTH: If you are under 18, a guardian will need to sign for you (below) 5 - - SIGNATURE: DATE: 6 I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge. GUARDIAN CONSENT (ONLY NEEDED FOR MINORS) LAST NAME: FIRST NAME: STREET: CITY: STATE: ZIPCODE: - - - - DAYTIME PHONE: EVENING PHONE: IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature: Photo ID provided check one): Signature ID provided check one): Driver’s License Credit/Debit card Student ID Calling card State ID Wholesale membership card Employee ID Hunting/Fishing license Other photo ID: Other: Please attach your ID’s to this form so they can be photocopied. / / DATE OF BIRTH: - - GUARDIAN SIGNATURE: DATE: By signing as the above minor’s legal guardian I take full responsibility for any legal issues that may take place in reference to the above minor. Also by signing I give Marked for Life Tattoo consent to perform the above modification on the listed minor. I understand that I must be present and sign for any future modifications while the above listed is under the legal age . I affirm under the penalties of purgery that the foregoing statements are true/correct to the best of my knowledge.

Slide 27: MARKED FOR LIFE TATTOO CUSTOMER INFORMATION NOTE: The information below is required by the Indiana Health Department. All information will kept confidential. Guided LAST NAME: FIRST NAME: 1 workflow STREET: CITY: STATE: ZIPCODE: 2 - - - - DAYTIME PHONE: EVENING PHONE: 3 IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature: 4 Photo ID provided (check one): Signature ID provided (check one): Driver’s License Credit/Debit card Student ID Calling card State ID Wholesale membership card Employee ID Hunting/Fishing license Other photo ID: Other: Please attach your ID’s to this form so they can be photocopied. / / ! DATE OF BIRTH: If you are under 18, a guardian will need to sign for you (below) 5 - - SIGNATURE: DATE: 6 I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge. GUARDIAN CONSENT (ONLY NEEDED FOR MINORS) LAST NAME: FIRST NAME: STREET: CITY: STATE: ZIPCODE:

Slide 28: MARKED FOR LIFE TATTOO CUSTOMER INFORMATION clear NOTE: The information below is required by the Indiana Health Department. All information will kept confidential. description of LAST NAME: FIRST NAME: 1 what is needed STATE: (and why) STREET: CITY: ZIPCODE: 2 - - - - DAYTIME PHONE: EVENING PHONE: 3 IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature: 4 Photo ID provided (check one): Signature ID provided (check one): Driver’s License Credit/Debit card Student ID Calling card State ID Wholesale membership card Employee ID Hunting/Fishing license Other photo ID: Other: Please attach your ID’s to this form so they can be photocopied. / / ! DATE OF BIRTH: If you are under 18, a guardian will need to sign for you (below) 5 - - SIGNATURE: DATE: 6 I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge. GUARDIAN CONSENT (ONLY NEEDED FOR MINORS) LAST NAME: FIRST NAME: STREET: CITY: STATE: ZIPCODE:

Slide 29: MARKED FOR LIFE TATTOO CUSTOMER INFORMATION NOTE: The information below is required by the Indiana Health Department. All information will kept confidential. LAST NAME: FIRST NAME: 1 STREET: CITY: STATE: ZIPCODE: 2 - - - - DAYTIME PHONE: EVENING PHONE: 3 IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature: 4 Photo ID provided (check one): Signature ID provided (check one): Driver’s License Credit/Debit card Previously this Student ID Calling card State ID Wholesale membership card was looked Employee ID Hunting/Fishing license over Other photo ID: Other: Please attach your ID’s to this form so they can be photocopied. / / ! DATE OF BIRTH: If you are under 18, a guardian will need to sign for you (below) 5 - - SIGNATURE: DATE: 6 I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge. GUARDIAN CONSENT (ONLY NEEDED FOR MINORS) LAST NAME: FIRST NAME: STREET: CITY: STATE: ZIPCODE:

Slide 30: MARKED FOR LIFE TATTOO MODIFICATION INFORMATION NOTE: The information below is required by the Indiana Health Department. All information will kept confidential. 1 LAST NAME: FIRST NAME: Tattoo Piercing Mark Isaacs, Owner Other artist: 2 I!M GETTING A: FROM: 3 Please describe your Tattoo(s) or Piercing(s): 4 Use the diagram below to indicate where your tattoo(s) or piercing(s) will be located: FRONT BACK RIGHT EAR LEFT EAR - - 5 SIGNATURE: DATE: I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge. GUARDIAN CONSENT (ONLY NEEDED FOR MINORS) - - GUARDIAN SIGNATURE: DATE: By signing as the above minor’s legal guardian I take full responsibility for any legal issues that may take place in reference to the above minor. Also by signing I give Marked for Life Tattoo consent to perform the above modification on the listed minor. I understand that I must be present and sign for any future modifications while the above listed is under the legal age . I affirm under the penalties of purgery that the foregoing statements are true/correct to the best of my knowledge.

Slide 31: NOTE: The information below is required by the Indiana Health Department. All information will kept conﬁdential. 1 LAST NAME: FIRST NAME: Tattoo Piercing Mark Isaacs, Owner Other artist: 2 I!M GETTING A: FROM: 3 Please describe your Tattoo(s) or Piercing(s): Type of “modification” 4 Use the diagram below to indicate where your tattoo(s) or piercing(s) will be located:

Slide 32: NOTE: The information below is required by the Indiana Health Department. All information will kept conﬁdential. 1 LAST NAME: FIRST NAME: Tattoo Piercing Mark Isaacs, Owner Other artist: 2 I!M GETTING A: FROM: 3 Please describe your Tattoo(s) or Piercing(s): What is it 4 Use the diagram below to indicate where your tattoo(s) or piercing(s) will be located:

Slide 33: 4 Use the diagram below to indicate where your tattoo(s) or piercing(s) will be located: FRONT BACK RIGHT EAR LEFT EAR - - 5 SIGNATURE: DATE: I hereby afﬁrm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge. GUARDIAN CONSENT (ONLY NEEDED FOR MINORS)

Slide 34: 4 Use the diagram below to indicate where your tattoo(s) or piercing(s) will be located: Eyes above the waist PLZ. FRONT BACK RIGHT EAR LEFT EAR - - 5 SIGNATURE: DATE: I hereby afﬁrm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge. GUARDIAN CONSENT (ONLY NEEDED FOR MINORS)

Slide 35: MARKED FOR LIFE TATTOO CUSTOMER INFORMATION MARKED FOR LIFE TATTOO MODIFICATION INFORMATION NOTE: The information below is required by the Indiana Health Department. All information will kept confidential. NOTE: The information below is required by the Indiana Health Department. All information will kept confidential. LAST NAME: FIRST NAME: 1 1 LAST NAME: FIRST NAME: STREET: CITY: STATE: ZIPCODE: 2 Tattoo Piercing Mark Isaacs, Owner Other artist: 2 I!M GETTING A: FROM: - - - - DAYTIME PHONE: EVENING PHONE: 3 3 Please describe your Tattoo(s) or Piercing(s): IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature: 4 Photo ID provided (check one): Signature ID provided (check one): Driver’s License Credit/Debit card Student ID Calling card State ID Wholesale membership card Employee ID Hunting/Fishing license 4 Use the diagram below to indicate where your tattoo(s) or piercing(s) will be located: Other photo ID: Other: Please attach your ID’s to this form so they can be photocopied. / / ! DATE OF BIRTH: If you are under 18, a guardian will need to sign for you (below) 5 - - SIGNATURE: DATE: 6 I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge. GUARDIAN CONSENT (ONLY NEEDED FOR MINORS) LAST NAME: FIRST NAME: STREET: CITY: STATE: ZIPCODE: - - - - DAYTIME PHONE: EVENING PHONE: IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature: Photo ID provided check one): Signature ID provided check one): Driver’s License Credit/Debit card Student ID Calling card State ID Wholesale membership card FRONT BACK RIGHT EAR LEFT EAR Employee ID Hunting/Fishing license Other photo ID: Other: - - 5 SIGNATURE: DATE: Please attach your ID’s to this form so they can be photocopied. I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge. / / DATE OF BIRTH: GUARDIAN CONSENT (ONLY NEEDED FOR MINORS) - - GUARDIAN SIGNATURE: DATE: - - GUARDIAN SIGNATURE: DATE: By signing as the above minor’s legal guardian I take full responsibility for any legal issues that may take place in reference to the above minor. Also by signing I give Marked for Life Tattoo consent to perform the above modification on the listed minor. I understand that I By signing as the above minor’s legal guardian I take full responsibility for any legal issues that may take place in reference to the above must be present and sign for any future modifications while the above listed is under the legal age . minor. Also by signing I give Marked for Life Tattoo consent to perform the above modification on the listed minor. I understand that I must be present and sign for any future modifications while the above listed is under the legal age . I affirm under the penalties of purgery that the foregoing statements are true/correct to the best of my knowledge. I affirm under the penalties of purgery that the foregoing statements are true/correct to the best of my knowledge.

Slide 36: NEW CUSTOMER { MARKED FOR LIFE TATTOO CUSTOMER INFORMATION MARKED FOR LIFE TATTOO MODIFICATION INFORMATION NOTE: The information below is required by the Indiana Health Department. All information will kept confidential. NOTE: The information below is required by the Indiana Health Department. All information will kept confidential. LAST NAME: FIRST NAME: 1 1 LAST NAME: FIRST NAME: STREET: CITY: STATE: ZIPCODE: 2 Tattoo Piercing Mark Isaacs, Owner Other artist: 2 I!M GETTING A: FROM: - - - - DAYTIME PHONE: EVENING PHONE: 3 3 Please describe your Tattoo(s) or Piercing(s): IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature: 4 Photo ID provided (check one): Signature ID provided (check one): Driver’s License Credit/Debit card Student ID Calling card State ID Wholesale membership card Employee ID Hunting/Fishing license 4 Use the diagram below to indicate where your tattoo(s) or piercing(s) will be located: Other photo ID: Other: Please attach your ID’s to this form so they can be photocopied. / / ! DATE OF BIRTH: If you are under 18, a guardian will need to sign for you (below) 5 - - SIGNATURE: DATE: 6 I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge. GUARDIAN CONSENT (ONLY NEEDED FOR MINORS) LAST NAME: FIRST NAME: STREET: CITY: STATE: ZIPCODE: - - - - DAYTIME PHONE: EVENING PHONE: IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature: Photo ID provided check one): Signature ID provided check one): Driver’s License Credit/Debit card Student ID Calling card State ID Wholesale membership card FRONT BACK RIGHT EAR LEFT EAR Employee ID Hunting/Fishing license Other photo ID: Other: - - 5 SIGNATURE: DATE: Please attach your ID’s to this form so they can be photocopied.

Slide 37: RETURNING CUSTOMER MARKED FOR LIFE TATTOO CUSTOMER INFORMATION MARKED FOR LIFE TATTOO MODIFICATION INFORMATION NOTE: The information below is required by the Indiana Health Department. All information will kept confidential. NOTE: The information below is required by the Indiana Health Department. All information will kept confidential. LAST NAME: FIRST NAME: 1 1 LAST NAME: FIRST NAME: STREET: CITY: STATE: ZIPCODE: 2 Tattoo Piercing Mark Isaacs, Owner Other artist: 2 I!M GETTING A: FROM: - - - - DAYTIME PHONE: EVENING PHONE: 3 3 Please describe your Tattoo(s) or Piercing(s): IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature: 4 Photo ID provided (check one): Signature ID provided (check one): Driver’s License Credit/Debit card Student ID Calling card State ID Wholesale membership card Employee ID Hunting/Fishing license 4 Use the diagram below to indicate where your tattoo(s) or piercing(s) will be located: Other photo ID: Other: Please attach your ID’s to this form so they can be photocopied. / / ! DATE OF BIRTH: If you are under 18, a guardian will need to sign for you (below) 5 - - SIGNATURE: DATE: 6 I hereby affirm under the penalties of purgery that the preceding statements are true/correct to the best of my knowledge. GUARDIAN CONSENT (ONLY NEEDED FOR MINORS) LAST NAME: FIRST NAME: STREET: CITY: STATE: ZIPCODE: - - - - DAYTIME PHONE: EVENING PHONE: IDENTIFICATION: The Indiana Health Department requires a photo identification and a proof of signature: Photo ID provided check one): Signature ID provided check one): Driver’s License Credit/Debit card Student ID Calling card State ID Wholesale membership card FRONT BACK RIGHT EAR LEFT EAR Employee ID Hunting/Fishing license Other photo ID: Other: - - 5 SIGNATURE: DATE: Please attach your ID’s to this form so they can be photocopied.

Slide 39: In June 2004, my 4-year-old son was diagnosed with Type I Diabetes...

Slide 44: SHOPPING FOR A DIGITAL CAMERA http://picasaweb.google.com/buddah.425/ SingaporeHolidayJuly2007/ photo#5095105074289463458

Slide 45: INTERFACE CHALLENGE IS THERE A BETTER WAY TO DISPLAY SEARCH RESULTS?

Slide 46: STANDARD TEXT RESULTS TAILORED RESULTS ON VIEWZI http://www.viewzi.com/

Slide 49: SHOPPING FOR A DIGITAL CAMERA http://picasaweb.google.com/buddah.425/ SingaporeHolidayJuly2007/ photo#5095105074289463458

Slide 50: My shopping patterns...

Slide 51: see what most people think pricing (as an indicator of quality) in-depth review; camera timeline photos taken with camera + popularity Google - see what comes up

Slide 52: What’s not important!

Slide 53: cameras older than ‘x’ years! http://amazon.com

Slide 55: Inspiration!

Slide 56: http:// dpreview.com

Slide 57: http://viewzi.com

Slide 58: http://labs.digg.com

Slide 59: http://songza.com

Slide 61: Results arranged on a timeline OLDER NEWEST

Slide 63: POPULARITY nking) azon sales ra (from Flickr and Am `

Slide 65: ` Customer Reviews zon) (from Ama

Slide 66: ` Customer Reviews zon) (from Ama

Slide 68: (Hover state) PRICING PHOTOS SPECS REVIEWS

Slide 69: os taken with PRICING (Phot his camera from t PHOTOS SPECS Flickr) REVIEWS View more on Flickr

Slide 70: etc. PRICING PHOTOS SPECS REVIEWS

Slide 71: Sneak Peek:

Slide 72: WHAT DID YOU COME UP WITH?

Slide 76: CREATE A CONSISTENT VISUAL LANGUAGE

Slide 78: HEY!

Slide 80: “I said something worth remembering” Stephen Anderson

Slide 81: Thanks! STEPHEN P. ANDERSON slideshare.net/stephenpa poetpainter.com TRAVIS ISAACS slideshare.net/tbisaacs travisisaacs.com

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