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AFP CNY

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Michelle Tarby
Michelle Tarby

Presentation on building social media strategy for the AFP of CNY

EducationTechnologyBusiness
1 of 14
Michelle Tarby Director of Web Services Le Moyne College
In the Beginning ο‚– ο‚™ Everything starts with a plan ο‚™ Phase 1 – Understand Your Audience ο‚™ Phase 2 – Skills the Team Needs ο‚™ Phase 3 – Set Goals ο‚™ Phase 4 – Pick Tool ο‚™ Phase 5 – Measurement ο‚™ Phase 6 - Monitoring
Hello? Who’s There? ο‚– ο‚™ 19% are inactive ο‚™ 68% are the spectators ο‚™ 59% are the joiners ο‚™ 19% are collectors ο‚™ 33% are critics ο‚™ 31% are conversationalists ο‚™ 23% are creators
Go Team ο‚– ο‚™ Creativity ο‚™ Inquisitive ο‚™ Patience ο‚™ Persistence ο‚™ Common Sense ο‚™ Customer Service ο‚™ Sensitivity ο‚™ Commitment
Charting a Course ο‚– ο‚™ Goal + ο‚™ Purpose + ο‚™ Measurement = ο‚™ Success
Tools of the Trade ο‚– ο‚™ Facebook ο‚™ Twitter ο‚™ YouTube ο‚™ LinkedIn ο‚™ Pinterest ο‚™ Google + ο‚™ FourSquare
Facebook ο‚– ο‚™ https://www.facebook.com/#!/LeMoyne
Twitter ο‚– ο‚™ http://twitter.com/lemoyne
LinkedIn ο‚– ο‚™ http://www.linkedin.com/company/le-moyne-college
YouTube ο‚– ο‚™ http://www.youtube.com/lemoynecollege
Measuring Success ο‚– ο‚™ Meeting goals ο‚™ Summary of followers & fans ο‚™ Questions ο‚™ Response Time ο‚™ Stories Posted with Responses ο‚™ https://www.faceboo k.com/#!/LeMoyne?s k=page_insights
Monitoring ο‚– ο‚™ Any time any place in real time ο‚™ http://socialmention.co m/search?t=all&q=Le+ Moyne+College&btnG =Search
Test ο‚–
Questions? ο‚– ο‚™ Contact Michelle Tarby http://about.me/tarbym tarbymm@lemoyne.edu @tarbyM

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AFP CNY

  • 1. Michelle Tarby Director of Web Services Le Moyne College
  • 2. In the Beginning ο‚– ο‚™ Everything starts with a plan ο‚™ Phase 1 – Understand Your Audience ο‚™ Phase 2 – Skills the Team Needs ο‚™ Phase 3 – Set Goals ο‚™ Phase 4 – Pick Tool ο‚™ Phase 5 – Measurement ο‚™ Phase 6 - Monitoring
  • 3. Hello? Who’s There? ο‚– ο‚™ 19% are inactive ο‚™ 68% are the spectators ο‚™ 59% are the joiners ο‚™ 19% are collectors ο‚™ 33% are critics ο‚™ 31% are conversationalists ο‚™ 23% are creators
  • 4. Go Team ο‚– ο‚™ Creativity ο‚™ Inquisitive ο‚™ Patience ο‚™ Persistence ο‚™ Common Sense ο‚™ Customer Service ο‚™ Sensitivity ο‚™ Commitment
  • 5. Charting a Course ο‚– ο‚™ Goal + ο‚™ Purpose + ο‚™ Measurement = ο‚™ Success
  • 6. Tools of the Trade ο‚– ο‚™ Facebook ο‚™ Twitter ο‚™ YouTube ο‚™ LinkedIn ο‚™ Pinterest ο‚™ Google + ο‚™ FourSquare
  • 7. Facebook ο‚– ο‚™ https://www.facebook.com/#!/LeMoyne
  • 8. Twitter ο‚– ο‚™ http://twitter.com/lemoyne
  • 9. LinkedIn ο‚– ο‚™ http://www.linkedin.com/company/le-moyne-college
  • 10. YouTube ο‚– ο‚™ http://www.youtube.com/lemoynecollege
  • 11. Measuring Success ο‚– ο‚™ Meeting goals ο‚™ Summary of followers & fans ο‚™ Questions ο‚™ Response Time ο‚™ Stories Posted with Responses ο‚™ https://www.faceboo k.com/#!/LeMoyne?s k=page_insights
  • 12. Monitoring ο‚– ο‚™ Any time any place in real time ο‚™ http://socialmention.co m/search?t=all&q=Le+ Moyne+College&btnG =Search
  • 14. Questions? ο‚– ο‚™ Contact Michelle Tarby http://about.me/tarbym tarbymm@lemoyne.edu @tarbyM