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Margaret Dawson
@seattledawson
Why Digital Handshakes
will never replace the
Real Thing
Human Contact is the Killer App
Online is just inherent
We respond to digital signals
Then why are you here?
No app can truly replace
human interaction
What does that mean for
your startup?
What are human signals?
When do you need
human signals?
Networking
Product validation
Manufacturing
Partnerships
is there trust?
Banking
Investors
Hiring
Employee relations
Customer
support When email and
FAQs are not
enough
Product Walk Throughs
Watching folks use your product at every stage and with
new features is painful but awesome
Customer & Partner Councils
Analytics & surveys only tell you so much
Board Meetings
Need to share the pain & successes
Analysts & Press
Demand
Generation
M&A
Many,
many in
person
meetings.
Margaret Dawson (full session) - Digital handshakes won't replace real thing
It’s hard
It’s scary
It makes you
vulnerable
Margaret Dawson (full session) - Digital handshakes won't replace real thing
Practice
Test it on friendlies
Don’t stop after “no”
Be Agile !
Wear the right clothes
Smile
Hire someone to do it
Be you!
Thank You
margaretd@rivaliq.com
@seattledawson

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Margaret Dawson (full session) - Digital handshakes won't replace real thing

Editor's Notes

  1. Open Source development Productivity apps Social media Website Research Competitive intelligence Analytics / big data Training / meetings Gaming Networking . . . .
  2. Bandwidth, throughput, performance, UX, design, graphics, security,
  3. Eye contact, facial expressions, looks, stance, hand movement, clothing, vocal tone