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TAKSHILA LEARNING PVT. LTD.

     Syllabus for Paper 13: Management Accounting- Strategic Management

                                                                    (One Paper: 3 hours:100 marks)

Objective:

• To understand the importance of strategic and risk management and apply tools for strategic analysis
appropriately
• To develop the ability to understand the risks both internal and external and build capabilities to mange risks




A. Strategic Management                                                                                  60%

1. Introduction to Business Strategy                                                         10%

     •     Meaning and implications of corporate planning, long range planning, business policy planning and
           strategic
     •     planning; strategic management processes; meaning and use of mission, goals, objectives and targets,
           profit gap, sales gap, risk gap and other strategies;
     •     SWOT analysis; target selling strategy formulation and implementation, monitoring mechanism,
           strategies for stagnation versus growth, strategies for growth through expansion versus diversification
           & diversification vs core competency.
     •     Acquisition and merger strategy, strategy of joint venture both in India and abroad.
     •     Marketing strategy as a part of corporate strategy, growth under inflation and protection of
           shareholder, real capital.
     •     Financial objectives, non- financial objectives, resources analysis and evaluation.



2. Forecasting and planning for strategy                                                     10%

     •     Forecast trend and changes – social, political, legal and technological impacts.
     •     Distribution channels and competitive forces. Government policies, economic growth and
           government expenditure.
     •     Public and private sector investments,
     •     International trade practices and government policies for capacity expansion, new industries,
           subsidiaries and
     •     substitutes



3. Model Building and models                                                                 10%

     •     Strategies in the development of models, Delphi Model, econometric, mathematical programming,
           budgetary and heuristic model.
     •     Sensitivity analysis and the characteristics of models.
     •     Limitations in model building vis- a-vis simulation techniques.
     •     Life cycles, Porters generic strategic, Ausoj’s model, BCG matrix and other models

 Patel Nagar Office (Corporate Section):                                                   Laxmi Nagar Office (Student Section):
 4/4, East Patel Nagar,                                                             1/44, Ground Floor, Lalita Park, Laxmi Nagar
 New Delhi – 110 008 Ph: 99581 57000                                                     New Delhi – 110 092 Ph: 97176 86000
 info@takshilalearning.com                                                                          www.takshilalearning.com
    https://twitter.com/#!/TakshilaLearn                                            http://www.facebook.com/#!/takshilalearn
TAKSHILA LEARNING PVT. LTD.
4. Marketing strategy                                                                       10%

     •     Production orientation versus market orientation, marketing objectives, framework and management
           of marketing mix.
     •     Linkage between strategic planning and marketing strategy-both forward and backward.
     •     Research and intelligence- source for the techniques for acquiring information necessary for
           marketing decision making market shares.



5. Application of management accounting in strategic management                             20%

     •     Marketing strategy: analysis of marketing costs and profitability, product development policy &
           strategy, pricing policies and strategies, budgetary control in marketing, evaluation and control of
           sales activities;
     •     Operations Management Strategy: process, technology and logistic strategies, inventory policies and
           strategies,
     •     Human Resource Management policies and strategies,
     •     Financial Strategies and Strategic Total Cost Management




B. Risk Management                                                                                      40%

6. Risk Measurement and Management                                                          15%

     •     Introduction, Risk and Risk Management,
     •     Objectives of Risk Management,
     •     Risk Measurement and Pooling, Total Loss Distribution,
     •     Pooling and Diversification,
     •     Ruin Probability



7. Risk insurance:                                                               10%

     •     Insurability of Risk and Insurance Contracts,
     •     Insurance Pricing, Analysis Tools, Demand for Risk Management (Utility Theory),
     •     Legal Liability, Corporate Liability, Liability Issues,
     •     Insurance case study: Auto Insurance (or such other insurance industry segment as may be notified )
     •     Commercial Insurance.



8. Corporate risk management:                                                               15%

     •     Risk Management and Shareholders,
     •     Risk Retention/Reduction,
     •     Financial Risk Management,
     •     Futures and Options,
     •     Asset / Liability Management,
     •     Project risk management, Enterprise Risk Management
 Patel Nagar Office (Corporate Section):                                                  Laxmi Nagar Office (Student Section):
 4/4, East Patel Nagar,                                                            1/44, Ground Floor, Lalita Park, Laxmi Nagar
 New Delhi – 110 008 Ph: 99581 57000                                                    New Delhi – 110 092 Ph: 97176 86000
 info@takshilalearning.com                                                                         www.takshilalearning.com
    https://twitter.com/#!/TakshilaLearn                                           http://www.facebook.com/#!/takshilalearn

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Syllabus for Strategic Mgmt

  • 1. TAKSHILA LEARNING PVT. LTD. Syllabus for Paper 13: Management Accounting- Strategic Management (One Paper: 3 hours:100 marks) Objective: • To understand the importance of strategic and risk management and apply tools for strategic analysis appropriately • To develop the ability to understand the risks both internal and external and build capabilities to mange risks A. Strategic Management 60% 1. Introduction to Business Strategy 10% • Meaning and implications of corporate planning, long range planning, business policy planning and strategic • planning; strategic management processes; meaning and use of mission, goals, objectives and targets, profit gap, sales gap, risk gap and other strategies; • SWOT analysis; target selling strategy formulation and implementation, monitoring mechanism, strategies for stagnation versus growth, strategies for growth through expansion versus diversification & diversification vs core competency. • Acquisition and merger strategy, strategy of joint venture both in India and abroad. • Marketing strategy as a part of corporate strategy, growth under inflation and protection of shareholder, real capital. • Financial objectives, non- financial objectives, resources analysis and evaluation. 2. Forecasting and planning for strategy 10% • Forecast trend and changes – social, political, legal and technological impacts. • Distribution channels and competitive forces. Government policies, economic growth and government expenditure. • Public and private sector investments, • International trade practices and government policies for capacity expansion, new industries, subsidiaries and • substitutes 3. Model Building and models 10% • Strategies in the development of models, Delphi Model, econometric, mathematical programming, budgetary and heuristic model. • Sensitivity analysis and the characteristics of models. • Limitations in model building vis- a-vis simulation techniques. • Life cycles, Porters generic strategic, Ausoj’s model, BCG matrix and other models Patel Nagar Office (Corporate Section): Laxmi Nagar Office (Student Section): 4/4, East Patel Nagar, 1/44, Ground Floor, Lalita Park, Laxmi Nagar New Delhi – 110 008 Ph: 99581 57000 New Delhi – 110 092 Ph: 97176 86000 info@takshilalearning.com www.takshilalearning.com https://twitter.com/#!/TakshilaLearn http://www.facebook.com/#!/takshilalearn
  • 2. TAKSHILA LEARNING PVT. LTD. 4. Marketing strategy 10% • Production orientation versus market orientation, marketing objectives, framework and management of marketing mix. • Linkage between strategic planning and marketing strategy-both forward and backward. • Research and intelligence- source for the techniques for acquiring information necessary for marketing decision making market shares. 5. Application of management accounting in strategic management 20% • Marketing strategy: analysis of marketing costs and profitability, product development policy & strategy, pricing policies and strategies, budgetary control in marketing, evaluation and control of sales activities; • Operations Management Strategy: process, technology and logistic strategies, inventory policies and strategies, • Human Resource Management policies and strategies, • Financial Strategies and Strategic Total Cost Management B. Risk Management 40% 6. Risk Measurement and Management 15% • Introduction, Risk and Risk Management, • Objectives of Risk Management, • Risk Measurement and Pooling, Total Loss Distribution, • Pooling and Diversification, • Ruin Probability 7. Risk insurance: 10% • Insurability of Risk and Insurance Contracts, • Insurance Pricing, Analysis Tools, Demand for Risk Management (Utility Theory), • Legal Liability, Corporate Liability, Liability Issues, • Insurance case study: Auto Insurance (or such other insurance industry segment as may be notified ) • Commercial Insurance. 8. Corporate risk management: 15% • Risk Management and Shareholders, • Risk Retention/Reduction, • Financial Risk Management, • Futures and Options, • Asset / Liability Management, • Project risk management, Enterprise Risk Management Patel Nagar Office (Corporate Section): Laxmi Nagar Office (Student Section): 4/4, East Patel Nagar, 1/44, Ground Floor, Lalita Park, Laxmi Nagar New Delhi – 110 008 Ph: 99581 57000 New Delhi – 110 092 Ph: 97176 86000 info@takshilalearning.com www.takshilalearning.com https://twitter.com/#!/TakshilaLearn http://www.facebook.com/#!/takshilalearn