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The Coming Revolution in Retail Marketing by Greg Obrien, Comcast
1. TV 2.0: The Coming Revolution in Retail Marketing
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11. “ VOD will evolve much like the third-party sites on the internet. In the early days, very few consumers used the Internet for vehicle shopping. Now most consumers go the Internet before they go to a dealership. And I think in the future most customers will use VOD, because instead of sitting at a small desk with a small screen, they will be able to sit in the family room with a large screen with big, bold shots of the vehicles they are researching.” 1 Betsy Lazare, VP Media Operations, General Motors MediaWeek: August 2005 1 – Source: Media Week : “iTV: A Consumer Resource” August 2005 VOD Marketing: Industry Observations