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Turn Social into Sales
Clint Oram, CTO
SugarCRM
About Me
• CTO & Co-Founder,
SugarCRM Inc.
• linkedin/clintoram
• clint@sugarcrm.com
• slideshare.net/sugarclint
9/25/2013 2©2013 SugarCRM Inc. All rights reserved.
@sugarclint
#sugarcrm
#gitomer
9/25/2013 3©2013 SugarCRM Inc. All rights reserved.
How to get started?
9/25/2013 4©2013 SugarCRM Inc. All rights reserved.
Seems Complicated
9/25/2013 5©2013 SugarCRM Inc. All rights reserved.
What are your social pain points?
Brand
Protection
Demand
Generation
Content
Sharing
Customer
Profile
Thought
Leadership
Customer
Engagement
Social
Media
Issue
Escalation
Community
Support
Knowledge
Sharing
Marketing
Sales
Support
9/25/2013 6©2013 SugarCRM Inc. All rights reserved.
What are your social pain points?
Brand
Protection
Demand
Generation
Content
Sharing
Customer
Profile
Thought
Leadership
Customer
Engagement
Social
Media
Issue
Escalation
Community
Support
Knowledge
Sharing
Marketing
Sales
Support
9/25/2013 7©2013 SugarCRM Inc. All rights reserved.
Be a Thought Leader
Create Your Inbound Marketing Plan
9/25/2013 9©2013 SugarCRM Inc. All rights reserved.
To Drive Customer Engagement
9/25/2013 10©2013 SugarCRM Inc. All rights reserved.
1. Build your LinkedIn
profile
1. Create your Twitter
account
Step 1: Establish your Social Profile
9/25/2013 11©2013 SugarCRM Inc. All rights reserved.
Step 2: Listen, Engage & Measure
9/25/2013 12©2013 SugarCRM Inc. All rights reserved.
Step 3: Publish Daily
• Twitter.com – Your Channel for Lead Gen
• HootSuite – Post Everywhere
• Paper.li – Daily Thought Leadership
• SugarCRM.com – Turn Leads into Sales
Get Started Today!
Thank You
@sugarclint
slideshare.net/sugarclint
@sugarcrm
facebook/sugarcrm
9/25/2013 15©2013 SugarCRM Inc. All rights reserved.

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Turn social into sales

Editor's Notes

  1. A copy of this presentation can be found on slideshare if you go to www.slideshare.net/sugarclint
  2. Today I would ask you to to do the opposite. Please turn on your smartphones, tablets and laptops and start tweeting about your experiences and thoughts using the following hashtags.. I invite you to start a conversation with your friends and colleagues about the future of business.
  3. Social Media intro video