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Simplifying meetings and events execution,[object Object],The Engagement Valley:,[object Object],How to Use Silverpop to Minimize Post-Event Dips in Engagement,[object Object],Suzanne Carawan, VP Marketing,[object Object]
Engagement,[object Object],Comprehensive, often weighted score, that is used to determine which individuals are most invested/attentive to your brand/product/offerings,[object Object],Simplifying meetings and events execution,[object Object],Transactions($, frequency, duration, periodicity) + behavioral metrics = engagement score,[object Object]
Possible Engagement Factors,[object Object],# Comments ,[object Object],Times Attended,[object Object],# Posts to discussions/blogs,[object Object],# Referrals,[object Object],#Click throughs,[object Object],# Opens,[object Object],# Submitted help tickets,[object Object],Simplifying meetings and events execution,[object Object],# Forwards,[object Object],# Likes,[object Object],# Shares,[object Object],# Direct links,[object Object], # Visits,[object Object],# Calls,[object Object], # Views,[object Object], # Retweets,[object Object]
CreatingEngagement Scores,[object Object],[object Object]
Monetary criteria
Clout/ level of influence
 Number of connections/followers/years of service
Source of engagement
 Decide what is the right engagement score mix for your organization  Simplifying meetings and events execution,[object Object]
Graphing Engagement,[object Object],Simplifying meetings and events execution,[object Object]
GraphingEngagement,[object Object],Simplifying meetings and events execution,[object Object]
Truth About Events,[object Object],[object Object]
Not used within context of greater campaigns
 Not seen as strategicSimplifying meetings and events execution,[object Object]
Truth About Events,[object Object],[object Object]
Mocial increases demand for eventsSimplifying meetings and events execution,[object Object]
[object Object]
Content
Demographics, psychographics
Transactions
 Isolated population to study

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