This report contains details on marketing efforts by Studio Movie Grill to promote Chuggington: Chug Patrol, Ready to Rescue as part of our SMG Toons series.

1. SMG TOONS MARKETING
REPORT
AUGUST 2013

2. www.studiomoviegrill.com

3. www.studiomoviegrill.com

4. www.facebook.com/studiomoviegrillfan
220,000 fans and growing

7. SM G Toons Puts Safety F irst
with Chuggington: Chug Patrol,
Ready to Rescue.
Sent: July 27, 2013
Distri buted to 326,000+ email
subscribers

8. Screenvis ion
12 Theaters x 6 weeks of impressions
General attendance: 1M
Approximate Impressions: 3M
Retail Value of Ad Space: $21,300

9. Inclusion in Email
Newsletters
Distributed to
326,000+
Subscribers

25. ATTENDANCE BY MARKET
SCOTTSDALE,
AZ
CHICAGO,
IL
ATLANTA,
GA
CHARLOTTE,
NC
HOUSTON,
TX
DALLAS,
TX
LOCATION
PLANO
COPPERFIELD
ARLINGTON
LEWISVILLE
ROYAL
CITY CENTRE
HOLCOMB
SCOTTSDALE
WHEATON
SPRING VALLEY
DULUTH
EPICENTRE
TOTAL
MARKETING S UMMARY
• Screenvision
o Approximately 3M impressions
o Retail value of ad space = $21,300
• Apple TV Exposure
o Approximately 3M impressions
o Retail value – not for sa le
• Facebook Exposure
o 222k fans of www.fa cebook.com/studiomoviegrillfan
o 81,314 impressions
o 56 likes
o 26 shares
• Email Exposure
o Distribution to 326k subscribers
o X 12 emails = 3,912,000 ema ils sent
• Attendance
o 1,252 viewers
ATTENDANCE
166
49
70
61
61
171
251
99
73
73
99
79
1252