Presentation by Jean-Pierre Vuilleumier and Christoph Heidelberger at StartupCamp Switzerland 2012

1. Start-up Support in Switzerland Seite 1
EIN BUNDESAMT DES EIDGENÖSSISCHEN VOLKSWIRTSCHAFTSDEPARTEMENTES
StartupCamp 2012
Jean-Pierre Vuilleumier
Christoph Heidelberger
vui@me.com
ch.heidelberger@heidelberger.ch
Science to Market
Tools to promote start-up companies
Potential of Innovation
success • Product
• Market timing
• Competition Market
• Sales/Marketing
Scientific • Financing
research
CTI Invest
CTI Start-up
CTI Entrepreneurship CTI Projects
- 10 -2 0 + 3 (years)
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 2

2. Start-up Support in Switzerland Seite 2
Science to Market
Support for Start-up‘s in Switzerland
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 3
Science to Market
CTI Entrepreneurship
Create awareness
Get the necessary business expertise & knowledge
> 10‘000 participants since 2004
www.venturelab.ch
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 4

3. Start-up Support in Switzerland Seite 3
Science to Market
Entrepreneurship: vLeaders
Swiss National Start-up
Training modules Team
Intensive Training in
Boston (USA): 10 days
vTraining Start-ups
Ambitious High-Tech
Start-ups
Workshop: 5 days
vPlan
Individual persons with business idea
Strategy Workshop: 5 days
vChallenge
University Students
Lecture: 14 lessons
vIdeas
Students and Start-ups Program is free of charge
Event: ½ day for participants students
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 5
Science to Market
CTI Projects
Get the technology right
On average per year:
> 300 projects supported
> CHF 120 Mio. in grants
> CHF 150 Mio. matching by industry
Average project CHF 0.35 Mio. (max CHF 1 Mio.)
+ CHF 100 Mio. against the strong Swiss Franc (2011)
www.kti-cti.ch
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 6

4. Start-up Support in Switzerland Seite 4
Science to Market
CTI Projects for aR&D
$$$
Exp
NEY erti
MO se
Universities
Institutes Company
Preferred terms for
Start-ups
Science expertise Industry expertise
Infrastructure 50% Joint project 50% R & D skills
R & D skills Finance
Market entry
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 7
Science to Market
Benefits
" Get a free technical pre due diligence by CTI experts
" Get money for your preferred science partner
" up to CHF 1 Mio. (average CHF 0.35 Mio.)
" 50:50 Rule must be negotiated
" IP should go to the start-up
" Investors just love it!
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 8

5. Start-up Support in Switzerland Seite 5
Science to Market
Requirements
" High Tech: Life Science, Med Tech, ICT, Enabeling Science
" Academic value
" Economic impact
" Scalable business case
" Creation of new jobs
" Project size: CHF 200‘000 - 1Mio (academic partner)
" Duration: 18 - 24 months
" Partners: UAS, UNIs, ETH, EPFL
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 9
Science to Market
CTI Start-up
Develop a sustainable business
Approx. 45 coaches & specialists
On average 160 hours per company
Goal: CTI Start-up LABEL
www.ctistartup.ch
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 10

6. Start-up Support in Switzerland Seite 6
Science to Market
Criteria for qualification
Swiss technology company
Innovation
- Scalable business proposition
Growth potential
- 5-10mio revenue in 3-5 years
- 10-20 employees in 5 years
Team
- Strong founder team (technology and business skills)
IP
- Defendable patents or Know-How
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 11
Science to Market
CTI Start-up label: “ready for growth”
Business plan based on facts
" Marketing and sales
strategy
CTI Start-up label
" Technology “Ready for sustainable growth”
Development plan and / or
“Ready for venture financing”
" IPR strategy
" Financial planning
" Management team and
executive board
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 12

7. Start-up Support in Switzerland Seite 7
Science to Market
Start-up promotion: Goal-oriented Coaching
Cases 120 – 130 80 – 90 50 – 60 20 – 25
Basic check Evaluation Coaching Arms length
of business coaching
idea
R CA
3 weeks 4-6 6 - 24 months
weeks
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 13
Science to Market
High success rate of ‚our‘ Start-up companies
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 14

8. Start-up Support in Switzerland Seite 8
C TI Invest to Market
Science
The Swiss
Venture Platform
CTI Invest (founded in 2003)
Get access to investors
Private association, no funds
> 75 investors members (national and international)
Match Making events & Net Working events
Cum >350 Mio. financing (1/2 of presented companies)
Financed by members and sponsors
For CTI Start-up Companies (phase 3 and 4)
www.cti-invest.ch
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 15
Science to Market
CTI Invest – A “match-making” platform
VC Corporate VC BA & Clubs
Industrial
Partners Family Offices
CTI Start-up CTI Start-up
companies Selection by Expertise
CTI Invest Board
Pre-selection “Sell Coaches
Side” - Due Diligence Experts
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 16

9. Start-up Support in Switzerland Seite 9
Science to Market
Venture Days
Selection process "
"
Individual pitch coaching"
"
Video Podcast live take "
"
¾ of all companies ETHZ / EPFL"
99 % CTI Start-up"
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 17
Science to Market
Video podcast (live take)
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 18
All presented companies are online since 2006." 1
8

10. Start-up Support in Switzerland Seite 10
Science to Market
Networking Events
CEO Day!
-Workshops / Keynote "
-450 1to1 Meetings"
-450 Participants"
Innovation Roundtables"
-Networking"
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 19
Science to Market
www.startupticker.ch
" Press Releases
" Event Information
" Start-up Companies
" Investors
" Support Organizations
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 20

11. Start-up Support in Switzerland Seite 11
Science to Market
Swiss Venture Guide 2012
" Cover Stories
" Support Organizations
" Investor Profiles
" 15 Companies on the way
to success
" Businessplan competitions
" Important links
May 2012
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 21
Science to Market
Benefits for High Tech Companies
- Direct contact to investors
- Time saving approach
- Professional Pitch Training
- Professional Podcast (live take)
- Networking opportunities
- Free of charge (CTI Start-up Coaching)
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 22

12. Start-up Support in Switzerland Seite 12
Science to Market
There is more suppport
De Vigier Foundation
Venture Kick
Venture 2010
Swiss Houses
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 23
Science to Market
De Vigier (www.devigier.ch): 25 YEARS
-Money: 5 x 100’000 p.a.
-Media Coverage
-Investor Attention
Registration Deadline (online):
End of September
(starting in May)
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 24

13. Start-up Support in Switzerland Seite 13
Science to Market
Facts and Figures
Foundation created 1987
First Price Winner in 1989
Number of winners: 76
Total price money: CHF 7.6 Mio.
70% still on the market
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 25
Science to Market
Price winner 2009: Memonic
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 26

14. Start-up Support in Switzerland Seite 14
Science to Market
Price winner 2010: GetYourGuide
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 27
Science to Market
Conditions
Innovative product and/or service
Inception of the company in Switzerland
As AG/SA or GmbH/Sarl
Full time work in the company
Should be not older than 45 years
Residence in Switzerland
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 28

15. Start-up Support in Switzerland Seite 15
Science to Market
Venture 2012, started November 2011
(www.venture.ch)
-Networking
-Coaching
-Media Coverage
-Investor Attention
ETH Zurich
McKinsey -Money: Joint Investor Day
KTI-CTI with CTI Invest
24.5.2012
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 29
Science to Market
Venture Kick (www.venturekick.ch)
- Coaching (Kicker Camp)
- Media Coverage
- Money
- 1st round: 10’000
- 2nd round: 20’000
- 3rd round : 100’000
Gebert Rüf Stiftung -Investor Attention
Ernst Göhner Stiftung
Opo Stiftung
Adova Stiftung
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 30

16. Start-up Support in Switzerland Seite 16
Science to Market
Pascal
Gioia
Also:
-Singapur
-Shanghai
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 31
EIN BUNDESAMT DES EIDGENÖSSISCHEN VOLKSWIRTSCHAFTSDEPARTEMENTES
CTI Start-up
U.S. MARKET ENTRY
CAMP
Get Direct Access to the
Silicon Valley or Boston
Start-Up Ecosystems!

17. Start-up Support in Switzerland Seite 17
Science to Market
Summary
CTI Projects for aR&D Technology
Venturelab Know-how
CTI Start-up POST-LABEL Coaching
CTI Invest Investors
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 33
Science to Market
Contact
Commission for Technology and Innovation CTI
info@kti-cti.ch
CTI Projects
www.kti-cti.ch
«venturelab»
info@venturelab.ch
CTI Entrepreneurship
www.venturelab.ch
CTI Start-up
CTI Start-up info@ctistartup.ch
www.ctistartup.ch
CTI Invest
C TI Invest
vui@cti-invest.ch
The Swiss
www.cti-invest.ch
Venture Platform
The Swiss approach to supporting start-ups? | The Innovation Promotion Agency CTI 34