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Personally Relevant Content  Based On Social Connections
Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],vs 14 C  It rains heavily in Eindhoven. Firat says: It rains heavily in Eindhoven.
+ + Individual Interests + + + + + + + + + + + + Politics Technology Music Sports Relevance =  α  ∙ Content +  β  ∙ CF +  θ   ∙  Social Relevance =  α  ∙ Content  +  β  ∙ CF +  θ   ∙  Social
+ + + + + + + + + Network Interests + + + + + + + Relevance =  α  ∙ Content  +  β  ∙ CF +  θ   ∙  Social Relevance =  α  ∙ Content +  β  ∙ CF  +  θ   ∙  Social
+ + + + + + + Circle of Trust Interests + + + + + + + + Relevance =  α  ∙ Content +  β  ∙ CF  +  θ   ∙  Social Relevance =  α  ∙ Content +  β  ∙ CF +   θ   ∙  Social
+ + + + + + + + Interests’ Reconfiguration + + + + Relevance =  α  ∙ Content +  β  ∙ CF +  θ   ∙  Social
+ + + Interests’ Reconfiguration + + + + Sports Proximity + + + + +
+ + Interests’ Reconfiguration + + + + Politics Proximity + + + + + +
Smarter Social Ads ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks ,[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Critical Mass Problem BACK Solution:  Hybrid Engine
Trust is Value BACK
Social Capital BACK
Why Different ,[object Object],[object Object],BACK vs live updates on social graphs 14 C  It rains heavily in Eindhoven. Firat says: It rains heavily in Eindhoven.
Chinese Song Problem BACK Time Songs of American User Relevance Songs of Chinese User Radiohead – Paranoid Android +++ Coldplay – X&Y Oasis – Wonderwall ++ Blur – Coffee and TV Greenday – Good Riddance +++ Foo Fighters – Big Me ... ... Franz Ferdiand – Take me Out
Social Noise ,[object Object],BACK Noise = Random(t); vs Noise = Social Capital

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Iletken @ Strands $100K Call for Recommender Start-Ups - RecSys08

  • 1. Personally Relevant Content Based On Social Connections
  • 2.
  • 3.
  • 4.
  • 5. + + Individual Interests + + + + + + + + + + + + Politics Technology Music Sports Relevance = α ∙ Content + β ∙ CF + θ ∙ Social Relevance = α ∙ Content + β ∙ CF + θ ∙ Social
  • 6. + + + + + + + + + Network Interests + + + + + + + Relevance = α ∙ Content + β ∙ CF + θ ∙ Social Relevance = α ∙ Content + β ∙ CF + θ ∙ Social
  • 7. + + + + + + + Circle of Trust Interests + + + + + + + + Relevance = α ∙ Content + β ∙ CF + θ ∙ Social Relevance = α ∙ Content + β ∙ CF + θ ∙ Social
  • 8. + + + + + + + + Interests’ Reconfiguration + + + + Relevance = α ∙ Content + β ∙ CF + θ ∙ Social
  • 9. + + + Interests’ Reconfiguration + + + + Sports Proximity + + + + +
  • 10. + + Interests’ Reconfiguration + + + + Politics Proximity + + + + + +
  • 11.
  • 12.
  • 13.
  • 14. Critical Mass Problem BACK Solution: Hybrid Engine
  • 17.
  • 18. Chinese Song Problem BACK Time Songs of American User Relevance Songs of Chinese User Radiohead – Paranoid Android +++ Coldplay – X&Y Oasis – Wonderwall ++ Blur – Coffee and TV Greenday – Good Riddance +++ Foo Fighters – Big Me ... ... Franz Ferdiand – Take me Out
  • 19.