As a marketer, getting your sales team onboard can be hard work. In this presentation I outlined an easy and effective way you can get them using and loving social media.

1. Social Media for Sales Professionals
Stephanie Goodman
Venture Accelerator Partners
Venture Accelerator Partners
Stephanie Goodman
226-988-2386
@stephLgoodman

2. Agenda
• Who am I?
• Marketing Role
• Sales Role
• How can marketing help along the way?
• Outline a weekly plan
Venture Accelerator Partners
Stephanie Goodman
226-988-2386
@stephLgoodman

3. Who Am I?
HBA Communication Studies
Venture Accelerator Partners
Stephanie Goodman
226-988-2386
@stephLgoodman

4. “Marketing is too Markety”
Venture Accelerator Partners
Stephanie Goodman
226-988-2386
@stephLgoodman

5. “Sales is too Salesy”
Venture Accelerator Partners
Stephanie Goodman
226-988-2386
@stephLgoodman

6. What role does marketing play?
Venture Accelerator Partners
Stephanie Goodman
226-988-2386
@stephLgoodman

7. What should your sales team be doing?
Venture Accelerator Partners
Stephanie Goodman
226-988-2386
@stephLgoodman

8. What happens when you they work
together?
Venture Accelerator Partners
Stephanie Goodman
226-988-2386
@stephLgoodman

9. How can marketing help sales along the
way?
 Setting up Linkedin & Twitter profile tutorials
 Utilizing lists, groups, etc.
 Hootsuite & Ubersocial
 Send them to events in the area
 Research beforehand
 Follow up afterwards
 Follow up with goals: INSPECT WHAT YOU EXPECT
Venture Accelerator Partners
Stephanie Goodman
226-988-2386
@stephLgoodman

10. Outline a weekly plan
What should my week look like?
15-20 minutes/2-3 times per week
 Home feed, lists, mentions and DMs
 Schedule 2-3 tweets
 Follow 3-5 new users
 Review messages, who has viewed your profile
 Review 2-3 group discussions, post comment
 Send out 1 update
Venture Accelerator Partners
Stephanie Goodman
226-988-2386
@stephLgoodman

11. Contact Information
Stephanie Goodman
Venture Accelerator Partners
sgoodman@vapartners.ca
@stephLgoodman
Venture Accelerator Partners
Stephanie Goodman
226-988-2386
@stephLgoodman