This report contains information on the marketing efforts of Studio Movie Grill to promote Holiday Hill Farm's Spookley, the Square Pumpkin as part of the SMG Toons Program.

1. SMG TOONS MARKETING
REPORT
OCTOBER 2013

2. Screenvision Promotion
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•
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6 weeks x 115 screens
Estimated attendance = 513,336
X 3 impressions per visit = 1,540,008
Approximate retail value of ad space = $26,130

3. www.studiomoviegrill.com/Twist.aspx

4. www.studiomoviegrill.com/Twist.aspx

5. Email Newsletters

7. Email Marketing Summary
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•
•
•
8 Newsletters
12 Locations
1,912,051 Emails sent
Open rate = 9.8%

9. •
•
•
•
•
•
Facebook Summary
Total fans (potential audience) = 226,723
3 Posts
Total post reach = 55,012
Total Likes = 65
Total Shares = 16
Total Comments = 7

17. Marketing Summary
• Screenvision:
o
o
o
o
6 weeks x 115 screens
Estimated attendance = 513,336
X 3 impressions per visit = 1.5M
Approximate retail value of ad space = $26,130
• Email Marketing:
o
o
o
o
•
8 Newsletters
12 Locations
1,912,051 Emails sent
Open rate = 9.8%
Facebook:
o Potential Audience = 226,723
o Impressions = 55,012
o Likes = 54
§ Additional viral likes = 15
o Shares =13
§ Additional viral comments = 3
o Comments = 0
§ Additional viral shares = 7
o Clicks = 115

18. Attendance Summary
ATTENDANCE BY LOCATION
PLANO
COPPERFIELD
ARLINGTON
LEWISVILLE
ROYAL
CITY
CENTRE
HOLCOMB
BRIDGE
SCOTTSDALE
WHEATON
SPRING
VALLEY
LOCATION
ATTENDANCE
PLANO
93
COPPERFIELD
112
ARLINGTON
153
LEWISVILLE
62
ROYAL
125
CITY CENTRE
313
HOLCOMB BRIDGE
198
SCOTTSDALE
115
WHEATON
198
SPRING VALLEY
56
DULUTH
118
COLLEGE PARK
52
TOTAL
1595
COLLEGE
PARK
DULUTH
ATTENDANCE BY MARKET
CHICAGO
ATLANTA
INDIANAPOLIS
PHOENIX
DALLAS
HOUSTON

19.
For SMG Series Sponsorship Information
Please contact:
Lynne McQuaker
Director of Alternate Programming
lmcquaker@studiomoviegrill.com
8350 N. Central Expressway
Suite 400
Dallas, Texas 75206