SlideShare a Scribd company logo
1 of 26
Download to read offline
Social Media, Internet,
and Architecture
Hb london social media, internet and hb presentation
• Means of interactions among people in which they
connect to each other, share content, and exchange ideas
• 190 million social media users in the United States
What is social media?
Twitter &
Facebook
account for
22% of time
spent on the
Internet
Social media adoption in architecture lags
compared to other industries
Inc. 500 are the fastest
growing small businesses
in the USA
VS.
90% of the Inc 500 companies are
active on at least one social media
network
Architecture Firms -
Thought Leaders* *As defined by
Architectural Record,
ARCHITECT Magazine,
Building Design +
Construction
Source: Knowledge
Architecture
Only 56% of top architecture firms are
active on at least one social media
network
Gensler Social Media Presence
• Very active on
Twitter, with
organic audience
of over 30,000
users
• Has three
separate Twitter
feeds targeted
towards
commercial users,
urban users, and
general users
HOK Social Media Presence
• Posts content
relating to
sustainability,
architectural
programming,
etc.
• Engages current
clients with
questions and
mostly leads to
brand awareness
Study data from Knowledge Architecture
Adoption of Social Media in Architecture
Size of firm (# employees) of leading
architecture firms that actively use
social media
Size of firm (# employees) of
architecture firms in the industry
The greater architecture industry is even less likely than the industry leaders to be active
users of social media networks because they have fewer resources to devote to marketing
and client outreach
AIA 2012 Survey
KD Architecture Social Media Presence
• Small
architectural firm
• No social media
followers and very
little presence
online
• Facebook profile
incomplete
• No posts geared
towards clients
• Major social media networks are not focused on
architecture community
• Hard to target your desired audience
• Difficult to quantify ROI to justify resource allocation
Why is there a lag in social media adoption?
Architecture Social Media Tools
• Social media tools directly applicable to the
architectural community and their clients address
many of these issues
• We will review some social media networks most
effective for the architectural community for
displaying and showcasing work, advanced
networking, for winning new work, and making
project management more efficient
Display or showcase portfolio to peers and potential
clients through a social network
Ways to Display Projects to the Community
Architizer
Archello
Advantages
•Built exclusively for architects
•Discover latest architectural projects to stay updated on the
latest innovations in the industry
•53,317 projects from 13,949 firms on Architizer
Displaying your portfolio on social media
networks
Drawbacks
•Limited methods to get in touch with potential clients (online
messaging system)
•No facilitated connections to clients or ability to express interest
in working for clients that browse your portfolio
•“Architects only view other architects. The profile exposure I got
was just interest from my friends.”
Social Media Sales Tools
Advanced networking tools for client
outreach
LinkedIn Sales Navigator
Advantages
•Much more robust than basic
LinkedIn functionality
•Maximize BD with powerful
search functions: department,
industry, company size, years
of industry experience, etc.
•Use InMail or mutual
connections for intros
Drawbacks
•Cannot display projects or
search by services and be
discovered
Hb london social media, internet and hb presentation
Simplify the process for finding qualified vendors by connecting with
people, projects and companies on the HB Network.
Honest Buildings combines Architizer’s
ability to showcase your work with
LinkedIn’s power to connect directly
with clients
1 2 3
Overview
• Company Profiles, Project Case Studies & Building Profiles create a unique
database that we use to find qualified solution providers
• Our HB Match service generates a custom short list of candidates from this
rich network of information
How do we find a match?
“Honest Buildings syncs the needs of one entity with the skill set of another in a pragmatic
and efficient process. I’m excited to see Honest Buildings grow into a virtual introduction
platform that becomes a standard for the entire building industry.”
-Brett Leonhardt, Director, Benchmark Real Estate Group
1 2 3
OverviewMackay + Partners Company Profile
1 2 3
OverviewCGL Project Portfolio Case Study
1 2 3
OverviewArchitecture opportunities on HB
Recent project
opportunities for
architects include:
Commercial fit-outs of
office space
Residential renovations
for luxury rental units
Residential renovations
for walk-up units
1 2 3
Overview
Architects using HB to find
subconsultants and contractors
Recent matches for
subconsultants &
contractors include:
MEP Engineering
Structural engineering
General contracting
Millworking
HB reaches out to thousands of companies within the HB Network and beyond to
find the best solution providers for:
Architecture Engineering Contractors
We evaluate solution providers using criteria that take advantage of data uniquely
available to our network:
 Similarity of past projects to current specifications
 Depth of experience in targeted building type or geographical area
 Company size and strength of the local team
 Client feedback received through the Honest Buildings network
 Additional filters requested by YOU
Software
Where can we help?
Value of the HB Network
Win contracts by meeting new clients who have already expressed interest
in working with you
Save time developing a short list of candidates in areas you don’t frequently
commission projects
Explore new options by finding highly qualified candidates to compare
against your preferred solution providers
Leverage technology to make better decisions, more efficiently.
Contact: NICK KATZ, LEED AP, FRICS
Mobile: 078 0553 9218
Email: NICK@HONESTBUILDINGS.COM
DISCOVER. CONNECT. MANAGE. TRANSACT.

More Related Content

Similar to Hb london social media, internet and hb presentation

The End of the Easy Button | How the Maturation of the Web Affects Digital St...
The End of the Easy Button | How the Maturation of the Web Affects Digital St...The End of the Easy Button | How the Maturation of the Web Affects Digital St...
The End of the Easy Button | How the Maturation of the Web Affects Digital St...David Hitt
 
Leads 2 Construction Presentation 2015
Leads 2 Construction Presentation 2015Leads 2 Construction Presentation 2015
Leads 2 Construction Presentation 2015Amy Pienaar
 
C:\Documents And Settings\Davidh\My Documents\Project Metal Services V11 Us
C:\Documents And Settings\Davidh\My Documents\Project Metal Services V11 UsC:\Documents And Settings\Davidh\My Documents\Project Metal Services V11 Us
C:\Documents And Settings\Davidh\My Documents\Project Metal Services V11 Usdavidhargreaves
 
Project Metal - Services (May 2010)
Project Metal - Services (May 2010)Project Metal - Services (May 2010)
Project Metal - Services (May 2010)JasonSharmaBYND
 
10 Strategies For Getting the Most Out of your Social Intranet
10 Strategies For Getting the Most Out of your Social Intranet10 Strategies For Getting the Most Out of your Social Intranet
10 Strategies For Getting the Most Out of your Social IntranetThoughtFarmer
 
Role of digital marketing
Role of digital marketingRole of digital marketing
Role of digital marketingMansi Tyagi
 
Effectiveness of social media in core engineering industries
Effectiveness of social media in core engineering industriesEffectiveness of social media in core engineering industries
Effectiveness of social media in core engineering industriesVikram Roy
 
CRO Partnering Presentation -Mentus (Nov 2013)
CRO Partnering Presentation -Mentus (Nov 2013)CRO Partnering Presentation -Mentus (Nov 2013)
CRO Partnering Presentation -Mentus (Nov 2013)mwright1
 
Winnovation Network Introduction (3)
Winnovation Network Introduction (3)Winnovation Network Introduction (3)
Winnovation Network Introduction (3)Olof Nordenstam
 
Social networks and social media analysis in the context of the enterprise
Social networks and social media analysis in the context of the enterpriseSocial networks and social media analysis in the context of the enterprise
Social networks and social media analysis in the context of the enterpriseRamez Al-Fayez
 
Social Web Strategy Development
Social Web Strategy DevelopmentSocial Web Strategy Development
Social Web Strategy DevelopmentMartin Kloos
 
Introduction To E Commerce
Introduction To E CommerceIntroduction To E Commerce
Introduction To E CommerceNicholas Davis
 
IDT Partners - Web Application Development
IDT Partners - Web Application DevelopmentIDT Partners - Web Application Development
IDT Partners - Web Application DevelopmentIDT Partners
 
How using social media can support and make work processes more efficient
How using social media can support and make work processes more efficientHow using social media can support and make work processes more efficient
How using social media can support and make work processes more efficientMark Morrell
 
Benefits of Social Media in Business-to-Business Customer Interface in Innova...
Benefits of Social Media in Business-to-Business Customer Interface in Innova...Benefits of Social Media in Business-to-Business Customer Interface in Innova...
Benefits of Social Media in Business-to-Business Customer Interface in Innova...Jari Jussila
 

Similar to Hb london social media, internet and hb presentation (20)

The End of the Easy Button | How the Maturation of the Web Affects Digital St...
The End of the Easy Button | How the Maturation of the Web Affects Digital St...The End of the Easy Button | How the Maturation of the Web Affects Digital St...
The End of the Easy Button | How the Maturation of the Web Affects Digital St...
 
Inkat social crm v2.0
Inkat social crm v2.0Inkat social crm v2.0
Inkat social crm v2.0
 
Leads 2 Construction Presentation 2015
Leads 2 Construction Presentation 2015Leads 2 Construction Presentation 2015
Leads 2 Construction Presentation 2015
 
C:\Documents And Settings\Davidh\My Documents\Project Metal Services V11 Us
C:\Documents And Settings\Davidh\My Documents\Project Metal Services V11 UsC:\Documents And Settings\Davidh\My Documents\Project Metal Services V11 Us
C:\Documents And Settings\Davidh\My Documents\Project Metal Services V11 Us
 
Project Metal - Services (May 2010)
Project Metal - Services (May 2010)Project Metal - Services (May 2010)
Project Metal - Services (May 2010)
 
10 Strategies For Getting the Most Out of your Social Intranet
10 Strategies For Getting the Most Out of your Social Intranet10 Strategies For Getting the Most Out of your Social Intranet
10 Strategies For Getting the Most Out of your Social Intranet
 
Role of digital marketing
Role of digital marketingRole of digital marketing
Role of digital marketing
 
Effectiveness of social media in core engineering industries
Effectiveness of social media in core engineering industriesEffectiveness of social media in core engineering industries
Effectiveness of social media in core engineering industries
 
La Group Intranet di Unicredit: una questione di UX | Fabio Delton #IIAS15
La Group Intranet di Unicredit: una questione di UX | Fabio Delton  #IIAS15La Group Intranet di Unicredit: una questione di UX | Fabio Delton  #IIAS15
La Group Intranet di Unicredit: una questione di UX | Fabio Delton #IIAS15
 
CRO Partnering Presentation -Mentus (Nov 2013)
CRO Partnering Presentation -Mentus (Nov 2013)CRO Partnering Presentation -Mentus (Nov 2013)
CRO Partnering Presentation -Mentus (Nov 2013)
 
Winnovation Network Introduction (3)
Winnovation Network Introduction (3)Winnovation Network Introduction (3)
Winnovation Network Introduction (3)
 
BusinessProjects.com Market Segmentation and Entry Project
BusinessProjects.com Market Segmentation and Entry ProjectBusinessProjects.com Market Segmentation and Entry Project
BusinessProjects.com Market Segmentation and Entry Project
 
BizProjects
BizProjectsBizProjects
BizProjects
 
Social networks and social media analysis in the context of the enterprise
Social networks and social media analysis in the context of the enterpriseSocial networks and social media analysis in the context of the enterprise
Social networks and social media analysis in the context of the enterprise
 
Social Web Strategy Development
Social Web Strategy DevelopmentSocial Web Strategy Development
Social Web Strategy Development
 
Introduction To E Commerce
Introduction To E CommerceIntroduction To E Commerce
Introduction To E Commerce
 
IDT Partners - Web Application Development
IDT Partners - Web Application DevelopmentIDT Partners - Web Application Development
IDT Partners - Web Application Development
 
People and the Intranet
People and the IntranetPeople and the Intranet
People and the Intranet
 
How using social media can support and make work processes more efficient
How using social media can support and make work processes more efficientHow using social media can support and make work processes more efficient
How using social media can support and make work processes more efficient
 
Benefits of Social Media in Business-to-Business Customer Interface in Innova...
Benefits of Social Media in Business-to-Business Customer Interface in Innova...Benefits of Social Media in Business-to-Business Customer Interface in Innova...
Benefits of Social Media in Business-to-Business Customer Interface in Innova...
 

More from Su Butcher

Decoding data standardisation and the golden thread
Decoding data standardisation and the golden threadDecoding data standardisation and the golden thread
Decoding data standardisation and the golden threadSu Butcher
 
Digital Construction: Back to Basics
Digital Construction: Back to BasicsDigital Construction: Back to Basics
Digital Construction: Back to BasicsSu Butcher
 
BIM and Safety: Learning from Grenfell
BIM and Safety: Learning from GrenfellBIM and Safety: Learning from Grenfell
BIM and Safety: Learning from GrenfellSu Butcher
 
Manufacturers' Plain Language Guide to Product Data: Digital Transformation S...
Manufacturers' Plain Language Guide to Product Data: Digital Transformation S...Manufacturers' Plain Language Guide to Product Data: Digital Transformation S...
Manufacturers' Plain Language Guide to Product Data: Digital Transformation S...Su Butcher
 
How to Work from Home #wfh #workingfromhome
How to Work from Home #wfh #workingfromhomeHow to Work from Home #wfh #workingfromhome
How to Work from Home #wfh #workingfromhomeSu Butcher
 
LinkedIn for Business Influence
LinkedIn for Business InfluenceLinkedIn for Business Influence
LinkedIn for Business InfluenceSu Butcher
 
Avoid a Crisis: How to be Safe, Sensible and Professional Online
Avoid a Crisis: How to be Safe, Sensible and Professional OnlineAvoid a Crisis: How to be Safe, Sensible and Professional Online
Avoid a Crisis: How to be Safe, Sensible and Professional OnlineSu Butcher
 
UK BIM Alliance Update: BIM4Housing
UK BIM Alliance Update: BIM4HousingUK BIM Alliance Update: BIM4Housing
UK BIM Alliance Update: BIM4HousingSu Butcher
 
Social Media for Career and Business Development #FISConference
Social Media for Career and Business Development #FISConferenceSocial Media for Career and Business Development #FISConference
Social Media for Career and Business Development #FISConferenceSu Butcher
 
RCiShow2017 - 5 Steps to a Social Media Strategy
RCiShow2017 - 5 Steps to a Social Media StrategyRCiShow2017 - 5 Steps to a Social Media Strategy
RCiShow2017 - 5 Steps to a Social Media StrategySu Butcher
 
CIMCIG Event: Social Media Engagement within Construction
CIMCIG Event: Social Media Engagement within ConstructionCIMCIG Event: Social Media Engagement within Construction
CIMCIG Event: Social Media Engagement within ConstructionSu Butcher
 
5 Steps to Growing Business with a Social & Digital Communications Strategy
5 Steps to Growing Business with a Social & Digital  Communications Strategy5 Steps to Growing Business with a Social & Digital  Communications Strategy
5 Steps to Growing Business with a Social & Digital Communications StrategySu Butcher
 
Social Media: What Should We be Doing?
Social Media: What Should We be Doing?Social Media: What Should We be Doing?
Social Media: What Should We be Doing?Su Butcher
 
Linkedin for New Business: A talk for Architects
Linkedin for New Business: A talk for ArchitectsLinkedin for New Business: A talk for Architects
Linkedin for New Business: A talk for ArchitectsSu Butcher
 
Social Media in Construction and Property - Where are we Now?
Social Media in Construction and Property - Where are we Now?Social Media in Construction and Property - Where are we Now?
Social Media in Construction and Property - Where are we Now?Su Butcher
 
Profile Network: LinkedIn for Business January 2016
Profile Network: LinkedIn for Business January 2016Profile Network: LinkedIn for Business January 2016
Profile Network: LinkedIn for Business January 2016Su Butcher
 
How to Avoid Leaky Roofs #PerfectRoof
How to Avoid Leaky Roofs #PerfectRoofHow to Avoid Leaky Roofs #PerfectRoof
How to Avoid Leaky Roofs #PerfectRoofSu Butcher
 
#c2cdebate - View from another Industry: Marks and Spencer
#c2cdebate - View from another Industry: Marks and Spencer#c2cdebate - View from another Industry: Marks and Spencer
#c2cdebate - View from another Industry: Marks and SpencerSu Butcher
 
#c2cdebate What is the C2C business model, and what are the opportunities for...
#c2cdebate What is the C2C business model, and what are the opportunities for...#c2cdebate What is the C2C business model, and what are the opportunities for...
#c2cdebate What is the C2C business model, and what are the opportunities for...Su Butcher
 
#c2cdebate How relevant is Cradle to Cradle to the Built Environment and Cons...
#c2cdebate How relevant is Cradle to Cradle to the Built Environment and Cons...#c2cdebate How relevant is Cradle to Cradle to the Built Environment and Cons...
#c2cdebate How relevant is Cradle to Cradle to the Built Environment and Cons...Su Butcher
 

More from Su Butcher (20)

Decoding data standardisation and the golden thread
Decoding data standardisation and the golden threadDecoding data standardisation and the golden thread
Decoding data standardisation and the golden thread
 
Digital Construction: Back to Basics
Digital Construction: Back to BasicsDigital Construction: Back to Basics
Digital Construction: Back to Basics
 
BIM and Safety: Learning from Grenfell
BIM and Safety: Learning from GrenfellBIM and Safety: Learning from Grenfell
BIM and Safety: Learning from Grenfell
 
Manufacturers' Plain Language Guide to Product Data: Digital Transformation S...
Manufacturers' Plain Language Guide to Product Data: Digital Transformation S...Manufacturers' Plain Language Guide to Product Data: Digital Transformation S...
Manufacturers' Plain Language Guide to Product Data: Digital Transformation S...
 
How to Work from Home #wfh #workingfromhome
How to Work from Home #wfh #workingfromhomeHow to Work from Home #wfh #workingfromhome
How to Work from Home #wfh #workingfromhome
 
LinkedIn for Business Influence
LinkedIn for Business InfluenceLinkedIn for Business Influence
LinkedIn for Business Influence
 
Avoid a Crisis: How to be Safe, Sensible and Professional Online
Avoid a Crisis: How to be Safe, Sensible and Professional OnlineAvoid a Crisis: How to be Safe, Sensible and Professional Online
Avoid a Crisis: How to be Safe, Sensible and Professional Online
 
UK BIM Alliance Update: BIM4Housing
UK BIM Alliance Update: BIM4HousingUK BIM Alliance Update: BIM4Housing
UK BIM Alliance Update: BIM4Housing
 
Social Media for Career and Business Development #FISConference
Social Media for Career and Business Development #FISConferenceSocial Media for Career and Business Development #FISConference
Social Media for Career and Business Development #FISConference
 
RCiShow2017 - 5 Steps to a Social Media Strategy
RCiShow2017 - 5 Steps to a Social Media StrategyRCiShow2017 - 5 Steps to a Social Media Strategy
RCiShow2017 - 5 Steps to a Social Media Strategy
 
CIMCIG Event: Social Media Engagement within Construction
CIMCIG Event: Social Media Engagement within ConstructionCIMCIG Event: Social Media Engagement within Construction
CIMCIG Event: Social Media Engagement within Construction
 
5 Steps to Growing Business with a Social & Digital Communications Strategy
5 Steps to Growing Business with a Social & Digital  Communications Strategy5 Steps to Growing Business with a Social & Digital  Communications Strategy
5 Steps to Growing Business with a Social & Digital Communications Strategy
 
Social Media: What Should We be Doing?
Social Media: What Should We be Doing?Social Media: What Should We be Doing?
Social Media: What Should We be Doing?
 
Linkedin for New Business: A talk for Architects
Linkedin for New Business: A talk for ArchitectsLinkedin for New Business: A talk for Architects
Linkedin for New Business: A talk for Architects
 
Social Media in Construction and Property - Where are we Now?
Social Media in Construction and Property - Where are we Now?Social Media in Construction and Property - Where are we Now?
Social Media in Construction and Property - Where are we Now?
 
Profile Network: LinkedIn for Business January 2016
Profile Network: LinkedIn for Business January 2016Profile Network: LinkedIn for Business January 2016
Profile Network: LinkedIn for Business January 2016
 
How to Avoid Leaky Roofs #PerfectRoof
How to Avoid Leaky Roofs #PerfectRoofHow to Avoid Leaky Roofs #PerfectRoof
How to Avoid Leaky Roofs #PerfectRoof
 
#c2cdebate - View from another Industry: Marks and Spencer
#c2cdebate - View from another Industry: Marks and Spencer#c2cdebate - View from another Industry: Marks and Spencer
#c2cdebate - View from another Industry: Marks and Spencer
 
#c2cdebate What is the C2C business model, and what are the opportunities for...
#c2cdebate What is the C2C business model, and what are the opportunities for...#c2cdebate What is the C2C business model, and what are the opportunities for...
#c2cdebate What is the C2C business model, and what are the opportunities for...
 
#c2cdebate How relevant is Cradle to Cradle to the Built Environment and Cons...
#c2cdebate How relevant is Cradle to Cradle to the Built Environment and Cons...#c2cdebate How relevant is Cradle to Cradle to the Built Environment and Cons...
#c2cdebate How relevant is Cradle to Cradle to the Built Environment and Cons...
 

Recently uploaded

NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 

Recently uploaded (20)

NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 

Hb london social media, internet and hb presentation

  • 3. • Means of interactions among people in which they connect to each other, share content, and exchange ideas • 190 million social media users in the United States What is social media? Twitter & Facebook account for 22% of time spent on the Internet
  • 4. Social media adoption in architecture lags compared to other industries Inc. 500 are the fastest growing small businesses in the USA VS. 90% of the Inc 500 companies are active on at least one social media network Architecture Firms - Thought Leaders* *As defined by Architectural Record, ARCHITECT Magazine, Building Design + Construction Source: Knowledge Architecture Only 56% of top architecture firms are active on at least one social media network
  • 5. Gensler Social Media Presence • Very active on Twitter, with organic audience of over 30,000 users • Has three separate Twitter feeds targeted towards commercial users, urban users, and general users
  • 6. HOK Social Media Presence • Posts content relating to sustainability, architectural programming, etc. • Engages current clients with questions and mostly leads to brand awareness
  • 7. Study data from Knowledge Architecture Adoption of Social Media in Architecture Size of firm (# employees) of leading architecture firms that actively use social media Size of firm (# employees) of architecture firms in the industry The greater architecture industry is even less likely than the industry leaders to be active users of social media networks because they have fewer resources to devote to marketing and client outreach AIA 2012 Survey
  • 8. KD Architecture Social Media Presence • Small architectural firm • No social media followers and very little presence online • Facebook profile incomplete • No posts geared towards clients
  • 9. • Major social media networks are not focused on architecture community • Hard to target your desired audience • Difficult to quantify ROI to justify resource allocation Why is there a lag in social media adoption?
  • 10. Architecture Social Media Tools • Social media tools directly applicable to the architectural community and their clients address many of these issues • We will review some social media networks most effective for the architectural community for displaying and showcasing work, advanced networking, for winning new work, and making project management more efficient
  • 11. Display or showcase portfolio to peers and potential clients through a social network Ways to Display Projects to the Community
  • 14. Advantages •Built exclusively for architects •Discover latest architectural projects to stay updated on the latest innovations in the industry •53,317 projects from 13,949 firms on Architizer Displaying your portfolio on social media networks Drawbacks •Limited methods to get in touch with potential clients (online messaging system) •No facilitated connections to clients or ability to express interest in working for clients that browse your portfolio •“Architects only view other architects. The profile exposure I got was just interest from my friends.”
  • 15. Social Media Sales Tools Advanced networking tools for client outreach
  • 16. LinkedIn Sales Navigator Advantages •Much more robust than basic LinkedIn functionality •Maximize BD with powerful search functions: department, industry, company size, years of industry experience, etc. •Use InMail or mutual connections for intros Drawbacks •Cannot display projects or search by services and be discovered
  • 18. Simplify the process for finding qualified vendors by connecting with people, projects and companies on the HB Network. Honest Buildings combines Architizer’s ability to showcase your work with LinkedIn’s power to connect directly with clients
  • 19. 1 2 3 Overview • Company Profiles, Project Case Studies & Building Profiles create a unique database that we use to find qualified solution providers • Our HB Match service generates a custom short list of candidates from this rich network of information How do we find a match? “Honest Buildings syncs the needs of one entity with the skill set of another in a pragmatic and efficient process. I’m excited to see Honest Buildings grow into a virtual introduction platform that becomes a standard for the entire building industry.” -Brett Leonhardt, Director, Benchmark Real Estate Group
  • 20. 1 2 3 OverviewMackay + Partners Company Profile
  • 21. 1 2 3 OverviewCGL Project Portfolio Case Study
  • 22. 1 2 3 OverviewArchitecture opportunities on HB Recent project opportunities for architects include: Commercial fit-outs of office space Residential renovations for luxury rental units Residential renovations for walk-up units
  • 23. 1 2 3 Overview Architects using HB to find subconsultants and contractors Recent matches for subconsultants & contractors include: MEP Engineering Structural engineering General contracting Millworking
  • 24. HB reaches out to thousands of companies within the HB Network and beyond to find the best solution providers for: Architecture Engineering Contractors We evaluate solution providers using criteria that take advantage of data uniquely available to our network:  Similarity of past projects to current specifications  Depth of experience in targeted building type or geographical area  Company size and strength of the local team  Client feedback received through the Honest Buildings network  Additional filters requested by YOU Software Where can we help?
  • 25. Value of the HB Network Win contracts by meeting new clients who have already expressed interest in working with you Save time developing a short list of candidates in areas you don’t frequently commission projects Explore new options by finding highly qualified candidates to compare against your preferred solution providers Leverage technology to make better decisions, more efficiently.
  • 26. Contact: NICK KATZ, LEED AP, FRICS Mobile: 078 0553 9218 Email: NICK@HONESTBUILDINGS.COM DISCOVER. CONNECT. MANAGE. TRANSACT.

Editor's Notes

  1. Large architecture firm social media stats (couldn’t find any so far)