SlideShare a Scribd company logo
1 of 19
Download to read offline
© 2016 Streebo Inc. All Rights Reserved.
North America Site Analytics Report
Prepared by: Streeboi
© 2016 Streebo Inc. All Rights Reserved.
Synopsis
 Bounce Rate has increased dramatically from Jan 2016. Details
 Google Analytics tracking Code implementation is correct. Details
 Both new and returning visitors are bouncing equally from the site. Details
 All browsers and devices are showing similar bounce rate, however Safari browser and
mobile devices are showing higher bounce rates than others. Details
 Traffic Source Analysis highlights referral sites causing high bounce rates. Details
 Direct Traffic Bounce Rates and solutions for reducing this bounce rate. Details
 Page Load Time comparison across months and pages show that the pages are loading
too slow when compared to industry standards. Details
 Action Items for IT & Marketing to reduce bounce rate. Details
© 2016 Streebo Inc. All Rights Reserved.
Traffic details – May-16 Vs. Apr-16
 Bounce Rate has gone up suddenly by 15 percentage points from Jan 2016 onwards (Same as LPM – EU). There
must have been some change in the website which has triggered such a rise in bounce rate – change in tracking
code was the reason stated
 Bounce rate has remained steady post Jan 2016 which suggests that there isn’t one single reason for the high
bounce rates. There are multiple reasons which are studied in the subsequent slides
Months Sessions Visitors Pageviews Pages / Session % New Sessions Bounce Rate
May-16 55953 36394 172300 3.08 55.58% 50.27%
Apr-16 59075 37738 172377 2.92 54.76% 50.59%
% Diff -5.22% -3.56% -0.04% 5.46% 1.50% -0.64%
15% average
rise in bounce
© 2016 Streebo Inc. All Rights Reserved.
Google Analytics Tracking Implementation
© 2016 Streebo Inc. All Rights Reserved.
New v/s Returning Visitors – May-16 Vs. Apr-16
 Returning visitors: While the number of returning
visitors remain more or less same, the reason for
their bounce from the site could be denoted to less
frequent updates and content changes to the site
(More of direct sourced traffic)
 New visitors: New visitors are moving away from the
site because of the ‘less relevant content’ on the
homepages and ‘Customer tools’ pages (Most of the
new visitors are visiting site through the ‘referral’
mode and hence it asks for more relevant and
targeted campaigns to drive relevant traffic
New Visitors Returning Visitors
Sessions
Bounces
55.6%44.4 % 54.8%45.2 %
56.5%43.5 %57.4%42.6 %
© 2016 Streebo Inc. All Rights Reserved.
Technology : Browsers - May-16 vs Apr-16
• Chrome browser has the
maximum visitors and
bounce rate is lesser here
than the site average
• Safari has higher bounce
rates than the site average
• In subsequent slides, we
will talk about other factors
which is causing the
incremental bounce rate
• Action: Re-check how the
site content renders on
various Safari devices
30078
13525
5776 4496
30481
14748
6603 5010
Chrome Internet Explorer Firefox Safari
SESSIONS ON BROWSERS
May'16 Apr'16
48.8% 49.3% 53.3% 56.4%47.3% 50.7% 56.2% 59.6%
Chrome Internet Explorer Firefox Safari
BOUNCE RATES ON BROWSERS
May'16 Apr'16
© 2016 Streebo Inc. All Rights Reserved.
Device Type - Desktop Vs Mobile
50329
4779
979
53219
4879
977
Desktop Mobile Tablet
SESSIONS - DEVICEWISE
May'16 Apr'16
49.6%
57.9%
49.0%49.8%
59.0%
50.4%
Desktop Mobile Tablet
BOUNCE RATE DEVICE
WISE
May'16 Apr'16
 Device-wise bounce rates are higher for mobile devices as compared to Desktop – however the
49.6% bounce rate (For desktop users) is also high
 Relook the Mobile Interface to see why the bounce rate is higher than other devices, through more
responsive mobile design
© 2016 Streebo Inc. All Rights Reserved.
Traffic Source Analysis – May’16 v/s Apr’16
22911 20513
10763
934 492 398 103
23839
21904
11718
986 491 2 83
Organic Search Referral Direct Other Social Paid Search Email
May'16 Apr'16
48.8%
48.7%
53.8%
58.2% 59.2%
78.6%
77.7%
49.3% 49.4% 53.9% 62.8%
62.3%
50.0%
62.7%
Organic Search Referral Direct Other Social Paid Search Email
May'16 Apr'16
© 2016 Streebo Inc. All Rights Reserved.
• Traffic source analysis in previous slide indicates that bounce rates are high for paid search
campaigns ( 79%), email campaigns ( 78%) and social traffic ( 59%). This traffic is not huge, but it is
still a big red flag
• Earlier reports indicate that the bounce rate is high across devices, browsers, new/returning
users, traffic sources
• So, the subsequent slides will focus on how we can reduce the bounce rate overall by identifying
• Traffic sources which are causing high bounce
• Landing pages with high bounce rate
• Page level studies to identify bounce rate causes
• The subsequent reports are focused on April alone as the trend across both the months is same.
Page & Traffic Source Analysis- Apr’16
© 2016 Streebo Inc. All Rights Reserved.
Traffic Source Analysis – Apr’16
Traffic Source Landing Page Sessions Bounce Rate
Referral NA Home 8,030 ( 14%) 49%
Referral EU Home 2,590 (4.4%) 52%
Direct NA Home 1,954 (3.3%) 59%
Organic Search EU Home 1,685 (2.9%) 43%
Organic Search NA Home 1,672 (2.8%) 44%
Referral NA Customer Tools 1,557(2.6%) 77%
Direct Simplified China Home 1,406 (2.4%) 21%
Direct EU Home 1,353 (2.3%) 69%
Organic Search Germany Home 908 (1.5%) 32%
Other NA Contact Us 716 (1.2%) 65%
Organic Search India Home 714 (1.2%) 40%
Referral Simplified China Home 712 (1.2%) 18%
Key Problem
Areas
© 2016 Streebo Inc. All Rights Reserved.
1. Referral Traffic on NA Home Page
• Referral site ( survey.walkerinfo.com) is giving traffic with high bounce on home page. The traffic from
Group home page is lower than site average (Directed journey)
14% of all traffic on site with 49% bounce rate
© 2016 Streebo Inc. All Rights Reserved.
2. Referral Traffic on NA Customer Tools
• Viewers landing on NA Customer tools from apps.fasson.com are very high (84%) and their bounce
rate is also high (81%) + Users landing from fasson.com are not being redirected to correct page
• Re-look the engagement on fasson.com and display the content appropriately
2.6% of all traffic on site with 77% bounce rate
© 2016 Streebo Inc. All Rights Reserved.
3. Direct Traffic Analysis
• NA Homepage and EU homepage direct traffic is bouncing much more than acceptable.
• For direct traffic bounce, the content, design and user experience of the landing page have to be
analyzed for understanding the user bounce issues.
19.84% of all traffic on site has 54% bounce rate
1. Simplified China
homepage should be
the benchmark page for
all Avery Dennison
pages as far as bounce
rate is concerned
© 2016 Streebo Inc. All Rights Reserved.
European Home Page
Bounce Rate : 53.4%
NA Home Page
Bounce Rate : 49.4%
Target Home Pages
© 2016 Streebo Inc. All Rights Reserved.
Simplified Chinese Home Page
Bounce Rate : 20%
What has the Simplified Chinese Home Page done ?
• This home page has key product info which ideally a user
wants to see on the site (OR on the homepage)
• Moreover, this site is in Chinese language, so the options
that a user is getting in these geographies are less as
compared to options in English
• We can see that the Chinese site has news updates from
May while it is not clear how frequently NA home page or
EU home page are being updated
© 2016 Streebo Inc. All Rights Reserved.
Page Load Times – May-16 Vs. Apr-16
All Times in
Secs
Avg. Page Load
Time
Avg. Redirection
Time
Avg. Server Response
Time
Avg. Page Download
Time
May-16 8.74 0.15 2.00 0.13
Apr-16 9.23 0.15 1.63 0.18
% Diff -5.27% 2.55% 22.07% -26.02%
Page Title Page Load Time (sec) Page Views Bounce Rates
May-16 Apr-16 May-16 Apr-16 May-16 Apr-16
label.averydennison.com/en/home 7.9 9.6 13,132 14,362 48% 49%
label.averydennison.eu/en/home 4.7 4.3 6,439 6,980 48% 53%
label.averydennison.com/en/home/se
rvices/customer-tools
5.1 4.1 4,013 3,850 77% 77%
label.averydennison.cn/zh_cn/home 14.8 22.7 3,545 3,411 27% 23%
label.averydennison.com/en/home/lp
m-products
6.7 3.8 2,449 2,676 48% 47%
label.averydennison.de/de/home 8.8 4.3 2,020 2,527 47% 42%
© 2016 Streebo Inc. All Rights Reserved.
Action Items - Marketing / Line of Business
 Implement Intuitive navigational changes on landing pages and targeting to attract New
visitors + Review and revise existing content to better engage the existing / returning visitors
 Put rich media content [Videos + Case studies] to increase stickiness on the site
 Relocate and revise ‘Call to action’ buttons across the pages; make it more readable
 Avoid large chunks of text, it makes users disinterested
 Choose easy to read formats (Appropriate use of headlines, subheadings and bullet
points)
 Every page should have a suggestive conclusion and can lead to a ‘defined next step’
 Re-visit the referral campaigns (Including Email, Social and Paid campaigns)
 Analyze the journey and engagement on survey.walkerinfo.com and apps.fasson.com
(Leading to high volume of traffic and causes incremental bounce rates)
© 2016 Streebo Inc. All Rights Reserved.
Action Items - IT
 Review site loading time immediately as load times are very high when compared with
usual standards
 You will have to check if images or heavy files are being uploaded and optimize them
 Conduct UAT and performance testing for iOS devices + Implement performance test
tagging for ‘Safari’
 Server performance to be reviewed while implementing necessary changes [HTML, CSS
and JavaScript changes across the pages]
 Some of the pages and URLs contains ‘broken hyperlinks’
 The <h1> tags are missing and the <img> tags do not have an ALT attributes defined
 Pages contain multiple ‘canonical’ formats
 Page titles and descriptions are missing or ‘too long’
© 2016 Streebo Inc. All Rights Reserved.
 Contact us today for:
o Interactive Services Offering
info@streebo.com www.streebo.com/mobile Mobility.sales@streebo.com
+1.832.736.1038+1. 713.267.9341+1. 216.849.7786
Talk to our Marketing Specialists on:

More Related Content

Viewers also liked (9)

Cyber security articles 2012
Cyber security articles 2012Cyber security articles 2012
Cyber security articles 2012
 
Davis_CapStat_130123-WEB
Davis_CapStat_130123-WEBDavis_CapStat_130123-WEB
Davis_CapStat_130123-WEB
 
VIKAS_RESUME
VIKAS_RESUMEVIKAS_RESUME
VIKAS_RESUME
 
final2_Lee
final2_Leefinal2_Lee
final2_Lee
 
Run Your Enterprise
Run Your EnterpriseRun Your Enterprise
Run Your Enterprise
 
De argentina hasta japón
De argentina hasta japónDe argentina hasta japón
De argentina hasta japón
 
Javaconsult courses
Javaconsult coursesJavaconsult courses
Javaconsult courses
 
RESUME1
RESUME1RESUME1
RESUME1
 
Proximi.io Presentation
Proximi.io PresentationProximi.io Presentation
Proximi.io Presentation
 

Similar to Google Analytics Report on how to reduce bounce rate

Data Driven Design: Using Web Analytics to Improve Information Architectures
Data Driven Design: Using Web Analytics to Improve Information ArchitecturesData Driven Design: Using Web Analytics to Improve Information Architectures
Data Driven Design: Using Web Analytics to Improve Information ArchitecturesAndrea Wiggins
 
Directgov Home and Community Franchise - Sheenagh Reynolds
Directgov Home and Community Franchise - Sheenagh ReynoldsDirectgov Home and Community Franchise - Sheenagh Reynolds
Directgov Home and Community Franchise - Sheenagh ReynoldsSocitm
 
Google Analytics : Overview & Basic Customization for Retirement Communities
Google Analytics : Overview & Basic Customization for Retirement CommunitiesGoogle Analytics : Overview & Basic Customization for Retirement Communities
Google Analytics : Overview & Basic Customization for Retirement CommunitiesOur Kids Media
 
Google Analytics : Overview & Customization
Google Analytics : Overview & CustomizationGoogle Analytics : Overview & Customization
Google Analytics : Overview & CustomizationOur Kids Media
 
Viva Aerobus Website Analytics Report
Viva Aerobus Website Analytics ReportViva Aerobus Website Analytics Report
Viva Aerobus Website Analytics ReportAdam Hide
 
Taking The Guesswork Out Of Website Optimisation
Taking The Guesswork Out Of Website OptimisationTaking The Guesswork Out Of Website Optimisation
Taking The Guesswork Out Of Website OptimisationNathan Raward
 
GetCertGo Report-seo-march-2017
GetCertGo Report-seo-march-2017GetCertGo Report-seo-march-2017
GetCertGo Report-seo-march-2017Praney Thapa
 
Google Analytics: Overview & Key Metrics for Retirement Communities
Google Analytics: Overview & Key Metrics for Retirement CommunitiesGoogle Analytics: Overview & Key Metrics for Retirement Communities
Google Analytics: Overview & Key Metrics for Retirement CommunitiesOur Kids Media
 
Expense Reporting Strategies, Trends and Technologies for 2016
Expense Reporting Strategies, Trends and Technologies for 2016Expense Reporting Strategies, Trends and Technologies for 2016
Expense Reporting Strategies, Trends and Technologies for 2016Ashley Emery
 
Google Analytics: Overview & Key Metrics for Schools and Camps
Google Analytics: Overview & Key Metrics for Schools and CampsGoogle Analytics: Overview & Key Metrics for Schools and Camps
Google Analytics: Overview & Key Metrics for Schools and CampsOur Kids Media
 
IRJET- Search Engine Optimization (Seo)
IRJET-  	  Search Engine Optimization (Seo)IRJET-  	  Search Engine Optimization (Seo)
IRJET- Search Engine Optimization (Seo)IRJET Journal
 
MeasureWorks - Social Mentions as a Performance KPI
MeasureWorks - Social Mentions as a Performance KPIMeasureWorks - Social Mentions as a Performance KPI
MeasureWorks - Social Mentions as a Performance KPIMeasureWorks
 
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...kvonweb
 

Similar to Google Analytics Report on how to reduce bounce rate (20)

Data Driven Design: Using Web Analytics to Improve Information Architectures
Data Driven Design: Using Web Analytics to Improve Information ArchitecturesData Driven Design: Using Web Analytics to Improve Information Architectures
Data Driven Design: Using Web Analytics to Improve Information Architectures
 
Directgov Home and Community Franchise - Sheenagh Reynolds
Directgov Home and Community Franchise - Sheenagh ReynoldsDirectgov Home and Community Franchise - Sheenagh Reynolds
Directgov Home and Community Franchise - Sheenagh Reynolds
 
Web Analytics 101
Web Analytics 101Web Analytics 101
Web Analytics 101
 
Google Analytics : Overview & Basic Customization for Retirement Communities
Google Analytics : Overview & Basic Customization for Retirement CommunitiesGoogle Analytics : Overview & Basic Customization for Retirement Communities
Google Analytics : Overview & Basic Customization for Retirement Communities
 
Google Analytics : Overview & Customization
Google Analytics : Overview & CustomizationGoogle Analytics : Overview & Customization
Google Analytics : Overview & Customization
 
Viva Aerobus Website Analytics Report
Viva Aerobus Website Analytics ReportViva Aerobus Website Analytics Report
Viva Aerobus Website Analytics Report
 
Seo2015
Seo2015Seo2015
Seo2015
 
Taking The Guesswork Out Of Website Optimisation
Taking The Guesswork Out Of Website OptimisationTaking The Guesswork Out Of Website Optimisation
Taking The Guesswork Out Of Website Optimisation
 
GetCertGo Report-seo-march-2017
GetCertGo Report-seo-march-2017GetCertGo Report-seo-march-2017
GetCertGo Report-seo-march-2017
 
Google Analytics: Overview & Key Metrics for Retirement Communities
Google Analytics: Overview & Key Metrics for Retirement CommunitiesGoogle Analytics: Overview & Key Metrics for Retirement Communities
Google Analytics: Overview & Key Metrics for Retirement Communities
 
Expense Reporting Strategies, Trends and Technologies for 2016
Expense Reporting Strategies, Trends and Technologies for 2016Expense Reporting Strategies, Trends and Technologies for 2016
Expense Reporting Strategies, Trends and Technologies for 2016
 
Analytics Process Review
Analytics Process ReviewAnalytics Process Review
Analytics Process Review
 
Google Analytics: Overview & Key Metrics for Schools and Camps
Google Analytics: Overview & Key Metrics for Schools and CampsGoogle Analytics: Overview & Key Metrics for Schools and Camps
Google Analytics: Overview & Key Metrics for Schools and Camps
 
Seo
SeoSeo
Seo
 
Seo
SeoSeo
Seo
 
IRJET- Search Engine Optimization (Seo)
IRJET-  	  Search Engine Optimization (Seo)IRJET-  	  Search Engine Optimization (Seo)
IRJET- Search Engine Optimization (Seo)
 
MeasureWorks - Social Mentions as a Performance KPI
MeasureWorks - Social Mentions as a Performance KPIMeasureWorks - Social Mentions as a Performance KPI
MeasureWorks - Social Mentions as a Performance KPI
 
Bobby369
Bobby369Bobby369
Bobby369
 
Seo
SeoSeo
Seo
 
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...
 

Recently uploaded

Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 

Recently uploaded (20)

Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 

Google Analytics Report on how to reduce bounce rate

  • 1. © 2016 Streebo Inc. All Rights Reserved. North America Site Analytics Report Prepared by: Streeboi
  • 2. © 2016 Streebo Inc. All Rights Reserved. Synopsis  Bounce Rate has increased dramatically from Jan 2016. Details  Google Analytics tracking Code implementation is correct. Details  Both new and returning visitors are bouncing equally from the site. Details  All browsers and devices are showing similar bounce rate, however Safari browser and mobile devices are showing higher bounce rates than others. Details  Traffic Source Analysis highlights referral sites causing high bounce rates. Details  Direct Traffic Bounce Rates and solutions for reducing this bounce rate. Details  Page Load Time comparison across months and pages show that the pages are loading too slow when compared to industry standards. Details  Action Items for IT & Marketing to reduce bounce rate. Details
  • 3. © 2016 Streebo Inc. All Rights Reserved. Traffic details – May-16 Vs. Apr-16  Bounce Rate has gone up suddenly by 15 percentage points from Jan 2016 onwards (Same as LPM – EU). There must have been some change in the website which has triggered such a rise in bounce rate – change in tracking code was the reason stated  Bounce rate has remained steady post Jan 2016 which suggests that there isn’t one single reason for the high bounce rates. There are multiple reasons which are studied in the subsequent slides Months Sessions Visitors Pageviews Pages / Session % New Sessions Bounce Rate May-16 55953 36394 172300 3.08 55.58% 50.27% Apr-16 59075 37738 172377 2.92 54.76% 50.59% % Diff -5.22% -3.56% -0.04% 5.46% 1.50% -0.64% 15% average rise in bounce
  • 4. © 2016 Streebo Inc. All Rights Reserved. Google Analytics Tracking Implementation
  • 5. © 2016 Streebo Inc. All Rights Reserved. New v/s Returning Visitors – May-16 Vs. Apr-16  Returning visitors: While the number of returning visitors remain more or less same, the reason for their bounce from the site could be denoted to less frequent updates and content changes to the site (More of direct sourced traffic)  New visitors: New visitors are moving away from the site because of the ‘less relevant content’ on the homepages and ‘Customer tools’ pages (Most of the new visitors are visiting site through the ‘referral’ mode and hence it asks for more relevant and targeted campaigns to drive relevant traffic New Visitors Returning Visitors Sessions Bounces 55.6%44.4 % 54.8%45.2 % 56.5%43.5 %57.4%42.6 %
  • 6. © 2016 Streebo Inc. All Rights Reserved. Technology : Browsers - May-16 vs Apr-16 • Chrome browser has the maximum visitors and bounce rate is lesser here than the site average • Safari has higher bounce rates than the site average • In subsequent slides, we will talk about other factors which is causing the incremental bounce rate • Action: Re-check how the site content renders on various Safari devices 30078 13525 5776 4496 30481 14748 6603 5010 Chrome Internet Explorer Firefox Safari SESSIONS ON BROWSERS May'16 Apr'16 48.8% 49.3% 53.3% 56.4%47.3% 50.7% 56.2% 59.6% Chrome Internet Explorer Firefox Safari BOUNCE RATES ON BROWSERS May'16 Apr'16
  • 7. © 2016 Streebo Inc. All Rights Reserved. Device Type - Desktop Vs Mobile 50329 4779 979 53219 4879 977 Desktop Mobile Tablet SESSIONS - DEVICEWISE May'16 Apr'16 49.6% 57.9% 49.0%49.8% 59.0% 50.4% Desktop Mobile Tablet BOUNCE RATE DEVICE WISE May'16 Apr'16  Device-wise bounce rates are higher for mobile devices as compared to Desktop – however the 49.6% bounce rate (For desktop users) is also high  Relook the Mobile Interface to see why the bounce rate is higher than other devices, through more responsive mobile design
  • 8. © 2016 Streebo Inc. All Rights Reserved. Traffic Source Analysis – May’16 v/s Apr’16 22911 20513 10763 934 492 398 103 23839 21904 11718 986 491 2 83 Organic Search Referral Direct Other Social Paid Search Email May'16 Apr'16 48.8% 48.7% 53.8% 58.2% 59.2% 78.6% 77.7% 49.3% 49.4% 53.9% 62.8% 62.3% 50.0% 62.7% Organic Search Referral Direct Other Social Paid Search Email May'16 Apr'16
  • 9. © 2016 Streebo Inc. All Rights Reserved. • Traffic source analysis in previous slide indicates that bounce rates are high for paid search campaigns ( 79%), email campaigns ( 78%) and social traffic ( 59%). This traffic is not huge, but it is still a big red flag • Earlier reports indicate that the bounce rate is high across devices, browsers, new/returning users, traffic sources • So, the subsequent slides will focus on how we can reduce the bounce rate overall by identifying • Traffic sources which are causing high bounce • Landing pages with high bounce rate • Page level studies to identify bounce rate causes • The subsequent reports are focused on April alone as the trend across both the months is same. Page & Traffic Source Analysis- Apr’16
  • 10. © 2016 Streebo Inc. All Rights Reserved. Traffic Source Analysis – Apr’16 Traffic Source Landing Page Sessions Bounce Rate Referral NA Home 8,030 ( 14%) 49% Referral EU Home 2,590 (4.4%) 52% Direct NA Home 1,954 (3.3%) 59% Organic Search EU Home 1,685 (2.9%) 43% Organic Search NA Home 1,672 (2.8%) 44% Referral NA Customer Tools 1,557(2.6%) 77% Direct Simplified China Home 1,406 (2.4%) 21% Direct EU Home 1,353 (2.3%) 69% Organic Search Germany Home 908 (1.5%) 32% Other NA Contact Us 716 (1.2%) 65% Organic Search India Home 714 (1.2%) 40% Referral Simplified China Home 712 (1.2%) 18% Key Problem Areas
  • 11. © 2016 Streebo Inc. All Rights Reserved. 1. Referral Traffic on NA Home Page • Referral site ( survey.walkerinfo.com) is giving traffic with high bounce on home page. The traffic from Group home page is lower than site average (Directed journey) 14% of all traffic on site with 49% bounce rate
  • 12. © 2016 Streebo Inc. All Rights Reserved. 2. Referral Traffic on NA Customer Tools • Viewers landing on NA Customer tools from apps.fasson.com are very high (84%) and their bounce rate is also high (81%) + Users landing from fasson.com are not being redirected to correct page • Re-look the engagement on fasson.com and display the content appropriately 2.6% of all traffic on site with 77% bounce rate
  • 13. © 2016 Streebo Inc. All Rights Reserved. 3. Direct Traffic Analysis • NA Homepage and EU homepage direct traffic is bouncing much more than acceptable. • For direct traffic bounce, the content, design and user experience of the landing page have to be analyzed for understanding the user bounce issues. 19.84% of all traffic on site has 54% bounce rate 1. Simplified China homepage should be the benchmark page for all Avery Dennison pages as far as bounce rate is concerned
  • 14. © 2016 Streebo Inc. All Rights Reserved. European Home Page Bounce Rate : 53.4% NA Home Page Bounce Rate : 49.4% Target Home Pages
  • 15. © 2016 Streebo Inc. All Rights Reserved. Simplified Chinese Home Page Bounce Rate : 20% What has the Simplified Chinese Home Page done ? • This home page has key product info which ideally a user wants to see on the site (OR on the homepage) • Moreover, this site is in Chinese language, so the options that a user is getting in these geographies are less as compared to options in English • We can see that the Chinese site has news updates from May while it is not clear how frequently NA home page or EU home page are being updated
  • 16. © 2016 Streebo Inc. All Rights Reserved. Page Load Times – May-16 Vs. Apr-16 All Times in Secs Avg. Page Load Time Avg. Redirection Time Avg. Server Response Time Avg. Page Download Time May-16 8.74 0.15 2.00 0.13 Apr-16 9.23 0.15 1.63 0.18 % Diff -5.27% 2.55% 22.07% -26.02% Page Title Page Load Time (sec) Page Views Bounce Rates May-16 Apr-16 May-16 Apr-16 May-16 Apr-16 label.averydennison.com/en/home 7.9 9.6 13,132 14,362 48% 49% label.averydennison.eu/en/home 4.7 4.3 6,439 6,980 48% 53% label.averydennison.com/en/home/se rvices/customer-tools 5.1 4.1 4,013 3,850 77% 77% label.averydennison.cn/zh_cn/home 14.8 22.7 3,545 3,411 27% 23% label.averydennison.com/en/home/lp m-products 6.7 3.8 2,449 2,676 48% 47% label.averydennison.de/de/home 8.8 4.3 2,020 2,527 47% 42%
  • 17. © 2016 Streebo Inc. All Rights Reserved. Action Items - Marketing / Line of Business  Implement Intuitive navigational changes on landing pages and targeting to attract New visitors + Review and revise existing content to better engage the existing / returning visitors  Put rich media content [Videos + Case studies] to increase stickiness on the site  Relocate and revise ‘Call to action’ buttons across the pages; make it more readable  Avoid large chunks of text, it makes users disinterested  Choose easy to read formats (Appropriate use of headlines, subheadings and bullet points)  Every page should have a suggestive conclusion and can lead to a ‘defined next step’  Re-visit the referral campaigns (Including Email, Social and Paid campaigns)  Analyze the journey and engagement on survey.walkerinfo.com and apps.fasson.com (Leading to high volume of traffic and causes incremental bounce rates)
  • 18. © 2016 Streebo Inc. All Rights Reserved. Action Items - IT  Review site loading time immediately as load times are very high when compared with usual standards  You will have to check if images or heavy files are being uploaded and optimize them  Conduct UAT and performance testing for iOS devices + Implement performance test tagging for ‘Safari’  Server performance to be reviewed while implementing necessary changes [HTML, CSS and JavaScript changes across the pages]  Some of the pages and URLs contains ‘broken hyperlinks’  The <h1> tags are missing and the <img> tags do not have an ALT attributes defined  Pages contain multiple ‘canonical’ formats  Page titles and descriptions are missing or ‘too long’
  • 19. © 2016 Streebo Inc. All Rights Reserved.  Contact us today for: o Interactive Services Offering info@streebo.com www.streebo.com/mobile Mobility.sales@streebo.com +1.832.736.1038+1. 713.267.9341+1. 216.849.7786 Talk to our Marketing Specialists on: