Market Segmentation, Targeting And Positioning Decisions

Market Segmentation, Targeting And Positioning Decisions...
National Diploma in Business
(Level 5)
DETERMINE MARKET SEGMENTATION,TARGETING&POSITIONING DECISIONS
Unit 2934 (v4)
Level 5 Credits 10
Submitted to:
Mr. ATTA QURESHI Submitted by: NACHHATAR SINGH
Part A– Task 1
Outcome 1– Assess the potential for market segmentation. Ques1:
Source effect: to present a professional tourist point of comparison to be delayed. The addition of
new Zealand categories.Some number of passengers regularly visit your business for airlines Air
New Zealand has limited use. Airlines Air New Zealand the regular customer, and some offer
discounts. Air New Zealand by doing good for profitability, they come back again and again.The
airline association will be able to travel with the aim to ensure a comfortable and happy about
professional to offer a quality service airline should
Customers and for customers to create a different market. Air New Zealand Air New Zealand etc.
actually comparable to those that need skill and a good source of employment, so that is going to
win in a market, like the Food and reservation for professional or family or senior citizen should
provide a better service
2.understanding & meeting customer need :. Search Customer Good customer service if they get
two or three people will be told that they show any kind of business customer satisfaction because
the first priority. Word of mouth recommendation and references, most new businesses are key
drivers of. But – if the
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Business Analysis : Retail And Social Class
Essay Assignment 3: Retail and Social Class For this essay, two retail stores were visited and
evaluated to determine which social class each store primarily targets, and how the concepts of
cultural capital and habitus are used to appeal to each of these specific segments. The two stores
visited for the purpose of this essay were the Walmart Supercenter in Bloomington, MN, and the
William Sonoma kitchenware retailer located in the Mall of America in Bloomington MN. The first
visit was to the Walmart Supercenter in Bloomington, MN. Based off of the observations made, it
appears that Walmart primarily targets the lower to working class Americans. There were several
observations made that led to this conclusion. The Walmart store was very large, filled with large
quantities of mass produced products with minimal design aesthetics. The interior design within the
store was very basic, utilizing primary colors, inexpensive vinyl tile flooring and harsh fluorescent
lighting throughout. The products themselves were displayed in large quantities, with minimal
attention given to the aesthetics or visual display of the products. One example of this was a large
bin of CD's placed in the center of a main aisle filled with hundreds of low priced CD's for sale.
There was also a tremendous emphasis on the retailer's low prices, mainly seen in the advertising
that took place within the store. Large, bold signs were placed throughout the store and in most
aisles advertising

Business Ethics 101 Class
Introduction In my chosen profession, it is my philosophy to "dance with the dog that brought you."
That's a marketing term, meaning; keep what has made you successful, thus far. Since the
establishment of my tax practice; I have provided efficient, quality tax services, within a reasonable
time frame. Once more, this service occurs in a safe, clean and friendly home environment that
promotes a very personal tax preparation experience for clients. This professional philosophy and
home–based work environment has served the needs of myself and clients, for many years. In
addition to my practice, as a tax professional; I chose to pursue a communication degree. I think it
goes without saying; that, in this profession, communication is the ... Show more content on
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As a tax professional, I am dealing with other peoples' money (i.e. tax refund or tax liability), which
can lead to anxiety and fear. As an example, there are times when a taxpayers' tax situation is not
good. Surprisingly, to the client, he/she owes money to the IRS. When this happens, I am the first
person to provide an explanation. Rightfully so, they want to know why the refund has decreased,
or, money is owed. It is my job, to provide the taxpayer with an answer that makes sense. In the end,
I call upon what I have learned as a competent communicator, and: provide a detailed account of
what the problem is; as well as, a solution that prevents the issue from occurring again next year.
This level of commitment to providing competent service is why the majority of my clients are
repeat customers and referrals from the

Business Environments And The Workplace Before Entering...
I learned a lot of things this half year, although the most of them were negative. I found myself too
vulnerable to suit the business environments and the workplace before entering this class. I was not
brave to be the first one to express my opinions in front of others; I was weak at facing challenges,
and I always felt nervous and difficult to handle them; I could not focus on one thing too long
because I got distracted from a lot of temptation. The worst thing was: I hold my transcripts from
undergraduate school and felt like I was ready to go to workplace and I was very sure about my
believing; I did not recognized what my weakness were, and I always considered myself a good
worker. In realty I was not that good enough to be a moderate worker. It is necessary for an
accountant in today's public accounting companies to obtain different soft skills rather than only
calculate numbers, and also important for him or her to update their knowledge in time to
accommodate the clients' needs and fulfill their objectives. I would say that the most important
thing, rather than those negative sides of myself, is gaining a chance to get rid of my weakness in
both hard and soft skills and grow to be stronger in mentality. Before stepping into the business
world, I am studying on becoming a real businesswoman here in this class, and now I have changed
and grow.
For several times during the semester, I did review all my tasks and reflected on what I learned,
which was very helpful and

Phl 320 Critical Thinking and Decision Making in Business...
PHL 320 Critical Thinking and Decision Making in Business Complete Class
https://homeworklance.com/downloads/phl–320–critical–thinking–decision–making–business–
complete–class/ PHL 320 Week 1 Critical Thinking Discussion and Summary Participate in a class
discussion by responding to the following questions: How would you define critical thinking? What
makes a person a critical thinker? Why is critical thinking important? Provide an example of how
critical thinking has helped you in your life. What do you expect to learn from this course? Write a
paragraph summarizing the discussion. PHL 320 Week 1 Knowledge Check PHL 320 Week 2
Globalization Argumentative Paper Review the Writing Argumentative Essays ... Show more
content on Helpwriting.net ...
An understanding of a competitor's position can be a key for a business to determine where funding
and resources should be allotted to create new products or services. Use information in the industry
profile overview and other scholarly sources as needed. The SWOT analysis should include each of
the following: Strengths Weaknesses Opportunities Threats Write a 1,050– to 1,500–word paper,
including the following attributes: SWOT analysis, including a SWOT chart o Identify opportunities
(either product or service) that could improve the customer experience. Strategy evaluation o Define
strategic tasks. o Assess the industry's capabilities. o Identify the barriers to strategy
implementation. A response to the following: o Based on the SWOT analysis and strategy
evaluation, what are some creative actions the industry can pursue to include innovation as a
component of their strategy? Format your paper consistent with APA guidelines. PHL 320 Week 4
Re–Organization and Layoff: Solutions Paper Select two potential creative solutions for the
problems you identified in the Re–organization and Layoff assignment in Week 2. Write a paper of
no more than 1,050 words to present the solutions and explain why each will work. Include a
summary of methods your teams utilized to develop the

Situational Analysis Of Qantas Airlines ' Situational...
Situational Analysis
This report largely focuses on constructing a situational analysis of Qantas Airlines. An
organisations situational analysis refers to an analysis that consists of ascertaining the key factors
that will be used as a basis for development of marketing strategy. (Elliot 2014). Situational analysis
consists of the environment analysis (both internal and external environment), competitor's analysis
and finally the swot analysis.
By analysing those elements stated above, it is likely that the higher authority could evaluate the
organisations in terms of its strategic performance level which would definitely lead to a better
overall understanding on ... Show more content on Helpwriting.net ...
 Reinforce jetstar domestic's low price and scale advantage position.
3) Strengthen and grow loyalty business
 Maintain Qantas frequent flyer as a driver of loyalty across group and as a leading loyalty
program.
 Innovate and differentiate leveraging advantaged assets and capabilities
4) Deliver on existing Jetstar opportunities and partnerships in Asia.
Market share
Market share is defined as companies sales as a percentage of total sales volume in a specific
industry, market or product area. In the local region, Qantas managed to outweigh its competitor by
gaining a toll of 65% compared to its competitor. Evidently this shows Qantas is the number one
preferred airlines compared to other competitor airlines like Virgin, Tiger Airways and Emirates
airlines. However the situation is not the same in South East Asian region as Qantas only managed
to obtain about 15% of market share compared to likes of Air Asia who leads the market share with
60% in this region. Conversely, this is not a concern for the airlines as the airlines managed to
generate revenue of 5 billion dollars, with a predicted passenger growth of 4.9% which is equivalent
to 2.9 billion passengers by 2034.
Service quality
Service quality is referred to a valuation of how good a delivered service meets the customer's
expectation. Upper management

Mis Quiz
College of Business Administration
Course Syllabus
Winter 2013
–––––––––––––––––––––––––––––––––––––––––––––––––
Course Name: Management Information Systems Course Number: MIS200 51
–––––––––––––––––––––––––––––––––––––––––––––––––
Course Pre–requisites: ITE100, ENG105 Credit hours: 3
–––––––––––––––––––––––––––––––––––––––––––––––––
Instructor's Name: Dr. Mehmood Khan Telephone: 02 – 501 5346
–––––––––––––––––––––––––––––––––––––––––––––––––
E–mail: mehmood.khan@adu.ac.ae Class Time: 12:00 – 14:10 (Sun through Thu)
–––––––––––––––––––––––––––––––––––––––––––––––––
Office Location: D2F–64 Office Hours: 17:10 – 18:10 (Sun through Wed)
1. Course Description ... Show more content on Helpwriting.net ...
c. Teamwork skills: * The ability to appreciate alternative viewpoints * The ability to manage time
and work deadlines * The ability to motivate the others * The ability to cooperate | Group Project |
b. Element of Assessment, Weights and Relevant Learning Outcomes
Assessment Tool | Percent | Description | Learning Outcomes | Midterm Exam | 20% | In class test
based on MCQs, short answers and a case study | 1, 2 | Quizzes | 15% | The student will have about
three quizzes based on multiple choice questions | 1, 2 | Assignments | 15% | The students will be
assigned some descriptive problems based on the class discussion | | Group Project * Written report
* Final presentation | 10% | The group project is to criticize an information systems based solution
for a business problem. The target problem(s) in your projects should be located within UAE or gulf
region. Each student will participate in the final presentation | 1, 2, 3 | Participation | 10% | It
includes attendance and class participation. | 1, 2, 3 | Final | 30% | It will consist of MCQs, short
answers and a case study | 1, 2 |
7. Attendance
Absences during ADD/DROP week count. * Make up: * Late submissions: score reduced. * Final

Exam: different from and harder than original. * Excused Absences: There are no excused absences.
All absences are recorded as part of

Emnt 290 Week 2 Personal Reflection
Throughout the ENT 290 course this fall, I have been introduced to the amazing opportunities of
entrepreneurship. I was given an opportunity to earn a large amount of money to further develop the
idea of FASH, as well as constructive criticism from the panel of judges. I was not able to compete
for the final challenge to earn the prize money, which taught me the harsh realities of failure. In this
field, you are either first or last. My team had an elite idea, but our execution was not at the level it
needed to be in order to convince the first panel of judges that we should move on. This hurt my
group's moral and caused anger, but we were able to redirect our anger into motivation to do better.
Our group is now more motivated to make FASH ... Show more content on Helpwriting.net ...
I chose this major because I wanted to learn in a different, more creative way than I would have in
the other majors. I want to learn how to exploit my creativity and enhance my skills that will help
me in the business world. I have people telling me all of the time that I should have done finance or
another business major because it is a "real" major. After failing to make it to the next round in the
business challenge, I started to wonder if I should have taken the safer route and majored in finance.
I could have always created my own business later on with or without a degree in entrepreneurship.
I quickly got that thought out of my head and still believe that learning the creative ways to
accomplish tasks through entrepreneurship is more valuable than majoring in just one section of
business. The one thing that I know for certain about entrepreneurship is that I will have a normal
job after I get out of school so that I always have income coming in, but I will always be developing
new ideas on the side to accomplish my dream of owning my own business someday. After I learn
how someone does something, I always want to do it better on my own. This drives me and
solidified my faith in continuing with entrepreneurship. When I fail at something, I do not stop, I
reflect and learn, and then go harder until I succeed. I have learned this in sports and it applies
directly to entrepreneurship. I may have lost this competition, but I can guarantee that the next
business competition I am in, I will be better than I was in this class. I always want to get better at
whatever I do. When I get angry after failure, it drives me to succeed next time instead of dwelling
on the past. This class was high stakes and it helped me prepare for the real business world where
failure is a harsh possibility. Participation ribbons are no longer an option after school, and this class
reminded me of that

Service Management
Introduction
The service industry interacts with our lives on a daily basis. Services can be defined as deeds,
processes and performances. When considering the differences between products and services,
intangibility and the fact that a service cannot be touched, tasted, viewed or tried on are terms often
used (McColl–Kennedy & Kiel 2000). Services differ from goods in essentially four ways: (1)
intangibility; (2) inseparability; (3) heterogeneity; (4) perishability (Kotler, Brown, Adam, Burton,
Armstrong 2006). To deliver a quality service, managers also pay attention to the importance of
tangibles that support service delivery as well as service delivery blueprinting. Managers must also
accept that service failures occur and be able to ... Show more content on Helpwriting.net ...
The gap between expected and perceived service is a measure of service quality. Fitzsimmons &
Fitzsimmons (2001) stated that measuring this gap through the customer feedback process is
standard practice for leading service companies.
The gaps model is one framework that can help the service organisation maintain service quality
(Zeithaml & Bitner 1996, cited McColl–Kennedy & Kiel 2000). The core concept of this model is
the fifth 'customer gap'. The key to success in the management of service quality is to eliminate the
customer gap. In order to do this the organisation must firstly eliminate four prior organisational
gaps; (1) not knowing what customers expect (2) Not selecting the right service designs and
standards (3) Not delivering to service standards (4) not matching service to promises made.
McColl–Kennedy & Kiel (2000) propose that if gaps one to four can be kept closed, then the fifth
gap, which is the customer gap, can be bridged.
The following case study has been used to explain how the gaps model can be applied. In the
context of the case study the passenger is considered a 'personalising' customer. The passenger
expected personalised customer service, recognition and satisfaction in the airline business class
service that was chosen. The passenger booked a return flight to Hong Kong on Qantas Airways
flying their new

Taking A Business Management Class
A solution to help decrease the bankruptcy in retired pro athletes is by making them take a business
management class. Steinberg thinks most pro athletes when drafted have a lack "of competent
financial planning advice" (Steinberg). This is a big deal when it comes to a pro athlete. Without
financial experience or knowledge, a pro athlete can be swindled into a deal when they do not know
everything that comes with that deal. Too many athletes "had not only failed to plan for the future,
but lacked a basic understanding of money management" (Callahan). Making athletes take a
business class would help inform athletes on how to handle their money. Another solution
companies can do is hire a financial advisor to every player. Assigning an ... Show more content on
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Explaining to athletes the importance of financial knowledge is a solution that companies should
require.
Requiring the athlete to create a savings account and put some of their paycheck in there is another
solution. By doing this all league companies are creating a sense of stability. If a player gets injured
during the season, they will still have money to fall back on until they are able to make their next
paycheck. This also makes sure that the player cannot spend all of their paycheck once they get it.
Solin says, "Require the teams to withhold taxes and deposit 25 percent of the after–tax amount of
the total salary of every athlete into a designated trust account" (Solin). By doing this, it creates a
safety net for the players and the companies. Solin also says for that bank account a "direct trustee"
would be appointed (Solin). He is saying that someone other than the athlete would have control
over that account. The direct trustee would have power over the athlete with withdrawls the athlete
can make. With this method it also always the trustee to know what is being withdrawn from the
account or what is being deposited. Doing this makes it virtually impossible for an athlete to take
money out of that account without the company knowing. This would be a great way to reduce the
bankruptcy problem in pro athletes.
Another thing companies can do to reduce the amount of pro athletes that become bankrupt after
their career is by limiting how much they can withdraw.

Arundel Partners: the Sequel Projects
BUSINESS POLICY and STRATEGY School of Business Administration Portland State University
Spring 2007 Professor Melissa M. Appleyard Mgmt. 562: Tuesday, 5:40–9:20PM, Classroom 1102
(Capital Center) CRN 61906 Mgmt. 562: Wednesday, 5:40–9:20PM, Classroom SBA 160
(Downtown) CRN 61907 BA 495 Honors(: Friday, 9:00AM–12:40PM, Classroom SBA 390 CRN
60279 Office: SBA 633, Office Hours: By Appointment (send an email for an appointment) T: 503–
725–9581 F: 503–725–5850 E: MelissaA@sba.pdx.edu Text: Jay B. Barney. Gaining and Sustaining
Competitive Advantage. Prentice Hall; 3 edition (November 7, 2006) ISBN–10: 0131470949 or
ISBN–13: 978–0131470941 (available through Amazon, etc., or in the PSU bookstore ... Show more
Class Discussion Contributions A central part in developing your competencies will be active and
thoughtful contributions to the class discussion. Your contributions will be critical to your learning
and the learning of your classmates. EVERYONE is expected to participate in each class session. I
usually ask for volunteers, but I also cold call people throughout the class session. In evaluating
class contributions, I consider both quality and the frequency of contribution, but I weigh quality
more heavily. In assessing quality, I consider the following dimensions: Is the student taking risks?
Is the student creatively trying to experiment with strategic thinking and visioning? Does the
comment simply repeat facts from the case, or does it provide analysis that adds to our
understanding of the case and its broader implications? Does the comment fit well into the flow of
the discussion? Is it linked to the comments of others? Does the comment trigger others to enter the
analysis? Does the comment link the case material effectively to the material from the textbook?
Does the comment reflect creative thinking, perhaps by tying together multiple viewpoints or tying
back to material covered previously in the course? Is the comment presented in a clear, compelling
manner or is it confusing, repetitive or contradictory? Is the comment delivered in a respectful,
constructive

Summary Of The Age Of Unreason By Charles Handy
Business is what shapes and runs our daily lives. Starting a business can have major benefits to the
owner, although it is very challenging. Nine out of ten businesses fail due to poor management. The
likelihood of this failure can be prevented by following certain statements that were mentioned in
the excerpt, The Age of Unreason by Charles Handy. According to Charles Handy, to be successful
in a business, you must be idiosyncratic compared to everyone else. Handy's purpose of the book is
to give the reader a better view of change. His central argument is that humans have the unique
capacity to manage a business by interpreting what people have to say, being creative and having
"proper selfishness" while being conscious of other human beings. As stated in class, the future of
job placement is going to be taken by robots. There are many things robots can't do that we can, as
Handy stated, such as being creative and taking risks. Most importantly, we are the knowledge
workers and this is what matters in a business.
The key to having a successful business is being different than your competition. The central theme
of Handy's book ... Show more content on Helpwriting.net ...
a liberal arts college? One being that a liberal arts student doesn't have all of the skills taught for
business. For example, we don't have a marketing class here. Many business schools teach a very
structured method to receive a degree in business. At Hobart and William Smith Colleges there is no
degree in "business." Based on my discussion with various professors, employers are looking for
liberal arts students because their way of thinking isn't "linear". Employers enjoy the fact that we are
well rounded students and not just focusing on one certain aspect. Personally, I would like to pursue
a career in business to obtain a secure job in the future. I may consider going to a business school in
Rochester or Syracuse in the future but am uncertain at this

What Are The Similarities Between Garuda Indonesia And...
In this high mobility era, plane became indispensable part of people life especially for those who
like or need to travel. Plane is the most efficient transportation particularly for traveling across
islands, province and country. There are two kinds of plane services, which is low–cost carrier and
full services. Commonly, low–cost carrier is chosen because of the fare is cheaper, but some people
priority services rather than price. In Indonesia, there are two airlines providing full services,
Garuda Indonesia and Batik Air (JPPN, 2015). There is argue in which one is the best full services
airlines between Garuda Indonesia and Batik Air. Moreover, both airlines have some similarities as
well as contraries. Garuda Indonesia and Batik Air is totally opposite in several keys. Obvious
differences are ... Show more content on Helpwriting.net ...
The fare of each airline is also counted as integrated part of the qualitative measurement to make it
more objective and accurate. According to Nurfitriyani (2016), for on–time performance which is
reflected by on–time of take off, Batik Air overcome Garuda Indonesia with 91.21 percent or 23,366
of 24,617 flights scheduled, while Garuda only 85.82 percent or 77,955 of 90,832 flights scheduled.
This is also given Batik Air award by Transportation Ministry as the most on–time airline in
Indonesia, while Garuda only in third place. Most of the delayed factor is the plane is not ready yet
when take off time comes. However, according to Nusaresearch (2013), Garuda Indonesia is the
most satisfaction and reliable airline for higher monthly expenditure passengers. Time by time, the
dominance of Garuda Indonesia still remain in some area but already overcame by Batik Air in other
area as well. Therefore, Batik Air is extremely tough competitor for Garuda Indonesia particularly in
domestic

Pros And Disadvantages Of E-Commerce
Electronic commerce or e–commerce involves the production, advertising, sale and distribution of
products via telecommunication networks. It includes intranets and extranets. Shopping via the
internet for computer hardware, software, books, music cassettes and clothes is becoming
commonplace among Internet users.
A client who purchases on the Internet is called a cyberconsumer. E–Commerce is not only limited
to online sales, but also covers:
Preparation of estimates online
Consulting of users
Provision of an electronic catalog
Access plan to point of sales
Real–time management of product availability (stock)
Online payment
Delivery tracking
After–sales service
In certain cases, electronic commerce makes it possible to highly ... Show more content on
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PROS:
E–trade offers enticing yet conservative support to any size or sort of business. By choosing
ecommerce, you can grow your business edges to worldwide skylines or crush them to profoundly
engaged business sector fragments, according to subjective business astuteness and tact.
Indeed, even a little scale business offering quality and dependability with certainty can without
much of a stretch discover itself brushing shoulders with its regarded rivals in minimum
development period. It encourages pie in the sky indication of your business substance as terrific
and advanced as you wish it to be. Financial plan would not by any stretch of the imagination
control you here from showcasing your demeanor and quintessence through your site and web
shopping basket.
As you acquaint ecommerce office with your clients, you render their shopping knowledge very
familiar and advantageous. ecommerce appears to be all the more irreplaceable for your clients in
the wake of reliably contracting time with them to save for shopping logged off. In addition, internet
shopping lets your clients harvest advantages of online economies, as they frequently pay lesser cost
for indistinguishable items/administrations accessible disconnected from the

My Journey With PCJ215: Business Communication Class
Over the summer of 2016, I declared my major, Business Administration, and during the Fall 2016
semester, I began my journey with PCJ215: Business Communication. It's hard to believe the
semester is coming to an end. I have found this course to be one of the most valuable courses I have
taken. Communication and writing have not been my strong points, and I realized this class would
take an extreme amount of time and effort to complete; this proved to be true. I was determined to
work hard and overcome barriers to being successful. This course turned out to be incredibly useful,
and because of this experience, I believe I have become a better writer and critical thinker,
developing skills to become proficient in communicating with others, ... Show more content on
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It was also a challenge because I had to maintain boundaries, remembering this was a professional
setting and I was working with a counselor, not my mother; this became easier as time went on
because two other experts actively participated in the project. Working with three counselors also
provided experience in collaboration and team writing. My final product reflects the team's efforts,
knowledge and expertise. I was lucky the team worked well together and did not encounter any
conflicts. Working with an organization such as Caribou High School was rewarding. I became
aware of the many services they offered, and how they have assisted students with developing a
comprehensive plan for high school success. The goal of developing a brochure will be to
communicate the services offered to the entire student body, as well as the parents. The information
will let others know that guidance services are more than scheduling classes, it is an opportunity to
plan for their

WR90R: What I Learned In Business Class
This term is my first term at SWOCC. I had felt so nervous many times for first two months, and it
took a lot of time to be used to school life. At first, it was difficult to make native friends, not
international students. Because, I didn't have a connection with them. Then, they usually came to
classes on time. Moreover, I didn't know what and how I say to make conversations as I cared to
make mistake grammar and pronunciation. So, I couldn't often talk in classes too. A lot of
assignments also made me nervous. In business class, I had to take the quiz every week. In WR90R,
I had to write a paragraph about different types of the subject almost every day in three and four
weeks. Even though I turned in every assignment, those were returned with low scores. I couldn't
believe it at first and felt I ... Show more content on Helpwriting.net ...
For example, the taboo game was quite difficult for me. Because, the words I knew were limited as
the words I must not use regardless I don't have wide vocabulary and many similar words and
synonym words. After the game, I recognized I often used same terms in a paper so that I became to
pay attention about it. However, I found it is more important and easier to explain with five feelings
and specific words like color, shape, or layout. That makes readers or listeners easy to understand.
The best thing I was impressed is the activity to make funny story students accumulated one
sentence one by one. When I wrote first sentence, I couldn't expect how the story was kept going.
Each student used different kinds of transactional words, and they made a creative story. It was very
interesting to make the conclusion because the story I began writing was going to a different
direction. This activity helped me to have different sights. I didn't read or think what I wrote on top
and wanted to tell. Yet, I noticed I need a couple of days or breaks to write better whenever I write
paragraphs or

Personal Statement 1: Business Analysis
I found the Business 101 class to be extremely informative. For me, the areas studied filled in
several gaps. I learned in more detail about how businesses are formed, the U.S. economic system,
the intricacies of the global market and marketing. I have run a business for multiple years, and
although much of what we studied in class happens on a daily basis, there were definitely areas on
which I needed to get a better handle on. Entrepreneurship and financial management are two areas
that I will academically explore further, along with, professionally as further study in these two
areas will bring me the added knowledge to run my business.
Currently, I am enrolled in Management 220, further pursuing entrepreneurship. My husband's and
... Show more content on Helpwriting.net ...
I have been privileged enough to be involved in every facet of the corporation from organizing,
managing, marketing, human resources, customer service and even the financial areas: accounts
payable and receivable, budgets and financial planning. In my life forecast, with a bit of luck and an
extreme amount of diligence, I plan on receiving my Bachelor's Degree in the coming five years.
After that, I intend to move on to my Masters of Business Administration! This time, when I decided
to head back to school, it was for me. I have been fortunate to wind up at the company for which I
currently work. Being focused and extremely hard working, I was able to grow into the position I
presently hold; Vice President. I cannot express enough how grateful I am to have had the
opportunities that I have had considering I did not have a formal education. Between having my son,
now twenty, and my fifteen year old daughter with her school sports and other activities, as well as a
full time job, I have encountered a few obstacles on my road to a degree. It is challenging to take
more than two or three classes each semester, and, while I believe the Management 220 class was
vital, it does not count towards my degree. I will graduate with a minimum of a Bachelor's Degree
in the not so distant future, although it will be on my terms. I know with absolute certainty with the
support of my family and

The Business Skills Development Program
During the last six months of the Business Skills Development Program, the Institute completed its
75 hour–long entrepreneurial curriculum in fifteen Saturday sessions. Twenty–three students
registered for the Entrepreneurship Fundamentals course, and ten successfully graduated from the
course.
Instructional services such as class lectures, guest speaker presentations, and supervised writing
assistance all contributed to their completion of a business plan. On the other hand, absences and
withdrawals were experienced after the 3rd and 4th day of the class schedule. However, it should be
noted that such issues with class attendance and withdrawals are common in an adult educational
setting, and are in line with what we have observed with our adult educational program.
In spite of absences experienced during the course schedule, these course graduates did a great job
catching up with class lessons missed, and were proactive in the writing assistance component of the
class; thus, their efforts to continue and completing the course also allowed for each graduate
receiving a certificate of completion and small ceremony acknowledging their accomplishments.
However, it should be noted that the Institute's Entrepreneurship Fundamentals course began in
spring and ran through the summer. As a result, this schedule duration became an inconvenience for
some students but most importantly it contributed to our low class retention. Although students of
various skill levels became

Personal Reflection Paper
1. Going into Sauder For someone currently studying at the Sauder School of Business, I am amazed
that I got into this school. I have never taken a business course in my life (asides from learning a
little about marketing during my yearbook course and from watching television), and my high
school curriculum was centered on the sciences. All I knew was accounting since both my parents
are accountants; I was also aware of how prospective accountants needed to obtain their Certified
Public Accountant (CPA) certification and the existence of the "Big 4" accounting firms. Thus, I was
fairly narrow–minded and just hoped to get my bachelor's degree with a specialization in
accounting.
2. Changes in the Operation I think my biggest change had to come from the operations class with
Greg Werker. Even through COMM 290, he has definitely influenced which path I am considering
specializing in. Part of it has to do with Greg's expertise and the wide range of companies that he
has worked for; for instance, L'Oreal. I thought even more about supply chain management and
operations during the alumni class when Mike Tung was talking about his own experiences. From
the readings for that class, I also discovered Sauder's specialization of Global Supply Chain
Management, which spoke to me because it allowed for exchange to two different continents –
something I always wanted to do in university. Furthermore, I found the fact that inventory is a good
metric for determining how well a company is

Investigating And Research A Hotel Accommodation Service...
Introduction
Purpose: The purpose of this report is to investigate and research a hotel accommodation service
provider.
Objectives: Following are the objectives which shall be covered in the report:
1. To discuss the facilities and services provided by the establishment
2. Evaluation of the front office and PMS.
3. Discuss and critique the different ways in which e–commerce is utilised in this establishment.
4. Discuss the environmental initiatives which have been implemented to address issues of
sustainability.
About the Establishment (Sky city hotels, n.d.): The chosen establishment is SkyCity hotel. The
hotel is located in Auckland City at the corner of Victoria and Federal Streets. The hotel is located in
a prime location. It is just a 45 minute drive away from Auckland Airport and just 10 minutes away
from Britomart . Britomart is the Auckland's central bus and train station. The hotel is quite famous
for its 328 metre high Sky Tower which gives a 360 degree view of Auckland.
Star Ratings:
SkyCity hotel has been rated 4 stars by Qualmark
Services and Facilities: The following services are offered at Sky city hotel:
If u are found of gambling the sky city provide u the facility of casino
And if u want some time for fitness u can visit to there cardio room
Full Concierge service
Room services is 24 hour
Executive Car Service
Baby–sitting service
Sky city have special valet parking so that it would be convenient for u to park your car

FINC 210 Reflection Essay
Finance 210 has been a blessing to me in many ways. I can remember back to the very first class
that I had missed because I was mistaken on the time of the class as I sat in the other hallway of
Wehner. This class is something that has opened my eyes, not to a career in finance, but to an
understanding that I have so much more to learn about business and myself as a whole before I am
ready to make a decision as to what I would like to call a career. When I came into Mays Business
School just a few short months ago I had no earthly idea of what I want to pursue. I sat at NSC, saw
FINC 210 was something that I should probably take earlier rather than later so that I may discover
what I have a desire to study in these next years. At first I took the class ... Show more content on
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Dr. Callis stressed the importance of giving our guests the fullest of our attention because each and
every speaker brought an opportunity to learn from those who have been successful and have been
in the same situations we find ourselves in now. What made Dr. Callis an excellent professor was
not only his desire to see us succeed, but the fact that he pointed out that we needed to remain aware
of the people we were. I've always had a strong desire to give back to people. I've helped the
homeless, built shelters for animals, worked at food banks, and various other tasks for most of my
last four years. As a businessman I would love to work for a non–profit organization or perhaps even
start my own, and Dr. Callis has really stuck a chord with some of his lectures. One day we came
into class and Dr. Callis addressed us about racism, and sexism, and how we should never let these
things go without speaking up. We should never allow women to be taken advantage of, we should
never let others oppress others, we should always recognize that we are all human beings, and that is
the kind of career in business I want to

Revenue Model Of Golden Screen Cinema
Golden Screen Cinema Sdn Bhd (GSC) was found in 1981 as golden communications circuit.
Golden Screen Cinema is the leading cinema exhibitor and it is also the largest cinema in Malaysia.
GSC is a subsidiary of PPB group. PPB group is appearing on market the stock exchange of
Malaysia. It is a group with benefit in environment engineering, waste management, entertainment
property, food industries and utilities. GSC has a total of 191 screens in 23 locations nationwide,
which include Klang Valley, Penang, Sungai Petani, Ipoh, Seremban, Melaka, Johor Bharu, Kuantan
and Kota Kinabalu. GSC operates Malaysia's first–ever boutique cinema with only Gold Class and
Premiere Class halls and also introduce digital 3–D films and digital 2–D films. This company also
launched a customized co–branded credit card in 2009. For example, Hong Leong credit card and
paypal have such function to process online transaction for online purchase ticket. Besides that,
GSC ... Show more content on Helpwriting.net ...
It is a subset of your business model, which is your plan to gain customers and run a successful
business. The common revenue model used by Golden Screen Cinema Malaysia is sales model.
Wholesalers and retailers of goods and services sell their products online. The main benefits for the
customer are the convenience, time savings, fast information etc. The prices are often more
competitive. In terms of online sales there are different models such as market places as common
entry points for various products from multiple vendors. GSC was the first in the industry to
spearhead online ticketing in Malaysia via GSC e–Payment ticketing which is available at 26
locations whereby customers can choose to print their own tickets with 2D barcode to be validated
at the entrance checkpoint. This makes the customer more convenience with the on–line ticket's
purchase which is 24 hours service and customers are not restricted to time

Class Exercise: Powerful Business Leaders
Class Exercise 1. Identify several business leaders whom you believe are very powerful. Some
powerful business leaders are Elon Musk, Bill Gates, and the late Steve Jobs. 2. Identify the
similarities among these leaders. All three of these leaders envisioned the widespread use of cutting
edge technologies to better the world, despite initial resistance to change. In an interview with Elon
Musk, Fallows (2010) mentioned that he was interested in pursuing ideas that "could have a
significant positive effect on the future of humanity" (p. 108). They have all built multi–billion
dollar enterprises from relatively humble beginnings. All three have a mixture of technical and
business skills that helped them to succeed. 3. Next, Identify the

An Understanding Of The Business Process
Over the last ten weeks, I have learned a concise overview of the world of business. Emphasis was
placed on the following topics: business ownership; economics in the workplace; communication
skills; researching business information; the global economy; and business vocabulary. The
highlight of this class for me was learning about the exit of Great Britain from the European Union.
I love that it was current time and happening as I was writing about it, it made me think critically. I
had to analyzing, evaluate, and process the information I gathered skillfully. I believe I have fully
learned the outcomes in this class, as you will see below. I have aligns/maps the weekly activity to
each course outcome.
1. Demonstrate an understanding of the business process.
a. In week four, I explored starting a business and the type of ownership.
b. In week five, I defined accounting and describe how accounting information is used by a variety
of stakeholders and the key elements of the major financial statements.
c. In week eight, I write about strategic and contingency planning at Umpqua Community College.
2. Discuss historical and contemporary trends in the economy and in the workplace.
a. In week one, I explain how current business trends might affect my career choice.
b. In week eight, I write about strategic and contingency planning at Umpqua Community College.
3. Apply communication skills.
a. In week one, I explain how current business trends might affect my career

Disadvantages In British Airways
According to Williams (2014), this project plans to ensure consistency in enlistment for both outside
and inside candidates where it also considers adaptable working choices before retirement and
ensure progression arranging is age–nonpartisan. This demonstrates that these programmes also
encourage age differing qualities in all zones by difficult presumptions and generalisations
connected to age. This means, somewhere around 2011 and 2012 there was no huge move in British
airways age profile.
According to Mahon and Wartick (2012), British Airways additionally bolsters an extensive variety
of adaptable working alternatives, so it can meet the numerous necessities of diverse parts inside of
the carrier. These choices give associates decisions about the way that they work, and in addition
include worth and adaptability for the business. In accordance of Turker and Altuntas (2013), the
Diversity and Inclusion group worked with numerous ... Show more content on Helpwriting.net ...
However, these days the opposition enlivened another distinctive business position the minimal
effort aircrafts as Easy–Jet and Raynair. Those organisations position them self as ease carriers or
better as cutting costs carriers. According to Williams (2014), their product method stops to the
genuine product without worry about the increased product, where is the primary quality and
weapon of British Airways. This demonstrates that they don't offer services at everything except
only the ticket. For instance Easy–Jet's product technique closes at the normal level of five–product
levels. There is no expanded product. There is no business situate on flights, no official parlor at air
terminals, no free sustenance and beverages on flights, no amusement on flights, and much of the
time Easy–Jet flies from airplane terminals too a long way from enormous downtown

I Attended An International Student Service Orientation...
Being a graduate student of Professional Program in Biotechnology, communications skills are
really essential to express either your scientific views, ideas, opinions or in the professional settings.
My stay at A&M helped me to enhance my communications skills by participating in different
organizations, my curriculum, and through my professional internship. As I hail from India, the way
we communicate with each other is different from American people. I attended an International
Student Service Orientation for graduate students, where they taught us how to professional greet
each other and to build a conversation. It helped me to get an essence of American communication
style that later on helped me in searching for my professional ... Show more content on
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The biotechnology writing course polished my technical writing skills. Dr. Colin Young provided us
with different articles, handouts and extensive guidance by teaching us skills necessary to write a
technical paper. After every writing assignment, he gave us constructive criticism and suggestions
that further helped me to improve my writing skills.
In the same semester, I had a "Molecular Biology" class taught by Dr. Maria King. As a daily class
assignment, we read scientific articles and presented them in the class. It developed my ability to
understand and explain the scientific content in a precise and concise manner. In the second
semester, all my management courses required class participation to enrich class learning by pooling
different ideas, beliefs, and opinions from students. It was an opportunity to express and present
your views on a management topic to the whole class and trying to defend your stance with my
fellow classmates.
This summer, I was fortunate to get an internship in Office of Technology Translation (OTT), Texas
A&M Health Science Center (TAMHSC), as a Technology Commercialization student interne. This
was my first opportunity to work in a complete professional office. As a part of my job, I develop
technology assessments, market analysis and Intellectual property analysis for the new health
science technologies that were disclosed to OTT. After thoroughly reviewing technology disclosure
and related patents, I had to report the

M&S Business Models
QUESTION 1: LIST THE BUSINESS MODELS USED BY M & S Product/ Service Customization
Model M & S moderately or diligently aligns its products and ideas based on the dynamic or ever
transforming market trends and fashion needs. According to the case study, M & S is highly
concentrated in the fashion industry and its ever–growing demand for its exclusive garments and
customized accessories. Hands–on approach is mostly utilised by modelling agencies to fulfil the
industry's standards, and in the process valued customers attain assistance from M & S to enable
open communications pertaining to the required alters to be made to placement orders. M & S has
put in place two forms of communications to assist customers who require to voice out changes ...
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M&S accomplished the goal of merging its global outlets and in the process transforming them into
well designed website that offers web based catalogs showcasing all of their product categories that
are on sale. The website enables potential buyers to have detailed description of the product before
purchasing. With more detailed description of the products, customers can make intelligent
decisions before buying and be able to make payments via various payment channels like debit and
credit cards. Chan H (2001) states, "note here that the business drives the specification of the
product and the consumer chooses whether or not to buy a prefabricated product. An example of this
in the traditional commerce is purchasing suits of the rack". Business to employee Business to
employee is an e–commerce model in which an organization delivers services, information, or
products to its individual employees. The B2E category is a subset of the intrabusiness network,
therefore it provides conducive and confidential working environment (team members/individuals)
employees of an organization. M&S maximizes the use of the EC initiative by setting up a security
system that tracks down fraudulent activities within the organization, and generates reports that are
instantly conveyed to the security department. As a way of strengthening the security, M&S
implemented a quick notification of fraudulent activities through short text messages (SMS) via
mobile

Csi Class Attendance Business Plan
Action Plan to Improve CSI Entrance Criteria
Rationale:
It would be ideal if CSI would be reserved for those students that are really at risk as far as
assistance with basic skills. It is apparent that the CSI program has been employing an entrance
criteria that is too loose. Although the obvious remedy would be to make clear, strict entrance score
criteria for CSI students, there are multiple factors that make this challenging. Legally, if a student is
offered special services, and the parents refuse, we must offer that child the next level of service.
For example, if a parent refuses the offering of resource room, the child may then be placed in CSI,
thus compounding the challenge of teaching many students with a very wide range of ability levels.
In addition, regardless of the changes we make to entrance criteria, we must ... Show more content
on Helpwriting.net ...
Scheduling Changes for 2015–2016
Instead of only offering CSI instruction before school, we will now have classes scheduled both
before school, and during school hours. Students will be scheduled based on who is able to arrive on
time for the morning class (this should be determined by speaking with parents, and through past
attendance records). Students who have a poor attendance record, or whose parents express that
getting to school early is challenging, will only be scheduled for CSI during the school day so that
they benefit from CSI instruction time as much as possible.
In order to better meet the needs of the current CSI student population, we are going to divide
students into Tiers, and provide different levels of support for each Tier. This will allow for smaller
class sizes, and classes where student ability levels are more matched. **See attachment for
entrance criteria related to Tiers

Quantitative Analysis For Business Class Studying For Week...
The Learning Team – A (LTA) in the Quantitative Analysis for Business class studying for Week
Four was both interesting and challenging for the team members. The members were comfortable
and uncomfortable with different and similar topics (steps in testing research hypothesis, comparing
means of two or more groups, and calculating the correlation between two variables). LTA reflects
back over the previous weeks studying and week's four topics. LTA member also expresses and
relates how the application is applied in his/her chosen field.
Previous Week's Reflection
Overall LTA discovered statistics consist of calculating everyday numerical data. Statistics consist of
classifying, analyzing, summarizing, organizing, and interpreting numerical data, according to
(McClave, Benson, & Sincich, 2011, p. 3). The team also discovered the following from the authors
among other pertinent information: Descriptive statistics. Discovered how to use numerical and
graph methods. Inferential statistics. Discovered how to use sample data to make predictions,
estimates, decisions, and other generalization regarding a larger set of data. Fundamental elements
of statistics. (1) Experimental units, (2) Population (3) Variable, (4) Samples, and (5) Statistical
inference.
During week four, LTA discovered the steps involve in testing research hypothesis and how to
accomplish this task. The learning team discovered the importance and how to prove and disprove
three research questions. The

Phase 2 Individual Project for Legal and Ethical Business...
Phase 2 Individual Project
Arin Sanders
Colorado Technical University
Participating in international business can be very risky and lucrative all at the same time. It is
important to know the key factors and controllers when doing business on foreign territory. There
are many things to consider when you look at day to day operations and cultural differences, but
more so what you do in the event of a national state of emergency. There are always political issues,
and individual problems that each country deals with within their own country. What do you do
when you are faced with a state of emergency, do you continue to stand your ground, leave and only
choose to reappear when things have settled, or simply stop operations all together. ... Show more
There is however some things that out of courtesy and respect most countries try to adhere to within
reason. "The principle of Comity states that a nation will defer and give effect to the laws and
judicial decrees of another nation as long as those laws and decrees are consistent with the law and
public policies of the accommodating nation." Then you have The Act of State Doctrine and The
Doctrine of Sovereign Immunity, which simply says, "that they tend to immunize foreign nations
from the jurisdiction of U.S. courts so that in general, U.S. firms or individuals who own property
overseas have little U.S. legal protection against government actions in the countries in which they
operate. The Act of state of Doctrine doesn't examine the validity of public acts committed by
foreign government within its own territory. The Doctrine of Sovereign Immunity makes states
waive their immunity." So as you see there is no real guarantee or protection that is guaranteed, it is
all on the word of their government. (USLegal, 2010)
It is my professional and personal opinion that I would question continuing business in the country
of Egypt. In case you weren't aware of how bad it has gotten for the citizens who inhabit this place
let me paint a picture. The government has been in a state of powerlessness against the vigilantes
who are rowdy and angry citizens who are carrying blades, and weapons from guns to baseball bats,
and pipes. The women are being raped and after only a

Achieving World Class Business Performance Essay examples
Achieving world class business performance is a major challenge in today's society. Manufacturing
companies continue to face increased competition and globalization from its competitors. (1, p.
148). The automotive industry is one of the most volatile manufacturing industries that we have,
which was evident in the 2008 – 2010 automotive industry crisis. (2) This global financial downturn
served notice to the American automotive manufactures to raise the bar, in order to achieve word
class business performance. General Motors, one of the country's largest automotive manufactures,
had to receive a government bailout to survive. During this time many with the corporation asked
themselves, if we were a world class business, would we be facing ... Show more content on
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Using the research and design, the engineering, and a full replication of operational approaches
globally, General Motors was able to design a small car that not only appealed to local markets, but
the global markets as well. GM produces the Cruze, in Japan and the United States with sales
upwards of 1 million units.
General Motors manufacturing operations are lean and flexible. First, Lordstown is a lean
manufacturer because reduction of waste and non–value added activities are continuously driven.
We also are dedicated to producing quality in–process and not allowing defective parts to continue
throughout the process, which drives down cost. (1, p. 116) This is evident in the quality
department, which has a series of quality gates that check the vehicle throughout the process.
Secondly, General Motors is a flexible manufacturing operation, because of its ability to utilize
human assemblers, who are very flexible, adapt easily and have fewer costly breakdowns. (1, p.
167) This is evident in our Paint Shop, which utilizes 40 plus robots and 85 people, to seal, prime,
and paint the vehicles. General Motors must continue to embrace the lean and flexible
manufacturing operations, in order to attempt to become an agile manufacturer, whose aim is quite
simple – to put your enterprises way out in front of, our primary competitors.(5)
In order, to achieve World Class Performance, General Motors needs to embrace and implement its
GMS

Designing A Business Strategy For Business
Customizing Complex Buying Processes
Buyers with house accounts are easier to shepherd through complex buying processes such as
purchase–order systems, gaining multiple approvals for business buys, authorizing multiple account
users and developing long–term relationships and business partnerships. Many B2B companies are
moving toward using their platforms as marketplaces for multiple vendors, manufacturers and B2B
sales companies. Offering house credit is a good first step for positioning a B2B company at the top
of the chain for this forward–thinking business strategy. When companies share financial interests,.
it 's easier to work together from shared marketing platforms.
3. Fulfillment Convenience Applications
Customers enjoy faster processing of their orders when they 've been qualified for an account
because no immediate payment arrangements are necessary. B2B companies have all the
information they need to ship immediately, and customers with accounts generally provide more
complete information about their companies, buying habits and financial strengths so that
eCommerce platforms can segregate them with the high degrees of accuracy. When salespeople
know a company 's limits, they can better target their sales efforts.
Gartner predicts that personalization on B2B ecommerce sites will enable companies to outsell their
competitors by 30 percent by 2018, and offering customers purchasing accounts delivers the kind of
personal service and easier ordering that ensure

British Airways
Assignment A Magazine Article 'BRITISH AIRWAYS – A Personal View'
Introduction
You will investigate the British Airways and provide a personal, but informed, view of the company.
The assignment will give you the opportunity to apply your understanding of the Business
Environment to the analysis of an international business from a range of different perspectives:
considering how businesses set their objectives, influence their stakeholders, control their costs and
fix their prices within the context of a particular national environment (the UK). The submission
should be suitable for publishing in a specialist 'business' magazine.
Deliverables
The article based on your investigation and analysis should be no longer than 3,000 ... Show more
– To survive and not falling down under the downturn crisis.
– To give new concept about aviation industry.
– Focus on our values
– Focus on cargo industry and give it priority to keep it ahead.
– Improve terminals and make them more comfortable and not tedious.
– Enlarge parking and strengthen security system.
– Pay more care to people in special needs.
– Make people feel themselves at home while they are in the air
– Provide excellent service to people show good hospitality.
– Make client satisfied

– Don't lose any customer or supplier
– Maximize profits to shareholders and owners
– Cooperation among coworkers to reach the target we are pursue .
Value
Everyone working with BA feel responsibility, loyalty towards it to keep it growing up, keep quality
high and everyone give their best to the firm, that appear clearly in the worker reaction toward the
economic crises since 7,000 British Airways employees have volunteered for schemes in support of
the airline's cost reduction programme. Their actions will save the company up to £10 million as BA
website and several media sources said (1)
Market
In order to stay exist BA focus on needs of customers and suppliers as service provider company,
Pay more care of the customer to make

Business Class C Should Not Continue
5.
a) Business class C should not continue to be underwritten using the figures shown. This is because
the class has resulted in a £25 million loss for the underwriting company.
Total premium expenditure LOSS
£125,000,000 – £150,000,000 = – £25,000,000 (shown in brackets on the account sheet as it's a loss)
b)
To make an in depth analysis as to whether class C of business should continue to be written might
require a look at the class over a number of years. The figures shown could be or a year that is
unrepresentative in a wider time spread, as other years before this could show the class C to be a
profitable class to write. Furthermore the value of losses and frequency of losses would show
whether it was one very infrequent event that has cause a large loss that has led to the line not being
profitable in the figures shown. However, if it was lots of smaller claims, this might show class C
business could be written profitably, if the premium was representative of the risk insurer JEL is
exposing itself to. There is simply not enough information available to show the circumstances that
have led to an overall loss of £25 million for class C business. Moreover, class C may be offered at a
reduced premium rate if an insured purchases class A or B. this therefore may not be a profitable
line to write on its own, but if it brings the profitable business in as clients place multiple insurance
policies with the same insurer, and it's a sales method, class C

Transatlantic Airlines report Essay
Executive summary
We have analyzed the existing booking policy of TransAtlantic Airlines and identified potential cost
saving.
The implementation of the suggested new booking policy would lead to reduction of total expected
costs per flight on average by £8,100.
Furthermore, the new policy would increase the predictability of total costs per flight. With 90%
confidence new costs will be in a range £750 and £4,800 as compared to the current range of £1,900
to £20,300. The comparative description of the policies is presented in table 1.
Analysis of existing policy quick fix
Base case model
The foundation of current policy is based on the analysis in table 1. We observe that the total costs
for both classes are ... Show more content on Helpwriting.net ...
Quick look at the summary table helps us identify that the proposed quick fix is the least value
destructing policy out of three policies. It has the lowest mean of total costs, the lowest probability
of exceeding £10,000 as well as the narrowest range of the cost.
To be more assured, we have additionally conducted probability dominance analysis (figure 2),
which tells that both current and quick fix policy have deterministic dominance (always better) then
no overbooking policy (green line). Whereas the quick fix (blue line) has stochastic dominance over
currently employed policy (red line). The outcome of current policy maybe occasionally better than
our proposed solution, but in the majority of cases the quick fix policy will be better.
Figure 2 Probability dominance analysis
Policy optimization
In order to identify the optimal booking policy we have conducted simulation with 40 different
booking levels for business and economy. As these two variables are independent, we have
conducted consequential analysis. Results for business class level booking are in (figure 3). The

detailed information about tested values is in Appendix B.
Figure 3 Optimal booking policy
We have observed that the lowest expected value of total costs is achieved at 427 and 133 accepted
reservations for economy and business respectively. The comparison of current policy against new
policy can be found in table

The Broadway Cafe
The Broadway Café – Case Study eBusiness Component by Sridevi Veluru
Shiva Kajipuram
Class: Computers in Commerce – CSCI 660
Prof. Ken Grenier
Knowledge Area 1: Business Dilemma – Project Focus
How do you respond to anonymous posting?
Our Response to the customer's post:
"Thanks for your time and we appreciate you for bringing your concern to our attention. We
understand your concern expressed in your post and we truly apologize for any inconvenience
caused. However, you need to understand that ours is a family business and we strive to serve our
community better and so we encourage our customers to bring their children, grandchildren to our
children's story hour. Regarding the concern, you have raised, we are currently evaluating various
options and we may consider introducing a separate lounge area with pleasant ambience while
keeping it away from the children play area while children can play and enjoy their story telling
hour. We hope you as our valuable customer will understand. Thank you for your cooperation and
patience for allowing us to serve our customers better."
Is the customer's viewpoint ethical?
We think that the customer's viewpoint is unethical. However, customers have right to express their
opinions and concerns. But we as a family business serving for more than 60 years, always strive to
serve our community better and children are a part of it and so they are welcome too. In order to
best comfort all our customers, we are planning to

Development Of Business Management Aptitude
For more than 23 years LSC has earned a solid reputation for providing comprehensive and high
quality advisory services to certified small, minority, woman–owned, disadvantaged, veteran, 8(a),
etc. businesses. Since the firm's inception, LSC has placed significant emphasis upon helping
businesses advance their long term capabilities while simultaneously pursuing current opportunities.
During its tenure, the firm has achieved a track record of developing and implementing a vast array
of successful business development, support services, technical assistance consulting, and training
for protected class businesses.
As a MBE, SBE, and DBE firm and an industry leader in the contracting, employment and
community awareness compliance arena, the LSC team is intimately aware of the challenges faced
by protected class companies as they navigate competing for contracts associated with both public
and private sector opportunities. In response to these challenges, LSC has developed and
implemented several programs to support certified firms, focusing on the development of business
management aptitude, construction skills such as estimating, bidding, negotiations, marketing,
human resource and project management skills. Further, we have helped certified firms develop
contractor relationships and access Prime contracting and large subcontracting opportunities.
Because we understand the need for contractors to develop sound business and project management
practices, we have developed

Business World Class Analysis
I am not very smart about the business world, so the main thing I want to learn in this class is the
vocabulary that is used in the business world. I feel like If I don't understand the terminology then I
wouldn't be able to understand things that happen in the business world. I would have to stop and
check what the words mean before continuing my reading or writing. Another thing I would like to
take away from this class is the ability to understand what it takes to be a business leader and be able
to do the job if the opportunity ever presented itself. The third thing I would like to understand is the
different ethics people follow in each countries. Also how different countries work together when
their ethics differentiate so much. The

Market Segmentation, Targeting And Positioning Decisions

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