Presentation we gave on the #DigiLearnConf in Mechelen about a business game we developed for one of our lovely customers.

2. Broker GoldieGamification & Digital Learning conference
Thursday 8 may 2014 - Mechelen

3. BazooBazookas
BAZOOKAS
Mobile interactive studio specialised in
educational games and mobile applications.
Bazookas - Gamification & digital learning

4. GameWe use game technics
For several purposes and different sectors:
Entertainment, marketing, HR, education…
BAZOOKASBazookas - Gamification & digital learning

5. MultiscWe create multiscreen
experiences, all the way.
From computers & smartphones to SmartTVs. The right platform
for the right project, client and user centric.
BAZOOKASBazookas - Gamification & digital learning

6. GamifiWhat about gamification?
BAZOOKASBazookas - Gamification & digital learning
Yes it’s definition time… sorry for that ;)

7. GamifiGamification
is the use of game elements and game design techniques in a
non-game contexts. A possible effective approach to convert
passive users into active players via engagement and movitation.
BAZOOKASBazookas - Gamification & digital learning

8. Eleme
Game elements
BAZOOKAS
Progression
Achievement
& rewards
Cascading
information
Countdowns
Levels
Quests
Bazookas - Gamification & digital learning
Social
graphs
Avatars Badges …

9. DesignGame design techniques
BAZOOKASBazookas - Gamification & digital learning
is the process of creating the rules and content of a game,
through the design and application of its game mechanics to
create gameplay.

10. Non gaNon-game contexts
BAZOOKASBazookas - Gamification & digital learning
School, business, social impact, personal improvement,
specific targets…
!

11. DesignBefore designing your game
BAZOOKASBazookas - Gamification & digital learning
What is your main reason for gamifying your product/service?
What are your goals?
What are the main benefits you expect to achieve?

12. GamifiGamification is hot
70% of the top 2000 public companies worldwide will have at
least 1 gamified application in 2014.
Gartner
BAZOOKASBazookas - Gamification & digital learning

13. Real2 Real life examples
BAZOOKASBazookas - Gamification & digital learning

16. HR GaGamification for business
Example: Employee Referall programm
Bazookas - Gamification & digital learning

17. Referall program
Reward employees who apply new potential people for available
outstanding company vacancies.
BAZOOKASColruytGroup - Gamification & serious games

19. HR GaGamification for trainingInternal communication
Bazookas - Gamification & digital learning

20. Internal communication
Game techniques can be used when you need to communicate
with colleagues internally. Communicate about new values, vision
and mission or even about NWOW? Gamified learning can do the
trick on a very efficient and fun way.
BAZOOKASBazookas - Gamification & digital learning

21. BAZOOKASBazookas - Gamification & digital learning
This character embodies the ideal
co-worker and acts as a cultural
change agent for all employees.
Goldie

23. Case: Broker Goldie
Goal: Communicate a new value to the employees via a custom
made business game - it starts with you.
!
Business: Real time sale figures for a number of goudengids.be
products linked to the employees daily activity.
What: an online broker game in which employees must generate
profit by betting on goudengids.be products, based on a initial
budget of Goldies. Act like it’s your own business and win a team
incentive.
BAZOOKASBazookas - Gamification & digital learning

24. BAZOOKASBazookas - Gamification & digital learning

25. BAZOOKASBazookas - Gamification & digital learning

26. Some statistics✤ Game was 2,5 month available to play
✤ Every players receives a start budget of 500 Goldies
✤ The winners budget collected 116.579 Goldies (x233)
!
✤ 54% played the game at least once
✤ Over 35% where active players
✤ 26% of the players borrowed from the bank
✤ More then 37.000 transactions in the game for 1.1 million Goldies
✤ A group of people made more then 40 transactions
!
✤ People played together and the winners team even had meetings to
discuss their tactics of buying and selling Goldies.
BAZOOKASBazookas - Gamification & digital learning

27. But why a game
BAZOOKAS
Flow
experience
When
challenges and
skills are
balanced, time
flies…
8 reasons why games provide powerful learning experiences.
Active
exploration
Motivation Immersive
Understand
Complex.
Remember
longer
Social
context
Continuous
feedback
Active exploring
instead of receive
passively
information.
Learn by doing
Intrinsic
motivation is
important. Get
motivated to
learn and solve
problems,
Feel like it’s real.
Emotional
involvement.
Helps you to
understand
complex
processes and
systems from
different
angles.
Tell me, i will
forget.
Show me, I will
remember it.
People like to
interact with
each other.
Coorporate and
compete.
Experimenting
without risks. You
get constant
feedback. Both
about the game
and your own
progression.
Bazookas - Gamification & digital learning

28. BAZOOKASBazookas - Gamification & digital learning

29. BAZOOKASBazookas - Gamification & digital learning

30. Last but not least
Using games to recruit, evaluate or educate people even before
they enter your company or class…
BAZOOKASBazookas - Gamification & digital learning

32. Questions or remarks? Your feedback is welcome!
Feel free to tweet them to @stefancolins
BAZOOKAS
Stefan Colins / bazookas.be
Founder / Producer
stefan@bazookas.be
@stefancolins & @bazookastudios
Thank you.
Bazookas - Gamification & digital learning