2021 mapor presentation harmonizing modes
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A discussion about multi-mode survey data collection. The presentations talks about best practices and the pros and cons of various modes and when to use them.
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2021 mapor presentation harmonizing modes
- 2. About Us
- 3. About ReconMR 3 Panel • Academia • Public Policy • Social Science • Commercial MR • Government • Media Organizations • Enterprise Who We Serve Types of Projects • Ad Hoc Surveys • Longitudinal Survey • Tracking Survey • B-2-B / B-2-C • Recruitment • Recruit to Web • IDIs • Multi-mode Surveys • C-Sat • Integrations
- 4. About Dan Rangel 4 • 30+ years in marketing research • Client service • Data collection and data processing • Involved with system integrations • GLC Insights Association Board Member • PANJAAPOR Chapter Board Member • Chicagoan • UIC Alumni • Hockey enthusiast • Photographer • Basenji pal • New to tennis
- 5. A Data Collection Best Practices Conversation
- 16. Casting Too Large a Net 16
Editor's Notes
- Pros best for Address Based Sample Every hhold in an area Cons Very expensive Time consuming
- Pros Older generation Economically challenged Rural Minority Bad wifi Great for hard-to-reach segments (need some stories or examples) Great for longer surveys Cons Very expensive Lots of resources
- Pros Inexpensive Very quick data collection Can be complex studies Can have visuals (examples of ad testing, CLTs, Conjoint, gamification) Cons Can be easier to falsify qualifications (give examples - gibberish in o-e’s, Not good for longer surveys (give examples)
- Pros Great for older people Inexpensive Very quick data collection Can do just about everything an online survey can do Can have audio and collect voice Can brand the call Cons You may get a lot of hang-ups Must have people expecting the call
- Pros Younger people like the technology Inexpensive Can communicate with appliances, your house, etc. Cons Wifi issues Must be very short surveys
- Pros People of all ages love it Can communicate with appliances, your house, etc. Can just speak Voice capture is getting very good Cons New technology Voice capture is getting very good, but may struggle with accents and has language barriers
- Pros One of the best way to communicate with young people including teens. Inexpensive Cons Wifi issues Must be very short surveys
- Pros Best for customer experience surveys Can communicate with consumers the way they want to be spoken to Extremely personalized surveys Great for finding satisfaction scores right away at the point of the experience Cons Usually must be short surveys
- Don’t cast to large of a net. This can waste time, money, and effort A good data collection partner will use a multi-mode platform. Target your mode according to the audience and what you are trying to achieve. Give examples of Paper Online Phone IVR SMS People want to communicate with you. Choose the best mode!