ensures our events are always experience in leadership success. He is also a former members. She is the glue that The document provides information about Wavelength Connect 2012, a leadership development program that inspires, develops, and connects leaders from different industries and sectors. It offers unique access to world-class companies, leadership master classes, and networking opportunities. The program aims to provide practical leadership insights, new ideas, connections, and business intelligence to help members lead innovative, customer-centric organizations. It involves various events throughout the year, including visits to best-in-class companies, workshops, and networking events. Membership is by invitation only and open to corporate partners, social enterprises, charities, and individual

1. WAVELENGTH CONNECT 2012
INSPIRING CONNECTING DEVELOPING LEADERS

2. “INSPIRATIONAL - that sums up our Wavelength
experience. To see, hear and mix with such a range
of great organisations and leaders has been a
powerful force that has motivated us all. Real change
is happening throughout our business on a day to
day basis because of Connect.”
Richard Doe, CEO, ING Direct
“WAVELENGTH CONNECT IS A GAME-CHANGER. My social “THE MOST SIGNIFICANT
enterprise was at a crossroads and Wavelength showed me the way to LEADERSHIP EXPERIENCE OF
go. I have met senior people at Vodafone, John Lewis, Red Bull, Kiva MY CAREER. I have met business
and others who we now work with or have given me advice that I’ve and social giants who have helped me
taken to my board successfully. Brilliant. Join!” to implement change in my business
and to grow as a leader. Exposure to
Maff Potts, CEO, People Can
companies like Rolls-Royce, Zappos,
Grameen Bank and Apple is priceless.
The best investment of time and money
“IT TAKES COMMITMENT AND EFFORT FOR ANY BUSINESS
that we have made!”
TO SEEK OUT INSPIRATION, best practice and challenging stimulus
which results in meaningful action. Wavelength delivers for me and my top Lily Lapenna, Founder, MyBnk
team superbly well designed routes into the cultures and practices of
great businesses and like minded leaders.”
Mark Hunter, CEO, Molson Coors Brewing Company “WAVELENGTH CONNECT IS
A GREAT WAY TO GAIN NEW
INSPIRATION to lead your company
“IT’S MARVELOUS because people you didn’t know were coming to greatness. The content is very
to meet people they didn’t know they were going to like, and didn’t compelling and thought provoking.
know they were going to have anything in common with! We come The level of access at the companies
from different business worlds but miraculously together we have we visit is second to none.”
insights which neither would've had if we’d stayed in our little silos.
Fiona Sperry , Studio Director & VP,
That’s why we do Wavelength.”
Electronic Arts
Tim Smit, CEO, The Eden Project
2

3. WELCOME
TO WAVELENGTH
CONNECT
We created WAVELENGTH CONNECT because we love bringing together leaders from across
sectors and industries to learn and grow. WAVELENGTH CONNECT, our membership club for
leaders, is based upon some core beliefs we hold about leadership:
we believe in the potent power of experiential learning, going to see for yourself. If you want to know about service excellence, visit Ritz-Carlton Hotels.
Great innovation? Meet Apple
smart leaders are keen to learn from the best, create networks outside their day-to-day business worlds and allow themselves to be provoked and challenged
we believe in leaders learning from leaders. Sit with accomplished leaders able and willing to share their insights and war stories. No bullshit.
No big metaphysical theories. Just honest top tips you can really use
there is much to be gained by being together with peers whose backgrounds, training and organisational experience are quite different from yours.
They look at things differently, approach problems from other directions.
Our members
and partners for
2011 included:
3
{

4. WHAT IS
INSPIRATION
WAVELENGTH
CONNECT?
WAVELENGTH CONNECT is a leadership development
programme that inspires, develops and connects leaders
whose professional paths would not normally cross.
LEADERSHIP
Our members are a richly diverse community of LEADERSHIP
leaders from large corporates, social enterprises,
Master classes with successful leaders and
charities and the public sector. The programme is
entrepreneurs who’ve been there and done it.
constructed around three pillars:
No guru speak. No ‘I’ve been to the mountain top’
rhetoric. They speak off the record giving insights
INSPIRATION into what they do, day in and day out, to keep their
Unique access to world class companies vision alive and engage the hearts and minds of
with outstanding reputations for innovation, their people.
employee engagement and service excellence
and a series of events which bring the best of CONNECTIVITY
CONNECTIVITY
the world into the room.
Access to an eco-system of smart accomplished
The companies that open their doors to leaders from very different worlds. Through this
Wavelength are of the calibre of Apple, Ritz-Carlton members make new connections, do deals, forge
Hotels, Innocent, Virgin Atlantic and The Eden mentoring relationships and became smarter,
Project. Our international network of leaders better connected and informed leaders.
includes Nobel Laureate Muhammad Yunus from
Bangladesh; Tony Hsieh CEO of Vegas based
Zappos; Preethi John, SVP Aaravind Hospital in
,
India and Sir Tim Smit CEO of The Eden Project. Membership is by invitation only.
4

5. WHO WAVELENGTH CONNECT is designed for accomplished and ambitious
leaders who are:
IS IT passionate about their learning
FOR?
open to having their assumptions challenged and learning from sectors outside their own
willing to help others connect, develop and grow
non-stop curious about what makes other business leaders tick and willing to do the work to
apply what they learn in their organisations.
“HIGH POTENTIAL LEADERS BUSINESS LEADERS SOCIAL INNOVATORS MAVERICKS
need opportunities for new insights, Drawn from nine businesses across From large charities to grassroots A small number of individuals
ideas and new connections –
a wide variety of industries, these social enterprises, these leaders are handpicked by Wavelength –
exactly what Connect delivers in
are people in top leadership passionately focussed on finding successful entrepreneurs, thought
a comprehensive and compelling
positions, either board directors or solutions to some of society’s leaders and pioneering heads of
programme. ”
identified as potential top talent. biggest challenges, succeeding public services - who just get it, who
Tracey Ashworth-Davies, HR Director, against the odds in creating have great energy, brilliant networks
Molson Coors Brewing Company sustainable change. and a desire to help build the
CONNECT community.
5

6. WHAT’S Over the two years since we
started our members have told
NEW CONNECTIONS AND DEALS
Our members tell us about the immense value of
IN IT
being part a community - a growing eco-system
us about the many and varied of over 200 leaders – wrestling with the same
benefits of their involvement professional and personal challenges. They cite
FOR ME? with WAVELENGTH CONNECT. the mentoring and coaching relationships they
have formed. The business deals hatched and
concluded. The new learning networks formed
and the business and personal connections made.
NEW IDEAS
Practical insights and ideas on how to make their NEW BUSINESS INTELLIGENCE
businesses more innovative, customer centric and
“THE NEW CONNECTIONS I’ve made From the leading edge of technology in Silicon
employee focussed gleaned from Best In Class
have been fantastic and so helpful. Valley to the social innovation empowering the
modules to Apple, Red Bull, Ritz-Carlton Hotels,
Not only does Wavelength let you in poor of rural Bangladesh, our networks and
The Eden Project and Virgin Atlantic.
to this great network they actively connections enable Wavelength to bring an
help you make the most of it. And unmatched diversity of business insights to our
the quality and honesty of all the NEW LEADERSHIP BEHAVIOURS
members. By being exposed to people from
sessions is so high. First class.” People loved the insights into how to lead and business worlds they would not normally
Ben Elms, Strategic Programmes stay true to your values shared by the likes of encounter, WAVELENGTH CONNECT members
Director, Vodafone Martin Narey, former CEO of Barnardo’s and former deepened and enriched their strategic
Director General of the Prison Service; Emma understanding of the big issues shaping
Harrison, entrepreneur and founder/chairman A4e; business and society and so informed their
and James Timpson OBE, CEO of Timpson. future decision-making.
6

7. CONNECT IN
DETAIL
WAVELENGTH CONNECT offers you
world-class stimulus and content. We
know that how you learn is as important
as what you learn. Learning that lasts
has to be structured.
THE PROCESS
We don’t do pointless inspiration. We work hard to ensure that members
get the most from the programme and find ways of connecting what they
are learning back to their own businesses.
We use great facilitators to make sure there is always time for creative
reflection and challenge. We encourage maximum participation and always
use surprising and inspiring venues.
To ensure you get the most from the investment of time and money you
will be part of a learning group of 20 leaders drawn from the wide range of
industries and sectors represented in the WAVELENGTH CONNECT community.
7

8. BEST IN CLASS
Connect enables you to get inside world
renowned companies to meet the leaders,
engage with staff, walk the shopfloors, and
really get to the heart of what it takes to
create and sustain a great company.
In May 2012 you will visit up to three of
these best in class businesses.
8

9. Some of the brilliant companies who
open their doors to Wavelength include
household names such as Apple, Innocent,
Google, Four Seasons, Virgin Atlantic,
Red Bull and The Eden Project.
Others are ‘hidden gems’ such as Timpson
and - in Scandinavia - Grundfos and SOL.
9

10. CALENDAR MARCH APRIL MAY
OF EVENTS ON YOUR MARKS
In March, we start building
the Wavelength Connect
2012 community at a high
LEADERSHIP MASTER
CLASS 1
At One Alfred Place –
BEST IN CLASS MODULES
In May, a series of Best in
Class modules will provide
you with unique access to
Wavelength’s home in
energy, residential event at London - you will meet and some of the world’s most
To take part in as much the fantastically inspiring
Sheepdrove Centre in the
dine with two successful iconic organisations with
much to teach about
leaders and entrepreneurs
of the programme as Berkshire Downs. Far from
the madding crowd, the
who’ve been there and done customer service, brand,
employee engagement,
it. No guru speak. No ‘I’ve
possible you will need to primary purposes of this
gathering for all members
been to the mountain top’ leadership, and social
innovation.
rhetoric. They will speak off
block out 8 DAYS in your are to: the record giving insights Over the 48 hours of each
into what they do, day in and
diary. To maximize your explain in detail what
you can expect from day out, to keep their vision
module, you will:
visit at least two Best in
alive and engage the hearts
learning and your return Wavelength Connect 2012
and how you can make the and minds of their people. Class companies
on investment you must most of it have facilitated time to
draw out your learning
create your learning
and actions
attend: On Your Marks, group and its rules
of engagement be re-energised by
one Leadership Master commence your learning
reconnecting with your
fellow members.
by engaging with world-
Class, one Best in Class class leaders.
Module and one
Reconnect event.
10

11. JUNE SEPTEMBER OCTOBER NOVEMBER 365 DAYS
RECONNECT 1 RECONNECT 2 SKILLS MASTERCLASS: THE RECONNECT 3 CONNECT ONLINE
INNOVATION SILICON VALLEY COMES ART OF NETWORKING THE BUSINESS OF SOCIAL WWW.WAVELENGTHLIVE.COM
At this first of three TO WAVELENGTH Connectivity and networking INNOVATION Throughout the year we
Reconnect gatherings of Some of the most influential are key for leaders. At this The Business of Social capture as much of the
the entire Wavelength 2012 and successful businesses highly participatory event, Innovation defines a move CONNECT magic as possible
cohort, we will focus on in the world have their roots we will teach you how to away from Corporate Social for our live online site
the theme of ‘innovation’: in Silicon Valley. During this network and – learning by Responsibility (giving money www.wavelengthlive.com
how to create and lead a amazing event you will meet doing – we will connect you to charity, staff volunteering, There you will find videos
culture of innovation; how a cross-section of the with the Wavelength alumni. painting the community of the best of our speakers;
incremental innovation is leading businesses, venture centre – all good things but their powerpoint
as important as ‘eureka!’ capitalists, entrepreneurs peripheral to the business) presentations; interesting
moments; and how open and commentators who are towards the creation ofnew back ground reading and
source innovation can be keeping the Valley at the products and services that links as well as full details
best deployed. leading edge of innovation differentiate your brand, about CONNECT events and
This event will give you the and the digital revolution. drive shareholder value, how to sign up.
chance to reflect on and engage your people and
achieve lasting social or The online content is
share learnings from the
environmental impact. updated regularly and is a
Best In Class immersions.
free resource of great bite
We will provide a platform size pieces of inspiration
for businesses and and learning available for
entrepreneurs from around you to use and share with
the world who are learning your teams.
to align markets, brands,
people and positive impact
at scale.
11

12. MEMBERSHIP TO JOIN CORPORATE PARTNERS
£75,000
Contact Liam Black or
DETAILS AND
Adrian Simpson on: This enables 7 leaders to participate
liam@thesamewavelength.com and gives your entire company
COSTS
+44 (0) 7714 521 061 access to www.wavelengthlive.com
Additionally the key sponsor within
adrian@thesamewavelength.com
your business – typically your Head
+44 (0) 7966 193 343
of Leadership / Talent Development
– will be able to attend all elements
of the programme.
SOCIAL INNOVATORS
£3,500 per person (two minimum)
This enables leaders from
Membership of WAVELENGTH CONNECT 2012 charities, social enterprises,
housing associations and other
is by invitation only and open to just 9 corporate “non-profits” to participate in the
programme.
partners, 15 pioneering social enterprises, MAVERICKS
charities and third sector organisations and £7,500 per person
This enables entrepreneurs, thought
a handful of mavericks. leaders, pioneering heads of public
services, and individuals who just
get it who have great energy and
The membership fee excludes VAT; travel to and from activities and overnight accommodation if required.
great networks to participate.
12

13. ABOUT Our intention is to change the world for the better
through business. We work with ambitious business
WAVELENGTH leaders, entrepreneurs and social innovators from
across sectors to build their knowledge, insights,
resilience, connectivity and networks.
From the cutting edge of Silicon
Valley to the empowerment of
the poor in the villages of rural
Bangladesh, we bring purposeful
inspiration to our clients to help
them become better leaders.
Wavelength operates a cross-
subsidy business model, enabling
social enterprise, charity, and other
non-profit leaders equal access to JESSICA STACK ADRIAN SIMPSON LIAM BLACK TAMMY POTTER
world-class inspiration, education, With more than twelve years Ade is our Chief Connector and Liam, who hosts our events, Tammy Potter is the manager
and connection usually only open experience as a theatre set impressario of stimulus! His is himself a seasoned and of Connect responsible for
to senior executives from the designer behind her, Jessica is unparalleled networks of people successful leader, having ensuring we have great
Wavelength's creative director. doing great stuff in business, set up and led a dozen social content, flawless execution
private sector.
Her attention to detail is combined with his 15 years plus businesses to award-winning and a vibrant community of
legendary and drives 'Team experience of creating world- success. Before he created members. She also runs our
Jess', ensuring that every class events and study tours, Wavelength with Ade and Jess, communications to the world
element of our events - from the underpins Wavelength’s agenda- he worked with Jamie Oliver to through www.wavelengthlive.com.
flow of the delegate experience setting portfolio. He created the grow Fifteen into a global brand, Before Wavelength she worked
to the stage designs - is first TopDog leadership development famous for its great restaurants in innovation consultancy and for
class. When not creating, programme, exposing the CEO’s and pioneering programme of the health service.
Jess chairs the company of blue-chip business to the transformation for young people
and oversees operations most successful, innovative and from tough realities. A mentor
and finances. admired companies in Europe of young entrepreneurs and
and North America. social activists, Liam speaks
and writes widely on leadership
and social innovation.
13

14. THE SMALL
PRINT
OUR TERMS LEADERSHIP MASTERCLASS APRIL 2012 RECONNECT EVENTS
1 Confirmed dates of all CONNECT events will 7 This event will take place at One Alfred Place, 13 There will be three Reconnect events
be communicated to delegates no later than 1 Alfred Place, London, WC1E 7EB. Dinner in June, September and November 2012.
December 31 2011. will be provided to delegates.
14 Delegates are responsible for booking
2 In exceptional circumstances Wavelength may and paying for their hotel accommodation
need to alter the details given in this brochure BEST IN CLASS MODULES MAY 2012 if required.
or to change dates and location of events. If
8 Best In Class events will take place in London, 15 Delegates are responsible for the costs of
any changes to these details are required then
Manchester, Leeds, Dublin and Denmark. all meals except lunches.
Wavelength will make these changes clear to
Delegates are responsible for booking and
delegates.
paying for their hotel accommodation.
SKILLS MASTERCLASS OCTOBER 2012
9 Delegates are responsible for their transport to
ON YOUR MARKS MARCH 2012 16 This event will be held in the greater London
and from the start and end points of the
area and delegates are responsible for their
3 Delegates are responsible for booking and events and during the modules Wavelength
transport to and from the start and end points
paying for their hotel accommodation and for will provide delegates coach transfers to and
of the event.
transport to the hotel and home. from and between the company hosts
4 During the course of the event Wavelength 10 Delegates are responsible for the costs of all
will provide coach transfers to and from hotels meals except lunches.
to the venue at Sheepdrove Eco-Conference
11 For the Scandinavia event all delegates are
Centre at Sheepdrove Organic Farm,
responsible for their outward and homeward
Sheepdrove Road, Lambourn, Berkshire
transport and no arrangements are made by
RG17 7UU.
WAVELENGTH CONNECT LTD in the event that
5 Wavelength will provide light refreshments and those outward or homeward journeys are
dinner on Day 1 of the event, lunch and dinner delayed or cancelled. It is the delegate’s
on Day 2 and lunch on Day 3. Delegates are responsibility to ensure that he or she holds
responsible for their own breakfasts. a valid passport and if he or she is a citizen
of a non-EU country that the relevant Visa
6 All monies paid to WAVELENGTH CONNECT LTD in
is acquired.
respect of the On Your Marks event will be
held in a trust account. 12 All monies paid to WAVELENGTH CONNECT LTD
in respect of the Best In Class events will
be held in a trust account.
14