An overview of the long tail of travel and travel social media. You\'ll get some insight into what makes social media work, why it has caught on, and how you can use these new tools and technologies to promote your destination.
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Engaging the Long Tail -Part One - FACVB
1. ENGAGING THE LONG TAIL Using the Power of User Generated Content & Social Media to Market Travel Stephen Joyce CEO Sentias Software Corp.
2. Who is Stephen Joyce? President & CEO of Sentias President of IFITT North America Executive Committee of Canadian E-Tourism Council Chair North Vancouver Chamber of Commerce Publisher of the Tips from the T-List Avid Travel Industry Blogger 14 Years of Internet Consulting Experience
7. “ We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday.” Amazon Employee Longtail.typepad.com
19. “ Social computing is not a fad. Nor is it something that will pass you or your company by. Gradually, social computing will impact almost every role, at every kind of company, in all parts of the world.” Forrester Research Social Computing
78. Improving information Relevance (fit) & trust can increase shopper satisfaction & improve loyalty. Effect of Utilitarian & Hedonic Motivations on Consumer Satisfaction with Travel Websites. University of Central Florida, Ohio State University Information Technology & Tourism, Vol. 10 pp. 75 - 89