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Media Minute
Facebook Updates
The Social Web

    “We are making it so all websites
    can work together to build a more
    comprehensive map of connections and
    create better, more social experiences
    for everyone.”

    “We are building
    a Web where the
    default is social.”


2
The Like Button

    “Become a Fan” is now “Like”
     Three Levels:
         1. iframe
         2. XFBML Tag and JavaScript SDK
                - Dynamic Size
                - Users Add Comments
         3. Open Graph Protocol
                - Pages In More Places
                - Publish Stream Stories

3
The Open Graph


The Open Graph is designed for web pages
representing profiles of real-world things:
Movies
Sports Teams
Celebrities
Restaurants




4
The Open Graph




Based on the data you provide the Open Graph,
your pages show up richly across Facebook:
User Profiles
Search Results
News Feed



 5
Social Plugins

         Like Button: Lets users share pages back
         to their Facebook profile with one click.

         Recommendations: Gives users
         suggestions for pages they might like.

         Login with Faces: Shows profile pictures
         of user's friends who already signed up.

         Comments: Lets users comment
         on any piece of content.

6
Social Plugins

         Activity Feed: Shows users what their
         friends are doing with likes & comments.

         Like Box: Enables users to like a
         Facebook Page & view its stream.

         Facepile: Shows profile pictures of user's
         friends who have already signed up.

         Live Stream: Lets users share &
         comments in real-time.

7
Social Plugins

Code: Add social plugins to any site with
just one line of HTML.

Data: No data is shared with sites on
which they appear.

Privacy: Users have the same control
over what they can see and share as they
already have on Facebook



8
Facebook Data

Permission: All requests for permission
are now combined into a single window.




9
Thank You.




     Contact:
     Swirl Integrated Marketing
     swirl.net/contact


10

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Facebook Updates

  • 2. The Social Web “We are making it so all websites can work together to build a more comprehensive map of connections and create better, more social experiences for everyone.” “We are building a Web where the default is social.” 2
  • 3. The Like Button “Become a Fan” is now “Like” Three Levels: 1. iframe 2. XFBML Tag and JavaScript SDK - Dynamic Size - Users Add Comments 3. Open Graph Protocol - Pages In More Places - Publish Stream Stories 3
  • 4. The Open Graph The Open Graph is designed for web pages representing profiles of real-world things: Movies Sports Teams Celebrities Restaurants 4
  • 5. The Open Graph Based on the data you provide the Open Graph, your pages show up richly across Facebook: User Profiles Search Results News Feed 5
  • 6. Social Plugins Like Button: Lets users share pages back to their Facebook profile with one click. Recommendations: Gives users suggestions for pages they might like. Login with Faces: Shows profile pictures of user's friends who already signed up. Comments: Lets users comment on any piece of content. 6
  • 7. Social Plugins Activity Feed: Shows users what their friends are doing with likes & comments. Like Box: Enables users to like a Facebook Page & view its stream. Facepile: Shows profile pictures of user's friends who have already signed up. Live Stream: Lets users share & comments in real-time. 7
  • 8. Social Plugins Code: Add social plugins to any site with just one line of HTML. Data: No data is shared with sites on which they appear. Privacy: Users have the same control over what they can see and share as they already have on Facebook 8
  • 9. Facebook Data Permission: All requests for permission are now combined into a single window. 9
  • 10. Thank You. Contact: Swirl Integrated Marketing swirl.net/contact 10