Innovative Day si è svolto il 10 ottobre 2007, al Palazzo Affari ai Giureconsulti a Milano, durante i nove giorni dell'Innovazione denominata Innovation Circus (8-16 ottobre). In questa giornata dedicata alla “interactive age” la comunicazione e l’azienda moderna si incontrano e incontrano la città, dibattendo in una modalità di piena condivisione ed interattività sugli aspetti tecnologici e di marketing relativi al connubio creatività / innovazione sul territorio. La giornata si è suddivisa in due momenti: al mattino sino alle 17, il MarketingCamp 3; al pomeriggio alle 17, la presentazione della ricerca “Milano Futura. Scenari emotivi e opportunità di una metropoli del futuro”, sulla percezione della città da parte del mondo business e alle 18.00 il collegamento con “Second Life” per visionare la presenza di Innovative Day e Innovation Circus sull’isola ‘Italian-Life’. I promotori: Fabrizio Bellavista (Partner Psycho-Research), Marco Camisani Calzolari (Presidente Speakage), Franco Giacomazzi (Professore di Marketing industriale al Politecnico di Milano e Presidente AISM - Associazione Italiana Marketing) e Massimo Giordani (Ceo Time&Mind, Presidente Inter.Media).

1. presents

2. Trade-off & Innovation
A trade-off usually refers to losing one quality or aspect of
Trade-off
something in return for gaining another quality or aspect.
A classic trade-off in business and work is the trio of time, money and quality.
Innovation
Only innovation allows to go over the trade-off.
Since society is based on work, Innovation could change it and our life by shifting the
business trade-off.
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3. 4
Innovation @ Work
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3
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4. Only One Gateway to the Individual World…
The Personal Gateway
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5. The Professional Identity Proposition
assumes a polyhedral perspective…
The Identity Proposition
ATTITUDE
Concept Brainstormer
&
Business Developer
PROFESSIONAL
BUSINESS TOPIC
Marketing Strategist
& Telco&Media Consultant
Innovation Analyst
PASSION
Hi-Tech Journalist
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6. Kaizen Web 2.0
Web 2.0 refers to a second
Kaizen refers to a workplace
generation Web which aims to
“quality” strategy that permits to
facilitate collaboration and
Kaizen & Web 2.0
eliminate production waste.
sharing between users.
People at all levels of an People generate and distribute
Everyone is
organization participate in contents, often with freedom to
involved
Kaizen. share and re-use.
Kaizen is the culture of
Web 2.0 is based on
continual aligned small Continuous Perpetual Beta, the never-
improvements that yield improvement ending development stage
results in the compound
driven by users.
productivity improvement.
We are in front of an organizational revolution!
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7. Enterprise Social Software
Employee
interaction
Enterprise 2.0
Knowledge
Sharing
Web 2.0
Communities
of Practice
Knowledge
Management
Time
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8. The today “Set-Up Times” to learn how to use the
Network are more proficient and reduced than the past
Industrial ones.
Industrial
Set-Up Times
Information
Economy Economy
Machinery Brain
Set-Up Set-Up
The aim is to popularize Web 2.0 and the Digital Life!
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9. Maslow
Self-Actualization – Pyramid
Fulfillment
The COSMA Pyramid
Self-Esteem –
Achievement, Mastery
Belonging – Friends,
Family, Community
Safety – Security, Shelter
Physiological – Food, Water, Warmth
COSMA
Pyramid
Autocelebration –
Home Theater, Full HD LCD
Digital Development
of Employee and Mediality – DIY Media
Customer
Sociality – Social Networking
Orientation – GPS, e-mail, iPod
Connection – PC, Handset
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