Steve Kroll is the Vice President at Granular, a Milwaukee-based digital marketing agency specializing in paid digital advertising and pay-per-click campaigns. Granular was founded in 2014 and has grown to 10+ employees. Kroll has diverse experience in digital marketing, venture capital, and as the co-founder and CEO of a B2B SaaS startup. In his presentation, Kroll outlines a five-step game plan for getting found online by a company's target audience which includes establishing goals, deciding what to measure, choosing the target audience, choosing a team, and executing.

2. Speaker Profile
Steve Kroll
• Born and raised in Milwaukee
• Currently Vice President at Granular
• Diverse background: digital marketing, venture capital, B2B software
• Previously Entrepreneur-in-Residence at gener8tor, Co-Founder and
CEO of B2B SaaS startup Dibbr, President at Rocket Clicks
• Primary responsibility has been new business and marketing
• Referred to by people in my network as go-to guy for all matters
relating to digital marketing and curating network of experts in broad
range of fields, specifically in Milwaukee-area
www.granularmarketing.com

3. About Granular
www.granularmarketing.com
• Milwaukee-based agency comprised of experts specializing in
driving leads and sales for clients using pay-per-click (PPC) /
paid digital advertising
• Strong markets for Granular: Greater Milwaukee Area, Fox
Valley, Chicago, Minneapolis St.-Paul, Chicago, Silicon Valley
• Founded in 2014 with one employee (Founder), now up to 10+
full-time employees
• Month-to-month billing, simple hourly billing structure

4. Types of Problems We’re Good At Solving
steve@granularmarketing.com

5. Types of PPC Ads We Create And Manage
steve@granularmarketing.com

6. Types of PPC Ads We Create And Manage
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7. Types of PPC Ads We Create And Manage
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And More!

8. Goal of Today’s Presentation
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9. Get Found Online by Your Target Audience: A Five-Step Game Plan
Establish Your Goal
Step 1
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10. Step 1) Establish Your Goal
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Step 1) Establish Your Goal

12. Get Found Online by Your Target Audience: A Five-Step Game Plan
Decide What to Measure
Step 2
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13. Step 2) Decide What to Measure
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Step 2) Decide What to Measure

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Step 2) Decide What to Measure

16. Get Found Online by Your Target Audience: A Five-Step Game Plan
Choose Your Target Audience
Step 3
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17. Step 3) Choose Your Target Audience
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18. Step 3) Choose Your Target Audience
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19. Step 3) Choose Your Target Audience
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Step 3) Choose Your Target Audience

21. Get Found Online by Your Target Audience: A Five-Step Game Plan
Choose Your Team
Step 4
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22. Step 4) Choose Your Team
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Step 4) Choose Your Team

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Step 4) Choose Your Team

25. Get Found Online by Your Target Audience: A Five-Step Game Plan
Pull the trigger and Execute
Step 5
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26. Step 5) Pull The Trigger and Execute
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Step 5) Pull the trigger and execute

28. Get Found Online by Your Target Audience: A Five-Step Game Plan
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29. I’m Finished – Thanks!
www.granularmarketing.com