1430 jeff gothelf - the ladders case study - sll-conf_2011_gothelf

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Eric Ries

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Who is this guy? I like to point Jeff Gothelf Currently: Director of UX at TheLadders.com Previously: Publicis Modem, Webtrends, AOL, Fidelity and an assortment of startups Blog: www.jeffgothelf.com/blog Twitter: @jboogie Email: jgothelf@theladders.com

Job site for professionals earning $100k or more and the recruiters/employers looking to hire them. #LeanUX | @jboogie

Everything was butterflies and rainbows in our waterfall world I couldn’t find a pic of a waterfall, a rainbow AND butterflies….sorry. ,[object Object]

Explicit hand-offs#LeanUX | @jboogie http://www.niagarafallscanadapics.net/Niagara-falls-Canada-rainbow-pdam2.jpg

We were in the deliverables business It was the way we’d “always” worked #LeanUX | @jboogie http://www.niagarafallscanadapics.net/Niagara-falls-Canada-rainbow-pdam2.jpg

…and then we became an Agile shop Moving away from big design up front and deliverables We needed to get out of the deliverables business! #LeanUX | @jboogie

Tactic 1: Style guides #LeanUX | @jboogie

Style guides get the mundane out of the way Allow team to focus on core design problems #LeanUX | @jboogie

Create a re-usable asset library Not just for designers, but for developers too! #LeanUX | @jboogie

Tactic 2: Collaborative Problem Solving #LeanUX | @jboogie

Design studios Focus the team on solving a problem, not implementing a solution #LeanUX | @jboogie

Outcome, not output Create just enough design to get started #LeanUX | @jboogie

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Pairing saves time It also levels the playing field #LeanUX | @jboogie http://hoveringartdirectors.tumblr.com/page/2

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1430 jeff gothelf - the ladders case study - sll-conf_2011_gothelf

1. How TheLadders.com Got Out of the Deliverables Business A Case Study #LeanUX | @jboogie http://talkingtraffic.org/wp-content/images/stack_documents.jpg

2. Who is this guy? I like to point Jeff Gothelf Currently: Director of UX at TheLadders.com Previously: Publicis Modem, Webtrends, AOL, Fidelity and an assortment of startups Blog: www.jeffgothelf.com/blog Twitter: @jboogie Email: jgothelf@theladders.com

3. Job site for professionals earning $100k or more and the recruiters/employers looking to hire them. #LeanUX | @jboogie

5. Thick functional specs

6. In-depth wireframe decks

7. Long visual design cycles

8. Late-stage user validation and testing

9. Explicit hand-offs#LeanUX | @jboogie http://www.niagarafallscanadapics.net/Niagara-falls-Canada-rainbow-pdam2.jpg

10. We were in the deliverables business It was the way we’d “always” worked #LeanUX | @jboogie http://www.niagarafallscanadapics.net/Niagara-falls-Canada-rainbow-pdam2.jpg

11. …and then we became an Agile shop Moving away from big design up front and deliverables We needed to get out of the deliverables business! #LeanUX | @jboogie

12. Tactic 1: Style guides #LeanUX | @jboogie

13. Style guides get the mundane out of the way Allow team to focus on core design problems #LeanUX | @jboogie

14. Create a re-usable asset library Not just for designers, but for developers too! #LeanUX | @jboogie

15. Tactic 2: Collaborative Problem Solving #LeanUX | @jboogie

16. Design studios Focus the team on solving a problem, not implementing a solution #LeanUX | @jboogie

17. Outcome, not output Create just enough design to get started #LeanUX | @jboogie

18. Tactic 3: Pair developers and designers #LeanUX | @jboogie

19. Pairing saves time It also levels the playing field #LeanUX | @jboogie http://hoveringartdirectors.tumblr.com/page/2

20. Big Learning #1: Human to human > Paper to human #LeanUX | @jboogie

21. Conversation and collaboration are faster Get to validated learningsearlier #LeanUX | @jboogie http://www.enterpriseirregulars.com/wordpress/wp-content/uploads/2010/04/conversation.jpg

22. Big Learning #2: Personality and attitude are key to success #LeanUX | @jboogie

23. Stay open to new ways of working together Transparency builds trust #LeanUX | @jboogie

24. Thanks! Please reach out with questions. @jboogie jeff@jeffgothelf.com www.jeffgothelf.com/blog #LeanUX | @jboogie

Editor's Notes

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1430 jeff gothelf - the ladders case study - sll-conf_2011_gothelf

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Editor's Notes