2. Resources for further reading Blueprint for the Complete Community Connection & Mobile-First Strategy on my blog: stevebuttry.wordpress.com tbd.com @stevebuttry on Twitter Slideshare.net/stevebuttry
3. It was the worst of times Newspapers’ print ad revenues have fallen 18 straight quarters Q3 2010 less than half of Q3 2006 Newspapers’ daily circulation as % of population: 36% in 1950, <15% today Sources: ASNE, NAA, Reflections of a Newsosaur, “State of the Media,” Project for Excellence in Journalism
4. It was the best of times Source: Borrell Associates, “Mobile Advertising & Promotions Forecast”
6. C3’s new relationships For the public: We will be their essential connection to community life — news, information, commerce, social life. Like many Internet users turn first to Google, your community should turn first to C3, whatever the need.
7. C3’s new relationships For businesses: We will be their essential connection to customers, often making the sale and collecting the money.
8. Our current relationshipwith business customers Huge expense line in budget Lots of inefficiency Ad rates dropping Ad revenues dropping Lots of digital competition
9. C3’s revenue approach Move beyond advertising Direct sales (tickets, reservations, gift registries, gift certificates) Lead generation & targeted ads Sponsorships, memberships & events Mobile ads & applications Handle multiple needs (yes, competing ads) Daily deals
10. The C3 relationshipwith business partners Revenue line in budget (expense line, too) Delivering high value, tailored to needs One-stop shop for connecting with customers
15. Mobile-first strategy Text messages Email Applications Tweets, check-ins, other social media Location-based news, info & commerce Easy-to-use mobile web sites Device-flexible (not device-agnostic)
20. Driving How often do you buy a car? How often do you drive, gas up, service car? Databases, conversations, services focused on drivers’ everyday needs
21. Driving How often do you buy a car? How often do you drive, gas up, service car? Databases, conversations, services focused on drivers’ everyday needs Connect auto services with drivers (emergency repair services)
40. Resources for further reading Blueprint for the Complete Community Connection & Mobile-First Strategy on my blog: stevebuttry.wordpress.com tbd.com @stevebuttry on Twitter Slideshare.net/stevebuttry
Editor's Notes
I’ll note the projected huge growth in local mobile advertising
I’ll tell students they can read the full C3 blueprint (38 pages as a pdf) on my blog
I’ll tell the students they can read the full Mobile-First Strategy on my blog
Actually, smartphone sales passed PC sales last year, ahead of these projections.
I’ll note the projected huge growth in local mobile advertising
I’ll note that the driving service presents great opportunities to help drivers and businesses that serve drivers. But national players are already moving into this space.
I’ll discuss how TBD’s apps were developed to provide useful content to the mobile user.
We’ll discuss the opportunities that location-based social media present for media, such as Foursquare and …
We’ll discuss the opportunities that location-based social media present for media, such as Foursquare and …
We’ll discuss the opportunities that location-based social media present for media, such as Foursquare and …
… Gowalla …
… and now Facebook
I’ll note how mobile contributions from the public and staff by social media are critical to TBD’s approach.