SlideShare a Scribd company logo
1 of 19
How to Dramatically Improve
the Effectiveness of Your
Sales Team and Significantly
increase your Sales Pipeline
The Problem with Cold Calling…

Some people admit that they hate making Cold
Calls… and the rest lie!
The reason people hate making cold calls is
primarily because people hate receiving them
Cold Calling still works but is nowhere near as
effective as it used to be or needs to be
The Problem with Cold Calling…
Because with traditional cold calling, 80%+ of the
time is spent trying to find the right person to speak
to – rather than on having productive business
conversations or selling
Realistically, if you're sales team are making even
ONE cold call per day they're wasting time.
But if you implement a system that builds predictable
revenue, you're not leaving those untapped
£millions on the table for your competition!
The Problem with Cold Calling…

You’re Sales Team Want to
Focus on Closing More Deals

...NOT on Cold Calling!
The Problem with Cold Calling…

But traditional telemarketing is not as
effective as it used to be...
It’s just getting more and more difficult to get
through to the right people
The Problem with Cold Calling…

Telemarketing agencies can set appointments...
But appointments don’t make money!
CONVERSION makes money!
The Problem with Cold Calling…

Outsourcing Cold Calling
and Lead Generation
enables your Sales Team
to concentrate on converting
their pipeline into more customers!
The Problem with Cold Calling…

But you MUST have an effective systemised
approach to cold calling that creates
opportunities...
NOT just appointments!
Let me introduce a system that is revolutionary in its process
and more importantly in the results...

Cold Calling 2.0
Creating Predictable Revenue & Unlimited Growth Potential!
What is Cold Calling 2.0 ?

‘A Systemised Approach to Lead Generation’
In principle, the irony of Cold Calling 2.0 is that it’s…

‘COLD CALLING…
WITHOUT THE COLD CALLS’
‘The proven process that was responsible for $100M in Recurring Revenue for
Salesforce.com’
Cold Calling 2.0 is a finely tuned Lead Generation process
that can deliver a predictable number of high quality,
QUALIFIED sales leads to you every week, every month...
For as long as you need them!
So you're sales team only spend time with potential clients
who already understand what you do... And have already
proactively asked you to help them solve their problem!
To our knowledge...
Marketing Republic are currently the
ONLY Lead Generation Agency
providing Cold Calling 2.0 as a
service…in the World!
Cold Calling 2.0 uses personal looking
emails to ask for referrals to the right person to
talk to with Mapping Calls…
…a telephone research based approach to
identify the right people to talk with
What is Cold Calling 2.0 ?

Once you’ve begun an email conversation
and started to build a relationship…

Your first call is
no longer a Cold Call!
Why Does Cold Calling 2.0 Work?
•Our teams are 100% focused on Outbound
Prospecting
•Cold Calling 2.0 creates Predictable Revenue
•It’s highly effective
•Growth potential is only limited by your target
market
•Sustainable process
Here’s an example of how our highly trained
Prospecting Consultants Can Develop 8-15 qualified
opportunities per month
• Let’s say you have a 20% conversion rate
• This gives you approx 2 new clients per month...
• 24 clients per annum
So revenue per prospecting consultant is
24 new clients x Average annual customer value
Of course this doesn’t work for every business.
• We are most effective working with B2B
businesses with average annual customer value
of £100k+
• Who want to increase the performance of the
sales team and deliver an increased, consistent
pipeline
• Who want to achieve sustained business growth
Our outbound prospecting team can multiply
your sales teams effectiveness!
“If you want to grow, the most important thing isn’t how
great your salespeople are or how effective their sales
process is.
The most important thing, the thing that determines
how fast you grow (or don’t), is having predictable ways
to generate quality pipeline for them.”
Aaron Ross – Author of Best Selling Business Book, Predictable Revenue, and
Inventor of Cold Calling 2.0
Thank you

Please get in touch
here:

Stefan.boyle@marketing-for-business.com

T:44 845 862 5550
www.marketing-for-business.com

With thanks to Aaron Ross, PredictableRevenue.com

More Related Content

Viewers also liked

Prospection 2.0 : échec et mat
Prospection 2.0 : échec et matProspection 2.0 : échec et mat
Prospection 2.0 : échec et matINES CRM FRANCE
 
Qual é o melhor horário para prospectar
Qual é o melhor horário para prospectar Qual é o melhor horário para prospectar
Qual é o melhor horário para prospectar Agendor
 
The Sales Process: Prospecting
The Sales Process: ProspectingThe Sales Process: Prospecting
The Sales Process: ProspectingNj Lopez-Tan
 
Predictable revenue guide to tripling your sales part 2 - marketing + nets
Predictable revenue guide to tripling your sales   part 2 - marketing + netsPredictable revenue guide to tripling your sales   part 2 - marketing + nets
Predictable revenue guide to tripling your sales part 2 - marketing + netsAaron Ross
 
Predictable revenue guide to tripling your sales part 3 - outbound sales
Predictable revenue guide to tripling your sales   part 3 - outbound salesPredictable revenue guide to tripling your sales   part 3 - outbound sales
Predictable revenue guide to tripling your sales part 3 - outbound salesAaron Ross
 
Digital Advertising - Generating Leads & Sales
Digital Advertising - Generating Leads & SalesDigital Advertising - Generating Leads & Sales
Digital Advertising - Generating Leads & SalesMuhammad Muaz Bin Shahbaz
 
7 Deadly Sins of B2B Cold Email
7 Deadly Sins of B2B Cold Email7 Deadly Sins of B2B Cold Email
7 Deadly Sins of B2B Cold EmailHeather R Morgan
 
Predictable revenue guide to tripling your sales complete, parts 1-4
Predictable revenue guide to tripling your sales   complete, parts 1-4Predictable revenue guide to tripling your sales   complete, parts 1-4
Predictable revenue guide to tripling your sales complete, parts 1-4Aaron Ross
 
Successful Selling Techniques for Etsy
Successful Selling Techniques for EtsySuccessful Selling Techniques for Etsy
Successful Selling Techniques for Etsyjustinehudak
 

Viewers also liked (11)

Prospection 2.0 : échec et mat
Prospection 2.0 : échec et matProspection 2.0 : échec et mat
Prospection 2.0 : échec et mat
 
Qual é o melhor horário para prospectar
Qual é o melhor horário para prospectar Qual é o melhor horário para prospectar
Qual é o melhor horário para prospectar
 
The Sales Process: Prospecting
The Sales Process: ProspectingThe Sales Process: Prospecting
The Sales Process: Prospecting
 
How to Pitch B2B
How to Pitch B2BHow to Pitch B2B
How to Pitch B2B
 
Predictable revenue guide to tripling your sales part 2 - marketing + nets
Predictable revenue guide to tripling your sales   part 2 - marketing + netsPredictable revenue guide to tripling your sales   part 2 - marketing + nets
Predictable revenue guide to tripling your sales part 2 - marketing + nets
 
Predictable revenue guide to tripling your sales part 3 - outbound sales
Predictable revenue guide to tripling your sales   part 3 - outbound salesPredictable revenue guide to tripling your sales   part 3 - outbound sales
Predictable revenue guide to tripling your sales part 3 - outbound sales
 
Digital Advertising - Generating Leads & Sales
Digital Advertising - Generating Leads & SalesDigital Advertising - Generating Leads & Sales
Digital Advertising - Generating Leads & Sales
 
7 Deadly Sins of B2B Cold Email
7 Deadly Sins of B2B Cold Email7 Deadly Sins of B2B Cold Email
7 Deadly Sins of B2B Cold Email
 
Predictable revenue guide to tripling your sales complete, parts 1-4
Predictable revenue guide to tripling your sales   complete, parts 1-4Predictable revenue guide to tripling your sales   complete, parts 1-4
Predictable revenue guide to tripling your sales complete, parts 1-4
 
Strategy and IMC
Strategy and IMCStrategy and IMC
Strategy and IMC
 
Successful Selling Techniques for Etsy
Successful Selling Techniques for EtsySuccessful Selling Techniques for Etsy
Successful Selling Techniques for Etsy
 

Recently uploaded

TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubNitin Manchanda
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local LeadsSearch Engine Journal
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Marketing BRANDING
 
Creating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfCreating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfgopzzzin
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketingpshirsat
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroductioninfoshraddha747
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfolivalibereo
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing StrategyBlue Atlas Marketing
 

Recently uploaded (20)

TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
 
Creating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfCreating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdf
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdf
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroduction
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdf
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy
 

What is Cold Calling 2.0 - The $100M Sales Prospecting System of Cold Calling without Cold Calls

  • 1. How to Dramatically Improve the Effectiveness of Your Sales Team and Significantly increase your Sales Pipeline
  • 2. The Problem with Cold Calling… Some people admit that they hate making Cold Calls… and the rest lie! The reason people hate making cold calls is primarily because people hate receiving them Cold Calling still works but is nowhere near as effective as it used to be or needs to be
  • 3. The Problem with Cold Calling… Because with traditional cold calling, 80%+ of the time is spent trying to find the right person to speak to – rather than on having productive business conversations or selling Realistically, if you're sales team are making even ONE cold call per day they're wasting time. But if you implement a system that builds predictable revenue, you're not leaving those untapped £millions on the table for your competition!
  • 4. The Problem with Cold Calling… You’re Sales Team Want to Focus on Closing More Deals ...NOT on Cold Calling!
  • 5. The Problem with Cold Calling… But traditional telemarketing is not as effective as it used to be... It’s just getting more and more difficult to get through to the right people
  • 6. The Problem with Cold Calling… Telemarketing agencies can set appointments... But appointments don’t make money! CONVERSION makes money!
  • 7. The Problem with Cold Calling… Outsourcing Cold Calling and Lead Generation enables your Sales Team to concentrate on converting their pipeline into more customers!
  • 8. The Problem with Cold Calling… But you MUST have an effective systemised approach to cold calling that creates opportunities... NOT just appointments!
  • 9. Let me introduce a system that is revolutionary in its process and more importantly in the results... Cold Calling 2.0 Creating Predictable Revenue & Unlimited Growth Potential!
  • 10. What is Cold Calling 2.0 ? ‘A Systemised Approach to Lead Generation’ In principle, the irony of Cold Calling 2.0 is that it’s… ‘COLD CALLING… WITHOUT THE COLD CALLS’ ‘The proven process that was responsible for $100M in Recurring Revenue for Salesforce.com’
  • 11. Cold Calling 2.0 is a finely tuned Lead Generation process that can deliver a predictable number of high quality, QUALIFIED sales leads to you every week, every month... For as long as you need them! So you're sales team only spend time with potential clients who already understand what you do... And have already proactively asked you to help them solve their problem!
  • 12. To our knowledge... Marketing Republic are currently the ONLY Lead Generation Agency providing Cold Calling 2.0 as a service…in the World!
  • 13. Cold Calling 2.0 uses personal looking emails to ask for referrals to the right person to talk to with Mapping Calls… …a telephone research based approach to identify the right people to talk with
  • 14. What is Cold Calling 2.0 ? Once you’ve begun an email conversation and started to build a relationship… Your first call is no longer a Cold Call!
  • 15. Why Does Cold Calling 2.0 Work? •Our teams are 100% focused on Outbound Prospecting •Cold Calling 2.0 creates Predictable Revenue •It’s highly effective •Growth potential is only limited by your target market •Sustainable process
  • 16. Here’s an example of how our highly trained Prospecting Consultants Can Develop 8-15 qualified opportunities per month • Let’s say you have a 20% conversion rate • This gives you approx 2 new clients per month... • 24 clients per annum So revenue per prospecting consultant is 24 new clients x Average annual customer value
  • 17. Of course this doesn’t work for every business. • We are most effective working with B2B businesses with average annual customer value of £100k+ • Who want to increase the performance of the sales team and deliver an increased, consistent pipeline • Who want to achieve sustained business growth Our outbound prospecting team can multiply your sales teams effectiveness!
  • 18. “If you want to grow, the most important thing isn’t how great your salespeople are or how effective their sales process is. The most important thing, the thing that determines how fast you grow (or don’t), is having predictable ways to generate quality pipeline for them.” Aaron Ross – Author of Best Selling Business Book, Predictable Revenue, and Inventor of Cold Calling 2.0
  • 19. Thank you Please get in touch here: Stefan.boyle@marketing-for-business.com T:44 845 862 5550 www.marketing-for-business.com With thanks to Aaron Ross, PredictableRevenue.com

Editor's Notes

  1. Any questions????